Automotive Wrap Films Market By Application (Passenger Cars, Buses And Others) - Global Industry Outlook, Key Companies (HEXIS S.A.S, VViViD Vinyl Inc., Avery Dennison Corporation and others), Trends and Forecast 2023-2032

Automotive wrap films are premium vinyl sheets that are applied to the exterior of vehicles to enhance their look or safeguard the original paint. These films can also be utilized for the customization of the vehicle's interior, such as dashboards, door panels, & seats. Constructed by laminating multiple layers of vinyl material with pressure-sensitive adhesive, these films provide durability & flexibility.

They have better qualities, resistant to grime, wear, dirt, scratches, & fading. They are very easy to clean as well. Present in several colors & finishes such as gloss, matte, carbon fiber, & metallic. These films can be easily applied & removed without causing any damage to the paint of automotive vehicles.

All these reasons support the expansion of the automotive wrap film sector worldwide. Moreover, the usage of automotive wraps is on the surge across several kinds of vehicles, like vans, taxis, boats, trucks, RVs, buses & trailers, in the United States. The expanding scope of automotive wrap films across various sectors & the rising trend of camouflage wraps is expected to further foster the desire for automotive wrap films for the forecast period.

Market Dynamic

The Burgeoning trend of vehicle personalization is fueling the demand for automotive wrap films worldwide. As the population is rising, urbanization is accelerating, and individual income levels are increasing, costly vehicle sales rise, which significantly contributes to the growing acceptance of these films. Moreover, customers are becoming more aware of the advantages provided by these automotive wrap films, like cost-effectiveness, easy removal, resilience against UV rays, & environmental factors, which further foster the growth of the market.

The integration of CAD (computer-aided design) software & the 3D (three-dimensional) digital printing technology for better-quality graphics & logos also drives market expansion. Furthermore, these wrap films are being extensively utilized for campaign ads, positively affecting the market’s growth. Environmentally friendly automotive wrap films that enhance aerodynamics & reduce carbon footprints are also bolstering the market’s demand.

Major market players are coming up with automotive wrap films with enhanced durability, & new designs, & vivid colors, to expand their customer base. Mergers, Collaborations, & acquisitions strategies are also adopted to improve their market position. Their position is getting prominence due to several factors such as color selection flexibility, paint preservation, & the ease of preventing complete makeovers of paint. Hence, the automotive wrap film sector is anticipated to observe remarkable expansion worldwide.

Research Scope and Analysis

By Application

Automotive wrap films have gained significant popularity as effective tools for ad purposes & for promoting brands on commercial vehicles. Over the years, the rising awareness & exposure provided by these wraps have led to a rise in demand, especially for heavy commercial vehicles. These wraps not only provide more visibility but also deliver a good return on investment for customers.

The presence of large wrapping space on heavy commercial vehicles allows for the usage of several kinds of wraps, for example, partial wraps, full wraps, queen Kong wraps, King Kong wraps, partial ribbons, full ribbons, & back caps. The segment of the truck dominates the automotive wrap films market with the maximum share in 2023. This dominance of the truck segment in the market can be credited to several factors. The well-developed industries in emerging nations & the growing desire from the construction & logistics departments have resulted in a rise in activities of construction worldwide.

As a result, trucks are widely deployed for the purpose of transportation, serving as a perfect platform for the advertisement of these the simple process of applying and removing automotive wrap films provides flexibility in applying several graphics on trucks. This ease has provided several companies to advertise & promote their brands for their compact businesses, especially when compared to costly billboards. However, key players using these wrap films on heavy trucks must adhere to the regulations that necessitate writing the name of the company on each & every door of commercial vehicles.

The Global Automotive Wrap Films Market Report is segmented on the basis of the following:

By Application

• Passenger Cars
• Buses
• Trucks

Regional Analysis

North America dominates the automotive wrap films market, with a maximum share of 37.3% in 2023. The dominance of this region can be accredited to the efficient monitoring of advertising campaigns through advanced satellite tracking technology, offering in-depth insights into vehicle activities. This has resulted in the widespread usage of automotive wrap films for vehicular ads in the region.

 

 

The rising desire for color wraps, especially in matte orange & matte black, is expected to be a major driver for the automotive wrap films market for the period 2023-2032. Weighted automobiles like buses & large vans used for the purpose of tourism mostly involve wrap films for promotional purposes. Moreover, the requirement to safeguard the real paint of vehicles for a longer duration further fuels the demand for automotive wrap films in the region. North America is home to various prominent market players, including Avery Dennison, 3M Company, Nissan, JMR Graphics, Skinz Wrap & Ritrama Moreover, the presence of numerous local players providing services of manufacturing & installation of these films leads to the growth of the market.

By Region

North America

• The U.S.
• Canada

Europe

• Germany
• The U.K.
• France
• Italy
• Russia
• Spain
• Benelux
• Nordic
• Rest of Europe

Asia-Pacific

• China
• Japan
• South Korea
• India
• ANZ
• ASEAN
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Argentina
• Colombia
• Rest of Latin America

Middle East & Africa

• Saudi Arabia
• UAE
• South Africa
• Israel
• Egypt
• Rest of MEA

Competitive Landscape

In the global automotive wrap films market, companies are placing significant emphasis on expanding their presence worldwide to drive revenue growth and increase their market shares. To achieve this, these companies are implementing various strategic initiatives, including expanding their applications, conducting research and development activities, and engaging in acquisitions and mergers.

A noteworthy example of this trend is seen in March 2023, when Hexis S.A.S, a key player in the market, acquired Stickittome Australia Pty Ltd, a distributor-partner of Hexis S.A.S. This strategic acquisition is expected to reinforce the company's market position and enable it to extend its customer base in the Australian market.

Despite such strategic moves by individual companies, the global market remains notably fragmented due to the presence of a large number of manufacturers operating across different regions of the world. As companies continue to pursue expansion opportunities, the automotive wrap films market is likely to witness further growth and competition in the coming years.

Some of the prominent players in the Global Automotive Wrap Films Market are:

• HEXIS S.A.S
• VViViD Vinyl Inc.
• Avery Dennison Corporation
• Arlon Graphics, LLC
• 3M Company
• Kay Premium Making Films Ltd.
• JMR Graphics
• Gareware Hi-Tech Films Limited.
• Eastman Chemical Company
• Other Key Players

Recent Developments

• In March 2024, Avery Dennison introduced a new eco-friendly automotive wrap film line made from PVC-free and biodegradable materials, aimed at sustainability-conscious consumers.
• In September 2023, Orafol Group partnered with a luxury automaker to supply exclusive wrap films for limited-edition vehicles.
• In July 2023, Hexis expanded its portfolio by launching high-temperature-resistant wraps designed for severe and harsh climates.
• In early 2023, 3M launched the Wrap Film Series 2080, offering self-healing surface technology and a range of colors and finishes.
• In mid-2023, Hexis unveiled the Bodyfence X Series, a premium paint protection film (PPF) focused on advanced UV protection and scratch resistance for high-performance and luxury vehicles.