Market Overview
The Global
Curved Televisions Market reached a
value of USD 8.7 billion in 2023, and it is further anticipated to reach a market
value of USD 74.9 billion by 2033 at a
CAGR of 23.9%. The market has seen significant growth over the past few years and is predicted to grow significantly during the forecasted period as well.
Curved TVs feature elegantly contoured screens, designed to provide an engaging viewing experience by surrounding the viewer's field of vision. The curvature aims to allow a consistent viewing distance, potentially reducing distortion at the periphery.
Further, the broadcasting sector has quickly transformed to cater to growing consumer demands and adapt to the developing landscape. These emerging trends prioritize the delivery of accurate & timely updates. Additionally, the integration of AI technology, over-the-top (OTT) tech, and direct-to-consumer business models is expected to substantially shape the future of the curved television market.
The US Curved Televisions Market
The US Curved Televisions Market alone is expected to be valued at 2.8 billion in 2024 with a CAGR of 22.4% throughout the forecasted period.
The curved television market in the US is evolving with opportunities driven by better immersive viewing experiences and aesthetic appeal. Consumers are highly drawn to curved TVs for their large field of view and reduced glare. Trends show an increase in preference for larger screen sizes and developments in
display technology, like better resolution and curved
OLED panels. As competition intensifies, manufacturers aim for innovation and affordability to capture market share in the country.
Further, the curved television market in the US is driven by growth in consumer demand for better viewing experiences and innovative display technologies. Factors driving growth include immersive viewing angles and aesthetic appeal. However, market expansion experiences challenges like higher production costs compared to flat-screen alternatives and limited content optimized for curved displays. Also, manufacturers must look into these constraints while using technological advancements to sustain growth and meet evolving consumer preferences.
Key Takeaways
- Market Growth: The Curved Televisions Market size is expected to grow by 61.7 billion, at a CAGR of 8.0% during the forecasted period of 2025 to 2033.
- By Technology: The UHD segment is expected to lead in 2024 with a major & is anticipated to dominate throughout the forecasted period.
- By Screen Size: The large-sized curved televisions screen segment is expected to lead the Curved Televisions market in 2024.
- By End-users: The commercial sector is expected to get the largest revenue share in 2024 in the Curved Televisions market.
- Regional Insight: Asia Pacific is expected to hold a 37.1% share of revenue in the Global Curved Televisions Market in 2024.
- Use Cases: Some of the use cases of Industrial Tubes include gaming, digital signage, and more.
Use Cases
- Home Entertainment: Curved TVs improve viewing immersion and provide a cinematic experience at home.
- Gaming: Gamers benefit from better viewing angles and lesser glare, enhancing gameplay realism.
- Digital Signage: Curved displays attract attention in commercial settings, providing unique visual appeal for advertisements.
- Professional Applications: Industries like design and simulation use curved screens for better spatial perception and detail accuracy.
Market Dynamic
Driving Factors
Enhanced Viewing ExperienceCurved televisions provide viewers with a more attractive experience by wrapping the display around the viewer's field of vision, which appeals to consumers looking for a more cinematic and engaging viewing environment, driving demand for curved TVs in both home entertainment and professional settings.
Technological Advancements
Constant improvements in display technology, like curved OLED and QLED panels, contribute to the growth of the curved television market. These developments create better color accuracy, contrast ratios, and viewing angles, further improving the attractiveness of curved TVs in comparison to traditional flat-screen alternatives. As technology evolves, consumers are highly drawn to the superior visual quality and aesthetic appeal offered by curved displays.
Restraints
High Cost
Curved televisions mostly come with a higher price tag in comparison to their flat-screen counterparts due to the complexity of manufacturing curved panels and the specialized technology required, which limits adoption among price-sensitive consumers and segments of the market, hindering broader market penetration despite the enhanced viewing experience.
Limited Content Optimization
One of the major restraints for curved TVs is the lack of broader content optimized mainly for curved displays. While some movies and content are produced with curved screens in mind, the majority of the content remains designed for flat screens, which diminishes the perceived value of curved TVs for some consumers who may not see a major benefit in investing in a curved display when content availability is limited.
Opportunities
Enhanced Immersive Viewing
Curved televisions provide a more immersive viewing experience by wrapping the screen around the viewer, which appeals to consumers looking for a cinematic feel in their homes.
Differentiation in the Market
Curved TVs provide manufacturers with a distinctive selling point compared to traditional flat-screen models, enabling them to target niche markets and segments of consumers who prioritize aesthetic appeal and advanced display technology.
Trends
Integration with Smart Features
Recent trends show curved televisions largely integrating smart features like voice control, streaming services, and compatibility with smart home devices, which enhances user convenience and positions curved TVs as central components of connected home ecosystems.
Focus on Design and Aesthetics
Manufacturers are placing greater focus on the design aspects of curved TVs, offering sleeker profiles, thinner bezels, and premium materials, which cater to consumers' preferences for stylish home electronics that blend seamlessly with modern interior decor.
Research Scope and Analysis
By Technology
Ultra-High Definition (UHD) will hold a major share of the global curved televisions market in 2024, as the integration of UHD technology in curved televisions shows a remarkable advancement in visual quality and is also expected to play an important role in driving the market over the forecasted period. UHD, with its higher pixel density and better color display, reciprocates with the attractive curvature of these TVs, potentially providing viewers with a captivating and lifelike viewing experience, which has the potential to redefine the standards of home entertainment and contribute to the growing market of curved television technology.
By Screen Size
The large-sized curved television screen is expected to play a huge role in driving the market in 2024 and is also anticipated to do so in the coming future as well, as the inclusion of a curved screen design in large-sized televisions opened a captivating dimension to visual entertainment. The curvature enhances the sense of concentration and depth, potentially surrounding viewers with a more engaging and cinematic experience, which has the potential to redefine the standards of home viewing, providing a unique and appealing option for those looking for a better sense of presence and engagement in their entertainment content.
By End Users
The commercial sector is set to hold a significant market share of the global curved television market in 2024, which is also anticipated to maintain its leading position over the forecasted period as well. Within this industry, integrating a curved screen design in large-sized televisions provides a captivating visual upgrade. The curvature adds depth and immersion, potentially developing an engaging display for different business applications, which can reshape information presentation in commercial settings, providing a dynamic platform to showcase products, services, and captivating content to clients, customers, and audiences.
The Curved Televisions Market Report is segmented on the basis of the following
By Technology
By Screen Size
- Large-Sized Curved
- Mid-Sized Curved
- Small-Sized Curved
By End Users
- Residential
- Commercial
- Institutional
Regional Analysis
Asia-Pacific is expected to hold the majority share of the curved television market in 2024, as the region is projected to
contribute about 37.1% of the total revenue of the global curved television market. As, South Korea, is a technological powerhouse, which contributes to advanced innovations in curved screen design for large-sized televisions. Further, China, with its strong manufacturing capabilities, has become a major player in producing these immersive displays at scale.
In addition, Japan's expertise in electronics and display technologies further enriches the market, improving the potential for reshaping information presentation and delivering captivating experiences across the commercial sector in the Asia-Pacific region. All the factors and trends are further expected to persist over the forecasted period while contributing to driving the growth of the market in the region.
Europe
- Germany
- The U.K.
- France
- Italy
- Russia
- Spain
- Benelux
- Nordic
- Rest of Europe
Asia-Pacific
- China
- Japan
- South Korea
- India
- ANZ
- ASEAN
- Rest of Asia-Pacific
Latin America
- Brazil
- Mexico
- Argentina
- Colombia
- Rest of Latin America
Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Israel
- Egypt
- Rest of MEA
Competitive Landscape
The global curved television market features intense competition among key players, driving innovation in display technology and enhancing viewing experiences. Industry leaders such as Samsung, LG, and Sony dominate the market share while emerging players focus on unique design elements and enhanced image quality. Consumer preferences for immersive entertainment and advanced features continue to shape the market's expansion and drive competitive strategies.
Some of the prominent players in the Global Curved Televisions Market are:
- Samsung Electronics
- LG Electronics
- Haier Group
- Sony Corp
- Panasonic Corp
- Sharp Corp
- VIZIO Inc
- Hisense Co
- Sichuan Changhong Electronics Co. Ltd
- Koninklijke Philips N.V.
- Other Key Players
Recent Developments
- In June 2023, Samsung introduced the Odyssey G9 around the world, which is the latest addition to the gaming monitor lineup. Further, it is the newest OLED monitor with Dual Quad high-definition resolution.
- In March 2023, LG Electronics USA unveiled the pricing and availability of its new 49-inch Curved Ultra Gear monitor (49GR85DC-B), priced at USD 1299 and will offer up to 240Hz Dual QHD curved display, VESA Display HDR 1000 support, 1ms response rate, and AMD FreeSync Premium Pro.
- In January 2023, Samsung Electronics announced that it will introduce new monitor models, improving its visual display leadership, which will include Odyssey, ViewFinity, and Smart Monitor lineups at CES 2023 promising superior image quality and innovative features.
- In October 2022, Apple launched the latest Apple TV 4K, supporting enhanced power, entertainment, and affordability. Driven by the A15 Bionic chip, it provides superior performance & cinematic quality, with expanded HDR support.
- In August 2022, LG launched the LG OLED Flex (model LX3), a 42-inch bendable OLED TV transitioning between flat & curved configurations, meeting to diverse viewing preferences.
Report Details
| Report Characteristics |
| Market Size (2024) |
USD 10.8 Bn |
| Forecast Value (2033) |
USD 877.1 Bn |
| CAGR (2024-2033) |
23.9% |
| Historical Data |
2018 – 2023 |
| The US Market Size (2024) |
USD 74.9 Bn |
| Forecast Data |
2024 – 2033 |
| Base Year |
2023 |
| Estimate Year |
2024 |
| Report Coverage |
Market Revenue Estimation, Market Dynamics, Competitive Landscape, Growth Factors and etc. |
| Segments Covered |
By Technology (UHD and HD), By Screen Size (Large-Sized Curved, Mid-Sized Curved, and Small-Sized Curved), By End Users (Residential, Commercial, and Institutional) |
| Regional Coverage |
North America – The US and Canada; Europe – Germany, The UK, France, Russia, Spain, Italy, Benelux, Nordic, & Rest of Europe; Asia- Pacific– China, Japan, South Korea, India, ANZ, ASEAN, Rest of APAC; Latin America – Brazil, Mexico, Argentina, Colombia, Rest of Latin America; Middle East & Africa – Saudi Arabia, UAE, South Africa, Turkey, Egypt, Israel, & Rest of MEA
|
| Prominent Players |
Samsung Electronics, LG Electronics, Haier Group, Sony Corp, Panasonic Corp, Sharp Corp¸VIZIO Inc, Hisense Co, Sichuan Changhong Electronics Co. Ltd , Koninklijke Philips N.V., and Other Key Players |
| Purchase Options |
HVMN Inc., Thync Global Inc., Apple Inc., Fitbit Inc., TrackmyStack, OsteoStrong, The ODIN, Thriveport LLC, Muse, Moodmetric, and Other Key Players |
Frequently Asked Questions
The Global Curved Televisions Market size was valued at USD 8.7 billion in 2023 and is expected to reach USD 74.9 billion by the end of 2033.
Asia Pacific is expected to dominate the Global Curved Televisions Market with a share of 37.1% in 2024.
The Curved Televisions Market in the US is expected to reach USD 2.8 billion in 2024.
Some of the key players in the Global Curved Televisions Market are Samsung Electronics, LG Electronics, Haier Group, and many others.
The market is growing at a CAGR of 23.9 percent over the forecasted period.