An electric bike or E-bike refers to a bicycle that consists of a battery & integrated electric motor drive mechanism. The components produce power for creating or assisting propulsion. Many kinds of globally available e-bikes range from electric bikes with small motors to more powerful e-bikes that produce power to drive the bike using a throttle.
As per TheRoundup, the Europe E-bike market is witnessing significant growth, aligning with global trends. It is projected that 300 million e-bikes will be in use worldwide by 2023, rising to 10 million annual sales by 2024 and 17 million by 2030. E-bikes appeal to all age groups, with most users between 40-70 years old as of 2025. Adoption has surged in urban centers, where e-bikes are the fastest mode of transport in areas like Manhattan and central London.
For example, pedal-assisted e-bikes accounted for 35% of all Citi Bike rides in New York, despite comprising only 20% of the fleet, averaging nine daily rides versus 3.5 for pedal bikes. Key purchase drivers include reducing car trips (28%), navigating hilly terrains (59%), environmental benefits (44%), and cost-effectiveness (44%). Moreover, 96.4% of riders report enjoyment, with 75% preferring e-bikes over cars, signaling strong consumer satisfaction and potential market expansion.
The Europe e-bike market is witnessing significant developments, with recent deals and mergers reshaping the landscape of sustainable transportation. A notable highlight includes partnerships between leading
electric vehicle sensor manufacturers and e-bike companies to enhance rider safety and efficiency. Conferences across Europe, such as those focusing on the
autonomous vehicles, are increasingly spotlighting the role of electric bikes in urban mobility. These events also emphasize the growth potential of the
bicycle, driven by advancements in technology and shifting consumer preferences towards eco-friendly transportation solutions.
As per Juicedbikes, the Europe e-bike market is witnessing significant growth due to its utility in comfortably transporting 30 to 40 pounds of cargo, with riders covering an average of 20 to 40 miles per charge cycle depending on the e-bike type. While 85% of global e-bike sales are concentrated in China, Europe remains a pivotal market driven by increasing demand for sustainable transport solutions. E-bikes save consumers substantial fuel costs, exemplified by the $1.7 trillion saved in the U.S., and reduce traffic congestion. These benefits, alongside their eco-friendly and health-centric advantages, position e-bikes as a key player in sustainable mobility trends.
Key Takeaways
- The Europe E-bike Market is expected to grow by 5.2 billion, at a CAGR of 6.8% during the forecasted period of 2024-2033
- By Class, Class I is expected to lead in 2024 & is anticipated to dominate throughout the forecasted period.
- By Application, the city/urban segment is predicted to be the dominant segment in the growth of the e-bike market in Europe in 2024
- By Mode, pedal assist is expected to have a lead throughout the forecasted period.
- Some of the use cases of E-bike include commuting, tourism, and more.
Use Cases:
- Commuting: Many Europeans use e-bikes for their daily commute, mainly in cities where traffic jams and limited parking make standard transportation options less practical. E-bikes provide a convenient & eco-friendly alternative, enabling commuters to look through urban areas quickly & efficiently.
- Tourism: E-bikes have become highly popular among tourists exploring Europe's scenic landscapes & historic cities. Tour operators provide guided e-bike tours, enabling travelers to cover more ground & experience the beauty of Europe's countryside without the physical exertion of traditional cycling.
- Recreation: E-bikes provide an accessible & enjoyable way for people of all ages & fitness levels to engage in outdoor recreation. Whether its gentle rides through parks & nature reserves or more challenging off-road trails, e-bikes provide a fun & exciting way to explore the outdoors.
- Sustainable transportation: With increasing concerns about climate change & air pollution, many European cities are investing in infrastructure to promote sustainable modes of transportation, like e-bikes. Governments & local authorities are creating policies to encourage e-bike usage, like bike-sharing programs and dedicated bike lanes, as part of their efforts to reduce emissions and improve air quality.
Market Dynamic
Government initiatives to encourage electric bike usage drive Europe's e-bike market growth, due to their eco-friendly & efficient commuting appeal. Growing consumer preference for e-bikes, known for their compact size, health benefits, & effortless speed, further drives the market expansion. The tourism sector's growth adds to the need, with the growth in tourist numbers & resultant congestion boosting e-bike adoption. In addition, investments,
automotive sector expansion, & higher disposable incomes contribute to the growth of the market.
However, the highly competitive nature of the Europe e-bike market creates challenges for new entrants & smaller companies looking for market share. Also, the high system costs create challenges, with rising demand for affordable solutions despite cost pressures in the automotive sector. Thus, manufacturers must look for a balance between developing innovative features and ensuring affordability to meet market expectations effectively.
Research Scope and Analysis
By Motor Type
The hub motor is projected to capture the largest market share in the electric bike industry during the forecasted period. These motors are smoothly integrated into either the front or rear wheel hub, directly powering the wheels. They meet a broad spectrum of riders, like casual cyclists, commuters, and those prioritizing affordability.
Well-suited for navigating flat terrains & daily urban commutes, hub motors provide ample power. Their broad adoption can be due to their straightforward design, affordability, and minimal maintenance need, making them an attractive option for e-bike enthusiasts looking for a reliable & hassle-free riding experience.
By Class
Class I e-bikes are expected to dominate the market share in 2024. These bikes assist only when the rider pedals and usually stops assisting at speeds around 20 mph (32 kph). They are well-suited for urban traveling, fitness, and recreational riding, integrating with regulations requiring human pedal involvement. With their alignment with European regulations and high appeal, they are favored by daily commuters & leisure riders. Further, the Class II e-bikes feature a throttle that activates the motor even without pedaling, assisting up to 20 mph (32 kph,), which appeals to individuals looking for a more relaxed riding experience or facing physical limitations, providing greater control over motor engagement.
By Mode
Pedal assist mode of e-bike is projected to dominate the Europe e-bike market in 2024. Also known as Pedelec, this mode needs riders to pedal to activate the motor, assisting in proportion to their pedaling effort. It appeals to a larger audience like travelers looking for ease in their daily travels & fitness enthusiasts desiring added support during workouts. With its pattern of sustainability objectives, fitness trends, & regulatory mandates focusing on human-powered mobility, pedal-assist e-bikes are broadly favored in Europe, driving segment growth.
Further, Throttle mode e-bikes, operated by hand-controlled throttles, allow riders to hold the motor without pedaling, functioning similarly to scooters, which attract riders looking for relaxed journeys or those with physical limitations restricting traditional cycling. While offering convenience & suitability for longer trips with less physical exertion, it may create challenges in regions that organize human-powered propulsion in regulatory frameworks, potentially limiting its market penetration.
By Battery Type
Lead acid batteries are set to drive growth in the Europe e-bike market in coming years, mainly due to their affordability. As the oldest rechargeable battery type, they are commonly seen in lower-cost e-bikes, making them a popular choice among price-conscious consumers. In addition, lithium-ion batteries provide higher energy density, longer lifespans, and are lighter in weight, which makes them appealing to various users, like daily commuters & performance enthusiasts looking for a balance between performance, weight, & cost. Lithium-ion batteries are highly regarded as the most popular battery type in the e-bike industry, due to their efficiency & modern technological advantages, further contributing to market expansion.
By Design
In the European e-bike market, non-foldable e-bikes are expected to capture the largest market share in 2024. These bikes maintain the traditional & standard design without the folding capability, including various types like city & mountain bikes to suit different riding styles & conditions. Also, these e-bikes appeal to a variety of consumers, like leisure riders, fitness enthusiasts, long-distance commuters, and off-road cyclists. They provide numerous options in terms of performance, style, and functionality, meeting the varied preferences of riders.
In addition, foldable e-bikes feature a hinge or mechanism allowing the bike to fold into a compact size for enhanced portability and storage convenience. These bikes are mainly favored by urban commuters, like those using multi-modal transportation. In addition, they are popular among individuals with limited storage space, like apartment dwellers or travelers looking for a portable transportation solution. Also, foldable e-bikes have a unique niche in the market, providing users with the flexibility & convenience they desire.
By Application
In Europe's e-bike market, the city/urban segment is expected to emerge as the largest segment throughout the forecasted period. These e-bikes are customized for daily commuting & short-distance travel on well-paved city roads. Ideal for urban commuters & casual riders, they provide a convenient & eco-friendly alternative to traditional motor vehicles. With growing urbanization and rising environmental awareness, the need for city/urban e-bikes is on the rise, driving segment growth.
Further, the mountain or trekking e-bikes designed for off-road adventures are also anticipated to experience significant growth, featuring sturdy frames, shock absorbers, & specialized tires for navigating rough terrains. Popular among outdoor enthusiasts & adventurers, these e-bikes provide a performance-oriented riding experience in challenging landscapes. As more individuals engage in outdoor activities & sports, the need for mountain/trekking e-bikes continues to grow, driving the segment expansion.
The Europe E-bike Market Report is segmented based on the following:
By Motor Type
- Hub Motor
- Mid Drive
- Others
By Class
- Class I
- Class II
- Class III
By Mode
By Battery Type
- Lead Acid
- Lithium Ion
- Nickel-Metal Hydride (NiMH)
- Others
By Design
By Application
- Mountain/Trekking Bikes
- City/Urban
- Cargo
- Others
European Country Analysis
Germany is expected to lead e-bike sales in Europe, benefiting from a strong cycling infrastructure & strong consumer interest, backed by technological developments & government incentives. Further, France is emerging as a significant market, driven by growing urbanization, government subsidies, and a switch toward eco-friendly transportation solutions. In addition, the UK's e-bike market is rapidly growing, driven by regulatory changes, rising awareness, & investments in cycling infrastructure, mainly in urban areas where there is a growth in city dwellers & businesses adopting e-bike deliveries.
Moreover, Italy's market provides a blend of traditional cycling culture & modern e-bike adoption, mainly in urban and tourist hubs, with steady growth observed, mainly in tourism-driven regions. Furthermore, Spain's e-bike market is thriving due to rapid urbanization, tourism, & initiatives focused on reducing air pollution, mainly in major cities &tourist destinations, where growing interest is driving market expansion.
By European Countries
- Germany
- The U.K.
- France
- Italy
- Russia
- Spain
- Benelux
- Nordic
- Rest of Europe
Competitive Landscape
The European e-bike market has intense competition among many companies providing a wide range of products. With diverse offerings meeting various consumer preferences, new entrants & smaller players experiencing challenges in gaining market share. High system costs & the growing demand for affordable solutions add pressure to established manufacturers. Striking a balance between innovation & affordability is important to meeting market demands effectively
Some of the prominent players in the Europe E-bike Market are:
- KTM Bike Industries
- Royal Dutch Gazelle
- Accell Group N.V
- Merida Industry Co Ltd
- VanMoof BV
- Yamaha Bicycles
- Brompton Bicycle
- Riese & Muller
- Trek Bicycle Corp.
- Volt Electric Bikes
- Other Key Players
Recent Developments
- In February 2024, Cowboy launched an at-home mobile service to support its European riders On-demand services like maintenance, bike set-up, flat repair, & rear rack and child seat installation, all booking through its mobile app, with the services starting at USD 74.
- In January 2024, Vanpowers announced the launch of its latest e-bike models named GrandTeton, which is an all-terrain mountain e-bike, and the UrbanCross, a lightweight gravel e-bike, highlighting the company's commitment to technological excellence & rider security. Both models combine the brand's advanced smart security system, developed to provide owners with unparalleled protection against theft.
- In November 2023, Upway, announced that the company raised EUR 27.6 million in Series B investment led by Korelya Capital bringing the brand’s total funding to EUR 55.2 million, which will help the company to continue to be the leading e-bike marketplace, expanding its presence in Europe and across the globe.
- In November 2023, Electric bike maker Ultraviolette Automotive announced its entry into the European market as it looks to tap growth opportunities in the international market, as it launched its flagship electric bike F77 in Europe with deliveries expected to commence in the Q2 of 2024.
- In June 2023, Vanpowers announced the European launch of its latest e-bike, UrbanGlide an ideal-built, high torque, smooth-powered bike with a 500-watt motor developed for metro commuters & capable of traveling 110 kilometers on a single charge, and available for pre-order for the starting price of EUR 2,599.
Report Details
| Report Characteristics |
| Market Size (2024) |
USD 270.5 Mn |
| Forecast Value (2033) |
USD 470.2 Mn |
| CAGR (2023-2032) |
6.3% |
| Historical Data |
2018 – 2023 |
| Forecast Data |
2024 – 2033 |
| Base Year |
2023 |
| Estimate Year |
2024 |
| Report Coverage |
Market Revenue Estimation, Market Dynamics, Competitive Landscape, Growth Factors and etc. |
| Segments Covered |
By Product (Gelatin and Bone Glues), By Application (Arthroplasty, Sports Injury, Spine Surgery, Trauma, and Others), By End User (Hospital, Specialty Clinics, and Ambulatory Surgical Centers) |
| Regional Coverage |
North America – The US and Canada; Europe – Germany, The UK, France, Russia, Spain, Italy, Benelux, Nordic, & Rest of Europe; Asia- Pacific– China, Japan, South Korea, India, ANZ, ASEAN, Rest of APAC; Latin America – Brazil, Mexico, Argentina, Colombia, Rest of Latin America; Middle East & Africa – Saudi Arabia, UAE, South Africa, Turkey, Egypt, Israel, & Rest of MEA
|
| Prominent Players |
Baxter International Inc, Luna Innovation Inc, Johnson & Johnson, Becton, Dickson & Company, Integra LifeSciences Corp, B. Braun Melsungen, Cohera Medical Inc, Tissuemed Ltd, CryoLife Inc, Chemence Medical Inc, and Other Key Players |
| Purchase Options |
We have three licenses to opt for: Single User License (Limited to 1 user), Multi-User License (Up to 5 Users), and Corporate Use License (Unlimited User) along with free report customization equivalent to 0 analyst working days, 3 analysts working days and 5 analysts working days respectively. |