Market Overview
The
Global Frozen Pizza Market size is anticipated to be valued
USD 22.6 billion in 2024 and is further predicted to reach
USD 38.9 billion by 2033, at a CAGR of 6.2%.
Frozen pizza is a premade dough with crust, sauce, and cheese, with additional toppings like meats & vegetables that are assembled and frozen in advance. These are convenient foods that can be stored in the freezer for a long time and they can be consumed by reheating them in an oven or microwave. It is available in a variety of sizes, flavors, and styles in supermarkets to favor a wide range of evolving tastes. It removes the requirement for planning and preparation of a meal and becomes a convenient option for consumers. There's surely a frozen pizza on the market that will satisfy someone's appetite, whether they're more into gourmet pizza with unique toppings or a traditional pepperoni pizza.
There are growing changes in the lifestyle and food options among rich and working-class consumers, which significantly drives the growth of the market. Frozen pizza is well known for its longer life and less time required to cook. Urbanization, increased disposable incomes, and the popularity of Western foods are some of the primary factors that support the market growth significantly. These pizzas are rapidly adopted among consumers as they offer customization according to individual tastes. Furthermore, a lot of parents want to serve their children a healthy diet by heating frozen pizza in the oven which provides a wholesome diet as it's easy to feed.
Key Takeaways
- Market size: The Global Frozen Pizza Market is expected to grow by 15.1 billion, at a CAGR of 6.2% during the forecasted period of 2025 to 2033
- Market Definition: Frozen pizzas are premade pizzas assembled, cooked, and frozen to preserve their freshness and flavors.
- Product size segment: In terms of product, regular frozen pizzas are expected to dominate with the largest revenue share of 44.9% in 2024.
- Crust segment: Based on the crust, the thin crust type is anticipated to hold the market with the largest revenue share in 2024.
- Topping segment: Meat topping is predicted to lead the market with the largest revenue share in 2024
- Distribution Channel: HoReCa as a distribution channel is projected to dominate the market with a high CAGR.
- Regional Analysis: North America is expected to dominate the frozen pizza market with a revenue share of 36.1% in 2024.
Use Cases
- Emergency Food- Frozen pizza serves as a backup plan for emergency times when there is a shortage of food ingredients or when unexpected guests arrive.
- Kids' Meal- It is popular among parents as a meal option for children as it is easy to cook just by heating it in the oven.
- Quick Meal Option- These are quick and convenient meal options, particularly for busy individuals or families with limited time to prepare meals from the start.
- Lunch Option- It is a suitable lunch option for students, office workers, or anyone looking for a simple yet satisfying meal during the day.
Market Dynamic
The frozen pizza market is expanding due to its ability to preserve it for long periods, along with its affordability. There is a growing demand for high-quality ingredients, particularly like free from and ready to eat foods, which further supports the growth of this market. In addition, these pizzas are becoming a global favorite dish as it is chewy and crispy and offer a mixture of marinara sauce and cheese which are loved by all-age consumers globally. Further, online sites and mobile apps are getting popular due to significant investment through digital advancement as they offer an easy ordering experience. These platforms offer the ability to browse menus, select toppings, and place orders from home, driving the growth of this market.
These pizzas are affordable and easy options for small gatherings of friends and family they can be ready in 20 minutes, and also provide a balanced mixture of carbohydrates, protein, calcium, fats, and vitamins and are often served with soft drinks and alcohol. These factors are boosting the growth of the frozen pizza market. However, preservatives added in these foods to increase the longer life can be detrimental to human health, obstructing the growth of this market.
Research Scope and Analysis
By Size
The frozen pizza market is divided into regular, medium, and large based on the product size with the regular segment expected to capture the largest revenue share in 2024. Regular frozen pizza is also known as small-size pizzas made for one or two individual consumptions, often containing 4 slices which are popular among young adults, the rich, & the working-age population. Further, these are ideal for students or working professionals who live alone and have a busy schedule as they avoid wastage of food and money.
Medium frozen pizzas are predicted to grow at a high CAGR which is attributed to the rising trend of house parties among college graduates and the corporate class which creates new opportunities for global retail services, driving the growth of this segment. These are widely offered in small family gatherings as they serve a substantial amount of portion for multiple consumers.
Large frozen pizzas are anticipated to dominate with a large revenue share in 2024 as they aim at a large group of consumers who search for heavy portions and provide several people for bigger gatherings and events. These are often suitable for office, birthday parties, & large family gatherings.
By Crust type
Thin crust type is predicted to lead the frozen pizza market, capturing a substantial amount of revenue share in 2024. These crusts are preferred among consumers due to their crisp and thin bases which maintain a consistent depth from the edge to the crust of the pizza. These are suitable for health-conscious consumers who prefer a low content of carbohydrates and a smaller number of calories. These are attractive to those with dietary limitations like low-carbohydrates or gluten-free diets. These crusts, with their perfect proportion of light, soft dough, allow customers to enjoy the flavors of the toppings the most.
Thick crust is anticipated to grow the frozen pizza market with a significant share of revenue in 2024 as they have a denser base which provides a more filling experience. These are supported by consumers searching for a more substantial pizza experience. Stuffed crust pizzas are gaining popularity due to the surprise filling within the crust, attractive to those customers searching for different twists in their pizzas.
By Toppings
Meat toppings are expected to lead the frozen pizza market with the largest revenue share in 2024 due to rapidly growing meat consumption globally among young demographics. These toppings include pepperoni, sausage, chicken, or other meaty options for non-vegetarian consumers. These toppings are adopted by those who search for a hearty and protein-rich pizza option. Cheese topping is anticipated to grow with a high CAGR as they are loved by every consumer both vegetarian and non-vegetarian. It offers pizza loaded with a different kind of cheese like cheddar, Mozzarella, and many more which are often loved by kids. Vegetable toppings are famous for their veggie options like bell peppers, mushrooms, onions, and olives, favoring vegetarian consumers. These pizzas offer a variety of colorful and flavorful vegetable toppings, providing a healthier alternative compared to meat and cheesy pizza.
By Distribution Channel
The HoReCa is predicted to lead the market, and hold the largest revenue share in 2024. It includes hotels, restaurants, and cafes which serve fast food, & beverages. The increased demand for fast food like frozen pizzas due to the availability of new restaurant services is an important factor in driving the growth of this segment. These pizzas are provided to hotels, restaurants, and cafes for different needs, like purchasing in large quantities for catering events or offering these for quick-service restaurants and hotel room service menus. According to a study by Toast Inc., more than half of millennials prefer dining out which is expected to increase the demand for frozen pizzas in hotels and restaurants, thereby fueling the growth of this segment.
Offline channels include physical stores like supermarkets, grocery stores, convenience stores, & specialty food stores. These stores often have a freezer box, so consumers can inspect and purchase frozen pizza products, hence driving the growth of this segment.
Online channels is predicted to grow with a high CAGR in 2024 as they offer comfort and variety, allowing consumers to browse and purchase frozen pizzas from their homes, contributing to the market’s expansion.
The Global Frozen Pizza Market Report is segmented based on the following
By Size
By Crust Type
- Thin Crust
- Thick Crust
- Stuffed Crust
By Toppings
- Cheese
- Meat
- Vegetables
- Others
By Distribution Channel
- HoReCa
- Offline Channel
- Online Channel
Regional Analysis
North America is expected to dominate the frozen pizza market with a revenue
share of over 36.1% by the end of 2024. They are the biggest consumer of frozen pizzas due to their longer shelf life and immense popularity. This region celebrates National Pizza Day annually on February 9 highlighting its popularity among consumers. Demand for ready-to-eat foods, increasing population, and associated disposable income are the main factors driving the demand of the market in this region. Also, increasing innovation in this region to develop new products focused on nutrition and health like less trans fats, adoption of whole multigrain wheat, and few preservatives, is anticipated to boost the growth of this market.
Asia-Pacific is the second fastest-growing region for the frozen pizza market after North America with a high CAGR in 2024. This growth is driven by the increasing adoption of Western culture and the growing popularity of these pizzas among developing countries like Bangladesh, the Philippines, India, China, and Saudi Arabia. This market is showing significant growth due to the introduction of new retailers like DMart, Food Bazaar, and Spencers, and some online stores like Big Basket.
By Region
North America
Europe
- Germany
- The U.K.
- France
- Italy
- Russia
- Spain
- Benelux
- Nordic
- Rest of Europe
Asia-Pacific
- China
- Japan
- South Korea
- India
- ANZ
- ASEAN
- Rest of Asia-Pacific
Latin America
- Brazil
- Mexico
- Argentina
- Colombia
- Rest of Latin America
Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Israel
- Egypt
- Rest of MEA
Competitive Landscape
Major market participants commonly employ strategies such as introducing new products and expanding through investments. Manufacturers and suppliers are focusing on logistical improvements and strengthening distribution channels as part of their business growth strategies. These initiatives are improving the product adoption rates among global consumers. The Frozen pizza market is fragmented due to many participants, and it is anticipated that there will be moderate to intense competition among the companies. Some of the major key players in the Global Frozen Pizza Market are Nestle SA, One Planet Pizza, Daiya Foods Inc., and many others. Food service companies are encouraged to create products with longer shelf life by growing frozen pizza consumption. Companies allocate resources toward R&D to introduce high-quality frozen pizza products.
Some of the prominent players in the global frozen pizza market are
- Bellisio Foods Inc.
- Hansen Foods, Inc.
- Nestle SA
- One Planet Pizza
- Daiya Foods Inc.
- McCain Foods Ltd.
- Oetker GmbH
- California Pizza Kitchen, Inc.
- Atkins Nutritionals, Inc.
- Freiberger Lebensmittel Gmbh Co
- Others
Recent Development
- In June 2023, Great Kitchens Food Co., a take-and-bake pizza company specializing in private label products, which is a subsidiary of Brynwood Partners VIII LP based in Chicago, has completed the acquisition of Uno Foods from its owner, Newport Global Advisors.
- In April 2023, Nestlé and private equity firm PAI Partners reached an agreement to establish a joint venture focused on Nestlé's frozen pizza business in Europe, forming a specialized entity within a competitive and ever-changing market segment.
- In November 2022, New Culture, an innovative company producing dairy alternatives without animal ingredients, announced an investment of USD 23.0 billion from CJ CheilJedang, a Korean conglomerate that is a top provider of fermentation-based bio-products globally and holds a significant 25% market share in the U.S. frozen pizza market.
- In September 2022, Dr. Oetker Poland, a leading multinational FMCG firm, revealed a partnership with Violife to introduce a plant-based pizza featuring a mildly spicy tomato sauce, mushrooms, green peppers, tomatoes, and Violife's distinctive cheddar-flavored cheese.
Report Details
| Report Characteristics |
| Market Size (2024) |
USD 22.6 Bn |
| Forecast Value (2033) |
USD 38.9 Bn |
| CAGR (2024-2033) |
6.2% |
| Historical Data |
2018 – 2023 |
| Forecast Data |
2024 – 2033 |
| Base Year |
2023 |
| Estimate Year |
2024 |
| Report Coverage |
Market Revenue Estimation, Market Dynamics, Competitive Landscape, Growth Factors and etc. |
| Segments Covered |
By Size (Regular, Medium, and Large), By Crust Type (Thin Crust, Thick Crust, and Stuffed Crust), By Toppings (Cheese, Meat, Fruits and Vegetables, Others), By Distribution Channel (HoReCa, Offline Channel, and Online Channel) |
| Regional Coverage |
North America – The US and Canada; Europe – Germany, The UK, France, Russia, Spain, Italy, Benelux, Nordic, & Rest of Europe; Asia- Pacific– China, Japan, South Korea, India, ANZ, ASEAN, Rest of APAC; Latin America – Brazil, Mexico, Argentina, Colombia, Rest of Latin America; Middle East & Africa – Saudi Arabia, UAE, South Africa, Turkey, Egypt, Israel, & Rest of MEA
|
| Prominent Players |
Bellisio Foods Inc., Hansen Foods, Inc., Nestle SA, One Planet Pizza, Daiya Foods Inc., McCain Foods Ltd., Oetker GmbH, California Pizza Kitchen, Inc., Atkins Nutritionals, Inc., Freiberger Lebensmittel Gmbh Co, Others, and Other Key Players |
| Purchase Options |
We have three licenses to opt for: Single User License (Limited to 1 user), Multi-User License (Up to 5 Users), and Corporate Use License (Unlimited User) along with free report customization equivalent to 0 analyst working days, 3 analysts working days and 5 analysts working days respectively. |
Frequently Asked Questions
The Global Frozen Pizza Market size is estimated to have a value of USD 22.6 billion in 2024 and is expected to reach USD 38.9 billion by the end of 2033.
North America has the largest market share for the Global Frozen Pizza Market with a share of about 36.1% in 2024.
Some of the major key players in the Global Frozen Pizza Market are Nestle SA, One Planet Pizza, Daiya Foods Inc., and many others.
The market is growing at a CAGR of 6.2 percent over the forecasted period.