Market Overview
The Global Hand Sanitizers Market is expected to hold a market value of
USD 7.3 billion in 2023 and is projected to show subsequent growth with a market value of
USD 13.6 billion in 2032 at a
CAGR of 7.2%.
Hand sanitizers are antiseptic solutions that are used to reduce or eliminate microorganisms like viruses, bacteria and germs from hands. Hand sanitizers have become particularly prominent in public
health practices, especially during the COVID-19 outbreak, to help prevent the spread of illnesses through hand-to-hand contact. The Global Hand Sanitizers Market includes various types of hand sanitizers, such as alcohol-based and non-alcohol-based formulations. Alcohol-based hand sanitizers typically contain ingredients like ethanol or isopropyl alcohol, which are effective in killing a broad spectrum of germs while on-alcohol-based sanitizers often use alternative antimicrobial agents. The rising awareness about personal hygiene & sanitation is one of the prominent reasons behind the growth of the global hand sanitizer market.
Market Dynamic
The global hand sanitizer market is influenced by various dynamic factors that shape its growth like the rising awareness about health and hygiene, especially after the global health crises like the COVID-19 pandemic. Due to COVID-19 consumers have become more conscious about hand hygiene as it is one of the prominent methods by which the virus spreads So, to prevent the spread of infectious diseases the demand for hand sanitizers has been exploded. The strict regulations and standards related to hygiene and safety influence the production, marketing, and distribution of hand sanitizers.
Compliance with these regulations plays a crucial for market players to ensure product quality and consumer safety. Continuous innovation in hand sanitizer formulations, incorporating new ingredients and technologies, attracts consumers. Additionally, innovative packaging designs and sustainable practices contribute to this market's competitiveness. In other words, the hand sanitizer market is dynamic and responsive to evolving consumer needs, regulatory developments, and global health scenarios, making adaptability and innovation essential for sustained success in this rapidly changing industry.
Research Scope and Analysis
By Product
Based on the product, gel-based hand sanitizers dominate this segment as they hold 47.1% of the market share in 2023 and are anticipated to subsequent growth in the upcoming period of 2023 to 2032.
In this segment, gel-based sanitizers dominate the market as they are preferred by consumers because of their gel-like texture, which is easy to apply and evenly spread on the hands. This consistent nature of the gel-based hand sanitizers offers a thorough coverage, ensuring that the sanitizer reaches all parts of the hands evenly. Gel formulations are also preferred as they typically have a moderate evaporation rate, providing users with sufficient time to rub the sanitizer on their hands before it dries which is highly appreciated by individuals who prefer a longer application time for a thorough sanitization process. Moreover, gel-based sanitizers are often packaged in portable and convenient containers, such as squeeze bottles or pump dispensers which make them more convenient to carry in purses, pockets, or bags, enhancing their accessibility for on-the-go use.
By Distribution Channel
Hypermarkets and supermarkets dominate the distribution channel segment of the global hand sanitizer market as they
hold 40.3% of the market share in 2023 and are expected to show subsequent growth in the forthcoming year of 2023 to 2032.
The reason hypermarkets dominate this segment as they offer a one-stop shopping experience for consumers, providing a wide range of products, including personal care items such as hand sanitizers. The major factors that contribute to this dominance can be attributed to the easy accessibility of products, wide variety of products, cost-effectiveness, and promotional strategies. Moreover, hypermarkets and supermarkets offer a wide range of products under one roof, allowing consumers to choose from various brands and formulations of hand sanitizers. The availability of different types of products extensively contributes to the popularity of hypermarkets and supermarkets for purchasing personal care items.
Additionally, hypermarkets and supermarkets frequently run promotions, discounts, and special offers on personal care products, including hand sanitizers to attract budget-conscious consumers and encourage bulk purchases which further boost their sales and also contribute to their dominance in the global hand sanitizers market.
The Hand Sanitizers Market Report is segmented on the basis of the following:
By Product
- Gel Based
- Foam Based
- Liquid
- Others
By Distribution Channel
- Hypermarket/Supermarket
- Pharmaceutical and Drug Stores
- Online Stores
- Others
Regional Analysis
Europe exhibits a clear dominance, accounting for the hand sanitizers market share of 26.6% in 2023 as this region has stringent hygiene regulations, a well-established healthcare infrastructure, and high awareness of health and safety practices that contribute to the region's prominence in the global hand sanitizers market. Historically, European countries have highly emphasized personal hygiene and fostered a culture that follows strict sanitization culture regularly against infectious diseases.
Moreover, the European market has various major hand sanitizers manufacturers which highly benefit this region as they ensure a steady supply of hand sanitizers. Major European nations, including Germany, the United Kingdom, and France, are some of the key players in the hand sanitizer industry who are driving innovation and product development and the COVID-19 pandemic has further amplified the demand for hand sanitizers across Europe, with governments, businesses, and consumers emphasizing the importance of hand hygiene.
The region's proactive response to public health crises and a strong regulatory framework contribute to its leadership in the global
hand sanitizer market. As hygiene awareness continues to be a priority, Europe is likely to maintain its dominant position in the hand sanitizer market.
By Region
North America
Europe
- Germany
- The U.K.
- France
- Italy
- Russia
- Spain
- Benelux
- Nordic
- Rest of Europe
Asia-Pacific
- China
- Japan
- South Korea
- India
- ANZ
- ASEAN
- Rest of Asia-Pacific
Latin America
- Brazil
- Mexico
- Argentina
- Colombia
- Rest of Latin America
Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Israel
- Egypt
- Rest of MEA
Competitive Landscape
The competitive landscape of the global hand sanitizers market is marked by intense competition among the major players vying for market share and seeking to get a competitive edge over others. Major key players in this market like Procter & Gamble, Unilever, Reckitt Benckiser Group, and 3M are at the forefront of this highly dynamic market. This market is experiencing consolidation, with a few key players shaping the industry landscape. The market has witnessed such as increased competition with the entry of new players, often emphasizing innovative formulations, eco-friendly packaging, and speciality applications. This competition has spurred product development, leading to variations in hand sanitizer formulations, such as organic or natural ingredients, and novel delivery methods like touchless dispensers.
These companies utilize inorganic & organic strategies for their market expansion. The inorganic strategies include the development of new product catalogs and innovation while the organic strategies deal with partnerships, mergers & acquisitions. Furthermore, these mergers & partnerships further boost their market position and pave the way for the expansion of the market conditions. This market has many key players who hold a significant portion of the market such as Reckitt Benckiser Group Plc, Procter and Gamble, The Himalaya Drug Company, GOJO Industries Inc., Henkel AG and Company, Unilever, Vi-Jon, Chattem Inc., Best Sanitizers Inc., Kutol and others.
Some of the prominent players in the Global Hand Sanitizers Market are:
- Reckitt Benckiser Group Plc
- Procter and Gamble
- The Himalaya Drug Company
- GOJO Industries Inc.
- Henkel AG and Company
- Unilever
- Vi-Jon
- Chattem Inc.
- Best Sanitizers Inc.
- Kutol
- Other Key Players
COVID-19 Pandemic & Recession: Impact on the Global Hand Sanitizers Market:
The COVID-19 pandemic has left a significant impact on the Global Hand Sanitizers Market. As the pandemic highlighted the need for awareness about the importance of hand hygiene in preventing the spread of the virus which led to an unprecedented surge in demand for hand sanitizers worldwide. This resulted in consumers, businesses, and institutions significantly using hand sanitisers as a crucial preventive measure against COVID-19.
The pandemic has also led to the introduction of a new catalogue of hand sanitiser products, with manufacturers introducing new formulations, sizes, and packaging to meet the evolving needs of consumers. While the pandemic substantially, fueled the growth in the hand sanitizers market, the economic downturn associated with global recessions also presented significant challenges to this market economic uncertainties and changes in consumer spending patterns which significantly impacted the hand sanitiser market's growth trajectory. However, the lasting awareness of hygiene practices instilled during the pandemic is expected to maintain a heightened baseline demand for hand sanitisers in the post-COVID era.
Report Details
| Report Characteristics |
| Market Size (2023) |
USD 7.3 Bn |
| Forecast Value (2032) |
USD 13.6 Bn |
| CAGR (2023-2032) |
7.2% |
| Historical Data |
2017 - 2022 |
| Forecast Data |
2023 - 2032 |
| Base Year |
2022 |
| Estimate Year |
2023 |
| Report Coverage |
Market Revenue Estimation, Market Dynamics, Competitive Landscape, Growth Factors and etc. |
| Segments Covered |
By Product (Gel Based, Foam Based, Liquid and
Others), By Distribution Channel
(Hypermarket/Supermarket, Pharmaceutical and
Drug Stores, Online Stores and Others) |
| Regional Coverage |
North America – The US and Canada; Europe – Germany, The UK, France, Russia, Spain, Italy, Benelux, Nordic, & Rest of Europe; Asia- Pacific– China, Japan, South Korea, India, ANZ, ASEAN, Rest of APAC; Latin America – Brazil, Mexico, Argentina, Colombia, Rest of Latin America; Middle East & Africa – Saudi Arabia, UAE, South Africa, Turkey, Egypt, Israel, & Rest of MEA
|
| Prominent Players |
Reckitt Benckiser Group Plc, Procter and Gamble, The
Himalaya Drug Company, GOJO Industries Inc.,
Henkel AG and Company, Unilever, Vi-Jon, Chattem
Inc., Best Sanitizers Inc., Kutol, and Other Key Players |
| Purchase Options |
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