• +1 (732) 369 9777
  • +1 (609) 857 6083
  • enquiry@dimensionmarketresearch.com

logo Hand Sanitizers Market

Comprehensive Industry Landscape and Strategic Outlook

  • About Us
  • Insight
    Trending Reports Latest Reports
  • Industries
    Aerospace & Defence
    Agriculture & Horticulture
    Automotive
    BFSI & Education
    Chemical & Material
    Consumer Goods
    Electrical & Semiconductor
    ICT & TMT
    Energy & Power
    Food & Beverages
    Industry Automation & Equipment
    Manufacturing & Construction
    Medical Devices & Healthcare IT
    Metals & Minerals
    Packaging & Logistics
    Pharmaceuticals & Healthcare
    Sports & Fitness
  • News And Media
  • Contact us
Speak to Analyst
Request Free Sample
/images/logo.png
  • home
  • Pharmaceuticals & Healthcare
  • Hand Sanitizers Market

Hand Sanitizers Market By Product (Gel Based, Foam Based and Others), By Distribution Channel - Global Industry Outlook, Key Companies (Reckitt Benckiser Group Plc, Procter and Gamble, The Himalaya Drug Company and others), Trends and Forecast 2023-2032

Published on : April-2023  Report Code : RC-649  Pages Count : 257  Report Format : PDF
Overview Table of Content Download Report's Excerpt Request Free Sample

Market Overview

The Global Hand Sanitizers Market is expected to hold a market value of USD 7.3 billion in 2023 and is projected to show subsequent growth with a market value of USD 13.6 billion in 2032 at a CAGR of 7.2%.
 
Hand Sanitizers Market Growth Analysis

Hand sanitizers are antiseptic solutions that are used to reduce or eliminate microorganisms like viruses, bacteria and germs from hands. Hand sanitizers have become particularly prominent in public health practices, especially during the COVID-19 outbreak, to help prevent the spread of illnesses through hand-to-hand contact. The Global Hand Sanitizers Market includes various types of hand sanitizers, such as alcohol-based and non-alcohol-based formulations. Alcohol-based hand sanitizers typically contain ingredients like ethanol or isopropyl alcohol, which are effective in killing a broad spectrum of germs while on-alcohol-based sanitizers often use alternative antimicrobial agents. The rising awareness about personal hygiene & sanitation is one of the prominent reasons behind the growth of the global hand sanitizer market.

Market Dynamic

The global hand sanitizer market is influenced by various dynamic factors that shape its growth like the rising awareness about health and hygiene, especially after the global health crises like the COVID-19 pandemic. Due to COVID-19 consumers have become more conscious about hand hygiene as it is one of the prominent methods by which the virus spreads So, to prevent the spread of infectious diseases the demand for hand sanitizers has been exploded. The strict regulations and standards related to hygiene and safety influence the production, marketing, and distribution of hand sanitizers. 

Compliance with these regulations plays a crucial for market players to ensure product quality and consumer safety. Continuous innovation in hand sanitizer formulations, incorporating new ingredients and technologies, attracts consumers. Additionally, innovative packaging designs and sustainable practices contribute to this market's competitiveness. In other words, the hand sanitizer market is dynamic and responsive to evolving consumer needs, regulatory developments, and global health scenarios, making adaptability and innovation essential for sustained success in this rapidly changing industry.

Research Scope and Analysis

By Product

Based on the product, gel-based hand sanitizers dominate this segment as they hold 47.1% of the market share in 2023 and are anticipated to subsequent growth in the upcoming period of 2023 to 2032.

In this segment, gel-based sanitizers dominate the market as they are preferred by consumers because of their gel-like texture, which is easy to apply and evenly spread on the hands. This consistent nature of the gel-based hand sanitizers offers a thorough coverage, ensuring that the sanitizer reaches all parts of the hands evenly. Gel formulations are also preferred as they typically have a moderate evaporation rate, providing users with sufficient time to rub the sanitizer on their hands before it dries which is highly appreciated by individuals who prefer a longer application time for a thorough sanitization process. Moreover, gel-based sanitizers are often packaged in portable and convenient containers, such as squeeze bottles or pump dispensers which make them more convenient to carry in purses, pockets, or bags, enhancing their accessibility for on-the-go use.

Hand Sanitizers Market product Analysis

By Distribution Channel

Hypermarkets and supermarkets dominate the distribution channel segment of the global hand sanitizer market as they hold 40.3% of the market share in 2023 and are expected to show subsequent growth in the forthcoming year of 2023 to 2032.

The reason hypermarkets dominate this segment as they offer a one-stop shopping experience for consumers, providing a wide range of products, including personal care items such as hand sanitizers. The major factors that contribute to this dominance can be attributed to the easy accessibility of products, wide variety of products, cost-effectiveness, and promotional strategies. Moreover, hypermarkets and supermarkets offer a wide range of products under one roof, allowing consumers to choose from various brands and formulations of hand sanitizers. The availability of different types of products extensively contributes to the popularity of hypermarkets and supermarkets for purchasing personal care items.
 
Additionally, hypermarkets and supermarkets frequently run promotions, discounts, and special offers on personal care products, including hand sanitizers to attract budget-conscious consumers and encourage bulk purchases which further boost their sales and also contribute to their dominance in the global hand sanitizers market.

The Hand Sanitizers Market Report is segmented on the basis of the following:

By Product

  • Gel Based
  • Foam Based
  • Liquid
  • Others

By Distribution Channel

  • Hypermarket/Supermarket
  • Pharmaceutical and Drug Stores
  • Online Stores
  • Others

Regional Analysis

Europe exhibits a clear dominance, accounting for the hand sanitizers market share of 26.6% in 2023 as this region has stringent hygiene regulations, a well-established healthcare infrastructure, and high awareness of health and safety practices that contribute to the region's prominence in the global hand sanitizers market. Historically, European countries have highly emphasized personal hygiene and fostered a culture that follows strict sanitization culture regularly against infectious diseases.

Hand Sanitizers Market Regional Analysis

Moreover, the European market has various major hand sanitizers manufacturers which highly benefit this region as they ensure a steady supply of hand sanitizers. Major European nations, including Germany, the United Kingdom, and France, are some of the key players in the hand sanitizer industry who are driving innovation and product development and the COVID-19 pandemic has further amplified the demand for hand sanitizers across Europe, with governments, businesses, and consumers emphasizing the importance of hand hygiene. 

The region's proactive response to public health crises and a strong regulatory framework contribute to its leadership in the global hand sanitizer market. As hygiene awareness continues to be a priority, Europe is likely to maintain its dominant position in the hand sanitizer market.

By Region

North America
  • The U.S.
  • Canada
Europe
  • Germany
  • The U.K.
  • France
  • Italy
  • Russia
  • Spain
  • Benelux
  • Nordic
  • Rest of Europe
Asia-Pacific
  • China
  • Japan
  • South Korea
  • India
  • ANZ
  • ASEAN
  • Rest of Asia-Pacific
Latin America
  • Brazil
  • Mexico
  • Argentina
  • Colombia
  • Rest of Latin America
Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
  • Israel
  • Egypt
  • Rest of MEA

Competitive Landscape

The competitive landscape of the global hand sanitizers market is marked by intense competition among the major players vying for market share and seeking to get a competitive edge over others. Major key players in this market like Procter & Gamble, Unilever, Reckitt Benckiser Group, and 3M are at the forefront of this highly dynamic market. This market is experiencing consolidation, with a few key players shaping the industry landscape. The market has witnessed such as increased competition with the entry of new players, often emphasizing innovative formulations, eco-friendly packaging, and speciality applications. This competition has spurred product development, leading to variations in hand sanitizer formulations, such as organic or natural ingredients, and novel delivery methods like touchless dispensers.

These companies utilize inorganic & organic strategies for their market expansion. The inorganic strategies include the development of new product catalogs and innovation while the organic strategies deal with partnerships, mergers & acquisitions. Furthermore, these mergers & partnerships further boost their market position and pave the way for the expansion of the market conditions. This market has many key players who hold a significant portion of the market such as Reckitt Benckiser Group Plc, Procter and Gamble, The Himalaya Drug Company, GOJO Industries Inc., Henkel AG and Company, Unilever, Vi-Jon, Chattem Inc., Best Sanitizers Inc., Kutol and others.

Some of the prominent players in the Global Hand Sanitizers Market are:
  • Reckitt Benckiser Group Plc
  • Procter and Gamble
  • The Himalaya Drug Company
  • GOJO Industries Inc.
  • Henkel AG and Company
  • Unilever
  • Vi-Jon
  • Chattem Inc.
  • Best Sanitizers Inc.
  • Kutol
  • Other Key Players

COVID-19 Pandemic & Recession: Impact on the Global Hand Sanitizers Market:

The COVID-19 pandemic has left a significant impact on the Global Hand Sanitizers Market. As the pandemic highlighted the need for awareness about the importance of hand hygiene in preventing the spread of the virus which led to an unprecedented surge in demand for hand sanitizers worldwide. This resulted in consumers, businesses, and institutions significantly using hand sanitisers as a crucial preventive measure against COVID-19. 

The pandemic has also led to the introduction of a new catalogue of hand sanitiser products, with manufacturers introducing new formulations, sizes, and packaging to meet the evolving needs of consumers. While the pandemic substantially, fueled the growth in the hand sanitizers market, the economic downturn associated with global recessions also presented significant challenges to this market economic uncertainties and changes in consumer spending patterns which significantly impacted the hand sanitiser market's growth trajectory. However, the lasting awareness of hygiene practices instilled during the pandemic is expected to maintain a heightened baseline demand for hand sanitisers in the post-COVID era.

Report Details

                                  Report Characteristics
Market Size (2023) USD 7.3 Bn
Forecast Value (2032) USD 13.6 Bn
CAGR (2023-2032) 7.2%
Historical Data 2017 - 2022
Forecast Data 2023 - 2032
Base Year 2022
Estimate Year 2023
Report Coverage Market Revenue Estimation, Market Dynamics, Competitive Landscape, Growth Factors and etc.
Segments Covered By Product (Gel Based, Foam Based, Liquid and Others), By Distribution Channel (Hypermarket/Supermarket, Pharmaceutical and Drug Stores, Online Stores and Others)
Regional Coverage North America – The US and Canada; Europe – Germany, The UK, France, Russia, Spain, Italy, Benelux, Nordic, & Rest of Europe; Asia- Pacific– China, Japan, South Korea, India, ANZ, ASEAN, Rest of APAC; Latin America – Brazil, Mexico, Argentina, Colombia, Rest of Latin America; Middle East & Africa – Saudi Arabia, UAE, South Africa, Turkey, Egypt, Israel, & Rest of MEA
Prominent Players Reckitt Benckiser Group Plc, Procter and Gamble, The Himalaya Drug Company, GOJO Industries Inc., Henkel AG and Company, Unilever, Vi-Jon, Chattem Inc., Best Sanitizers Inc., Kutol, and Other Key Players
Purchase Options We have three licenses to opt for: Single User License (Limited to 1 user), Multi-User License (Up to 5 Users), and Corporate Use License (Unlimited User) along with free report customization equivalent to 0 analyst working days, 3 analysts working days and 5 analysts working days respectively.

Contents

    1.Introduction
      1.1.Objectives of the Study
      1.2.Market Scope
      1.3.Market Definition and Scope
    2.Hand Sanitizers Market Market Overview
      2.1.Global Hand Sanitizers Market Market Overview by Type
      2.2.Global Hand Sanitizers Market Market Overview by Application
    3.Hand Sanitizers Market Market Dynamics, Opportunity, Regulations, and Trends Analysis
      3.1.Market Dynamics
        3.1.1.Hand Sanitizers Market Market Drivers
        3.1.2.Hand Sanitizers Market Market Opportunities
        3.1.3.Hand Sanitizers Market Market Restraints
        3.1.4.Hand Sanitizers Market Market Challenges
      3.2.Emerging Trend/Technology
      3.3.PESTLE Analysis
      3.4.PORTER'S Five Forces Analysis
      3.5.Technology Roadmap
      3.6.Opportunity Map Analysis
      3.7.Case Studies
      3.8.Opportunity Orbits
      3.9.Pricing Analysis
      3.10.Ecosystem Analysis
      3.11.Supply/Value Chain Analysis
      3.12.Covid-19 & Recession Impact Analysis
      3.13.Product/Brand Comparison
    4.Global Hand Sanitizers Market Market Value ((US$ Mn)), Share (%), and Growth Rate (%) Comparison by By Product, 2017-2032
      4.1.Global Hand Sanitizers Market Market Analysis by By Product: Introduction
      4.2.Market Size and Forecast by Region
      4.3.Gel Based
      4.4.Foam Based
      4.5.Liquid
      4.6.Others
    5.Global Hand Sanitizers Market Market Value ((US$ Mn)), Share (%), and Growth Rate (%) Comparison by By Distribution Channel, 2017-2032
      5.1.Global Hand Sanitizers Market Market Analysis by By Distribution Channel: Introduction
      5.2.Market Size and Forecast by Region
      5.3.Hypermarket/Supermarket
      5.4.Pharmaceutical and Drug Stores
      5.5.Online Stores
      5.6.Others
    10.Global Hand Sanitizers Market Market Value ((US$ Mn)), Share (%), and Growth Rate (%) Comparison by Region, 2017-2032
      10.1.North America
        10.1.1.North America Hand Sanitizers Market Market: Regional Analysis, 2017-2032
          10.1.1.1.The US
          10.1.1.2.Canada
      10.2.1.Europe
        10.2.1.Europe Hand Sanitizers Market Market: Regional Trend Analysis
          10.2.1.1.Germany
          10.2.1.2.France
          10.2.1.3.UK
          10.2.1.4.Russia
          10.2.1.5.Italy
          10.2.1.6.Spain
          10.2.1.7.Nordic
          10.2.1.8.Benelux
          10.2.1.9.Rest of Europe
      10.3.Asia-Pacific
        10.3.1.Asia-Pacific Hand Sanitizers Market Market: Regional Analysis, 2017-2032
          10.3.1.1.China
          10.3.1.2.Japan
          10.3.1.3.South Korea
          10.3.1.4.India
          10.3.1.5.ANZ
          10.3.1.6.ASEAN
          10.3.1.7.Rest of Asia-Pacifc
      10.4.Latin America
        10.4.1.Latin America Hand Sanitizers Market Market: Regional Analysis, 2017-2032
          10.4.1.1.Brazil
          10.4.1.2.Mexico
          10.4.1.3.Argentina
          10.4.1.4.Colombia
          10.4.1.5.Rest of Latin America
      10.5.Middle East and Africa
        10.5.1.Middle East and Africa Hand Sanitizers Market Market: Regional Analysis, 2017-2032
          10.5.1.1.Saudi Arabia
          10.5.1.2.UAE
          10.5.1.3.South Africa
          10.5.1.4.Israel
          10.5.1.5.Egypt
          10.5.1.6.Turkey
          10.5.1.7.Rest of MEA
    11.Global Hand Sanitizers Market Market Company Evaluation Matrix, Competitive Landscape, Market Share Analysis, and Company Profiles
      11.1.Market Share Analysis
      11.2.Company Profiles
      11.3.Reckitt Benckiser Group Plc
        11.3.1.Company Overview
        11.3.2.Financial Highlights
        11.3.3.Product Portfolio
        11.3.4.SWOT Analysis
        11.3.5.Key Strategies and Developments
      11.4.Procter and Gamble
        11.4.1.Company Overview
        11.4.2.Financial Highlights
        11.4.3.Product Portfolio
        11.4.4.SWOT Analysis
        11.4.5.Key Strategies and Developments
      11.5.The Himalaya Drug Company
        11.5.1.Company Overview
        11.5.2.Financial Highlights
        11.5.3.Product Portfolio
        11.5.4.SWOT Analysis
        11.5.5.Key Strategies and Developments
      11.6.GOJO Industries Inc.
        11.6.1.Company Overview
        11.6.2.Financial Highlights
        11.6.3.Product Portfolio
        11.6.4.SWOT Analysis
        11.6.5.Key Strategies and Developments
      11.7.Henkel AG and Company
        11.7.1.Company Overview
        11.7.2.Financial Highlights
        11.7.3.Product Portfolio
        11.7.4.SWOT Analysis
        11.7.5.Key Strategies and Developments
      11.8.Unilever
        11.8.1.Company Overview
        11.8.2.Financial Highlights
        11.8.3.Product Portfolio
        11.8.4.SWOT Analysis
        11.8.5.Key Strategies and Developments
      11.9.Vi-Jon
        11.9.1.Company Overview
        11.9.2.Financial Highlights
        11.9.3.Product Portfolio
        11.9.4.SWOT Analysis
        11.9.5.Key Strategies and Developments
      11.10.Chattem Inc.
        11.10.1.Company Overview
        11.10.2.Financial Highlights
        11.10.3.Product Portfolio
        11.10.4.SWOT Analysis
        11.10.5.Key Strategies and Developments
      11.11.Best Sanitizers Inc.
        11.11.1.Company Overview
        11.11.2.Financial Highlights
        11.11.3.Product Portfolio
        11.11.4.SWOT Analysis
        11.11.5.Key Strategies and Developments
      11.12.Kutol
        11.12.1.Company Overview
        11.12.2.Financial Highlights
        11.12.3.Product Portfolio
        11.12.4.SWOT Analysis
        11.12.5.Key Strategies and Developments
      11.13.Other Key Players
        11.13.1.Company Overview
        11.13.2.Financial Highlights
        11.13.3.Product Portfolio
        11.13.4.SWOT Analysis
        11.13.5.Key Strategies and Developments
    12.Assumptions and Acronyms
    13.Research Methodology
    14.Contact
If your country is missing in the list, we apologize that we still do not serve in your country.

Your personal details are safe and secured with us.

If your country is missing in the list, we apologize that we still do not serve in your country.

Your personal details are safe and secured with us.

Select License Type


  • RC-649

  • April-2023
    • ★★★★★
      ★★★★★
    • 47
  • $3190
  • $4590
  • $5690
Download Free Brochure Customization Request Buy Country Level Reports Request Discount
Chat on WhatsApp

Get in Touch with Us

    USA Flag
  • UNITED STATES
    Phone: +1 732 369 9777
    India Flag
  • India
    Phone: +91 882 677 4855

Recent Report

  • Compression Therapy Market
  • Pharma Quality Assurance Services Market
  • Pharmaceutical Drug Delivery Market
  • Cellulose Insulation Market
  • Remote Patient Monitoring Market
  • Molecular Diagnostics Market
  • Dental Consumables Market
  • Radioimmunoassay Market
  • Home Healthcare Services Market
  • Varicose Vein Treatment Market
Secured Payment Options
    /images/payment.png
Legal
  • Privacy Policy
  • Refund Policy
  • Frequently Asked Questions
  • Terms and Conditions
Explore Company
  • About Us
  • Contact Us
  • Trending Reports
  • Latest Reports
  • All Industries
  • How to Order
Contact Detail
  • 957 Route 33, Suite 12 #308
          Hamilton Square, NJ-08690 USA
  • +1 (123) 456 4562 (International)
  • +1 (609) 857 6083 (International)
  • +91 882 677 4855 (Asia)
  • sales@dimensionmarketresearch.com
Copyright Market Research. ©2025 All rights reserved