Market Overview
The
Global Health Intelligent Virtual Assistant Market is expected to reach a value of
USD 1,242.2 million in 2023, and it is further anticipated to reach a market value of
USD 20,901.0 million by 2032 at a
CAGR of 36.8%. The market has seen a significant increase in the recent past and is predicted to grow significantly during the forecasted period as well.
An Intelligent Virtual Assistant (IVA) is an advanced software application designed to provide human-like interactions and support. IVAs harness the power of
artificial intelligence (AI) &
natural language processing (NLP) to skillfully comprehend & respond to user inquiries or directives. Like that the health intelligent virtual assistant works in the field of healthcare providing assistance & support to the healthcare worker and patient.
As consumers seek convenient healthcare support on demand, the use of health-intelligent virtual assistants has skyrocketed. These AI-driven assistants offer patients personalized advice, appointment scheduling, and symptom analysis - making healthcare more accessible. Hospitals, insurance companies, and wellness platforms have adopted such technologies to optimize service delivery.
The Health Intelligent Virtual Assistant Market is set to feature prominently in upcoming industry conferences, such as the AI in Healthcare Summit and the Health Tech Innovation Conference. These events will showcase advancements in AI-driven virtual assistants, focusing on improving patient care, streamlining healthcare services, and enhancing personalized treatment through virtual healthcare support solutions.
Opportunities in this market are vast, particularly in terms of telemedicine and chronic disease management. Virtual assistants offer an important solution for remote monitoring and management of conditions like diabetes or hypertension; moreover, the integration of virtual assistants with wearable devices presents exciting growth potential for tech companies and healthcare providers alike.
Recent developments in the Health Intelligent Virtual Assistant market show significant expansion, with AI-powered solutions becoming an integral part of patient care. Companies are using these assistants for personalized healthcare, appointment management, and symptom tracking; increasing adoption of telemedicine and remote patient monitoring is driving market expansion while stimulating innovation within this sector
Market Dynamic
Various organizations are looking back at their user experience strategies & implementing patient engagement solutions as a means to increase revenue & enhance patient satisfaction, thereby expected to prompt growth in the global market. Moreover, healthcare institutions are using virtual assistant solutions to enhance patient services, consisting of personalized offerings such as medication reminders.
Artificial intelligence incorporated in these virtual assistants plays a major role in reducing the impact of fast-spreading diseases like Ebola and swine Flu by suggesting precautionary measures for common infections such as HIV, malaria, & tuberculosis. With ongoing technological development, the importance of AI-driven Medical Virtual Assistants (MVAs) is on the growth, mainly with the growing adoption of automation and automatic Speech Recognition (ASR) technologies within the healthcare sector.
In addition, as digital transformation initiatives grow, advancements in products & services are anticipated to gain momentum. With a growing number of proof-of-concept studies conducted across different healthcare domains & an expanding adoption of virtual assistants, the demand for ASR technology is expected to see significant growth throughout the forecast period.
Research Scope and Analysis
By Product
The global health intelligent virtual assistant market is classified by product into chatbots & smart speakers, with the
chatbot segment dominating & accounting for the largest share of revenue in 2023. Chatbots are in high demand within the healthcare industry, helping physicians, nurses, & patients via text, speech, or audio interfaces. Moreover, chatbots such as Florence, Sensely, Safedrugbot, Izzy, Babylon Health, & Buoy Health are broadly deployed in hospitals globally.
In addition, the smart speakers segment is anticipated to show rapid growth during the forecast period. These devices support automated speech recognition technology, which is mainly prevalent in medical counseling & therapy for patients dealing with loneliness & depression. Smart speakers on their own understand spoken language & execute predefined actions, making them valuable tools in addressing
healthcare needs.
By Technology
The market is categorized by technology into automatic speech recognition, text-to-speech, and text-based segments. In 2023, the text-to-speech segment holds the biggest share of revenue, as this technology allows computers to understand human speech, convert audio into written text, & quickly understand its content.
Advancements in automation, deep learning, neuro-linguistic programming, AI, conversational interfaces, & machine learning have substantially enhanced the use of virtual assistants. In addition, industry leaders like Amazon.com, Inc., Apple Inc., & Google LLC integrate these technologies in their virtual assistant products, serving as intermediaries between customers, businesses, & the services they provide.
Also, the automatic speech recognition segment is anticipated to show the fastest growth throughout the forecast period. This technology is incorporated for word & alphabet recognition along with validating an individual's identity. The segment's boosted growth is fueled by the broad adoption of smart speakers & chatbots, mainly in the field of medical counseling, where therapists use them to improve patient engagement.
By End User
In terms of end-users, the market is categorized into payers, providers, & other end-users. Among these, the providers' segment gained the biggest share of revenue in 2023 & is anticipated to show rapid growth during the forecast period. Providers deliver a range of services, like appointment scheduling, patient follow-up, reminders, & medical diagnosis assistance for physicians.
The growth in the adoption of electronic health records (EHRs) & the demand for seamless integration within healthcare systems have prompted a strong need for health intelligent virtual assistants (IVAs) in this segment. IVAs seamlessly merge with existing EHR systems, providing quick access to patient information & empowering healthcare providers to make well-informed decisions during patient consultations.
Further, payers play an important role in maintaining & safeguarding patient records, establishing their security, & providing a range of services such as plan selection, billing, wellness assessments, & enrollment guidance. In addition, the payer segment is expected to notice significant growth during the forecast period, indicating major growth opportunities in the coming years.
The Global Health Intelligent Virtual Assistant Market Report is segmented on the basis of the following:
By Product
By Technology
- Automated Speech Recognition
- Text-to-Speech
- Text-based
By End User
Regional Analysis
North America emerges as the leading market, capturing a substantial
39.2% share of total revenues in 2023. This dominance can be said owing to the broad adoption of IoT technology & the large use of smartphones in the region. Furthermore, the need for strong healthcare infrastructure is growing due to a shortage of healthcare professionals & the increasing population, mainly in the United States, thereby driving the regional market's growth.
Also, the Asia Pacific region is anticipated to have more significant growth in the coming years, with countries like China & India proactively adopting health intelligent virtual assistants in their healthcare sectors. The growth in demand for virtual assistants in this region is driven by a rising population & a shortage of qualified medical professionals, including physicians & therapists, highlighting the critical role these AI-driven solutions play in addressing healthcare needs.
By Region
North America
Europe
- Germany
- The U.K.
- France
- Italy
- Russia
- Spain
- Benelux
- Nordic
- Rest of Europe
Asia-Pacific
- China
- Japan
- South Korea
- India
- ANZ
- ASEAN
- Rest of Asia-Pacific
Latin America
- Brazil
- Mexico
- Argentina
- Colombia
- Rest of Latin America
Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Israel
- Egypt
- Rest of MEA
Competitive Landscape
The global health intelligent virtual assistant market experiences intense competition, with companies constantly opting for strategies like launching innovative products, engaging in strategic acquisitions, & forming partnerships to expand their global presence.
These tactics allow companies to stay at the lead of the fast-evolving market landscape, encouraging innovation, and making sure that the most effective & comprehensive solutions are available to meet the growing demand for intelligent virtual assistants in the healthcare sector. This competitive dynamic inspires a continuous drive for enhancement and a wider reach within the industry to serve distinct healthcare needs more effectively.
For instance, in March 2023, Royal Philips introduced Philips Virtual Care Management, a flexible suite of solutions & services focused on assisting healthcare providers, systems, employers, & payer groups to develop more meaningful patient connections, regardless of their location. This innovative offering organizes healthcare operations by reducing unnecessary emergency department visits & efficiently managing chronic illnesses, leading to significant cost savings.
Some of the prominent players in the Global Health Intelligent Virtual Assistant Market:
- CSS Corp
- eGain Corp
- Microsoft Corp
- CodeBaby Corp
- Medrespond LLC
- Welltok Inc
- Virgin Pulse
- Next IT Solutions
- Kognito
- Verint Systems
- Other Key Players
COVID-19 Pandemic & Recession: Impact on the Global Health Intelligent Virtual Assistant Market:
The Global Health Intelligent Virtual Assistant Market noticed a complex response to the COVID-19 pandemic & the following economic recession. At the start, the pandemic increased the adoption of intelligent virtual assistants in healthcare, as they proved crucial in circulating critical information, answering patient queries, & enabling telehealth consultations. However, as the global economy faced recessionary pressures, healthcare budgets were limited, leading to delays in the implementation of new projects & technologies.
In spite of these challenges, the prolonged growth of the market remains promising. The pandemic showed the importance of advanced healthcare technologies, & the healthcare sector is expected to continue to fund intelligent virtual assistants for tasks such as appointment scheduling, medication reminders, & patient monitoring. Additionally, the post-COVID-19 era has seen growing awareness of the efficiency & cost-saving benefits of AI-driven solutions, further driving the growth of this market.
| Report Characteristics |
| Market Size (2023) |
USD 1,242.2 Mn |
| Forecast Value (2032) |
USD 20,901.0 Mn |
| CAGR (2023-2032) |
36.8% |
| Historical Data |
2017 - 2022 |
| Forecast Data |
2023 - 2032 |
| Base Year |
2022 |
| Estimate Year |
2023 |
| Report Coverage |
Market Revenue Estimation, Market Dynamics, Competitive Landscape, Growth Factors and etc. |
| Segments Covered |
By Product (Chatbot and Smart Speaker), By
Technology (Automated Speech Recognition, Text-to-
Speech, Text-based), By End User (Provider, Payers
and Others) |
| Regional Coverage |
North America – The US and Canada; Europe – Germany, The UK, France, Russia, Spain, Italy, Benelux, Nordic, & Rest of Europe; Asia- Pacific– China, Japan, South Korea, India, ANZ, ASEAN, Rest of APAC; Latin America – Brazil, Mexico, Argentina, Colombia, Rest of Latin America; Middle East & Africa – Saudi Arabia, UAE, South Africa, Turkey, Egypt, Israel, & Rest of MEA
|
| Prominent Players |
CSS Corp, eGain Corp, Microsoft Corp, CodeBaby
Corp, Medrespond LLC, Welltok Inc., Virgin Pulse,
Next IT Solution, Kognito, Verint Systems, and Other
Key Players |
| Purchase Options |
We have three licenses to opt for: Single User License (Limited to 1 user), Multi-User License (Up to 5 Users), and Corporate Use License (Unlimited User) along with free report customization equivalent to 0 analyst working days, 3 analysts working days and 5 analysts working days respectively. |
Frequently Asked Questions
The Global Health Intelligent Virtual Assistant Market is estimated to reach USD 1,242.2 million in 2023,
which is further expected to reach USD 20,901.0 million by 2032.
North America dominates the Global Health Intelligent Virtual Assistant Market with a share of 39.2% in
2023.
Some of the major key players in the Global Health Intelligent Virtual Assistant Market are CSS Corp,
Microsoft, eGain Corp, and many others.
The market is growing at a CAGR of 36.8 percent over the forecasted period.