Market Overview
The
Global Healthcare Wipes Market is expected to reach a value of
USD 13.4 billion in 2023, and it is further anticipated to reach a market value of
USD 26.1 billion by 2032 at a
CAGR of 7.7%.
Healthcare wipes, like tissues & papers, play an essential role in safeguarding the body from infections & maintaining personal hygiene, which is highly used in healthcare facilities like hospitals & clinics, as these wipes effectively prevent infections via surface cleaning, hand sanitizing, skin cleansing, & hospital sterilization, as they come in different types like cleansing wipes, flushable skin, macerator-friendly body wipes, pre-injection alcohol wipes, & more, packaged in canisters, sachets, flow-packs, or buckets, providing convenience & reducing the risk of cross-contamination.
Key Takeaways
- By Product, the Dry segment takes the lead in 2023 & is anticipated to dominate throughout the forecasted period.
- In addition, the Wet segment is expected to have significant growth over the forecasted period.
- By Distribution Channel, Supermarkets & Hypermarkets takes the lead & drive the market in 2023
- North America has a 34.3% share of revenue in the Global Healthcare Wipes Market in 2023
Market Dynamic
The strong growth of the global Healthcare Wipes Market is mainly driven by the rise in health & hygiene concerns among individuals, addressing issues like sanitation & cross-contamination. Further, the market's growth is fueled by the diverse range of Healthcare Wipes available, like friendly body wipes, non-invasive
medical device disinfectant wipes, pre-injection alcohol wipes, bed bath wipes, & flushable skin cleansing wipes. With different packaging options like buckets, sachets, canisters, etc., these wipes provide convenient solutions for skin cleansing, hand sanitizing, equipment cleaning, hospital sterilization, & surface cleaning, contributing to the market's overall growth. Moreover, the extensive use of wipes in food prevention environments &supermarkets for germ control, along with cost-effectiveness, further promotes market expansion.
However, potential hindrance includes the use of chemicals that may trigger allergies in some individuals & compliance with strict government regulations, creating challenges to the sustained growth of the Healthcare Wipes Market.
Research Scope and Analysis
By Product
The healthcare wipes market is divided into two product categories: dry & wet wipes. As of 2023, the dry wipes segment takes the lead and is anticipated to maintain its lead throughout the forecast period, as the growth in demand for dry wipes in hospitals, medical facilities, & nursing homes is a major driver for this segment's sustained prominence.
Further, the wet wipes segment is expected to witness the fastest growth in the forecast period. The attraction of these products in the
healthcare industry comes from their convenience & user-friendly nature. With the healthcare sector experiencing high work demands & a rise in the global patient population, the need for wet wipes is also growing. Further, these products provide an effective solution, helping in completing daily tasks in a quick time, making them highly essential in healthcare settings worldwide.
By Distribution Channel
The global wipes market, categorized by distribution channels, includes supermarkets & hypermarkets, convenience stores, pharmacies, e-commerce, and others, of which the supermarkets & hypermarkets segment takes the lead in 2023 by dominating the market with the largest share throughout the forecast period, which is attributed to the growing consumer preference for purchasing toiletries from these organizations, benefiting from their vast product offerings.
Moreover, in Europe & North America, supermarkets, having incorporated various local grocery stores, have expanded their supplier base. Supermarkets also provide customers significant advantages, like competitive pricing, a vast product selection, & better visibility of international brands, making them a preferred platform for diverse customer needs. So, trends like lower prices, product variety, & access to global brands, supermarkets & hypermarkets stand out as ideal choices, to meet the preferences & requirements of a large spectrum of consumers.
The Healthcare Wipes Market Report is segmented on the basis of the following:
By Product
By Distribution Channel
- Supermarkets & Hypermarkets
- Convenience Stores
- Pharmacy
- E-Commerce
- Others
Regional Analysis
North America established itself as the dominant market for healthcare wipes, holding a significant
34.3% share in 2023, and is expected for higher growth during the forecast period, which is fueled by factors like fast urbanization, an increase in number of hospitals in countries like Canada & the US as well as growing consumer awareness concerning the prevention of harmful microbes.
Moreover, Europe is expected to notice significant growth during the forecast period. Further increase in consumer awareness of personal hygiene is driving vendors in the region to highly invest in R&D aiming to launch innovative & premium healthcare wipe products. Moreover, the recent coronavirus outbreak also increased demand for healthcare wipes in countries like Italy, Spain, & the UK, further supporting the region's overall market prospects.
By Region
North America
Europe
- Germany
- The U.K.
- France
- Italy
- Russia
- Spain
- Benelux
- Nordic
- Rest of Europe
Asia-Pacific
- China
- Japan
- South Korea
- India
- ANZ
- ASEAN
- Rest of Asia-Pacific
Latin America
- Brazil
- Mexico
- Argentina
- Colombia
- Rest of Latin America
Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Israel
- Egypt
- Rest of MEA
Competitive Landscape
The market provides a profitable venture for key players, who primarily compete on price & quality. With established international players dominating, the entry threat for new competitors is less. Further, the market's rapid growth provides significant opportunities, but obstacles like concerns over wet wipes disposal could impact participant growth. Success hinges on navigating these dynamics in the forecast period.
In July 2023, Berry Global introduced an eco-friendly lineup of professional wipe materials, made up of non-woven materials and offers a diverse selection of sustainable solutions for disinfecting hard surfaces, expanding choices in the market, which aligns with growing environmental concerns, marking a step forward in providing effective & environmentally friendly options for professional cleaning & disinfection
Some of the prominent players in the global Healthcare Wipes Market are:
- 3M
- Johnson & Johnson
- Unilever
- Weiman Products
- Procter & Gamble
- The Clorox
- Reckitt Benckiser
- Amway India
- DuPont
- WipesPlus
- Other Key Players
COVID-19 Pandemic & Recession: Impact on the Global Healthcare Wipes Market:
The COVID-19 pandemic triggered a growth in demand for healthcare wipes globally, as rising hygiene awareness became key, as increased focus on infection prevention in healthcare settings & among the general public highly boosted the market. However, the economic recession along with the pandemic created challenges, impacting consumer spending &supply chain disruptions. However, with the recessionary pressures, the healthcare wipes market experienced higher growth owing to the ongoing demand for strict sanitation measures. The pandemic highlighted the important role of healthcare wipes in maintaining a hygienic environment, contributing to the market's resilience in the middle of the recession. Further, as the world looks through the complexities of a post-pandemic era, the healthcare wipes market constantly evolves, balancing demand fluctuations with economic realities.
Recent Development
- In September 2023, Aldi, the German supermarket chain, unveiled a packaging revamp for its own-brand toilet wipes to create awareness about bowel cancer. The updated packaging includes signs & symptoms information, associated with Bowel Cancer UK’s #GetOnARoll campaign. Further, Aldi had previously added this essential information to all toilet roll packs. Both products now feature brief details about bowel cancer symptoms, along with a QR code for shoppers to learn more & access support through the Bowel Cancer UK website.
- In April 2023, Orangetheory Fitness disclosed its commitment to environmental sustainability by launching Natrulab biodegradable disinfectant wipes in all 110 Canadian locations. These wipes, free from harsh chemicals, mark Orangetheory as the first fitness brand in Canada to support such plastic-free, sustainable products, which highlights the brand's dedication to creating a greener approach to fitness & hygiene.
- In October 2023, Kinnos reported an achievement as its innovative Highlight technology, designed to colorize disinfectant wipes, received special recognition in TIME's Best Inventions of 2023 list, acknowledged for its potential to improve healthcare's defense against global infectious diseases & drug-resistant organisms, it also addresses urgent concerns in North American healthcare settings, where partial surface cleaning contributes to healthcare-associated infections, impacting both patients & healthcare costs significantly.
Report Details
| Report Characteristics |
| Market Size (2023) |
USD 13.4 Bn |
| Forecast Value (2032) |
USD 26.1 Bn |
| CAGR (2023-2032) |
7.7% |
| Historical Data |
2017 - 2022 |
| Forecast Data |
2023 - 2032 |
| Base Year |
2022 |
| Estimate Year |
2023 |
| Report Coverage |
Market Revenue Estimation, Market Dynamics, Competitive Landscape, Growth Factors and etc. |
| Segments Covered |
By Product (Dry and Wet), By Distribution Channel
(Supermarkets & Hypermarkets, Convenience Stores,
Pharmacy, E-Commerce, and Others) |
| Regional Coverage |
North America – The US and Canada; Europe – Germany, The UK, France, Russia, Spain, Italy, Benelux, Nordic, & Rest of Europe; Asia- Pacific– China, Japan, South Korea, India, ANZ, ASEAN, Rest of APAC; Latin America – Brazil, Mexico, Argentina, Colombia, Rest of Latin America; Middle East & Africa – Saudi Arabia, UAE, South Africa, Turkey, Egypt, Israel, & Rest of MEA
|
| Prominent Players |
3M, Johnson & Johnson, Unilever, Weiman Products,
Procter & Gamble, The Clorox, Reckitt Benckiser,
Amway India, DuPont, WipesPlus, and Other Key
Players |
| Purchase Options |
We have three licenses to opt for: Single User License (Limited to 1 user), Multi-User License (Up to 5 Users), and Corporate Use License (Unlimited User) along with free report customization equivalent to 0 analyst working days, 3 analysts working days and 5 analysts working days respectively. |
Frequently Asked Questions
The Global Healthcare Wipes Market size is estimated to have a value of USD 13.4 billion in 2023 and is
expected to reach USD 26.1 billion by the end of 2032.
North America has the largest market share for the Global Healthcare Wipes Market with a share of
about 34.3% in 2023.
Some of the major key players in the Global Healthcare Wipes Market are 3M, Johnson & Johnson,
Unilever, and many others.
The market is growing at a CAGR of 7.7 percent over the forecasted period.