Market Overview
The
Global Manga Market is expected to be
valued at USD 15,138.1 million in 2024 and is anticipated to grow to
USD 66,238.6 million by 2033 at a CAGR of 18.2%.
Manga is a kind of Japanese comic book and graphic novel that is an integral part of Japanese pop culture which also gained wide international popularity. They cover a wide range of genres & target audiences, from children to adults. These comics have a unique style that distinguishes them from Western comics, characterized by their distinct artwork, often involving detailed backgrounds and expressive characters. It is different than other books or comics as it is read from right to left, starting at what Western readers would consider the back of the book. It includes genres like action, romance, fantasy, horror, science fiction, slice of life, and more, catering to diverse interests. Creators of manga are popularly known as mangaka, who typically write and illustrate their works, though some may work with assistants or as part of a studio.
The global manga market is experiencing robust growth, driven by its widespread appeal and the increasing accessibility of manga through digital platforms. It covers a wide range of genres and provides content for large audiences in Japan as it is the origin point but now this market has gained global recognition. Also, it is the most famous Japanese entertainment media among children and adults. Furthermore, some publications are printed in national newspapers, others are available weekly.
The US Manga Market
The U.S Manga Market size is expected to reach USD 936.2 million in 2024 and is anticipated to grow to USD 3867.3 million by 2033 at a CAGR of 17.1%.
Manga Market is growing steadily, with a noticeable increase in popularity over the past decade. Growth in the US market is driven by factors such as increased accessibility through digital platforms, strong fan communities present in this region, and the popularity of anime adaptations.
Current trends in the U.S. manga market include the increasing popularity of digital manga, the growth of niche genres like isekai & BL/yaoi, and the rising interest in manga as a form of art and storytelling.
Key Takeaways
- Market Growth: The manga market is projected to expand by USD 51,100.5 million by 2033 from 2024, with a CAGR of 18.2% during this period.
- Market definition: Manga is a Japanese comic and graphic novel art form, characterized by its distinctive style and narrative techniques.
- Content-Type: Based on content type, the printed book segment is expected to grow with the largest revenue share in 2024.
- Genre Outlook: From a genre outlook, the action and adventure segment is anticipated to lead the global market with a 33.2% revenue share in 2024.
- Audience Analysis: Based on audience, the children & kids’ segment is anticipated to grow with increased revenue in 2024.
- Distribution Channel Analysis: In the context of the distribution channel, the online segment is predicted to grow with the largest revenue share of 52.1% in 2024.
- Regional Dominance: Asia-Pacific is expected to dominate the market and account for 82.9% of revenue share in 2024.
Use Cases
- Entertainment: The most common use of manga is for entertainment purposes as readers enjoy these books as a form of recreational reading and they cover a wide range of genres, like fantasy, science fiction, action, romance, horror, and slice of life, providing a diverse audience.
- Education: Manga is intended to educate readers about historical events, cultural practices, or specific periods, making learning more engaging and accessible.
- Social Awareness: Manga is typically used as a medium for addressing and raising awareness about social issues. Creators use their work to comment on environmental, or societal matters, sparking discussions and promoting awareness.
- Marketing Tool: Manga as mainstream entertainment is frequently used as a marketing tool to promote media forms, like anime, light novels, or video games.
Market Dynamic
Drivers
Variety of Content FormsManga market is growing due to the increasing popularity of manga graphic reading content consisting of attractive visuals and exciting stories. Also, the market is driven by the arrival of several new titles in response to the audience's increasing demand. Additionally, its content comes in a variety of forms such as fictional, philosophical, inspirational, humorous, and creative which further increases the growth of this market. Furthermore, it demonstrates a range of emotions, vices, and virtues, like dedication, hard labor, commitment, and self-denial which attract a large audience and increase the growth of this market.
Impact of Digital Format & Smartphone Usage
Adoption of manga in digital format is anticipated to be a main factor in the market's growth as various known publishing houses are releasing their books on reading apps and attempting to improve them with modern features. Recently, smartphones become a required device for shopping and entertainment which likely increases the spending of consumers on both digital and print manga. Moreover, anime adaptations serve as powerful promotional tools for the original manga as they attract new viewers which fuels the market.
Restraints
Impact of Streaming Services
The rise of streaming services such as Netflix, Amazon Prime Video, & Hulu has introduced a plethora of entertainment options, including movies, TV shows, and more, which compete directly with manga. This abundance of alternatives has posed challenges for manga publishers in attracting and retaining readers who now have diverse leisure choices.
Competition from Video Games
Video games have emerged as another formidable competitor to manga, drawing significant consumer attention and leisure time. This competition further complicates the landscape for manga publishers, who must innovate with compelling stories, exceptional artwork, and effective marketing strategies to maintain their appeal to manga enthusiasts.
Opportunities
Digitalization of Manga
The increasing adoption of digital platforms, like e-books & webcomics, provides manga publishers with opportunities to reach broader global audiences. Digital distribution enhances accessibility & convenience, particularly appealing to tech-savvy readers and facilitating entry into regions with limited physical distribution networks. Embracing digital platforms allows manga publishers to expand their global reach, improve discoverability through subscription models, and explore new avenues for content monetization.
Global Availability
Adapting manga content into multiple languages presents publishers with opportunities to attract diverse readerships & enter new markets. By tailoring manga to local preferences and sensitivities, publishers can foster cross-cultural appeal, strengthen market presence, & cultivate loyal fan bases worldwide. Leveraging localization strategies strategically positions manga publishers to thrive in a competitive global environment.
Trends
Increase in the online distribution
Platforms such as ComiXology and Crunchyroll Manga are at the forefront, offering extensive libraries accessible across devices. This shift is driven by convenience and accessibility, allowing fans to instantly access their favorite titles without physical copies. Moreover, Online platforms often provide simultaneous releases with Japan, reducing wait times for international readers.
Research Scope and Analysis
By Content
The printed book segment is expected to grow with the largest revenue share in 2024 due to its attractive content as book readers want to enjoy and collect high-quality and glossy books. Also, various enthusiast likes to collect printed editions due to the format's access, physical appeal, and reasonable price. In addition, most Americans below the age of 18 have read books in some format and would like to read books in hard copy as per the survey.
The digital segment is predicted to grow with a high CAGR as consumers are showing an increased interest in more convenient and inexpensive than printed books. Also, graphics-related digital channels, including comics, have been expanding in recent times. Furthermore, there is a change from printed to digital material due to advanced technology as the comic world that previously depended on printed media like books, magazines, and newspapers is now shifting to digital technology media, driving this segment's growth.
By Genre
The action and adventure segment is anticipated to lead the global market with a 33.2% revenue share in 2024. The action titles mainly involve a character that fights humans, aliens, robots, animals, etc., and the adventure titles typically involve a character that explores limitless opportunities in the world and beyond, which is a crowd-puller factor and hence drives the growth of this market.
Furthermore, the segment is expanded due to its large availability in multiple languages which expands the growth of this market around the world. Also, the romance and drama segment is likely to expand due to the rise in demand for this genre among female readers. Further, the dramatic titles are popular with both male and female audiences, and they typically feature serious subjects in the practical situations of life. Wotakoi: Love is Hard for Otaku, Noragami, Ao Haru Ride, and the Quintessential Quintuplets are a few of the well-liked books in this Genre.
By Audience
Children & kid segment is anticipated to lead the manga market with increased revenue in 2024 due to continuous support from parents as they view these books to develop reading and critical thinking skills in their kids. Also, growth in this market is anticipated to be driven by a great focus on fresh material targeted at children. The growth of the market is expanded due to the rise in popularity of kid-oriented manga and anime series.
Crayon Shin-chan, Doraemon, Tsurupika Hagemaru, Chibi Maruko-chan, Sazae-san, Case Closed, and Anpanman are a few examples of this genre. In addition, the adult segment is expected to expand rapidly in the coming years due to the availability of diverse genres, including fantasy romance, humor, thrillers, and so on which mainly interest the adult, driving the growth of this segment. Moreover, publishing houses are introducing visually appealing designs & high-quality adult content, which supports the future expansion of the segment.
By Distribution channel
Manga market is segmented into online and offline distribution channel. The online segment is predicted to grow with the largest revenue share of 52.1% in 2024 as e-commerce portals are a convenient option and provide discounts for customers to buy books and magazines. Also, the pandemic has increased the growth of the online segment due to work-from-home setup and rising fun activities. Additionally, the online portal provides all kinds of comics available in the market with the free home delivery option which increases the convenience of consumers and also drives the growth of this segment.
This segment is expected to grow rapidly, especially in the U.S., Canada, and France due to their hectic lifestyle. Furthermore, Offline channels are anticipated to grow with a high CAGR in upcoming periods as they offer physical copies of manga to consumers. Also, the traditional bookstores offer a variety of titles making it easy for consumers to browse and purchase physical copies. Moreover, public and school libraries frequently include manga collections to fulfill the reading interests of diverse age groups.
The Manga Market Report is segmented based on the following
By Content
By Genre
- Action and Adventure
- Sci-Fi and Fantasy
- Sports
- Romance and Drama
- Others
By Audience
- Children and Kids
- Teenagers
- Adults
By Distribution channel
Regional Analysis
Asia-Pacific is expected to dominate the manga market and
account for 82.9% of revenue share in 2024 as the demand for manga in Japan continues to grow and attract more domestic & foreign consumers, which has contributed to the growth.
Japan is regarded as the global center for animation studios with more than 600 animation studios, including more than 500 anime studios in Tokyo alone, which also drives the growth of the market in this region. Also, these books are becoming increasingly popular and encouraging young, artistic people to work in this field, which is predicted to lead the market expansion in this region.
In addition, the market has improved due to the increasing number of e-commerce companies. After Asia-Pacific, the North American region is anticipated to grow at the fastest highest CAGR during the forecast period due to the growing fan base and popularity of anime content across the region. In addition, this region shows an increase in the number of retail stores for anime in various cities, like California and North Carolina which is driving the market growth.
By Region
North America
Europe
- Germany
- The U.K.
- France
- Italy
- Russia
- Spain
- Benelux
- Nordic
- Rest of Europe
Asia-Pacific
- China
- Japan
- South Korea
- India
- ANZ
- ASEAN
- Rest of Asia-Pacific
Latin America
- Brazil
- Mexico
- Argentina
- Colombia
- Rest of Latin America
Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Israel
- Egypt
- Rest of MEA
Competitive Landscape
Companies are more focused on innovations, advancement in technology, and strategic alliances in this market. Manga market is dynamic and influenced by various factors, including global trends, popular genres, and the rise of digital platforms. Some of the major players operating in the global market include Akita Publishing, Good Smile Company, Kadokawa Corporation, Kodansha, Shogakukan, Yen Press, VIZ Inc., Hitotsubashi Group, Houbunsha, Bilibili Comics., Seven Seas Entertainment, Shueisha Inc., IDW Media, DMG Entertainment, Futubasha Publishers, and Archie Comics. This market continues to evolve, with digital platforms, global expansion in manga, and adaptation into other media playing pivotal roles.
Some of the prominent players in the global manga market are
- Akita Publishing Co., Ltd.
- Bilibili Comics Pte. Ltd.
- Bungeishunjū Ltd.
- Good Smile Company, Inc.
- Hitotsubashi Group
- Houbunsha Co., Ltd.
- Kadokawa Corporation
- Kodansha Ltd.
- Nihon Bungeisha Co., Ltd.
- Seven Seas Entertainment, Inc.
- Others
Recent Development
- In November 2023, Manga Production and Production I.G. announced a license agreement for Manga Production's anime series Great Pretender Razbliuto which will receive complete distribution, licensing, and marketing rights for the upcoming season in the Middle East and North Africa as a result of the partnership.
- In March 2023, Seven Seas Entertainment, Inc. obtained the licensing rights for Nagata Kabi's manga titled 'My Pancreas Broke, But My Life Got Better.' This collaboration brings excitement to their fans and it shows the recognition and appreciation of Nagata Kabi's storytelling skills and artistic talent.
- In July 2022, Square Enix announced the latest version of the MANGA UP Global app, making it available on both iOS and Android platforms as fans can easily access a vast library of 160 titles. This app includes English translations for over 100 manga series, offering a wider range of options for international readers.
- In November 2022, Popeye announced its first manga release which focused on the classic style of cartoon characters.
Report Details
| Report Characteristics |
| Market Size (2024) |
USD 15,138.1 Mn |
| Forecast Value (2033) |
USD 66,238.6 Mn |
| CAGR (2024-2033) |
18.2% |
| Historical Data |
2018 – 2023 |
| Forecast Data |
2025 – 2033 |
| Base Year |
2023 |
| Estimate Year |
2024 |
| Report Coverage |
Market Revenue Estimation, Market Dynamics, Competitive Landscape, Growth Factors and etc. |
| Segments Covered |
By Content(Printed, Digital), By Genre (Action and Adventure, Sci-Fi and Fantasy, Sports, Romance and Drama, Others), By Audience(Children and Kids, Teenagers, Adults), By Distribution channel (Offline, Online) |
| Regional Coverage |
North America – The US and Canada; Europe – Germany, The UK, France, Russia, Spain, Italy, Benelux, Nordic, & Rest of Europe; Asia- Pacific– China, Japan, South Korea, India, ANZ, ASEAN, Rest of APAC; Latin America – Brazil, Mexico, Argentina, Colombia, Rest of Latin America; Middle East & Africa – Saudi Arabia, UAE, South Africa, Turkey, Egypt, Israel, & Rest of MEA
|
| Prominent Players |
Akita Publishing Co., Ltd., Bilibili Comics Pte. Ltd., Bungeishunjū Ltd., Good Smile Company, Inc., Hitotsubashi Group, Houbunsha Co., Ltd., Kadokawa Corporation, Kodansha Ltd., Nihon Bungeisha Co., Ltd.,Seven Seas Entertainment, Inc., Others, and Other Key Players |
| Purchase Options |
HVMN Inc., Thync Global Inc., Apple Inc., Fitbit Inc., TrackmyStack, OsteoStrong, The ODIN, Thriveport LLC, Muse, Moodmetric, and Other Key Players |
Frequently Asked Questions
The Global Manga Market size is expected to have a value of USD 21.1 billion in 2024 and is expected to
reach USD 94.0 billion by the end of 2033.
Asia Pacific has the largest market share for the Global Manga Market with a share of about 82.9% in
2024.
Some of the major key players in the Global Manga Market are Akita Publishing Co.Ltd., Bilibili Comics
Pte. Ltd., Bungeishunju Ltd. and many others.
The market is growing at a CAGR of 18.0 percent over the forecasted period.