The market has seen significant growth over the past few years and is predicted to grow significantly during the forecasted period as well.
Mobile device security involves protecting mobile computers & communication hardware from risks such as asset and data loss. It includes measures like encryption, access controls, and remote tracking to prevent unauthorized access, cyber threats, and breaches. By implementing these protocols, organizations establish the confidentiality & functionality of mobile devices, safeguarding sensitive information and maintaining their operational integrity in today's interconnected digital environment.
Market Dynamic
The global mobile security market is driven by the growth in online mobile payments and the increasing security demand stemming from the adoption of bring your own devices (BYOD) in workplaces. Moreover, the market growth is driven by the increased necessity to secure phone access to video streaming content.
However, the market faces challenges in the form of complex and costly security solution implementation. This complexity restraints adoption, particularly among resource-constrained businesses. The fast-paced evolution of mobile technologies requires ongoing updates, posing financial and operational challenges. Compatibility issues across diverse platforms and devices also disrupt seamless implementation. Addressing all these concerns and finding necessary innovative approaches to simplify deployment, along with providing better cost-efficiency, and ensuring uniform protection irrespective of the dynamic mobile security landscape.
Research Scope and Analysis
By Operating System
In 2023, android is the major operating system driving the global security market and is expected to drive it in the future as well during the forecasted period. Mobile security for Android involves an extensive approach to safeguard devices.
This includes using strong antivirus and anti-malware tools, regular software updates, managing app permissions, secure app installation from trusted sources such as Google Play Store, allowing device encryption, biometric authentication, safe browsing practices, & remote tracking and wiping capabilities in case of loss or theft. These steps protect personal data & sensitive information from cyberattacks and privacy breaches.
By Deployment
Cloud deployment has been a major segment driving the mobile security market in 2023, as cloud deployment for mobile security offers an efficient & scalable solution to protect devices. By using cloud-based platforms, organizations can centrally manage security measures such as antivirus, threat detection, and data encryption.
This approach provides real-time updates, seamless integration with mobile devices, and the ability to remotely monitor & respond to security threats. Cloud deployment improves flexibility, reduces the need for on-device resources, and ensures consistent protection along a diverse range of mobile devices & locations, and by virtue of this, it is anticipated to drive the future of the market as well.
By End User
In 2023, enterprises have been a major driving force in the mobile security market, as enterprise mobile security is a smart plan for safeguarding business mobile devices, data, and actions. It involves managing devices effectively, using strong security measures such as passwords or biometrics, encrypting data, spotting & dealing with threats in real-time, controlling apps, keeping personal & work data separate, regularly checking security, and teaching employees how to stay safe. This all ensures that sensitive info stays protected and business keeps running smoothly on mobile devices. With future development and dependability on digitization of the enterprises, it is further anticipated to drive the future of the market.
By Industrial Vertical
The banking, Financial Services, and Insurance (BFSI) sector contributes significantly to driving the global mobile security market in 2023, as it involves implementing strong measures to protect sensitive data & transactions on mobile devices. This includes secure mobile app development, multi-factor authentication for account access, encryption of data during transmission and storage, real-time monitoring for suspicious activities, biometric authentication, remote device management, and compliance with industry regulations.
These measures secure the security of financial transactions, customer information, & overall data integrity, gaining trust and confidence in
mobile banking and financial services. Further, these trends and advancements in BFSI will further lead to drive & boost the future of the market.
The Global Mobile Security Market Report is segmented on the basis of the following
By Operating System
By Deployment
By End User
By Industrial Vertical
- BFSI
- Telecom & IT
- Healthcare
- Retail
- Government
- Others
Regional Analysis
In 2023, the North American region secures a considerable market share, accounting for
over 35.9% of total revenue for the Global Mobile Security Market. In addition, the adoption of mobile technologies by North American businesses is driven by factors such as technological advancements, affordability, societal trends, and economic benefits.
These businesses are acquiring mobile solutions due to advancing technology, cost-effectiveness, and the increasing use of mobile devices. Additionally, the competitive advantage & improved customer engagement offered by mobile technologies contribute to their integration into business operations.
By Region
North America
Europe
- Germany
- The U.K.
- France
- Italy
- Russia
- Spain
- Benelux
- Nordic
- Rest of Europe
Asia-Pacific
- China
- Japan
- South Korea
- India
- ANZ
- ASEAN
- Rest of Asia-Pacific
Latin America
- Brazil
- Mexico
- Argentina
- Colombia
- Rest of Latin America
Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Israel
- Egypt
- Rest of MEA
Competitive Landscape
The market players in the global mobile security market are constantly engaging in a range of strategic actions, including collaborations, partnerships, acquisitions, & geographic expansions, to improve business growth along with strengthening market positioning. Further, mergers and acquisitions remain a major form of strategy favored by a significant proportion of these market players.
In October 2022, RSA launched RSA Mobile Lock, a potent addition to mobile security. This solution addresses a critical weakness in organizational security, its users. RSA Mobile Lock identifies major threats on mobile devices & blocks compromised users from accessing secure corporate systems. By doing so, it prevents threats from spreading beyond & compromised device to protect other users, data, and crucial systems.
Some of the prominent players in the Global Mobile Security Market are:
- Microsoft Corp.
- Google
- IBM Corp.
- Apple
- Lookout Inc.
- Intel Corp.
- Broadcom Inc
- Blackberry Ltd.
- McAfee
- Verizon Communication
- Other Key Players
COVID-19 Pandemic & Recession: Impact on the Global Mobile Security Market:
The COVID-19 pandemic increased the need for mobile security due to increased remote work, driving interest in solutions like mobile threat defense and endpoint security. Further, despite financial constraints during the recession, cost-effective security options found opportunities, and industry consolidation and shifting priorities were evident. Moreover, established players also benefited from their resources and market presence. All these factors will also drive the future of the market over the forecasted period.
Report Details
| Report Characteristics |
| Market Size (2023) |
USD 6.3 Bn |
| Forecast Value (2032) |
USD 32.7 Bn |
| CAGR (2023-2032) |
20.1% |
| Historical Data |
2017 - 2022 |
| Forecast Data |
2023 - 2032 |
| Base Year |
2022 |
| Estimate Year |
2023 |
| Report Coverage |
Market Revenue Estimation, Market Dynamics, Competitive Landscape, Growth Factors and etc. |
| Segments Covered |
By Operating System (Android, iOS and Others), By
Deployment (Cloud and On-Premises), By End User
(Enterprises and Individual), By Industrial Vertical
(BFSI, Telecom & IT, Healthcare, Retail, Government
and Others) |
| Regional Coverage |
North America – The US and Canada; Europe – Germany, The UK, France, Russia, Spain, Italy, Benelux, Nordic, & Rest of Europe; Asia- Pacific– China, Japan, South Korea, India, ANZ, ASEAN, Rest of APAC; Latin America – Brazil, Mexico, Argentina, Colombia, Rest of Latin America; Middle East & Africa – Saudi Arabia, UAE, South Africa, Turkey, Egypt, Israel, & Rest of MEA
|
| Prominent Players |
Microsoft Corp., Google, IBM Corp., Apple, Lookout
Inc., Intel Corp, Broadcom Inc., Blackberry Ltd.,
McAfee., Verizon Communication, and Other Key
Players |
| Purchase Options |
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