Market Overview
Global
Multichannel Order Management Market is expected to be
valued at USD 3.8 billion by the end of 2024, and it is further anticipated to grow a market
value of USD 10.6 billion by 2033 at a
CAGR of 12.0%.
Multi-Channel Order Management is a system that captures and facilitates orders originating from multiple sales points, for instance, e-stores, physical outlets, mobile platforms, & third-party channels. It optimizes order handling, stock, and distribution as well as providing the client with a consistent and integrated experience regardless of the chosen touch point. Through MCOM, organizations can easily monitor the orders and manage the inventory to actualize the orders most effectively while at the same time being able to offer real-time information on the status of orders.
They stated that it improves data accuracy, and de-duplicates multiple sources of data to support operational efficiency and customer satisfaction. The market is the drastic growth observed in electronic commerce or the buying and selling of products that are carried through the internet and the increase in the size of the retail sector.
The US Multi-Channel Order Management Market
The US Multichannel Order Management Market is projected to reach a value of USD 1.0 billion by the end of 2024. It is further expected to grow to USD 2.6 billion by 2033, with a CAGR of 11.3%.
An increase in e-commerce and mobile shopping requires efficient order processing across various touchpoints which drives the growth of the market in the US region. Consumer expectations for fast, accurate, and flexible fulfillment are pushing retailers to adopt sophisticated OMS solutions.
The US Multi-Channel Order Management Market is experiencing rapid growth driven by increasing e-commerce adoption and customer demand for seamless shopping experiences. Retailers are investing in advanced order management systems (OMS) to streamline inventory, enhance fulfillment efficiency, and offer real-time visibility across multiple channels.
Key Takeaways
- Market Growth: The Global Multi-Channel Order Management Market is expected to grow by USD 6.4 billion, at a CAGR of 12.0 %, during the forecasted period i.e. from 2025 to 2033.
- Market Definition: Multi-channel order management is a system that enables businesses to efficiently handle orders from multiple sales channels, such as physical stores, websites, online marketplaces, and social media platforms.
- Component Analysis: In terms of components, software is predicted to lead the global market with a high revenue share in 2024.
- Deployment Analysis: Based on the deployment, on-premise is expected to dominate the global market with a high revenue share of 59.1% in 2024.
- Enterprise size Analysis: Large enterprise is predicted to lead the global market size with the largest revenue share by the end of 2024.
- Application Analysis: Order fulfillment is anticipated to dominate the market with the largest revenue share by the end of 2024.
- Vertical Analysis: Retail & E-commerce is expected to lead the market with a high market revenue of 27.1% by the end of 2024.
- Regional Analysis: North America is predicted to dominate the nuts market with the highest market share of 30.8 % in 2024.
Use Cases
- Enhanced Customer Experience: Multichannel channel order management allows businesses to provide personalized & consistent customer service, such as tracking orders, processing returns, and managing customer inquiries across all channels.
- Automated Workflow Management: Multichannel order management solutions can automate workflows such as order routing, fulfillment, shipping, & notifications which reduces manual tasks, minimizes errors, and speeds up the entire order-to-delivery process.
- Analytics and Reporting: It provides comprehensive analytics & reporting tools that aggregate data from all sales channels as Businesses can gain insights into sales trends, customer preferences, channel performance, and inventory turnover.
- Inventory Synchronization Across Channels: Multi-channel order management ensures that inventory levels are synchronized in real-time across all sales channels as it prevents overselling & stockouts, providing a seamless shopping experience for customers and reducing the risk of order cancellations.
Market Dynamic
Drivers
The Growing Role of Online Channels in Order ManagementMarket Dynamics of Multichannel Order Management are influenced due to shifts in customer preferences, technological advancements, and heightened competition. Customers are increasingly using online channels with the rise of digital technologies, the internet, widespread smartphone use, social media, and next-gen networks. Thus, organizations need a dependable & tailored order management solution to effectively manage, centralize, and streamline their orders.
Emergence of cloud-based technology
The adoption of cloud-based solutions is significantly driving growth in the multichannel order management market. Cloud technology provides businesses with scalable, flexible, and cost-effective solutions that enhance their ability to manage and integrate multiple sales channels seamlessly.
Opportunities
Impact of Emerging Technologies on Consumer Engagement
There are significant opportunities for multichannel order management as businesses seek to streamline their operations and improve customer experiences across various platforms. Businesses & government organizations are presenting great opportunities for the growth of the multi-channel order management market due to the new era of consumer engagement. Emerging technologies, like big data & cloud computing, are transforming organizational growth and reshaping modern business strategies, moving away from traditional models.
Trends
Integration with Supply Chain Management
Multi-channel order management solutions are being integrated with broader supply chain management systems to improve visibility across all sales channels and supply chain stages. It allows real-time inventory management, optimized logistics, & streamlined order fulfillment processes. It provides better coordination between suppliers, warehouses, & distribution networks, ultimately reducing lead times and improving overall supply chain agility.
Restraints
Challenges of Effective Inventory Management
E-commerce business expands and operates across multiple markets and channels, and the volume of interactions can lead to data inconsistencies and gaps. Even the most advanced order management software can suffer from issues due to human error or flawed logic. These data gaps may result in order cancellations, inadequate order fulfillment, and a negative customer experience, highlighting some of the limitations and challenges of multi-channel order management systems.
Research Scope and Analysis
By Component
Software is expected to dominate the multi-channel order management market with high revenue share in 2024, due to its critical role in enhancing analytics and business intelligence (BI) capabilities. This software automates data processing by integrating advanced AI algorithms into BI platforms. It gives actionable insights, and forecasts trends, transforming strategic decision-making processes.
Emerging tools and software like Microsoft Power BI, Tableau, and Qlik utilize AI to streamline data analysis and visualization, making complex data more accessible and usable. Multichannel order management software offers more flexibility and can be updated or enhanced with new features more readily, unlike hardware which requires physical infrastructure and can involve significant investment.
Service components are expected to experience the highest growth rate as businesses require help with implementing and integrating multichannel order management systems into their existing infrastructure. These industries require the need for sophisticated digital solutions that integrate IoT and AI technologies. They offer real-time monitoring and predictive maintenance within industrial settings, enabling organizations to enhance operational efficiency, minimize downtime, and boost overall productivity.
By Deployment
On-premise is expected to dominate the multichannel order management market based on the deployment model with a revenue share of 59.1% in 2024 as it provides organizations greater control and customization over their systems. They offer assurances of compliance and data sovereignty as customization is valuable in industries with stringent regulatory requirements or unique data security concerns.
The on-premise deployment also ensures higher levels of data privacy and security as many organizations deal with sensitive or proprietary information that prioritizes maintaining direct control over their data. It helps optimize the data processing speeds and minimize dependence on external networks or cloud service availability by leveraging local infrastructure. This deployment type allows businesses to optimize their order management processes and align them with their unique requirements.
Cloud is predicted to experience notable growth as it offers seamless integration with other cloud-based systems and third-party applications. It allows the creation of interactive and dynamic customized content, saving time, money, and effort. It provides data storage and access from any location, providing secure storage, integrated analytics, cost-efficiency, and scalability. It smoothens their order processing workflows, ensuring seamless coordination between different sales channels.
By Enterprise Size
Large enterprise is expected to dominate the multichannel order management market with the largest revenue share in 2024. These enterprises often receive orders from multiple channels and are particularly focused on utilizing many platforms to meet the diverse expectations of their extensive customer base. They require a strong system to manage the complexities associated with handling orders from multiple sources, like online stores, physical retail locations, and third-party marketplaces.
Multi-channel order management smoothens their order processing workflows, ensuring seamless coordination between different sales channels. These solutions support omnichannel strategies, allowing enterprises to deliver a consistent and integrated customer experience regardless of the purchasing channel. Multichannel selling allows retailers to reach a wider audience by leveraging multiple sales avenues, such as online stores, physical locations, & mobile apps.
On the other hand, small and medium-sized enterprises are predicted to show notable growth as multichannel order management (MOM) solutions that offer order visibility & analytics capabilities can be extremely beneficial for SMEs. These enterprises can make informed decisions about inventory management, pricing strategies, and sales channel optimization, leading to enhanced business performance.
By Application
Order fulfillment is expected to dominate the multi-channel order management market with a high revenue share in 2024 due to its critical role in ensuring customer satisfaction & operational efficiency. Customer expects their orders to be processed quickly & accurately which requires the use of multichannel order management in today's fast-paced online marketplace. Order fulfillment technology automates the labor-intensive tasks of order picking, processing, & shipping.
It can automate order fulfillment process based on a company's operations. Organizations can smoothen operations, reduce manual workload, and ensure that orders from multiple channels are managed seamlessly. Inventory management is required for maintaining optimal stock levels across multiple channels.
This system provides real-time visibility into inventory levels, helping businesses avoid stockouts & overstock situations. It ensures that inventory is balanced according to demand, reducing holding costs & improving cash flow. Meanwhile, channel integration involves connecting many sales channels like online stores, physical retail locations, & third-party marketplaces into a unified system.
By Vertical
Retail & E-commerce is expected to dominate the market with the largest market share of 27.1 % in the multichannel order management market by the end of 2024. With the onset of the online business place, there is constant pressure on managing many channel orders. Customers are going online, and sellers and retailers, specifically e-retailers, are in search of systems that can manage considerable orders through multiple channels.
The retailing operations are tending to develop new operational models, which see the retailer functioning through physical stores, online selling platforms, social media, and mobile applications. All these retailers are constantly synchronizing their store interfaces to have a consistent client experience. The increasing retail and e-commerce lead to the demand for advanced order management systems that can handle the complexity and volume of transactions across different channels.
These are expectations that this order management solution enables retailers to meet with major great flexibility in the fulfillment scheme as well as real-time order tracking that is expected to foster rapid growth. E-commerce inventory and multichannel order management solutions are essential for managing stock levels and order fulfillment efficiently across different sales channels.
Thus, such industries as healthcare are the fastest-growing industries due to increased international demand for medical services. This industry is undergoing a digital transformation, including the provision of online services like telemedicine & online pharmacies. It has become imperative for there to be solutions in dealing with order management for the processing and fulfillment of healthcare products & services.
The Multichannel Order Management Market Report is segmented based on the following
By Component
By Deployment
By Enterprise Size
- Small & Medium Enterprises
- Large Enterprises
By Application
- Order Fulfillment
- Inventory Management
- Channel Integration
- Workflow Automation
- Integrated PO
By Vertical
- Retail & E-commerce
- Healthcare
- Manufacturing
- Food & Beverages
- Automotive
- Others
Regional Analysis
North America region is expected to lead the multichannel order management market in terms of revenue, with a
share of approximately 30.8% in 2024 as they are a region of great technological advancement and digitalization. MCOM solutions operating in this region apply technologies such as artificial intelligence, machine learning, and data analysis to increase order management.
Such technologies help to obtain timely information, carry out some repetitive processes, enhance the decision-making procedures, and improve organizational performance and competitiveness which is needed in this area. Major players in the multichannel order management market include leading technology providers such as SAP, Oracle, and IBM.
Following North America, Asia-Pacific is anticipated to be the second-largest region that would witness significant growth owing to the digital transformation of shopping malls, groceries, supermarkets, convenience, and hypermarkets. Technologies that include facial recognition, super-fast delivery, digital payments for purchases, and bespoke market branding make retail an unstoppable, quick, and smooth process.
By Region
North America
Europe
- Germany
- The U.K.
- France
- Italy
- Russia
- Spain
- Benelux
- Nordic
- Rest of Europe
Asia-Pacific
- China
- Japan
- South Korea
- India
- ANZ
- ASEAN
- Rest of Asia-Pacific
Latin America
- Brazil
- Mexico
- Argentina
- Colombia
- Rest of Latin America
Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Israel
- Egypt
- Rest of MEA
Competitive Landscape
The multi-channel order management industry is characterized by intense competition, with numerous large and small players offering software and services to domestic and international markets. Market players are currently moderately fragmented and are moving toward a more fragmented state. Some key players in this market include IBM Corporation, HCL Technologies Limited, Oracle Corporation, and Salesforce.com, Inc.
Major players operating in the multichannel order market are adopting strategies such as innovating their products and services and engaging in mergers and acquisitions to expand the functionality of their product portfolios and maintain competitiveness.
Some of the prominent players in the global market are
- NetSuite
- Magento (Adobe Commerce)
- IBM Corporation
- SAP SE
- Salesforce.com, Inc.
- Zoho Corporation
- HCL Tech
- Oracle Corporation
- Newfold Digital Inc.
- Shopify Plus
- Delhivery Pvt. Ltd.
- VTEX
- Other Key Players
Recent Development
- In March 2023, Cymbio unveiled a cloud-based multichannel commerce support platform designed to automate the sales process for companies and retailers.
- In February 2023, CommerceJet introduced a new all-in-one e-commerce platform for managing multichannel e-commerce which simplifies many aspects of e-commerce, including inventory, fulfillment, and procurement, allowing businesses to streamline shipping, manage inventory, and handle procurement from a single platform.
- On August 26, 2022, Shopify Inc. announced its acquisition of Deliverr, Inc. to enhance its e-commerce order fulfillment capabilities which provides a comprehensive logistics platform for merchants, covering everything from inventory receipt to smart distribution.
- In July 2022, Oracle partnered with Big Ray’s, a multi-channel business deeply rooted in its community which manages its financial operations, inventory, order management, point-of-sale, and e-commerce functions all through one unified platform and improves Big Ray’s business insights, agility, and customer experience by consolidating all key operations into a single system.
Report Details
| Report Characteristics |
| Market Size (2024) |
USD 3.8 Bn |
| Forecast Value (2033) |
USD 10.6 Bn |
| CAGR (2024-2033) |
12.0% |
| Historical Data |
2018 – 2023 |
| The US Market Size (2024) |
USD 1.0 Bn |
| Forecast Data |
2025 – 2033 |
| Base Year |
2023 |
| Estimate Year |
2024 |
| Report Coverage |
Market Revenue Estimation, Market Dynamics, Competitive Landscape, Growth Factors and etc. |
| Segments Covered |
By Component (Solutions and Services), By Deployment (On-premises, and Cloud), By Enterprise Size (Small & Medium Enterprises, and Large Enterprises), By Application (Order Fulfillment, Inventory Management, Channel Integration, Workflow Automation, Integrated PO), By Vertical (Healthcare, Manufacturing, Food & Beverages, Automotive, Retail & E-commerce, and Others) |
| Regional Coverage |
North America – The US and Canada; Europe – Germany, The UK, France, Russia, Spain, Italy, Benelux, Nordic, & Rest of Europe; Asia- Pacific– China, Japan, South Korea, India, ANZ, ASEAN, Rest of APAC; Latin America – Brazil, Mexico, Argentina, Colombia, Rest of Latin America; Middle East & Africa – Saudi Arabia, UAE, South Africa, Turkey, Egypt, Israel, & Rest of MEA
|
| Prominent Players |
NetSuite; Magento, IBM Corporation, SAP SE, Salesforce.com, Inc. Zoho Corporation, HCL Tech, Oracle Corporation, Newfold Digital Inc., Shopify Plus, Delhivery Pvt. Ltd., VTEX., and Other Key Players |
| Purchase Options |
We have three licenses to opt for: Single User License (Limited to 1 user), Multi-User License (Up to 5 Users) and Corporate Use License (Unlimited User) along with free report customization equivalent to 0 analyst working days, 3 analysts working days and 5 analysts working days respectively. |
Frequently Asked Questions
The Global Multichannel Order Management Market size is estimated to have a value of USD 3.8 billion in 2024 and is expected to reach USD 10.6 billion by the end of 2033.
North America is expected to be the largest market share for the Global Multichannel Order Management Market with a share of about 30.8 % in 2024.
Some of the major key players in the Global Multichannel Order Management Market are IBM Corporation, HCL Technologies Limited, Oracle Corporation, and many others.
The market is growing at a CAGR of 12.0 percent over the forecasted period.
The US Multichannel Order Management Market size is estimated to have a value of USD 1.0 billion in 2024 and is expected to reach USD 2.6 billion by the end of 2033.