Sustainability has emerged as an ever-more critical element, with environmentally friendly products and practices increasingly preferred as consumer preferences shift toward eco-conscious options. North America and Europe remain dominant due to their high pet ownership rates and robust consumer spending; emerging markets in Asia-Pacific and Latin America show promising potential due to urbanization and an expanding middle class population.
Key Takeaways
- In 2023, dogs held a dominant market position in the Pet Type segment.
- Conditioners & Shampoos dominated the Product Type segment in 2023, driven by increasing demand for premium, eco-friendly grooming products.
- In the Service Type segment, Massage/Spa services emerged as a leader.
- In 2023, Commercial held a dominant market position in the application segment.
- North America held 36.4% market share globally as of 2023.
- Market growth is driven primarily by three key trends: rising pet humanization, increased disposable income and greater awareness about pet health and hygiene issues.
Use Cases
- Mobile Grooming Vans for Busy Pet Owners: Pet grooming vans allow on-demand mobile grooming at the doorsteps of urban pet owners leading hectic lives. In this way, it offers the service in various urban spaces.
- Subscription-Based Grooming Plans: With these, the pet owner may include their pets in a grooming plan that offers periodic care, and at the same time, provides continuous revenue to the service provider.
- Pet Grooming Services for Pets with Disabilities: In return, groomers will give pet owners with disabled or immobile pets the option of providing underserved sections of companions with personalized attention and care.
- Use of Smart Grooming Tools in Customized Care Delivery: In their trade, professional groomers can apply cutting-edge tools for grooming, perhaps smart brushes that would be used to monitor some health parameters in pets, including molting or state of the coat. That could be used to provide at-home and professional experiences pertaining to pet grooming.
Driving Factors
Increase in Pet Ownership: Expanding Consumer Base
Pet Grooming Services have experienced strong growth as pet ownership among millennials and Gen Z has increased. These generations, known for prioritizing convenience and customization, tend to seek professional grooming services more frequently. Recent industry statistics showed pet ownership increased to 70 % of households as of 2016, creating sustained demand for grooming services; younger generations tend to embrace grooming as routine care measure thus spurring an expanding and consistent market.
Humanization of Pets: Fuelling Demand for Premium Services
Humanization of pets by owners who treat their animals like members of their own families has profoundly altered spending behavior, with more pet owners willing to spend on premium grooming services like spa treatments, specialty shampoos and personalized styling due to emotional attachment. The emotional bond between pet and owner drives an increase in expenditure on premium services - often mirroring what people invest in themselves - leading to steady growth for premium segments within pet care that could outstrip overall industry expansion estimates by some measures.
Rise in disposable Income: Enabling Increased Grooming Service Spend
Rising disposable income levels, particularly in urban areas, is contributing to the expansion of Pet Grooming Services market. As households enjoy greater discretionary spending power and pet owners allocate funds toward non-essential yet desirable services like professional grooming; North America and Europe regions with strong pet ownership rates and favorable economic conditions demonstrate this trend vividly; this research indicates a compound annual growth rate (CAGR) rate exceeding 6% which can largely be attributed to rising consumer spending capacity.
An Increase in Awareness for Pet Health and Hygiene: Focus on Wellness
Awareness of pet health and hygiene has also played a pivotal role in market expansion. Pet owners now realize the many advantages associated with regular grooming sessions for their furry friend; including prevention of skin infections, reduced shedding, improved overall well-being. As such, grooming services now emphasize providing health-oriented offerings like medicated baths or skin treatments, in keeping with an emerging trend toward wellness-driven pet care services.
Growth Opportunities
Integration of Wellness Services: Extending Our Offerings for Customer Loyalty
Integrating wellness services into traditional pet grooming offerings gives businesses an incredible opportunity for market growth in 2023. Services such as health check-ups, dental cleanings and skin treatments provide additional value to pet owners prioritizing the overall well-being of their animals. By bundling grooming with preventive health services businesses can attract a wider customer base while increasing customer retention and repeat business levels; further demonstrating they offer comprehensive pet care packages.
Sustainable and Eco-Friendly Grooming Products: Tapping into Consumer Preferences
Grooming service providers have an opportunity to capitalize on consumers' increasing focus on sustainability and eco-friendly products through using non-toxic, biodegradable grooming products that adhere to eco-friendly principles while employing eco-friendly practices within their business operations and branding to appeal to eco-conscious pet owners. As 2023 approaches, sustainability increasingly influences purchasing decisions with over 70% willing to pay extra for environmentally friendly items; grooming businesses that prioritize this aspect in their branding and operations may attract this growing segment of eco-minded pet parents.
Specialized Grooming of Exotic Pets: Exploiting Niche Markets
As ownership of exotic pets such as reptiles, birds, and small mammals increases worldwide, there is an rising opportunity to provide grooming services specifically targeting these creatures. While grooming services for exotics remain mostly unexploited by businesses today, investing in training staff to handle them could provide businesses with a niche offering in an otherwise competitive landscape.
Grooming Services for Pets with Disabilities: Exploiting an Underserved Market
An increasing number of pet owners are seeking grooming services specifically tailored for pet with disabilities or mobility issues, like gentle handling, accessible facilities and adaptive equipment. By meeting this niche demand and offering tailored care such as gentle handling and tailored facilities such as access for disabled individuals with their animals' care, grooming businesses have an opportunity to demonstrate compassion while foster long-term customer loyalty by meeting this particular need.
Key Trends
Subscription-Based Grooming Models
Subscription-based grooming models have gained prominence as a trend in the global Pet Grooming Services market in 2023, as pet owners and service providers benefit equally. Offering plans with regularly scheduled grooming services provides customers with ease, predictable appointments, potentially lower costs due to bundling services together and secure recurring revenue streams from pet parents while businesses benefit from regular revenue streams with predictable recurring revenues streams and customer loyalty as more pet owners stick with one service provider for grooming needs - improving long-term financial security and customer retention strategies simultaneously
Advanced Grooming Tools
Adopting advanced grooming tools like smart brushes and digital grooming apps has also become a driving trend of this market. Such innovations allow for superior grooming results as well as increased customer engagement; smart brushes allow grooming professionals to monitor pet health metrics like skin conditions or shedding patterns while digital apps help pet owners keep tabs on appointments, grooming history and health records easily - this technological integration appeals to tech-savvy consumers while offering grooming businesses opportunities to differentiate through superior service quality and convenience while meeting demand for personalized pet care services.
Mobile Pet Grooming Vans Are on the Rise
Mobile pet grooming vans have revolutionized the industry by providing convenient services directly at customers' homes. This trend caters to an increased preference among busy pet owners or those with mobility challenges for convenience and reduced transportation requirements, offering greater freedom while accommodating busy schedules more effectively. As demand for on-demand services rises and mobile grooming vans become a key component in market expansion strategies.
Restraining Factors
Price-Sensitive Consumers Face Barriers to Professional Grooming Services
Professional pet grooming services present an expensive alternative, which limits market growth among price-sensitive consumers. Premium grooming services have seen rising interest from higher-income pet owners; however, their steep prices often prevent middle and lower-income pet owners from accessing them on an ongoing basis. Industry data estimates the average grooming session cost of grooming small dogs can range between $40-75 in the U.S. This expense may prove prohibitively costly for some families. consumers could seek more cost-cutting grooming alternatives such as DIY grooming or unregulated, lower cost grooming services; thus limiting professional grooming businesses' target customer base and market expansion potential in price sensitive regions or with demographic groups who possess less discretionary spending power. This price sensitivity could hinder market expansion.
Groomers Shortage Impede Service Capacity and Expansion Plans
Pet Grooming Services market growth may also be limited by a shortage of highly trained pet groomers. Professional grooming requires extensive knowledge, skill, and an in-depth understanding of animal behavior - making finding qualified groomers difficult. Industry reports reveal that demand for pet grooming services far outstrips supply, creating market expansion bottlenecks. Grooming businesses face significant hurdles to expansion due to groomer shortages; both services quality and availability suffer as a result, leading to longer wait times, reduced appointment scheduling availability and frustration from customers as a result of missed appointments or waitlisting limiting repeat business. Furthermore, training programs for groomers often prove time consuming and costly thus further exacerbating this problem and delaying new talent entering the market.
Research Scope and Analysis
By Pet Type
Dogs held the leading market position within the pet type segment of the pet grooming services market in 2023 due to the high prevalence and premium care trends for dog ownership and grooming services for urban pet ownership. Dog grooming has become an essential element in their animals' overall well-being in recent years and consequently, professional services have become in high demand; with rising disposable income of owners leading to greater spending on grooming services. Its dominance should remain due to humanization leading to greater spending on grooming services for wellness programs for animals as a result.
Cat ownership was also on an upswing globally during 2023, and professional grooming services specifically catering to felines saw significant expansion. While cats typically require less grooming than their canine counterparts, groomers who specialize in handling the behavioral challenges of cats continue to gain ground, contributing significantly to this segment's steady expansion.
Fish, birds, and small pets such as hamsters and rabbits account for only a fraction of the Pet Grooming Services market. Although their grooming needs may be minimal, niche opportunities exist for businesses offering customized cleaning and care solutions tailored specifically for birds or reptiles; in particular the bird segment shows immense growth potential with increasing owners seeking professional nail and feather maintenance services for exotic bird ownership.
By Product Type
Conditioners & Shampoos held the highest market position within the product type segment of the pet grooming services market in 2023. Conditioners & Shampoos' widespread adoption across pet types - particularly dogs and cats - has made them essential components of both professional and home grooming routines, driven by pet owner concerns about skin health and wellness for their animals. An increase in premium, natural, hypoallergenic shampoos/conditioners is driven by this market's expansion. Furthermore, eco-friendly nontoxic grooming products have led to rising sales within developed markets - contributing sales from Conditioners/shampoo products which has further propelled their expansion within developed market sales figures.
Combs & Brushes experienced tremendous growth as these grooming tools are key in providing regular pet care, particularly for animals with long or thick fur. Brushing helps reduce shedding, prevent matting, and promote overall coat health for these furry companions; making combs and brushes indispensable tools for both professionally groomed pets as well as their owners alike. Furthermore, technological innovations like smart brushes tracking pet health metrics appealed to tech-savvy consumers seeking customized pet care solutions.
Shear and Trimming Tools held a smaller yet still significant share of the product market. Primarily utilized by professional groomers as well as knowledgeable pet owners alike, high-quality shears and precision trimming tools play an essential part in providing safe and effective grooming, especially at premium services. Although its presence does not cover as wide an expanse as shampoos or brushes do, its relevance ensures constant demand from consumers looking for personalized experiences for their pets' grooming sessions.
By Service Type
Massage/Spa services held a dominant market position within the service type segment of the pet grooming services market in 2023, experiencing notable growth driven by an increasing trend of pet owners treating their animals like family members and prioritizing their overall well-being. Massage and spa services, once considered luxury services, have now become more mainstream as owners seek ways to pamper and improve the physical health of older or sick pets through pampering sessions such as stress relief massages, aromatherapy or skin treatments at premium grooming salons located in regions with higher disposable income levels.
Bathing & Brushing services remain a mainstay in the pet grooming industry, accounting for an overwhelming portion of overall market revenue. Regular bathing & brushing sessions are essential in maintaining pet hygiene, reducing shedding, and supporting coat health, making this segment increasingly sought-after by owners looking for ways to keep their animals clean & well-groomed. Furthermore, eco-friendly shampoos have helped drive demand even further for this service offering a sustainable grooming product solution for pets like dogs & cats alike!
Nail trimming services make up an integral portion of the market as they play an essential role in maintaining a pet's paw health and comfort. Professional nail trimming can be especially valuable in cases when pets resist at-home grooming or when owners lack the confidence to trim nails safely themselves, such as in urban environments where more frequently groomed pets exist. While niche-oriented by its very nature, regularity requirements ensure steady demand that contributes greatly to market revenue.
By Application
Commercial Applications held a dominant market position within the application segment of the pet grooming services market in 2023. This sector, including professional grooming salons, mobile grooming services and pet care centers has seen tremendous growth due to consumer demand for high-quality grooming services geared specifically toward pets. With increasing pet ownership coupled with humanization trends increasing pet ownership has driven more pet owners towards professional grooming services to protect the health, hygiene and appearance of their furry companions; mobile grooming services providing convenience and flexibility has only further supported commercial services market growth within pet grooming market place.
Residential segment, while smaller in comparison with others, has experienced steady expansion due to an increasing availability of grooming tools and products available at home. More pet owners are opting to perform basic grooming tasks themselves for convenience and cost efficiency purposes at home, such as bathing, brushing and nail trimming. This trend is reinforced by an ever-increasing selection of high-quality grooming kits on the market that are both user-friendly and offer quality. However, residential grooming still trails commercial services due to pet owner preferences for professional groomers' expertise, equipment and care; more complex tasks such as hair trimming or spa services tend to be outsourced to commercial providers; thus maintaining commercial dominance both financially and customer demand-wise.
The Pet Grooming Services Market Report is segmented based on the following:
By Pet Type
- Dogs
- Cats
- Fish
- Birds
- Horses
- Other Pet Types
By Product Type
- Conditioners & Shampoos
- Combs & Brushes
- Shear & Trimming Tools
By Service Type
- Bathing & Brushing
- Nail Trimming
- Massage/Spa
By Application
By Distribution Channel
Regional Analysis
North America held the dominant market share for Pet Grooming Services globally in 2023 with 36.4% market share, due to high pet ownership rates (70% of U.S. households own pets) and strong disposable income levels, leading to higher spending on premium grooming services. Key market players such as PetSmart Inc and Pets At Home Inc were key components in North America's success as was pet humanization; mobile grooming services as well as subscription models also saw rapid expansion within both countries.
Europe follows closely, benefitting from high pet ownership levels in countries like Germany, UK and France. Pet owners in Europe increasingly look for eco-friendly grooming products made of sustainable material which drive demand for organic or nontoxic grooming solutions. Furthermore, Europe also features an increase in professional grooming services due to growing consumer awareness regarding pet health and hygiene issues.
Asia Pacific region is anticipated to experience rapid expansion as urbanization and middle class population increase rapidly in countries like China, Japan and India. Pet ownership is rapidly rising across these markets - as is grooming services adoption among younger generations - making China alone home to $30 billion pet market in 2023 alone!
Latin America and Middle East/Africa represent smaller markets but are experiencing steady expansion. Brazil leads Latin American market, while urban centers such as Dubai in Middle East drive demand for luxury pet grooming services. An increased awareness of pet care as well as rising pet humanization trends is fuelling this region's grooming market growth.
By Region
North America
Europe
- Germany
- U.K.
- France
- Italy
- Russia
- Spain
- Benelux
- Nordic
- Rest of Europe
Asia-Pacific
- China
- Japan
- South Korea
- India
- ANZ
- ASEAN
- Rest of Asia-Pacific
Latin America
- Brazil
- Mexico
- Argentina
- Colombia
- Rest of Latin America
Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Israel
- Egypt
- Rest of MEA
Competitive Landscape
In 2023 global Pet Grooming Services market will be driven by various key players. Each one contributes differently to industry expansion through service offerings, customer experiences and regional reach; Pets At Home Inc and PetSmart Inc dominate with extensive retail stores that offer grooming service outlets in North America and Europe, using brand trust and scale to reach out to a broader customer base while their ability to provide bundle services such as grooming services for pets as well as supplies as well as veterinary care solidifies them as industry leaders.
Boutique services such as Pooch Dog Spa and Hollywood Grooming Inc are taking advantage of the rising trend for premium and luxury pet grooming by providing tailored treatments designed to cater specifically to owners seeking specialized care for their beloved companion animals. Such companies thrive particularly well in urban centers where disposable income levels are greater, where pet humanization has taken root more strongly.
PetBacker and Wag Labs, Inc are taking advantage of digital transformation by providing app-based platforms connecting pet owners with groomers and other services for pet care needs. Their tech-driven models appeal to younger consumers looking for convenience and on-demand services.
Aussie Pet Mobile and Paradise 4 Paws have both experienced rapid expansion due to consumer preferences for convenient on-site grooming solutions that offer flexibility and time savings. Mobile grooming companies such as Aussie Pet Mobile are among the many businesses experiencing strong growth due to the increasing need for on-demand pet grooming services like these.
Smaller players such as Petsfolio and Paws & Company are expanding their presence by tapping into niche markets such as exotic pet grooming services or grooming for pets with disabilities, positioning themselves within emerging segments of the market.
Some of the prominent players in the Global Pet Grooming Services Market are:
- Pets At Home, Inc.
- Pooch Dog SPA
- PetBacker
- Dogtopia Enterprises
- PetSmart Inc.
- Petsfolio
- Aussue Pet Mobile
- Wag Labs, Inc.
- Prodiet Pet Foods, Inc.
- Hollywood Grooming Inc.
- Paradise 4 Paws
- Anvis Inc.
- Paws & Company
Recent developments
- Wag Hotels opened a luxury pet resort in 2023. These hotels provide various services related to grooming and boarding of animals; making Pets Resort and Spa one of the first innovations within this field of pet grooming service provision.
- Aussie Pet Mobile announced in 2023 that it now provides various services such as pick-up/drop-off services, location-specific services and caring and grooming for pets.
- In 2023, Village Pet Care unveiled new pet care services thanks to investment from General Atlantic. This funding would provide Village Pet Care the chance to further penetrate into the pet grooming and services market.
Report Details
Report Characteristics |
Market Size (2023) |
USD 6.1 Bn |
Forecast Value (2032) |
USD 11.4 Bn |
CAGR (2023-2032) |
7.2% |
Historical Data |
2018 – 2023 |
Forecast Data |
2024 – 2033 |
Base Year |
2023 |
Estimate Year |
2024 |
Report Coverage |
Market Revenue Estimation, Market Dynamics, Competitive Landscape, Growth Factors and etc. |
Segments Covered |
By Pet Type(Dogs, Cats, Fish, Birds, Horses, Other Pet Types), By Product Type(Conditioners & Shampoos, Combs & Brushes, Shear & Trimming Tools), By Service Type, (Bathing & Brushing, Nail Trimming, Massage/Spa), By Application(Commercial, Residential), By Distribution Channel(Online, Offline) |
Regional Coverage |
North America – The US and Canada; Europe – Germany, The UK, France, Russia, Spain, Italy, Benelux, Nordic, & Rest of Europe; Asia- Pacific– China, Japan, South Korea, India, ANZ, ASEAN, Rest of APAC; Latin America – Brazil, Mexico, Argentina, Colombia, Rest of Latin America; Middle East & Africa – Saudi Arabia, UAE, South Africa, Turkey, Egypt, Israel, & Rest of MEA
|
Prominent Players |
Pets At Home, Inc., Pooch Dog SPA, PetBacker, Dogtopia Enterprises, PetSmart Inc., Petsfolio, Aussue Pet Mobile, Wag Labs, Inc., Prodiet Pet Foods, Inc., Hollywood Grooming Inc., Paradise 4 Paws, Anvis Inc., Paws & Company |
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