Market Overview
The global Service as a Software market is projected to grow from USD 11.7 billion in 2025 to USD 89.9 billion by 2034, registering a robust CAGR of 25.4%, driven by growing adoption of automated service delivery, AI-powered platforms, and cloud-based business solutions across industries.
Service as a Software is an emerging model in which individual services traditionally delivered by humans or manual processes are transformed into software-driven solutions.
In this approach, a specific service is packaged, automated, and delivered through a software platform, allowing businesses to consume outcomes rather than manage processes themselves. By leveraging artificial intelligence, machine learning, workflow automation, and
cloud computing, Service as a Software enables scalable, efficient, and cost-effective delivery of tasks such as customer support, operations management, and specialized business functions. This model allows organizations to replace repetitive, time-intensive work with software-enabled services that operate continuously and adaptively.
The global Service as a Software market is gaining momentum as enterprises increasingly seek automated, on-demand service solutions that reduce operational complexity and improve efficiency. Companies across industries are adopting platforms that convert traditional service delivery into software-executed workflows, thereby minimizing human intervention and accelerating digital transformation initiatives. This market spans sectors including IT management, customer support, finance, healthcare, and professional services, with platforms offering outcomes-based service delivery and measurable performance improvements.
Driven by advancements in AI, process automation, and cloud-native architectures, the market for Service as a Software is projected to grow rapidly over the next decade. Businesses are increasingly recognizing the value of replacing manual service operations with software-enabled solutions that are more reliable, scalable, and cost-efficient. The adoption of subscription-based models, integration with enterprise platforms, and the ability to deliver continuous, real-time services are key factors shaping market expansion and redefining how organizations access and deploy critical business functions globally.
The US Service as a Software Market
The US Service as a Software Market is projected to be valued at USD 3.9 billion in 2025. It is expected to witness subsequent growth in the upcoming period as it holds USD 26.9 billion in 2034 at a CAGR of 23.8%.
The United States Service as a Software market is witnessing rapid expansion as enterprises increasingly adopt automated service delivery solutions to streamline operations and reduce reliance on manual processes. Organizations across IT, healthcare, finance, and professional services are leveraging AI-driven platforms, cloud computing, and workflow automation to deliver outcome-based services efficiently.
The market growth is fueled by demand for scalable and on-demand solutions that optimize customer support, business process management, and operational efficiency. Continuous digital transformation initiatives and the emphasis on subscription-based, software-enabled service models are further accelerating adoption across both large enterprises and small to medium-sized businesses.
In addition, the US market is characterized by significant investment in innovative platforms that integrate artificial intelligence, machine learning, and predictive analytics to enhance service personalization and operational agility. Companies are increasingly deploying service automation tools to improve decision-making, reduce operational costs, and enable real-time service delivery.
The presence of major technology vendors, a strong startup ecosystem, and early adoption of cloud-native architectures contribute to the market’s growth momentum. With rising demand for remote, scalable, and efficient service solutions, the United States is positioned as a leading region driving the evolution and commercialization of Service as a Software platforms globally.
Europe Service as a Software Market
In 2025, the Europe Service as a Software market is estimated to reach a value of approximately USD 2.7 billion, reflecting the region’s growing adoption of automated service delivery and cloud-based platforms. Enterprises across IT, telecom, BFSI, and healthcare sectors are increasingly leveraging AI-powered solutions to streamline operations, optimize workflows, and enhance efficiency. The region’s mature technological infrastructure, strong presence of key vendors, and supportive regulatory environment contribute to the steady growth of Service as a Software solutions, allowing businesses to implement scalable, outcome-driven platforms with minimal manual intervention.
The market in Europe is projected to grow at a robust CAGR of 23.5% over the coming years, driven by digital transformation initiatives and growing demand for on-demand service delivery models. Organizations are focusing on integrating service automation with enterprise systems, enabling real-time monitoring, predictive analytics, and improved resource allocation.
Additionally, the growing interest in subscription-based and AI-enabled service platforms is accelerating adoption among both large enterprises and SMEs. As businesses seek to enhance operational agility and reduce costs, Europe is poised to become a key contributor to the global Service as a Software market.
Japan Service as a Software Market
In 2025, the Japan Service as a Software market is estimated to reach approximately USD 400 million, driven by growing adoption of AI-powered automation and cloud-based service delivery platforms across various industries. Enterprises in sectors such as IT, finance, manufacturing, and healthcare are leveraging these solutions to optimize workflows, reduce manual processes, and enhance operational efficiency.
The country’s advanced technological infrastructure, high digital literacy, and focus on innovation provide a favorable environment for the deployment of scalable, outcome-oriented Service as a Software solutions, enabling organizations to deliver consistent and efficient services.
The market in Japan is projected to grow at a CAGR of 19.8% in the coming years, reflecting steady but slightly moderate expansion compared to other global regions. Growth is being fueled by the adoption of subscription-based models, AI-driven predictive analytics, and integration with existing enterprise systems, which allow businesses to enhance productivity and decision-making.
Increasing interest from SMEs and large enterprises in automated service platforms to reduce operational costs and improve customer experience is further supporting market development. Japan is thus emerging as a significant but specialized contributor to the global Service as a Software landscape.
Global Service as a Software Market: Key Takeaways
- Market Value: The global Service as a Software market size is expected to reach a value of USD 89.9 billion by 2034 from a base value of USD 11.7 billion in 2025 at a CAGR of 25.4%.
- By Deployment Type Segment Analysis: Public Cloud is expected to maintain its dominance in the deployment type segment, capturing 65.0% of the total market share in 2025.
- By SaaS Type Segment Analysis: Horizontal SaaS will dominate the SaaS type segment, capturing 60.0% of the market share in 2025.
- By Pricing Model Segment Analysis: Subscription-Based models are anticipated to dominate the pricing model segment, capturing 80.0% of the total market share in 2025.
- By Organization Size Segment Analysis: Large Enterprises will dominate the organization size segment, capturing 70.0% of the market share in 2025.
- By Application Segment Analysis: Customer Relationship Management (CRM) will account for the maximum share in the application segment, capturing 20.0% of the market share in 2025.
- By End-Use Industry Segment Analysis: The IT & Telecom industry will dominate the end-use industry segment, capturing 21.0% of the market share in 2025.
- Regional Analysis: North America is anticipated to lead the global Service as a Software market landscape with 40.0% of total global market revenue in 2025.
- Key Players: Some key players in the global Service as a Software market include Microsoft Corporation, Salesforce, Inc., Adobe Inc., Oracle Corporation, SAP SE, Google LLC (Alphabet Inc.), Amazon Web Services, Inc. (AWS), ServiceNow, Inc., Workday, Inc., Intuit Inc., Cisco Systems, Inc., IBM Corporation, Atlassian Corporation Plc, Zoom Video Communications, Inc., HubSpot, Inc., Shopify Inc., and Others.
Global Service as a Software Market: Use Cases
- Customer Support Automation: Service as a Software enables organizations to automate customer support operations through AI-driven chatbots, virtual assistants, and automated ticketing systems. These platforms reduce response times, enhance customer satisfaction, and ensure consistent service delivery across multiple channels. By leveraging natural language processing and machine learning, businesses can predict customer needs, resolve queries without human intervention, and scale support operations efficiently. This approach also integrates with CRM and helpdesk platforms, allowing companies to track performance, optimize workflows, and provide personalized experiences.
- Workflow and Process Optimization: Enterprises are adopting Service as a Software solutions to streamline internal business processes and operational workflows. AI-powered automation platforms can handle repetitive tasks, coordinate cross-department operations, and manage approvals, freeing employees to focus on strategic initiatives. Integration with enterprise resource planning and business process management systems allows organizations to reduce bottlenecks, improve productivity, and ensure real-time visibility into task completion. By converting manual operations into software-executed services, businesses achieve higher efficiency, lower operational costs, and enhanced process reliability.
- Human Resources and Talent Management: The market for Service as a Software extends to HR functions, including recruitment, payroll processing, and employee engagement. Platforms leverage predictive analytics and automated workflows to streamline candidate sourcing, onboarding, and performance tracking. AI-driven HR solutions can provide personalized training recommendations, monitor compliance, and generate real-time insights into workforce productivity. By replacing manual HR operations with automated service delivery, organizations can improve decision-making, reduce administrative burden, and enhance employee experience across global teams.
- IT Service Management and Monitoring: Service as a Software is increasingly used to deliver IT support, network monitoring, and cloud infrastructure management as automated services. AI-enabled platforms can detect anomalies, trigger incident responses, and perform predictive maintenance without human intervention. Integration with IT operations management and service desk software enables enterprises to monitor system performance, ensure uptime, and optimize resource allocation. This approach not only improves operational efficiency but also reduces downtime, mitigates risks, and provides real-time reporting for informed strategic decisions.
Impact of Artificial Intelligence on the global Service as a Software market
The impact of artificial intelligence on the global Service as a Software market is profound, reshaping how services are designed, delivered, and scaled across industries. AI technologies such as machine learning, natural language processing, and predictive analytics enable automated decision-making, intelligent task execution, and real-time service personalization. By embedding AI into software platforms, businesses can replace manual interventions, streamline workflows, and deliver outcomes with higher accuracy and efficiency.
AI also accelerates the adoption of on-demand, subscription-based service models by providing actionable insights from large datasets and anticipating user needs. It enhances operational agility, reduces costs, and improves service quality, enabling organizations to respond dynamically to market changes. Furthermore, AI-driven automation facilitates predictive maintenance, proactive customer support, and optimized resource allocation, making Service as a Software solution more scalable, reliable, and capable of delivering continuous value to enterprises globally.
Global Service as a Software Market: Stats & Facts
Economic Survey 2024–25
- The services sector’s share in Gross Value Added (GVA) has been increasing, indicating a rising trend in services sector growth.
- The demand for AI professionals in India is projected to reach 1 million by 2026.
- India’s AI infrastructure has scaled from fewer than 1,000 GPUs to over 34,000 in just two years.
- Over 1,700 Global Capability Centres (GCCs) are operating in India, contributing to the country’s AI-driven innovation.
- The government allocated ₹10,300 crore over five years to strengthen AI capabilities under the IndiaAI Mission.
OECD – Services Trade Restrictiveness Index: Computer Services
- The average 2024 STRI in the computer services sector is 0.20 out of a maximum of 1 (most trade restricted), indicating a relatively low overall level of restrictiveness.
- The best-performing countries in the sector are Japan, Spain, and the United Kingdom.
- In 2024, the STRIs in this sector saw the biggest policy changes in Australia (11%), Singapore (8%), and Greece (-11%).
- Since 2014, strong liberalisation has taken place in Japan (-18%), Estonia (-23%), and Brazil (-28%).
Eurostat – ICT Education
- In 2024, the number of employed persons with an ICT education rose by 3.4% compared with 2023.
- In 2024, more than 7 out of 10 (73.7%) employed people in the EU with an ICT education had a tertiary level of educational attainment.
- The average annual growth rate for the number of employed people with an ICT education at tertiary level was 4.4% per annum between 2016 and 2024.
Global Service as a Software Market: Market Dynamics
Global Service as a Software Market: Driving Factors
Adoption of AI and Automation Technologies
The growing integration of artificial intelligence, machine learning, and robotic process automation is driving demand for Service as a Software solutions. Organizations are seeking platforms that automate routine tasks, optimize workflows, and reduce manual intervention. AI-powered platforms enhance predictive analytics, streamline business operations, and improve service delivery efficiency, encouraging enterprises across IT, healthcare, finance, and professional services to transition from traditional service models to software-driven automated solutions.
Demand for Scalable and On-Demand Service Delivery
Businesses are increasingly adopting subscription-based, cloud-hosted Service as a Software solutions to meet fluctuating operational demands. The need for scalable platforms that provide on-demand services enables organizations to manage resources more efficiently and reduce operational costs. This trend is particularly evident in remote workforce management, IT operations, and customer support automation, where flexible, cloud-native solutions allow enterprises to scale services rapidly without additional infrastructure or human resources.
Global Service as a Software Market: Restraints
High Implementation Costs and Integration Challenges
The deployment of Service as a Software solutions often requires significant upfront investment in cloud infrastructure, AI-enabled tools, and employee training. Integration with legacy systems and enterprise resource planning platforms can be complex, leading to increased operational downtime and delayed ROI. Smaller businesses may find these costs prohibitive, limiting the adoption rate and slowing market growth in emerging economies.
Data Security and Compliance Concerns
Handling sensitive organizational data through automated software services raises concerns about cybersecurity and regulatory compliance. Organizations must ensure that platforms adhere to data privacy laws, industry-specific regulations, and internal governance standards. The risk of data breaches, system vulnerabilities, and non-compliance can deter businesses from fully adopting Service as a Software solutions despite the efficiency and scalability benefits.
Global Service as a Software Market: Opportunities
Expansion in Emerging Markets
Rapid digital transformation in Asia-Pacific, Latin America, and the Middle East presents significant growth opportunities for Service as a Software providers. Rising adoption of cloud computing, AI-based service automation, and remote workforce solutions in these regions is creating demand for software-driven service delivery platforms. Vendors can capitalize on these markets by offering affordable, scalable solutions tailored to the unique operational needs of enterprises in developing economies.
Integration with Enterprise Platforms and SaaS Ecosystems
There is an opportunity for Service as a Software solutions to integrate seamlessly with existing SaaS applications, enterprise resource planning systems, and collaboration platforms. Such integration enables end-to-end automation, centralized service monitoring, and improved operational visibility. Vendors that offer interoperable platforms can enhance customer value, reduce implementation barriers, and strengthen adoption across large enterprises and small and medium-sized businesses alike.
Global Service as a Software Market: Trends
AI-Driven Predictive and Proactive Service Delivery
A key trend in the market is the adoption of predictive analytics and AI-powered proactive service management. Service as a Software platforms are increasingly capable of anticipating operational issues, automating preventive actions, and providing real-time insights to decision-makers. This shift from reactive to proactive service delivery enhances operational efficiency and reduces downtime across IT, customer support, and operational functions.
Growth of Vertical-Specific Solutions
The market is witnessing a rise in industry-specific Service as a Software solutions, tailored for sectors such as healthcare, finance, manufacturing, and retail. These vertical-specific platforms offer customized workflows, compliance features, and analytics tools that address unique operational requirements. By focusing on specialized needs, vendors can differentiate offerings, enhance adoption rates, and create higher-value solutions for enterprises looking for domain-focused service automation.
Global Service as a Software Market: Research Scope and Analysis
By Deployment Type Analysis
In the deployment type segment of the Service as a Software market, public cloud is expected to maintain its dominant position, capturing approximately 65.0% of the total market share in 2025. This preference is driven by the flexibility, scalability, and cost-effectiveness that public cloud platforms offer to organizations across industries.
Enterprises can access service delivery solutions on demand without investing heavily in on-premises infrastructure, enabling faster deployment of AI-powered and automated services. Public cloud also supports seamless integration with existing software applications and provides robust security and compliance features, making it an attractive choice for businesses looking to scale service automation quickly and efficiently.
On the other hand, private cloud deployment is gaining traction among organizations that prioritize data security, regulatory compliance, and control over their IT environments. In this market segment, private cloud solutions allow companies to maintain dedicated infrastructure for Service as a Software platforms, reducing exposure to shared cloud risks and ensuring sensitive information remains within controlled environments. Although adoption is lower compared to public cloud, private cloud is particularly preferred by large enterprises and highly regulated industries such as finance, healthcare, and government, where data privacy and performance consistency are critical considerations.
By SaaS Type Analysis
In the SaaS type segment of the Service as a Software market, horizontal SaaS is expected to dominate, capturing approximately 60.0% of the market share in 2025. Horizontal SaaS platforms provide cross-industry solutions that cater to a wide range of business functions such as customer support, workflow automation, IT service management, and human resources.
versatility and scalability make them attractive to enterprises of all sizes, as they can be easily integrated into existing systems and adapted to different operational needs. The widespread adoption of horizontal SaaS is further driven by cloud-based deployment, AI-powered automation, and the growing demand for on-demand service delivery across multiple sectors.
Vertical SaaS, on the other hand, focuses on industry-specific solutions tailored to the unique requirements of particular sectors such as healthcare, finance, manufacturing, and retail. These platforms offer specialized workflows, compliance features, and analytics capabilities designed to address sector-specific challenges and regulatory standards.
Although vertical SaaS captures a smaller portion of the market compared to horizontal offerings, it is increasingly gaining attention from organizations seeking highly customized, outcome-focused service delivery. Enterprises benefit from enhanced efficiency, improved compliance, and domain-specific insights when adopting vertical SaaS solutions in their operations.
By Pricing Model Analysis
In the pricing model segment of the Service as a Software market, subscription-based models are expected to dominate, capturing approximately 80.0% of the total market share in 2025. Subscription-based pricing provides enterprises with predictable costs, scalability, and flexibility, allowing them to access service delivery platforms on a monthly or annual basis without significant upfront investment.This model aligns well with cloud-hosted and AI-powered solutions, enabling businesses to scale service consumption according to operational demands.
Additionally, subscription-based models facilitate continuous updates, feature enhancements, and maintenance, ensuring that organizations benefit from the latest automation and analytics capabilities while minimizing IT overhead.
Usage-based pricing, in contrast, allows organizations to pay only for the specific volume of services or resources they consume, providing a highly flexible and cost-efficient alternative for companies with variable workloads. This model is particularly attractive for startups, small businesses, and enterprises that experience seasonal fluctuations in service demand.
Usage-based models also encourage optimization of resource consumption and operational efficiency, as organizations are incentivized to align service utilization with actual business needs. Although it captures a smaller share of the market compared to subscription-based models, usage-based pricing is gaining traction among companies seeking greater control over expenditures and more dynamic service engagement.
By Organization Size Analysis
In the organization size segment of the Service as a Software market, large enterprises are expected to dominate, capturing approximately 70.0% of the market share in 2025. Large organizations are increasingly adopting software-driven service delivery solutions to streamline complex operations, improve efficiency, and reduce dependency on manual processes.
These enterprises benefit from AI-powered automation, predictive analytics, and cloud-based platforms that can be integrated across multiple departments and geographies. The ability to scale services on demand, optimize resource allocation, and ensure consistent service quality across global operations makes Service as a Software particularly attractive for large-scale organizations with extensive operational needs.
Small and medium-sized enterprises, while representing a smaller portion of the market, are steadily growing their adoption of Service as a Software solutions due to the affordability, scalability, and flexibility offered by cloud-hosted platforms. SMEs leverage these solutions to automate routine business processes, enhance customer engagement, and manage limited resources more efficiently.
Subscription-based pricing and modular deployment options allow smaller organizations to implement service automation without significant upfront investment. As awareness of operational efficiency and digital transformation grows, SMEs are expected to expand their usage of Service as a Software platforms to remain competitive in dynamic markets.
By Application Analysis
In the application segment of the Service as a Software market, Customer Relationship Management (CRM) is expected to account for the maximum share, capturing approximately 20.0% of the market in 2025. CRM-focused Service as a Software solutions enable organizations to automate and optimize customer interactions, sales processes, and support services. By leveraging AI-powered analytics, predictive insights, and automated communication tools, businesses can enhance customer engagement, improve retention, and deliver personalized experiences. The integration of CRM platforms with service automation and workflow management systems allows enterprises to monitor performance, track customer satisfaction, and ensure efficient resolution of queries, making it a key driver of market growth.
Enterprise Resource Planning (ERP) applications represent another significant segment within the market, providing organizations with integrated solutions to manage finance, operations, supply chain, and human resources. Service as a Software platforms for ERP automate routine administrative tasks, enable real-time reporting, and streamline cross-department workflows.
These solutions help businesses reduce operational inefficiencies, enhance resource allocation, and improve decision-making. ERP-focused platforms are particularly valuable for large enterprises with complex processes, but SMEs are also increasingly adopting modular ERP services to gain operational visibility and scalability without heavy upfront investment.
By End-Use Industry Analysis
In the end-use industry segment of the Service as a Software market, the IT and Telecom industry is expected to dominate, capturing approximately 21.0% of the market share in 2025. Companies in this sector are increasingly adopting software-driven service delivery solutions to manage complex network operations, IT support, and customer service processes.
AI-powered automation, cloud-based platforms, and workflow optimization tools enable IT and telecom providers to enhance operational efficiency, reduce manual intervention, and deliver consistent, on-demand services to clients. The integration of predictive analytics and real-time monitoring further allows organizations to anticipate service issues, optimize resource allocation, and ensure high-quality service delivery across large-scale networks and customer bases.
The Banking, Financial Services, and Insurance (BFSI) sector is another key adopter of Service as a Software solutions, leveraging automated platforms to streamline processes such as compliance management, risk assessment, fraud detection, and customer support.
These solutions enable financial institutions to process transactions more efficiently, reduce operational costs, and improve accuracy in service delivery. By implementing AI-driven analytics and workflow automation, BFSI organizations can enhance decision-making, maintain regulatory compliance, and offer personalized services to clients. The growing emphasis on digital transformation in financial services is expected to further boost the adoption of Service as a Software platforms in this industry.
The Service as a Software Market Report is segmented on the basis of the following:
By Deployment Type
- Public Cloud
- Private Cloud
- Hybrid Cloud
By SaaS Type
- Horizontal SaaS
- Vertical SaaS
By Pricing Model
- Subscription-Based
- Usage-Based
By Organization Size
- Large Enterprises
- Small & Medium-sized Enterprises (SMEs)
By Application
- Customer Relationship Management (CRM)
- Enterprise Resource Planning (ERP)
- Human Capital Management (HCM)
- Collaboration & Communication Tools
- Supply Chain Management (SCM)
- Data Analytics & Business Intelligence (BI)
- Content Management Systems (CMS)
- Others
By End-Use Industry
- IT & Telecom
- BFSI
- Healthcare & Life-Sciences
- Retail & E-Commerce
- Manufacturing
- Education
- Government & Public Sector
- Media & Entertainment
- Others
Global Service as a Software Market: Regional Analysis
Region with the Largest Revenue Share
North America is anticipated to lead the global Service as a Software market in 2025, accounting for approximately 40.0% of total market revenue. The region’s dominance is driven by early adoption of cloud-based service delivery platforms, advanced AI and automation technologies, and a mature IT infrastructure that supports scalable, on-demand solutions.
Enterprises across industries such as IT, telecom, BFSI, and healthcare are increasingly leveraging software-driven services to enhance operational efficiency, optimize workflows, and reduce manual intervention. Strong presence of key technology vendors, continuous innovation, and widespread digital transformation initiatives further reinforce North America’s position as the leading market for Service as a Software solutions.
Region with significant growth
The Asia-Pacific region is expected to witness significant growth in the Service as a Software market over the coming years, driven by rapid digital transformation, growing adoption of cloud computing, and rising demand for AI-powered service automation across industries. Emerging economies such as China, India, and Japan are investing heavily in modernizing IT infrastructure and implementing software-driven service delivery platforms to enhance operational efficiency and scalability. The growing presence of startups, expanding SME sector, and government initiatives promoting digitalization are further accelerating market adoption, making Asia-Pacific one of the fastest-growing regions for Service as a Software solutions globally.
By Region
North America
Europe
- Germany
- The U.K.
- France
- Italy
- Russia
- Spain
- Benelux
- Nordic
- Rest of Europe
Asia-Pacific
- China
- Japan
- South Korea
- India
- ANZ
- ASEAN
- Rest of Asia-Pacific
Latin America
- Brazil
- Mexico
- Argentina
- Colombia
- Rest of Latin America
Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Israel
- Egypt
- Rest of MEA
Global Service as a Software Market: Competitive Landscape
The global Service as a Software market is highly competitive, characterized by the presence of established technology providers and emerging startups offering innovative platforms for automated service delivery. Companies in this market focus on developing AI-powered solutions, cloud-based platforms, and workflow automation tools to meet the growing demand for scalable, on-demand services across industries.
Key strategies observed in the competitive landscape include product innovation, strategic partnerships, mergers and acquisitions, and expansion into emerging markets. Vendors are also emphasizing integration capabilities with existing enterprise systems, enhancing user experience, and providing outcome-based service models to differentiate their offerings and maintain a competitive edge in the rapidly evolving market.
Some of the prominent players in the global Service as a Software market are:
- Microsoft Corporation
- Salesforce, Inc.
- Adobe Inc.
- Oracle Corporation
- SAP SE
- Google LLC (Alphabet Inc.)
- Amazon Web Services, Inc. (AWS)
- ServiceNow, Inc.
- Workday, Inc.
- Intuit Inc.
- Cisco Systems, Inc.
- IBM Corporation
- Atlassian Corporation Plc
- Zoom Video Communications, Inc.
- HubSpot, Inc.
- Shopify Inc.
- Dropbox, Inc.
- Slack Technologies (acquired by Salesforce)
- DocuSign, Inc.
- VMware, Inc.
- Other Key Players
Global Service as a Software Market: Recent Developments
- October 2025: Data startups Fivetran and dbt Labs announced a merger in an all-stock deal, forming a combined data infrastructure company expected to generate nearly USD 600 million in annual revenue. The merger aims to create a more comprehensive enterprise data platform, positioning the company for future growth.
- October 2025: Salesforce agreed to acquire Informatica for USD 8 billion to strengthen its AI data management capabilities. This acquisition is part of Salesforce's strategy to enhance its AI-driven service offerings and compete more effectively in the enterprise software market.
- October 2025: Salesforce introduced Agentforce 360, an AI platform designed to automate routine tasks across its suite of cloud-based tools. The platform connects humans, AI agents, and data on a single system, enhancing productivity and efficiency. It has already been adopted by 12,000 customers, including major companies like Reddit, OpenTable, and Adecco. Additionally, Salesforce announced the integration of its messaging tool, Slack, with conversational AI capabilities, enabling employees to retrieve data and perform tasks within chats while maintaining enterprise-level security and controls.
Report Details
| Report Characteristics |
| Market Size (2025) |
USD 11.7 Bn |
| Forecast Value (2034) |
USD 89.9 Bn |
| CAGR (2025–2034) |
25.4% |
| The US Market Size (2025) |
USD 3.9 Bn |
| Historical Data |
2019 – 2024 |
| Forecast Data |
2026 – 2034 |
| Base Year |
2024 |
| Estimate Year |
2025 |
| Report Coverage |
Market Revenue Estimation, Market Dynamics, Competitive Landscape, Growth Factors, etc. |
| Segments Covered |
By Deployment Type (Public Cloud, Private Cloud, Hybrid Cloud), By SaaS Type (Horizontal SaaS, Vertical SaaS), By Pricing Model (Subscription-Based, Usage-Based), By Organization Size (Large Enterprises, Small & Medium-sized Enterprises), By Application (Customer Relationship Management, Enterprise Resource Planning, Human Capital Management, Collaboration & Communication Tools, Supply Chain Management, Data Analytics & Business Intelligence, Content Management Systems, Others), and By End-Use Industry (IT & Telecom, BFSI, Healthcare & Life-Sciences, Retail & E-Commerce, Manufacturing, Education, Government & Public Sector, Media & Entertainment, Others) |
| Regional Coverage |
North America – US, Canada; Europe – Germany, UK, France, Russia, Spain, Italy, Benelux, Nordic, Rest of Europe; Asia-Pacific – China, Japan, South Korea, India, ANZ, ASEAN, Rest of APAC; Latin America – Brazil, Mexico, Argentina, Colombia, Rest of Latin America; Middle East & Africa – Saudi Arabia, UAE, South Africa, Turkey, Egypt, Israel, Rest of MEA |
| Prominent Players |
Microsoft Corporation, Salesforce, Inc., Adobe Inc., Oracle Corporation, SAP SE, Google LLC (Alphabet Inc.), Amazon Web Services, Inc. (AWS), ServiceNow, Inc., Workday, Inc., Intuit Inc., Cisco Systems, Inc., IBM Corporation, Atlassian Corporation Plc, Zoom Video Communications, Inc., HubSpot, Inc., Shopify Inc., and Others.
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