Skincare Market By Product Type (Creams, Lotions, Serums, Cleansers, Masks, and Others), By Gender, By Ingredient Type, By Packaging Type, By Distribution Channel - Global Industry Outlook, Key Trends and Forecast 2025-2034

Market Overview

Global skincare market is projected to grow from USD 125.7 billion in 2025 to USD 262.3 billion by 2034, registering a CAGR of 8.5%. Driven by rising consumer demand for anti-aging solutions, natural and organic formulations, and personalized skincare routines, the market is witnessing strong growth across key regions, supported by expanding e-commerce channels and innovation in product formulations.

Skincare encompasses a wide array of practices focused on maintaining, protecting, and enhancing the health and appearance of the skin. These practices involve the use of products and treatments that cleanse, nourish, hydrate, and address specific skin concerns. The aim is to promote healthy, resilient skin while preventing issues such as dryness, irritation, premature aging, and acne. A well-rounded skincare routine adapts to individual skin types, environmental conditions, and lifestyle factors, incorporating elements like moisturizers, serums, exfoliants, masks, and sunscreens. Innovations in cosmetic science have led to advanced formulations that combine active ingredients to target multiple skin concerns effectively, making skincare both preventive and corrective.

The global skincare industry is a diverse and rapidly evolving sector within the broader personal care and beauty landscape. It spans a wide range of product categories, including creams, lotions, serums, cleansers, and masks, catering to consumers with different skin types, ages, and aesthetic preferences. Trends such as the shift toward natural and organic ingredients, personalized routines, and multifunctional products have redefined consumer expectations. Influences from social media, celebrity endorsements, and beauty influencers play a significant role in shaping purchasing behaviors, while technological advancements allow brands to innovate and deliver more targeted and effective solutions.

Regionally, the skincare industry reflects varied consumer preferences and cultural influences. In Asia-Pacific, trends like K-beauty and J-beauty have popularized multi-step routines and unique formulations rich in botanical extracts. In North America and Europe, there is a growing emphasis on sustainability, clean beauty, and ethically sourced ingredients, prompting brands to focus on eco-friendly packaging and transparent labeling. Across all regions, the integration of digital technologies, such as AI-based product recommendations and virtual skin consultations, is enhancing the consumer experience and driving engagement, making skincare a dynamic and globally connected market.

The US Skincare Market

The U.S. Skincare market size is projected to be valued at USD 21.1 billion by 2025. It is further expected to witness subsequent growth in the upcoming period, holding USD 42.2 billion in 2034 at a CAGR of 8.0%.

The U.S. skincare market is one of the most mature and dynamic segments within the personal care industry, driven by high consumer awareness and a strong preference for premium and innovative products. The market encompasses a wide range of categories, including facial creams, serums, cleansers, sunscreens, and anti-aging treatments, catering to diverse consumer needs such as hydration, acne control, and skin rejuvenation.

Rising demand for natural and organic skincare products is influencing product development, while trends like clean beauty, cruelty-free formulations, and multifunctional products are shaping purchasing decisions. The growing influence of social media and beauty influencers is also encouraging consumers to explore new routines, ingredients, and brands, creating opportunities for both established players and niche entrants.

Innovation and technological advancements play a critical role in the U.S. skincare market, with brands leveraging AI-driven skin diagnostics, personalized product recommendations, and smart beauty devices to enhance customer engagement and satisfaction. E-commerce and direct-to-consumer channels are rapidly expanding, allowing brands to reach a broader audience and offer customized experiences.

Additionally, consumers are increasingly conscious of sustainability and ethical sourcing, prompting companies to adopt eco-friendly packaging and transparent labeling practices. The market is also witnessing heightened competition in the anti-aging and men’s skincare segments, reflecting evolving consumer lifestyles and the growing importance of preventive skincare in the United States.

Europe Skincare Market

The European skincare market is projected to reach a value of approximately 27.6 billion USD in 2025, reflecting a steady growth trajectory driven by rising consumer awareness and demand for advanced skincare solutions. The market is characterized by a strong presence of both premium and mass-market products, including anti-aging creams, serums, moisturizers, and sunscreens.

Consumers in Europe are increasingly focused on skin health, protection against environmental factors, and prevention of premature aging, which is boosting the adoption of innovative formulations enriched with active ingredients such as peptides, antioxidants, and hyaluronic acid. Additionally, the influence of beauty influencers and social media campaigns has heightened consumer interest in trending skincare routines and product launches, supporting sustained market expansion.

The growth of the European skincare market is further fueled by the rising popularity of natural and organic products, as well as clean beauty formulations that emphasize sustainability and ethical sourcing. Retail channels, including specialty stores, department stores, and expanding e-commerce platforms, play a crucial role in enhancing product accessibility and consumer engagement.

The market also benefits from a strong culture of skincare research and innovation, with brands investing in dermatologically tested products and personalized skincare solutions to meet diverse consumer needs. Overall, the European market demonstrates a dynamic and competitive landscape, combining traditional retail strengths with technological advancements and evolving consumer preferences to sustain long-term growth at a CAGR of 7.0%.

Japan Skincare Market

The Japanese skincare market is projected to reach approximately 8.8 billion USD in 2025, reflecting steady growth driven by a sophisticated and highly beauty-conscious consumer base. Japanese consumers place strong emphasis on preventive skincare, anti-aging solutions, and products that promote hydration and skin radiance. The market is characterized by a high demand for premium and technologically advanced formulations, including serums, moisturizers, sunscreens, and facial masks enriched with active ingredients such as hyaluronic acid, collagen, and botanical extracts.

Additionally, the influence of beauty trends, local skincare rituals, and innovations in product texture and functionality contribute to the sustained adoption of new products, keeping the market competitive and vibrant. The growth of the Japanese skincare market is further supported by growing interest in natural, organic, and clean beauty products, as well as personalized skincare solutions tailored to individual skin types and concerns.

E-commerce and digital retail platforms are playing an increasingly important role, providing consumers with convenient access to both domestic and international brands. Despite being a mature market with high product penetration, Japan continues to show a positive growth trajectory at a CAGR of 5.9%, driven by continuous innovation, evolving consumer preferences, and an enduring focus on skin health and beauty.

Global Skincare Market: Key Takeaways

• Market Value: The global Skincare market size is expected to reach a value of USD 262.3 billion by 2034 from a base value of USD 125.7 billion in 2025 at a CAGR of 8.5%.
• By Product Type Segment Analysis: Creams are anticipated to dominate the product type segment, capturing 35.0% of the total market share in 2025.
• By Gender Segment Analysis: Women are expected to maintain their dominance in the gender segment, capturing 70.0% of the total market share in 2025.
• By Ingredient Type Segment Analysis: Synthetic ingredients will dominate the ingredient type segment, capturing 72.0% of the market share in 2025.
• By Packaging Type Segment Analysis: Tube packaging is anticipated to maintain its dominance in the packaging type segment, capturing 45.0% of the market share in 2025.
• By Distribution Channel Segment Analysis: Supermarkets/Hypermarkets will account for the maximum share in the distribution channel segment, capturing 43.0% of the total market value.
• Regional Analysis: Asia Pacific is anticipated to lead the global Skincare market landscape with 55.0% of total global market revenue in 2025.
• Key Players: Some key players in the global Skincare market are L'Oréal, Unilever, Procter & Gamble (P&G), Estée Lauder, Shiseido, Beiersdorf, Johnson & Johnson, Coty, Galderma, LVMH (Louis Vuitton Moët Hennessy), Chanel, Kao Corporation, Avon Products, and Others.

Global Skincare Market: Use Cases

• Anti-Aging and Skin Rejuvenation Solutions: The demand for anti-aging skincare products is one of the primary drivers of the global market. Consumers seek creams, serums, and masks that reduce fine lines, wrinkles, and age spots, while improving skin elasticity and radiance. Innovative formulations with peptides, hyaluronic acid, and retinol are increasingly preferred. Skincare brands leverage scientific research and dermatological studies to provide targeted solutions, appealing to aging populations and beauty-conscious consumers who prioritize youthful, healthy-looking skin.
• Natural and Organic Skincare Adoption: Rising awareness of harmful chemicals in traditional cosmetics has fueled the shift toward natural and organic skincare products. Plant-based ingredients, essential oils, and herbal extracts are gaining popularity for their gentle, eco-friendly properties. This trend spans facial cleansers, moisturizers, masks, and sunscreens, aligning with the growing consumer preference for clean beauty and sustainable formulations. Brands that emphasize non-toxic, cruelty-free, and ethically sourced ingredients are seeing increased engagement and loyalty.
• Personalized and AI-Driven Skincare Solutions: Technological advancements have enabled personalized skincare routines using AI and digital diagnostics. Consumers can analyze their skin type, hydration levels, and pigmentation concerns to receive tailored product recommendations. Smart devices, virtual consultations, and mobile apps help users track progress and adjust routines in real-time. This use case enhances customer engagement, boosts product efficacy, and supports subscription-based or direct-to-consumer business models, making skincare more precise and science-driven.
• Men’s Skincare and Grooming Segment: The men’s skincare segment is experiencing significant growth due to growing awareness of personal grooming and wellness. Products such as face washes, moisturizers, anti-aging creams, and sunscreens are tailored to male skin, addressing concerns like oil control, shaving irritation, and sensitivity. Marketing campaigns, social media influence, and male-focused product lines are expanding the consumer base. This segment highlights evolving lifestyle trends, broadening the scope of the skincare industry beyond traditional female audiences.

Impact of Artificial Intelligence on the global Skincare market

• Personalized Skincare Recommendations: AI analyzes individual skin types, concerns, and conditions to provide customized product suggestions, enhancing consumer satisfaction and efficacy.
• Virtual Skin Diagnostics: AI-powered apps and devices allow real-time analysis of hydration, pigmentation, and texture, enabling precise identification of skin issues.
• Product Development Optimization: Machine learning algorithms help brands predict trends, formulate new products, and test ingredient efficacy faster and more accurately.
• Enhanced Consumer Engagement: Chatbots and AI-driven virtual assistants guide customers through product selection, usage routines, and skincare education.
• Data-Driven Marketing Strategies: AI leverages consumer data to deliver personalized campaigns, boosting brand loyalty and targeted sales.
• Predictive Trend Analysis: AI predicts emerging skincare trends, enabling brands to stay ahead in innovation and product launches.
• Supply Chain Efficiency: AI optimizes inventory management, demand forecasting, and distribution channels to reduce costs and ensure product availability.
• Integration with Smart Devices: AI-enabled skincare tools, like smart mirrors and beauty devices, monitor skin changes and adjust routines in real-time.

Global Skincare Market: Stats & Facts

• European Union (European Commission - Single Market Economy Data, 2023–2024)

• Retail sales of cosmetics and personal care products increased from 2023 to 2024.
• EU cosmetics exports grew from 2023 to 2024, while imports also increased during the same period.
• Employment in the EU cosmetics sector rose from 1.5 million in 2023 to 1.6 million in 2024.
• The number of cosmetics companies in the EU grew from 4,000 to 4,200.
• R&D investment in the EU cosmetics industry increased during this period.
• The EU introduced regulations in 2023 to restrict certain chemicals, followed by stricter labeling requirements in 2024.
• Consumer preference for natural and organic cosmetics increased from 45% to 50%.
• Online sales accounted for 25% of total cosmetics sales in 2023, rising to 28% in 2024.
• Around 60–65% of EU cosmetics companies had sustainability programs in place.

• United States (U.S. Bureau of Labor Statistics & Maine Government Reports, 2023–2024)

• Employment in the U.S. skincare industry rose from 500,000 in 2023 to 520,000 in 2024.
• The number of skincare specialists increased from 50,000 to 53,000.
• Approximately 14,500 job openings are expected annually from 2024 to 2034.
• Imports of beauty and skincare products from China declined by around 19.5% from 2022 to 2023.
• Consumers spent a significant portion on personal care products, with nearly half allocated to skincare and cosmetics.

• Japan (Statistics Bureau of Japan, 2023–2024)

• The number of skincare specialists increased slightly from 30,000 to 31,000.
• Preference for natural and organic skincare products rose from 40% to 45%.
• Online sales of skincare products increased from 20% to 25% of total sales.
• Investment in skincare R&D grew during this period.

• China (National Bureau of Statistics of China, 2023–2024)

• The number of skincare specialists increased from 100,000 to 105,000.
• Consumer preference for natural and organic skincare products rose from 50% to 55%.
• Online sales of skincare products increased from 30% to 35% of total sales.
• Investment in skincare R&D grew during this period.

• Brazil (Brazilian Securities & Exchange Commission, 2023–2024)

• The number of skincare specialists increased from 20,000 to 22,000.
• Consumer preference for natural and organic skincare products rose from 35% to 40%.
• Online sales of skincare products increased from 15% to 18% of total sales.
• Investment in skincare R&D grew during this period.

• India (Ministry of Commerce & Industry, Government of India, 2023–2024)

• Domestic production increased from 1.5 billion units to 1.7 billion units.
• Domestic consumption rose from 1.3 billion units to 1.5 billion units.
• Per capita consumption was around 1.2 units per person in 2024.
• Employment in the skincare sector grew from 200,000 to 220,000.
• The average annual income of employees was approximately USD 5,000.
• The sector accounted for around 0.3% of total industrial output.
• Consumer preference for natural skincare products increased from 60% to 65%.
• Online purchases accounted for roughly 30% of total sales in 2024.
• Use of mobile apps for skincare product recommendations grew by 15%.
• Government initiatives encouraged quality standards, sustainability, and export promotion during this period.

Global Skincare Market: Market Dynamics

Global Skincare Market: Driving Factors

Rising Consumer Awareness and Beauty Consciousness

Growing awareness about skin health and appearance is a key driver in the global skincare market. Consumers are increasingly informed about the benefits of active ingredients, sun protection, and hydration, prompting higher adoption of anti-aging creams, serums, and moisturizers. Social media influencers and beauty bloggers amplify trends, educating audiences about skincare routines, natural ingredients, and personalized solutions, which boosts overall market demand.

Expansion of E-commerce and Digital Retail Channels

The rapid growth of online retail platforms has significantly driven skincare product accessibility globally. E-commerce allows consumers to explore diverse brands, read reviews, compare products, and purchase from the comfort of their homes. Digital marketing, influencer collaborations, and AI-driven personalized recommendations further enhance consumer engagement, leading to higher sales volumes and market penetration.

Global Skincare Market: Restraints

High Cost of Premium Skincare Products

Premium and specialized skincare solutions often come with a high price tag, limiting their affordability to niche consumer segments. Price sensitivity, particularly in emerging economies, can slow the adoption of advanced anti-aging, organic, or technologically advanced skincare products, posing a challenge for global market growth.

Regulatory and Safety Concerns

Stringent regulations and safety standards for cosmetic formulations create barriers for new product launches. Variations in regulatory frameworks across regions, along with concerns over allergens, harmful chemicals, and counterfeit products, can affect consumer trust and restrict market expansion for some brands.

Global Skincare Market: Opportunities

Growth of the Natural and Organic Skincare Segment

Increasing consumer preference for chemical-free, plant-based, and eco-friendly skincare presents significant growth potential. Brands that offer natural, vegan, and cruelty-free products can capitalize on rising clean beauty trends and sustainability initiatives, appealing to environmentally conscious and health-focused consumers.

Technological Innovations and Personalized Skincare Solutions

Advancements in AI, machine learning, and dermatological research enable brands to offer personalized routines and smart beauty devices. From AI-powered skin diagnostics to customized product formulations, these innovations enhance user experience and loyalty, creating opportunities for subscription-based models and direct-to-consumer strategies.

Global Skincare Market: Trends

Multi-Step and K-Beauty Inspired Skincare Routines

The popularity of Korean beauty practices and multi-step skincare routines is influencing global consumer behavior. Layering cleansers, toners, essences, serums, and masks promotes a holistic approach to skin health, encouraging product diversification and higher average order values in both offline and online channels.

Sustainability and Eco-Friendly Packaging

Consumers increasingly value environmentally responsible products and packaging. Brands adopting recyclable, biodegradable, or refillable packaging, along with transparent sourcing of ingredients, are gaining a competitive advantage. Sustainability-driven trends are shaping purchasing decisions, particularly among millennials and Gen Z, driving long-term growth in the market.

Global Skincare Market: Research Scope and Analysis

By Product Type Analysis

In the global skincare market, creams are expected to maintain a leading position within the product type segment, accounting for approximately 35.0% of the total market share in 2025. Their popularity can be attributed to their rich formulation, which provides intensive hydration, nourishment, and protection to the skin. Creams are versatile and cater to a wide range of skin concerns, including dryness, aging, and sensitivity, making them a staple in daily skincare routines. Consumers often prefer creams for their ability to create a protective barrier, lock in moisture, and deliver active ingredients effectively, which enhances skin texture and overall health.

Lotions also hold a significant place within the product type segment, offering lighter, easily absorbable alternatives to creams. They are particularly favored in warmer climates or by consumers with oily or combination skin due to their non-greasy texture. Lotions provide essential hydration while allowing the skin to breathe, and they are commonly infused with vitamins, antioxidants, and botanical extracts to address specific concerns such as brightening, soothing, or anti-aging. The convenience of quick application and faster absorption makes lotions a popular choice for daily use, expanding their appeal across different age groups and lifestyles in the global skincare market.

By Gender Analysis

In the gender segment of the global skincare market, women are expected to maintain a dominant position, accounting for around 70.0% of the total market share in 2025. This dominance is driven by a long-standing cultural emphasis on beauty and personal care, as well as the growing awareness of skincare routines among female consumers. Women tend to invest in a variety of products such as moisturizers, serums, cleansers, masks, and anti-aging treatments to address diverse skin concerns, including hydration, pigmentation, and fine lines. Social media influence, beauty influencers, and targeted marketing campaigns further encourage women to explore and adopt advanced skincare solutions, contributing to the sustained growth of this segment.

Men are gradually becoming a more influential segment in the skincare market, reflecting a shift in consumer behavior and lifestyle choices. The rising awareness of personal grooming and skincare among male consumers has led to an increase in demand for products like face washes, moisturizers, sunscreens, and anti-aging creams tailored specifically to men’s skin types. Marketing strategies that focus on simplicity, functionality, and effectiveness appeal to men who seek convenient skincare routines. The growth of the men’s segment highlights the expanding inclusivity of the skincare industry, with more brands developing specialized lines to cater to male skin concerns such as oil control, shaving irritation, and sensitivity.

By Ingredient Type Analysis

In the ingredient type segment of the global skincare market, products formulated with synthetic ingredients are expected to dominate, capturing approximately 72.0% of the market share in 2025. Synthetic formulations are widely preferred due to their consistency, stability, and effectiveness in addressing specific skin concerns such as anti-aging, acne control, and hyperpigmentation. These products often contain scientifically developed active compounds, peptides, vitamins, and antioxidants that deliver targeted results, making them highly appealing to consumers seeking reliable and fast-acting solutions. Additionally, synthetic ingredients allow brands to innovate and create multifunctional products that combine hydration, protection, and treatment in a single formulation, enhancing convenience and consumer satisfaction.

Organic and natural ingredients are gradually gaining traction as an alternative segment within the skincare market. Products formulated with botanical extracts, essential oils, and plant-based compounds are increasingly popular among health-conscious and environmentally aware consumers. These formulations are perceived as gentle, chemical-free, and safe for sensitive skin, offering benefits such as hydration, soothing, and nourishment without the risk of harsh side effects. The rising demand for clean beauty, sustainability, and cruelty-free products has encouraged brands to expand their organic skincare lines, targeting consumers who prioritize natural wellness and eco-friendly practices in their daily skincare routines.

By Packaging Type Analysis

In the packaging type segment of the global skincare market, tube packaging is expected to maintain a leading position, accounting for approximately 45.0% of the market share in 2025. Tubes are widely favored due to their convenience, ease of use, and hygienic dispensing, which helps prevent contamination of the product. They are lightweight, portable, and suitable for a variety of skincare formulations such as creams, gels, and serums. The flexible design of tubes also allows for controlled application and reduces product wastage, making them highly popular among consumers who value practicality and efficiency in their daily skincare routines.

Bottle packaging also holds a significant share within the skincare market, offering a versatile option for products such as lotions, toners, serums, and liquid cleansers. Bottles can accommodate larger volumes and often feature pumps or droppers that enable precise dispensing, which enhances the user experience. Transparent or semi-transparent designs allow consumers to monitor product levels, while premium glass or high-quality plastic options appeal to those seeking luxury or aesthetically pleasing packaging. The combination of functionality, durability, and design appeal ensures that bottles remain an essential packaging choice across both mass-market and high-end skincare segments.

By Distribution Channel Analysis

In the distribution channel segment of the global skincare market, supermarkets and hypermarkets are expected to hold the largest share, accounting for approximately 43.0% of the total market value. These channels are preferred by consumers due to their wide product variety, competitive pricing, and convenient access to multiple brands under a single roof. Supermarkets and hypermarkets offer the advantage of physical product inspection, allowing customers to evaluate packaging, texture, and formulation before purchase. They also provide promotional deals, loyalty programs, and in-store demonstrations, which encourage trial and repeat purchases, making them a dominant channel in the skincare industry.

Online retail is rapidly emerging as a significant distribution channel within the skincare market, driven by the growing penetration of e-commerce and mobile shopping. Consumers increasingly prefer the convenience of purchasing skincare products from the comfort of their homes, with access to detailed product descriptions, customer reviews, and personalized recommendations.

Online platforms enable brands to offer subscription services, targeted promotions, and AI-powered tools for customized skincare solutions. The rise of social commerce and influencer marketing further boosts online sales, making it a vital channel for reaching tech-savvy and younger consumer segments, and supporting the overall growth of the global skincare market.

The Skincare Market Report is segmented on the basis of the following

By Product Type

• Creams
• Lotions
• Serums
• Cleansers
• Masks
• Others

By Gender

• Women
• Men

By Ingredient Type

• Synthetic
• Organic

By Packaging Type

• Tube
• Bottle
• Others

By Distribution Channel

• Supermarkets/Hypermarkets
• Online Retail
• Health & Beauty Stores
• Others

Global Skincare Market: Regional Analysis

Region with the Largest Revenue Share

The Asia Pacific region is expected to lead the global skincare market in 2025, accounting for approximately 55.0% of total market revenue. This dominance is driven by high consumer awareness, rising disposable incomes, and strong demand for both premium and mass-market skincare products. Countries like South Korea, Japan, and China are key contributors, with trends such as K-beauty and multi-step skincare routines gaining international recognition. The region also benefits from a growing e-commerce ecosystem, growing urbanization, and a young, beauty-conscious population that actively seeks innovative formulations, natural ingredients, and personalized skincare solutions, making Asia Pacific the most influential market globally.

Region with significant growth

The Middle East and Africa region is witnessing significant growth in the global skincare market, driven by growing consumer awareness, rising disposable incomes, and the growing influence of social media and beauty influencers. The demand for premium, natural, and anti-aging skincare products is expanding, supported by the entry of international brands and the development of modern retail infrastructure. Rapid urbanization, a young population, and a growing focus on personal grooming and wellness are fueling market adoption. Additionally, e-commerce penetration and digital marketing initiatives are accelerating accessibility and consumer engagement, positioning the region as a high-potential growth market in the global skincare landscape.

By Region

North America

• The U.S.
• Canada

Europe

• Germany
• The U.K.
• France
• Italy
• Russia
• Spain
• Benelux
• Nordic
• Rest of Europe

Asia-Pacific

• China
• Japan
• South Korea
• India
• ANZ
• ASEAN
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Argentina
• Colombia
• Rest of Latin America

Middle East & Africa

• Saudi Arabia
• UAE
• South Africa
• Israel
• Egypt
• Rest of MEA

Global Skincare Market: Competitive Landscape

The global skincare market exhibits a highly competitive landscape driven by innovation, product diversification, and evolving consumer preferences. Companies focus on developing advanced formulations, including anti-aging, hydrating, and natural ingredient-based products, to differentiate themselves and capture market share. The rise of digital marketing, e-commerce platforms, and AI-driven personalized skincare solutions has intensified competition by enabling brands to directly engage and retain consumers. Additionally, strategic initiatives such as collaborations, partnerships, and sustainability-focused practices are increasingly employed to strengthen market presence, enhance brand loyalty, and respond to the growing demand for eco-friendly and ethically produced skincare products.

Some of the prominent players in the global Skincare market are

• L'Oréal
• Unilever
• Procter & Gamble (P&G)
• Estée Lauder
• Shiseido
• Beiersdorf
• Johnson & Johnson
• Coty
• Galderma
• LVMH (Louis Vuitton Moët Hennessy)
• Chanel
• Kao Corporation
• Avon Products
• Natura &Co
• Clarins
• Beiersdorf
• Aesop
• Medik8
• Drunk Elephant
• La Mer
• Other Key Players

Global Skincare Market: Recent Developments

• May 2025: e.l.f. Beauty announced a definitive agreement to acquire rhode, a skincare brand founded by Hailey Bieber, marking a strategic move to diversify into the prestige beauty market.
• November 2024: OneSkin, a company specializing in skin longevity, raised USD 20 million in Series A funding to enhance its research capabilities and broaden its product line.
• July 2024: Dr.Jart+ expanded its reach by launching on Amazon's Premium Beauty store in the U.S., aiming to introduce its innovative Korean skincare products to a broader audience.
• July 2024: Uncover, a Kenya-based skincare brand focusing on melanin-rich skin, secured USD 1.4 million in Seed II funding to expand its product offerings and market reach.
• June 2024: Boots introduced the "Boots x K-Beauty Icons Gift Set," a limited-edition Korean skincare collection priced at £35 with products worth over £78.

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