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Stevia Market By Extract Type (Whole leaf, Powdered, Liquid), By Form (Dry, Liquid), By Application - Global Industry Outlook, Key Companies (Cargill Incorporated, PureCircle Limited, Archer Daniels Midland Company (ADM), and others), Trends and Forecast 2025-2034

Published on : June-2025  Report Code : RC-1641  Pages Count : 541  Report Format : PDF
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Market Overview
The Global Stevia Market is projected to reach USD 885.5 million in 2025 and grow at a compound annual growth rate of 10.4% from there until 2034 to reach a value of USD 2,154.1 million.
The global stevia market is experiencing significant growth, driven by increasing health consciousness and the demand for natural, low-calorie sweeteners. Stevia, derived from the leaves of Stevia rebaudiana, offers a plant-based alternative to sugar, appealing to consumers seeking healthier lifestyles. The rise in obesity and diabetes worldwide has prompted individuals to reduce sugar intake, leading to a surge in stevia's popularity in food and beverage products.
Opportunities in the stevia market are abundant, particularly in the development of clean-label and plant-based products. Manufacturers are leveraging stevia's natural origin to cater to the growing vegan and health-conscious consumer base. Additionally, advancements in extraction and formulation technologies have improved stevia's taste profile, expanding its application in various industries, including pharmaceuticals and personal care.
However, the market faces restraints such as the bitter aftertaste associated with some stevia extracts, which can deter consumers accustomed to the taste of sugar. High production costs and price sensitivity also pose challenges, as stevia-based products are often more expensive than traditional sweeteners. These factors can limit stevia's adoption, especially in price-sensitive markets.
Despite these challenges, the stevia market's growth prospects remain strong. Continuous research and development efforts aim to enhance stevia's taste and reduce production costs. As consumer demand for natural and healthier alternatives continues to rise, stevia is poised to play a pivotal role in the global sweeteners market, offering a sustainable and health-friendly solution to sugar reduction.
The US Stevia Market
The US Stevia Market is projected to reach USD 286.0 million in 2025 at a compound annual growth rate of 9.8% over its forecast period.
The U.S. stevia market is witnessing robust growth, fueled by increasing health awareness and a shift towards natural, low-calorie sweeteners. According to the U.S. Department of Agriculture (USDA), the prevalence of obesity and related health issues has prompted consumers to seek healthier alternatives to sugar, positioning stevia as a preferred choice.
Government initiatives, such as the Dietary Guidelines for Americans, recommend reducing added sugar intake, further supporting the adoption of stevia in food and beverage products. The Food and Drug Administration (FDA) has granted Generally Recognized as Safe (GRAS) status to high-purity steviol glycosides, facilitating their incorporation into a wide range of consumables.
The U.S. demographic landscape, characterized by a diverse and health-conscious population, presents a favorable environment for stevia market expansion. Millennials and Generation Z consumers, in particular, exhibit strong preferences for natural and plant-based products, driving demand for stevia-sweetened offerings.
Despite these positive trends, challenges persist. The higher cost of stevia compared to traditional sweeteners can be a barrier to widespread adoption, especially among price-sensitive consumers. Additionally, taste perception issues, such as a lingering aftertaste, may affect consumer acceptance.
Nevertheless, ongoing research and development efforts aim to improve stevia's taste profile and cost-effectiveness. As consumer demand for healthier and more natural products continues to rise, the U.S. stevia market is poised for sustained growth, offering significant opportunities for manufacturers and stakeholders in the food and beverage industry.
The Europe Stevia Market
The Europe Stevia Market is estimated to be valued at USD 155.8 million in 2025 and is further anticipated to reach USD 324.7 million by 2034 at a CAGR of 8.5%.
The European stevia market is experiencing significant growth, driven by increasing health consciousness and regulatory support for sugar reduction. According to Eurostat, over 50% of European adults are overweight or obese, prompting public health initiatives to curb sugar consumption. The European Food Safety Authority (EFSA) has approved stevia as a safe sweetener, bolstering consumer confidence and encouraging its use in various food and beverage products.
Consumer demand for clean-label and plant-based products is also propelling the stevia market. Additionally, the rise in veganism and plant-based diets across Europe has increased the demand for natural sweeteners like stevia.
However, challenges such as taste perception and production costs persist. A survey by the European Consumer Organisation (BEUC) revealed that approximately 30% of European consumers are hesitant to adopt stevia due to concerns about taste. Moreover, the European Commission notes that stevia extraction and purification involve complex processes, leading to higher retail prices compared to synthetic alternatives.
Despite these challenges, the European stevia market is poised for continued growth. Regulatory changes, such as the EU's amendment allowing the use of various steviol glycosides in any proportion, have expanded formulation possibilities. As manufacturers innovate to improve taste and reduce costs, and as consumers increasingly seek healthier alternatives, stevia is set to play a pivotal role in Europe's sugar reduction efforts.
The Japan Stevia Market
The Japan Stevia Market is projected to be valued at USD 53.1 million in 2025. It is further expected to witness subsequent growth in the upcoming period, holding USD 115.3 million in 2034 at a CAGR of 9.0%.
Japan has been a pioneer in the adoption of stevia as a natural sweetener, with its use dating back to the 1970s. The country's early recognition of stevia's potential has positioned it as a leader in stevia research and application. Japanese consumers' preference for natural and health-promoting products has driven the integration of stevia into various food and beverage items, including teas, soft drinks, and confectioneries.
The Ministry of Health, Labour and Welfare (MHLW) in Japan has approved stevia as a food additive, facilitating its widespread use. Japanese manufacturers have invested in developing high-purity steviol glycoside extracts, enhancing stevia's taste profile and expanding its applications. The country's advanced food processing technologies have further supported the incorporation of stevia into a diverse range of products.
Japan's aging population and increasing health consciousness have amplified the demand for low-calorie and sugar-free alternatives. Stevia's zero-calorie attribute makes it an attractive option for managing weight and blood sugar levels, aligning with the health goals of many Japanese consumers.
Despite its established presence, the Japanese stevia market faces challenges such as competition from other natural sweeteners and the need for continuous innovation to meet evolving consumer preferences. However, Japan's strong research infrastructure and commitment to health and wellness position it well to maintain and grow its stevia market. As global demand for natural sweeteners rises, Japan's expertise and experience with stevia offer valuable insights and opportunities for both domestic and international markets.
Global Stevia Market: Key Takeaways
• Global Market Size Insights: The Global Stevia Market size is estimated to have a value of USD 885.5 million in 2025 and is expected to reach USD 2,154.1 million by the end of 2034.
• The US Market Size Insights: The US Stevia Market is projected to be valued at USD 286.0 million in 2025. It is expected to witness subsequent growth in the upcoming period as it holds USD 661.4 million in 2034 at a CAGR of 9.8%.
• Regional Insights: North America is expected to have the largest market share in the Global Stevia Market with a share of about 38.4% in 2025.
• Key Players: Some of the major key players in the Global Stevia Market are Cargill Incorporated, PureCircle Limited, Archer Daniels Midland Company (ADM), Tate & Lyle PLC, Ingredion Incorporated, GLG Life Tech Corporation, Stevia Corp., Sunwin Stevia International Inc., Morita Kagaku Kogyo Co. Ltd., Sweet Green Fields LLC, , and many others.
• The Global Market Growth Rate: The market is growing at a CAGR of 10.4 percent over the forecasted period of 2025.
Global Stevia Market: Use Cases
• Beverages: Stevia is widely used in beverages like soft drinks, teas, and flavored waters to provide sweetness without added calories. Its stability under heat and varying pH levels makes it suitable for both hot and cold drinks, aligning with consumer preferences for healthier beverage options.
• Dairy Products: In dairy applications such as yogurts and flavored milk, stevia serves as a natural sweetener that helps reduce sugar content while maintaining taste. Its use supports the development of low-calorie dairy products, catering to health-conscious consumers seeking nutritious yet flavorful options.
• Baked Goods: Stevia is incorporated into baked goods like cakes, cookies, and pastries to lower sugar content without compromising sweetness. Its heat stability ensures it retains sweetness during baking, enabling the production of healthier baked products that meet consumer demand for reduced-sugar treats.
• Pharmaceuticals: Pharmaceutical companies utilize stevia to sweeten medicinal syrups, chewable tablets, and lozenges, improving palatability without adding sugar. This is particularly beneficial for diabetic patients and those requiring sugar-free medications, enhancing patient compliance and satisfaction.
• Personal Care Products: Stevia's natural sweetness and antimicrobial properties make it a valuable ingredient in personal care products like toothpaste and mouthwash. It provides a pleasant taste while contributing to oral health, aligning with consumer preferences for natural and effective personal care solutions.t
Global Stevia Market: Stats & Facts
U.S. Department of Agriculture (USDA) – Economic Research Service (ERS)
• The USDA tracks the growth of non-nutritive sweeteners in the U.S. and acknowledges stevia as a growing component in the reduced-calorie sweetener category. Increased demand from beverage and processed food industries has been observed due to consumer shifts toward natural sugar alternatives.
• The USDA notes that food manufacturers are reformulating products with stevia to reduce added sugar levels in line with federal dietary guidelines encouraging reduced calorie intake from added sugars.
European Food Safety Authority (EFSA)
• EFSA has deemed steviol glycosides safe for use in food and beverages, after scientific evaluations confirmed their non-toxicity and metabolic inertness in humans. Their authorization is applicable across all EU member states.
• EFSA established maximum permitted levels for stevia use across various food categories, including carbonated beverages, dairy products, and confectionery.
World Health Organization (WHO) – Joint FAO/WHO Expert Committee on Food Additives (JECFA)
• The WHO’s JECFA has set an Acceptable Daily Intake (ADI) for steviol glycosides at 4 mg per kg of body weight. This limit supports safe consumption for a broad demographic range including children and pregnant women.
• JECFA acknowledges that stevia does not contribute to dental caries and has negligible effects on blood glucose and insulin levels, making it beneficial for diabetic and weight-conscious populations.
U.S. Food and Drug Administration (FDA)
• The FDA has granted Generally Recognized as Safe (GRAS) status to high-purity steviol glycosides such as Rebaudioside A, enabling their inclusion in a wide variety of food and beverage products in the U.S.
• However, whole-leaf stevia and crude stevia extracts have not been approved for use in food as they lack sufficient safety data for GRAS certification.
Steviol Glycosides Characteristics
• Steviol glycosides are 50 to 300 times sweeter than sucrose, depending on the specific compound, such as Rebaudioside A or Stevioside, and their level of purification.
• These sweet compounds are not fermentable, maintain stability under heat and a wide range of pH levels, and do not undergo Maillard browning, making them ideal for baking, cooking, and beverage manufacturing.
Nutritional and Health Advantages
• Steviol glycosides pass through the human digestive system without being absorbed, resulting in zero caloric contribution. They are metabolized by gut bacteria into steviol and then excreted, ensuring no blood sugar spikes.
• The non-glycemic nature of stevia has made it a popular choice for diabetic-friendly foods and dietary supplements aimed at blood sugar regulation.
Stevia rebaudiana Plant Composition
• Stevia rebaudiana leaves typically contain about 9.1% stevioside and 3.8% Rebaudioside A, the two most commercially significant sweet compounds. Other minor glycosides like Rebaudioside C and Dulcoside A are also present.
• This plant thrives in subtropical climates and is cultivated extensively in Paraguay, China, India, and parts of Southeast Asia due to its commercial potential in natural sweetener production.
Global Adoption and Cultural Integration
• Japan has used stevia extensively since the 1970s as a sugar substitute, particularly in soft drinks, pickled foods, and low-calorie condiments, following bans on certain artificial sweeteners.
• Brazil and South Korea have also approved stevia for broad food applications, reflecting its cultural acceptance and integration into dietary habits.
Global Stevia Market: Market Dynamic
Driving Factors in the Global Stevia Market
Global Surge in Demand for Diabetic-Friendly Beverages
The global prevalence of diabetes is increasing at an alarming rate, with over 537 million adults affected according to the International Diabetes Federation (IDF). This demographic is actively seeking healthier beverage options, especially those that help regulate blood glucose levels without compromising taste. Stevia, being a non-glycemic natural sweetener, is ideal for this consumer group. Stevia milk offers the creamy satisfaction of regular milk with the added benefit of blood sugar neutrality. This is especially valuable in emerging economies such as India, China, and Mexico where the diabetic population is growing and access to functional alternatives is improving. In response, dairy producers are increasingly promoting stevia milk through pharmacies, health stores, and targeted digital marketing campaigns to capture this high-potential niche. Additionally, healthcare providers and dieticians are recommending stevia milk as part of therapeutic diets, which is encouraging greater adoption in hospitals, senior living facilities, and fitness centers.
Favorable Regulatory Frameworks and GRAS Status in Key Markets
Governmental and health regulatory agencies worldwide have given the green light to stevia-based products, creating a favorable environment for the stevia milk market to flourish. The U.S. FDA has granted Generally Recognized as Safe (GRAS) status to high-purity steviol glycosides, while the European Food Safety Authority (EFSA) and Codex Alimentarius Commission have also approved stevia for food and beverage use. These regulatory green lights have enabled manufacturers to innovate freely with stevia milk formulations without fear of product recalls or compliance penalties. Moreover, public health bodies are encouraging sugar reduction as part of national dietary guidelines. This has encouraged school milk programs, hospital nutrition menus, and corporate wellness initiatives to adopt stevia milk as a healthier alternative to traditional flavored milk. These regulations not only lower the barriers to market entry but also elevate consumer trust and brand adoption.
Restraints in the Global Stevia Market
Taste Perception and Consumer Resistance to Aftertaste
Despite stevia’s health credentials, taste remains a major barrier to mainstream adoption. Some consumers associate stevia with a lingering bitter or metallic aftertaste, particularly when used in high concentrations or poorly blended formulations. In milk products, where creaminess and balance are key to flavor appeal, even slight deviations in taste can lead to consumer rejection. While food scientists have made advances in isolating better-tasting glycosides like Rebaudioside M and D, these options are often more expensive and not yet widely available. Brands targeting the mass market must therefore walk a fine line between cost-efficiency and flavor satisfaction. Additionally, consumer education on the improved taste profiles of new-generation stevia extracts is still lacking. Negative first experiences with early stevia products continue to influence perceptions, creating reluctance to try new variants. Overcoming this restraint requires investment in flavor masking technology, improved glycoside extraction methods, and aggressive brand re-education efforts.
Price Volatility and Supply Chain Disruptions in Stevia Leaf Production
The global stevia supply chain is heavily dependent on a few key producer nations like China, Paraguay, and India. Variations in climate conditions, labor availability, and trade regulations can significantly affect the yield and price of stevia leaves. Any disruption—such as floods in China or export curbs in Paraguay—can trigger cost spikes in raw stevia extract, impacting profit margins for stevia milk producers. Furthermore, organic and non-GMO stevia variants, which are gaining popularity among premium buyers, are more resource-intensive to cultivate and certify. This adds an additional layer of cost and complexity to the supply chain. Many dairy manufacturers, especially in emerging markets, hesitate to integrate stevia into their mainstream offerings due to these fluctuating input costs. For stevia milk to become a long-term staple in the dairy aisle, a more stable and diversified global supply base is essential, alongside investment in domestic cultivation programs and backward integration strategies.
Opportunities in the Global Stevia Market
Expanding Demand in Plant-Based and Lactose-Free Dairy Alternatives
The intersection between lactose intolerance, veganism, and sugar reduction is creating a powerful growth engine for stevia milk. While stevia itself is plant-derived, its combination with plant-based milks like almond, oat, soy, and pea-based formulations offers an untapped segment ripe for innovation. Lactose-intolerant consumers and those following dairy-free lifestyles are actively looking for options that mimic traditional milk’s taste and nutritional value without the downsides of animal-based ingredients or added sugars. Stevia milk perfectly fits this bill and is increasingly being launched in fortified variants with added calcium, vitamin D, and plant protein. Emerging markets in Asia and Latin America, where lactose intolerance is high, present particularly lucrative growth corridors. The ability to sell stevia milk under both the “free-from” and “health-enhancing” labels gives it double appeal in competitive retail spaces, particularly in supermarkets, organic stores, and e-commerce platforms focused on health-conscious living.
E-Commerce and Direct-to-Consumer (DTC) Expansion
The rapid growth of e-commerce and DTC sales channels offers a transformative opportunity for stevia milk brands to reach targeted consumer segments. Online grocery platforms, specialty health food stores, and subscription-based delivery services are increasingly listing stevia milk as part of their functional beverage offerings. Brands are utilizing SEO-optimized content, influencer marketing, and performance advertising to promote stevia milk directly to health-focused consumers, diabetics, and young parents. This model allows for flexible packaging options, such as shelf-stable or refrigerated versions, and enables product personalization (e.g., stevia milk for toddlers, athletes, or seniors). Data analytics and customer feedback loops from e-commerce channels also empower manufacturers to fine-tune their flavors, sweetness levels, and formulations based on real-time consumer insights. As urbanization and mobile shopping grow, the ability to offer healthy, convenient, and easily accessible stevia milk products online will remain a core competitive advantage.
Trends in the Global Stevia Market
Rising Consumer Preference for Low-Calorie Dairy Alternatives
Global consumers are increasingly moving away from high-sugar, full-fat dairy beverages in favor of low-calorie and naturally sweetened options. This shift is largely driven by heightened health awareness, especially concerning sugar-related conditions such as obesity, diabetes, and metabolic syndrome. Stevia milk caters to this growing demographic by offering the creamy texture of milk with the added benefit of stevia’s zero-calorie sweetness. Consumers are now demanding more transparency in product labeling and formulation, and stevia milk brands are responding with “clean label” initiatives—highlighting plant-based sweeteners and reducing reliance on artificial additives. This trend is further fueled by a growing segment of young consumers and working professionals actively searching for convenient yet health-positive beverage options. Social media trends, fitness influencers, and health blogs are amplifying the buzz around stevia milk, especially as it aligns with keto, low-sugar, and diabetic-friendly diets.
Integration of Stevia Milk in Functional Beverage Lines
Manufacturers are increasingly positioning stevia milk as part of broader functional and value-added beverage portfolios. Functional dairy beverages are no longer just about calcium and protein; they're now about offering energy, gut health, brain function, and sugar management—all in one product. Stevia milk is being integrated with added probiotics, plant-based proteins, and adaptogens to serve as complete wellness beverages. These hybrid products are especially popular in urban markets and among health-focused consumers who seek maximum nutritional returns from every calorie. Beverage companies are investing heavily in R&D to refine stevia’s taste profile and minimize aftertaste, using advanced glycoside blending techniques or fermentation-derived rebaudioside M and D. The trend shows strong traction in regions like North America, Europe, and parts of Asia-Pacific where consumers are driving the demand for multi-functional health drinks.
Global Stevia Market: Research Scope and Analysis
By Extract Type Analysis
Whole leaf stevia extract is projected to dominates the global market due to its unprocessed, natural profile and increasing acceptance among health-conscious consumers. Unlike refined steviol glycosides such as Rebaudioside A or M, whole leaf stevia maintains the plant’s full matrix, preserving its natural sweetness along with trace phytonutrients. This holistic composition resonates with the growing clean-label movement, which encourages minimal processing and maximum ingredient transparency. As more consumers gravitate toward natural and organic foods, whole leaf stevia is perceived as a closer-to-nature alternative to chemically refined sweeteners.
Moreover, whole leaf stevia is widely used in traditional applications such as herbal teas, homemade infusions, and Ayurvedic formulations—especially in markets like India, China, and Latin America, where natural remedies are culturally embedded. Its use in teas and food preparations enhances not just sweetness but also adds a mild herbal character that is appreciated by traditional users. From a manufacturing perspective, whole leaf stevia requires fewer purification steps, making it more cost-effective for small-scale and artisanal producers.
In markets with a growing demand for DIY food solutions and plant-based ingredients, whole leaf stevia fits seamlessly into organic grocery shelves, wellness stores, and farm-to-table product lines. Furthermore, regulatory agencies in several regions have eased restrictions on whole leaf usage, especially when consumed as a supplement or tea, further expanding its accessibility. As both traditional and modern consumers seek healthier alternatives without compromising authenticity, whole leaf stevia stands out as the preferred extract type in a market increasingly driven by sustainability, simplicity, and nutritional value.
By Form Analysis
Dry stevia, typically available as powder or crystalline form, is anticppated to dominates the global market due to its stability, shelf life, ease of transport, and versatility in formulation. Unlike liquid variants that require preservatives and temperature control, dry stevia products are inherently more shelf-stable and do not degrade quickly, making them ideal for both retail and industrial use. This format allows manufacturers to package and store large quantities for extended periods without compromising quality or sweetness intensity, which is particularly important for large-scale food and beverage production.
From a distribution standpoint, dry stevia is easier to ship across regions without concerns about refrigeration or leakage. This logistical advantage has contributed to its widespread adoption in international markets, including regions with underdeveloped cold chain infrastructure. In household use, dry stevia is more convenient for consumers because it mimics the form factor of sugar—spoonable, measurable, and easy to blend into coffee, tea, baking recipes, and dietary supplements.
Additionally, dry stevia can be microencapsulated or blended with carriers like erythritol or maltodextrin to adjust sweetness levels or improve mouthfeel, thereby enhancing its application across a broad spectrum of food and drink formulations. This adaptability makes dry stevia the preferred format in bakery, confectionery, dairy, and powdered drink segments. Moreover, food technologists prefer dry stevia because it’s easier to dose accurately during formulation, enabling better flavor control and consistency. As consumers and manufacturers alike prioritize flexibility, shelf life, and convenience, dry stevia remains the leading form in a rapidly diversifying global sweetener market.
By Application Analysis
The food and beverages sector is projected to overwhelmingly dominate the stevia market application segment due to its broad integration across product categories and the global push to reduce added sugar consumption. Stevia’s zero-calorie profile makes it a valuable asset for food and beverage manufacturers striving to meet stringent sugar reduction targets without compromising taste. Its natural origin and GRAS (Generally Recognized as Safe) status by regulators such as the U.S. FDA and EFSA have paved the way for widespread formulation in beverages, dairy products, baked goods, confectioneries, sauces, snacks, and more.
The growing incidence of obesity, diabetes, and lifestyle diseases worldwide has led both governments and public health bodies to mandate lower sugar content in consumer products. This has prompted food and beverage giants like Coca-Cola, PepsiCo, Nestlé, and Danone to increasingly reformulate their offerings using stevia-based sweeteners. Beverages such as flavored waters, soft drinks, iced teas, and energy drinks are now incorporating stevia to appeal to calorie-conscious consumers.
In food applications, stevia is highly favored in yogurt, protein bars, breakfast cereals, desserts, and even condiments, due to its heat stability and compatibility with other ingredients. As the demand for clean-label and natural formulations grows, consumers are actively seeking out products that contain stevia instead of artificial sweeteners like aspartame or sucralose. The food and beverage industry’s deep-rooted distribution networks and global reach ensure that stevia can penetrate mainstream markets quickly and at scale. As a result, the category continues to lead application-based segmentation by a significant margin.
The Global Stevia Market Report is segmented on the basis of the following:
By Extract Type
• Whole leaf
• Powdered
• Liquid
By Form
• Dry
• Liquid
By Application
• Food & Beverages
• Pharmaceuticals
• Tabletop Sweeteners
• Personal Care
• Other Application
Global Stevia Market: Regional Analysis
Region with the Largest Revenue Share
North America is expected to hold the dominant position in the global stevia market as it command over 38.4% of market share by the end of 2025, due to its mature food and beverage industry, strong regulatory backing, and growing consumer demand for low-calorie, plant-based sweeteners. The U.S. Food and Drug Administration (FDA) has granted GRAS status to high-purity steviol glycosides, which has encouraged widespread adoption across multiple product categories including beverages, dairy, and bakery. Major food companies such as Coca-Cola, PepsiCo, and Danone have launched stevia-based formulations in response to consumer concerns about obesity, diabetes, and sugar intake.
The region also benefits from high consumer awareness and a proactive health and wellness culture that prioritizes natural and non-GMO ingredients. Moreover, the rise of ketogenic, low-carb, and diabetic-friendly diets has positioned stevia as a go-to sugar substitute. Strong retail infrastructure and e-commerce penetration further enhance product availability. The presence of leading stevia producers and ingredient suppliers like Cargill, PureCircle (Tate & Lyle), and SweeGen also gives the region a competitive edge, making North America the largest revenue contributor to the global stevia market.
Region with the Highest CAGR
Asia-Pacific is projected to register the highest CAGR in the global stevia market, driven by rising health awareness, a growing diabetic population, and supportive government policies promoting sugar reduction. Countries like China, India, Japan, and South Korea are witnessing increased demand for healthier sweetening solutions as urban populations grow and lifestyles change. In China, which is both a major producer and consumer of stevia, domestic demand is fueled by a burgeoning middle class that seeks clean-label and functional food products.
India, with a diabetic population exceeding 77 million, is rapidly adopting stevia-based foods and beverages, especially in metros and Tier-I cities. Additionally, Japan was one of the earliest adopters of stevia, setting a precedent for other nations in the region. The region's manufacturing cost advantages and agricultural support for stevia cultivation enhance its scalability. As e-commerce platforms and health-focused retail chains expand across Asia-Pacific, the market for stevia-based products is set to accelerate faster than in any other region.
By Region
North America
• The U.S.
• Canada
Europe
• Germany
• The U.K.
• France
• Italy
• Russia
• Spain
• Benelux
• Nordic
• Rest of Europe
Asia-Pacific
• China
• Japan
• South Korea
• India
• ANZ
• ASEAN
• Rest of Asia-Pacific
Latin America
• Brazil
• Mexico
• Argentina
• Colombia
• Rest of Latin America
Middle East & Africa
• Saudi Arabia
• UAE
• South Africa
• Israel
• Egypt
• Rest of MEA
Global Stevia Market: Competitive Landscape
The global stevia market is moderately consolidated, with a mix of multinational giants and regional specialists contributing to its growth. Leading players include Cargill, Incorporated, PureCircle (Tate & Lyle PLC), Archer Daniels Midland Company (ADM), Ingredion Incorporated, SweeGen, Inc., and GLG Life Tech Corporation. These companies dominate the supply chain through extensive R&D, advanced extraction technologies, and robust distribution networks.
Cargill and Tate & Lyle have made significant advancements in refining stevia taste profiles by developing high-purity glycosides like Rebaudioside M and D. Their investment in fermentation-based stevia production has improved scalability and reduced the bitter aftertaste associated with earlier extracts. Regional companies like Zhucheng Haotian Pharma in China and Morita Kagaku Kogyo in Japan play a vital role in supplying raw stevia extracts, catering to both domestic and international markets.
Competitive intensity is increasing due to rising demand for organic and non-GMO variants, pushing companies to innovate clean-label solutions. Strategic collaborations, mergers, and supply agreements are common, as seen in the acquisition of Sweet Green Fields by Tate & Lyle. As consumer awareness grows, the market is witnessing a surge in private-label stevia brands and niche startups targeting diabetic and health-conscious demographics.
Some of the prominent players in the Global Stevia Market are:
• Cargill, Incorporated
• PureCircle
• Archer Daniels Midland Company (ADM)
• Tate & Lyle PLC
• Ingredion Incorporated
• GLG Life Tech Corporation
• Stevia Corp.
• Sunwin Stevia International, Inc.
• Morita Kagaku Kogyo Co., Ltd.
• Sweet Green Fields (acquired by Tate & Lyle)
• SweeGen, Inc.
• Zhucheng Haotian Pharma Co., Ltd. (HT Stevia)
• Biovittoria Limited
• Pyure Brands LLC
• NOW Health Group, Inc.
• Evolva Holding SA
• Wisdom Natural Brands (SweetLeaf)
• Organic India Pvt. Ltd.
• Herboveda India Pvt. Ltd.
• Layn Natural Ingredients
• Other Key Players
Recent Developments in Global Stevia Market
• June 2024: Ingredion’s bioconverted stevia products received regulatory approval in the United Kingdom, expanding its European market presence and enabling broader application of specialty steviol glycosides in foods and beverages.
• May 2024: HOWTIAN launched SoPure Andromeda, an advanced stevia blend designed specifically for beverage manufacturers, improving flavor profile and cost-efficiency in sugar reduction solutions.
• July 2023: Tate & Lyle introduced TASTEVA SOL, a next-generation stevia sweetener for global use, offering improved solubility and clean label support for food and beverage brands.
• July 2023: HOWTIAN unveiled SoPure Galaxy, targeting the dairy industry with a customized stevia formulation that enhances texture, flavor, and shelf life in milk-based products.
• March 2023: Splenda Stevia Farm commenced operations in Central Florida, establishing the first fully integrated U.S. stevia farming and extraction system to reduce dependency on imported raw materials and improve traceability.
• October 2022: Ingredion partnered with HowGood, a sustainability data platform, to deliver transparency and eco-profile information for its stevia ingredients, supporting sustainable product development.
• July 2022: Sweegen launched Bestevia LQ, a liquid stevia platform aimed at reformulating products in confectionery, beverages, and syrups with enhanced sweetness intensity and clean taste profiles.

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