at a CAGR of 8.3%. The market has seen significant growth over the past few years and is predicted to grow significantly during the forecasted period as well.
A touch screen serves as both a display & an input tool, allowing users to engage with computers, tablets, smartphones, & touch-enabled devices through hand gestures & fingertip actions. By tapping images, manipulating objects, or entering text directly on the screen, individuals can interact with graphical user interfaces (GUIs) without relying on a keyboard or mouse. These screens are receptive to pressure and can be operated using fingers or a stylus. In certain cases, touch screens employ an array of infrared beams to detect finger movements, eliminating the necessity for touch input.
Market Dynamic
The closure of educational institutions due to the COVID-19 pandemic triggered an increasing demand for touch screen displays, fueled by the rapid adoption of online learning through smartphones, laptops, and tablets. This increased usage, combined with their various application in interactive presentations across sectors such as retail, healthcare, and essential services, is anticipated to be a significant driver for the future expansion of the global touch screen display market over the forecasted period.
However, the market growth may encounter various challenges due to the significant costs associated with installation & further maintenance. Moreover, the development of durable and advanced equipment is expected to present a substantial challenge for the touch screen display market in the forecasted period.
Research Scope and Analysis
By Type
In 2023, the capacitive touch screen technology is a key segment within touch screen displays driving the market by contributing significantly towards the total global revenue. As it enables touch input by detecting changes in capacitance when a user's finger or conductive stylus interacts with the screen's surface. This technology offers responsive and precise touch detection, allowing users to interact with devices through instinctive gestures such as tapping, swiping, and pinching. Further, capacitive touch screens are widely used in various applications, from smartphones and tablets to industrial control panels and interactive kiosks, enhancing user experiences with their smooth and precise touch responsiveness. All these factors are anticipated to drive the future of this segment fueling the overall growth of the market.
By Application
The touch screen displays market is significantly influenced by the digital sector in 2023, where these displays play a major role in the field of digital signage, offering interactive and immersive experiences. These displays make it easier for direct user engagement through instinctive gestures such as tapping, swiping, and zooming. Further, even if installed in retail environments, information kiosks, or interactive exhibits, touch screen displays increase user interaction, granting immediate access to information, product specifics, and navigation. This trend is projected to drive the future growth of the market.
By End User
In 2023, the commercial sector is one of the major driving factors for the global touch screen display market, as touch screen displays play a major role in commercial settings, powering interactive kiosks, point-of-sale systems, self-service terminals, and
digital signage solutions. These displays optimize customer engagement, streamline transactions, and deliver instant information, ultimately improving the overall consumer experience and driving operational efficiency for businesses, which will further help boost the future growth of the market during the forecasted period.
The Global Touch Screen Display Market is segmented on the basis of the following:
By Type
- Capacitive Touch Screens
- Resistive Touch Screens
- Optical
- Infrared Touch Screens
- Others
By Application
- Digital Signage
- Kiosks
- Consumer Electronics
- Others
By End User
- Residential
- Commercial
- Industrial
- Others
Regional Analysis
In 2023, the Asia-Pacific region claims a considerable market share, accounting for
about 35.9% of the total revenue for the global next generation display market. Further, the Asia Pacific region is anticipated to dominate in the market over the forecasted period as well, largely due to the increasing use of touch screen displays in its developing retail sector. Further, the shift towards focusing on customers, driven by strong competition and changing consumer preferences, is particularly noticeable in major markets such as China, Japan, India, and South Korea. Additionally, the strong economic growth in the Asia Pacific region is attracting more investment from touch screen display makers, leading to the creation of new businesses.
By Region
North America
Europe
- Germany
- The U.K.
- France
- Italy
- Russia
- Spain
- Benelux
- Nordic
- Rest of Europe
Asia-Pacific
- China
- Japan
- South Korea
- India
- ANZ
- ASEAN
- Rest of Asia-Pacific
Latin America
- Brazil
- Mexico
- Argentina
- Colombia
- Rest of Latin America
Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Israel
- Egypt
- Rest of MEA
Competitive Landscape
The global touch screen display market shows intense competition, as established manufacturers & emerging players compete to lead through innovation. Further, significant research & development efforts drive the development of touch screen functionality, durability, and performance. Strategic partnerships, technological progress, and product diversification are vital for gaining a competitive advantage. In addition, the increasing demand in consumer electronics, healthcare, retail, and automotive sectors, companies are strategically positioning themselves by offering customized solutions, expanding their global presence, and staying at the forefront of evolving market dynamics.
For instance, in May 2023, LG announced the StanbyME Go (27LX5), its latest portable wireless touch screen display, following the previous year's introduction of a stand-mounted version at CES. The new model came with a carry case designed to snugly fit the screen, enhancing its portability and versatility.
Some of the prominent players in the Global Touch Screen Display Market are:
- BOE Technology Group Co Ltd
- AU Optronics Corp.
- Innolux Corp.
- Panasonic Holdings Corp.
- Samsung Corp.
- DISPLAX
- NEC Corp.
- FUJITSU
- Cisco System Inc.
- LG Display
- Other Key Players
COVID-19 Pandemic & Recession: Impact on the Global Touch Screen Display Market:
The global touch screen display market faced major challenges during the COVID-19 pandemic & subsequent recession. Disturbances in supply chains, reduced consumer spending, and the shift to remote work caused a significant drop in demand for touch screen devices across industries. However, as economies gradually recovered and started to adapt, the market is anticipated to recover its stability. Further, the demand for interactive and contactless solutions in major sectors such as healthcare, education, retail, and automotive is expected to drive growth. Moreover, the touch screen display market's future trajectory will be fueled by technological advancements and evolving consumer preferences.