The U.S. hiking backpacks market is experiencing steady growth, fueled by a rise in outdoor recreational activities, wellness trends, and an increasing interest in sustainable travel. The sector is expected to grow at a healthy CAGR over the next few years, driven by demand for ergonomic, lightweight, and multi-functional backpacks.
As more Americans embrace hiking as a regular leisure activity, particularly among millennials and Gen Z, brands are innovating to meet evolving consumer preferences. Popular innovations include hydration compatibility, weather-resistant materials, and modular designs that enhance trail convenience.
One key trend shaping the market is the growing preference for eco-friendly backpacks made from recycled or biodegradable materials. As consumers become environmentally conscious, brands such as Patagonia and Fjällräven are seeing success with sustainable product lines. Another prominent trend is the integration of smart features like GPS trackers and solar charging panels, designed to support tech-savvy adventurers during extended hikes. Additionally, the rise in national park visits and the popularity of fitness tracking are encouraging new entrants to capitalize on this trend.
A major opportunity lies in the customization of backpacks to suit specific activities ranging from single-day hikes to multi-day expeditions. Custom fit systems, gender-specific designs, and backpack rental services for tourists present untapped growth areas. Furthermore, partnerships with adventure travel agencies and e-commerce platforms can expand brand visibility and consumer reach.
However, the market also faces restraints, primarily due to price sensitivity and competition from counterfeit or low-quality products. Supply chain disruptions and fluctuating raw material prices (especially for high-grade nylon and polyester) can also hinder production and increase retail prices, potentially slowing market penetration.
Despite these challenges, the U.S. hiking backpacks market holds strong long-term prospects. Enhanced digital marketing, direct-to-consumer models, and expanding outdoor education programs are expected to continue driving growth and broadening consumer engagement.
The US Hiking Backpacks Market: Key Takeaways
- The Market Size Insights: The US Hiking Backpacks Market size is estimated to have a value of USD 1,097.3 million in 2025 and is expected to reach USD 2,472.9 million by the end of 2034.
- Key Players Insights: Some of the major key players in the US Hiking Backpacks Market are Osprey Packs, Gregory Mountain Products, Deuter, Granite Gear, REI Co-op, Patagonia, The North Face, Arc'teryx, Kelty, High Sierra, Mammut, and many others.
- Product Type Segment Insights: Daypacks is projected to dominate U.S. hiking backpack market inproduct segment thanks to their lightweight design, multi-use appeal, and alignment with casual, short-duration hiking preferences.
- Material Segment Insights: Nylon’s strength, water resistance, and affordability make it the leading material for hiking backpacks across all consumer and performance segments.
- Sales Channel Segment Insights: Large-format retail stores is anticipated tp dominate sales due to product accessibility, impulse buying opportunities, and growing in-store space for outdoor and hiking gear.
- The Market Growth Rate Insights: The market is growing at a CAGR of 9.4 percent over the forecasted period of 2025.
The US Hiking Backpacks Market: Use Cases
- Day Hiking: Used for short trails and local hikes, daypacks allow hikers to carry essentials like water, snacks, and a first-aid kit. Their compact size and lightweight design make them ideal for casual and spontaneous outings.
- Backpacking Expeditions: Multi-day backpacks are essential for backcountry trips involving overnight stays. These packs offer ample space for tents, sleeping bags, cooking gear, and layered clothing needed for extended adventures.
- Hydration-Focused Trails: Hydration backpacks cater to hikers on hot, dry trails where water access is limited. These packs feature built-in reservoirs and hoses for hands-free drinking while trekking.
- Technical Hiking and Climbing: Technical backpacks are designed for alpine climbing and rugged terrains, offering attachment points for ice axes, helmets, and ropes, and providing superior back support and weather resistance.
- Fitness and Trail Running: Some hikers use ultra-light backpacks for fitness training or trail running. These packs include snug-fitting straps and minimal storage for essentials, maximizing speed and mobility.
The US Hiking Backpacks Market: Stats & Facts
U.S. Bureau of Economic Analysis (BEA) – Outdoor Recreation Economy
- Employment in outdoor recreation grew by 3.3% in 2023, showing the sector’s contribution to job creation across the country.
- Total compensation within the outdoor recreation economy rose by 9.0%, indicating growing wage structures and labor demand.
- Conventional outdoor recreation, which includes hiking, backpacking, and camping, represented 31.4% of the sector’s total value added in 2023, underscoring its influence within the broader category.
Outdoor Industry Association – Participation Trends
- Outdoor recreation participation in the U.S. hit a record high of 175.8 million people in 2023, which is approximately 57.3% of the U.S. population.
- This marked a 4.1% increase in total participation compared to 2022.
- Outdoor participation has seen consistent annual growth for nine consecutive years, reflecting a long-term upward trend in consumer interest.
- Roughly 58 million people engaged in hiking specifically in 2023, making it one of the top outdoor activities by participation.
U.S. Census Bureau – Outdoor Activity Trends
- In 2021, an estimated 164.2 million Americans participated in at least one outdoor activity, showing a 6.9% rise from 2019, indicating a post-pandemic surge in nature-based engagement.
- The number of firms manufacturing sporting and outdoor goods increased by over 7% between 2019 and 2022, partially driven by demand for items like hiking backpacks.
Outdoor Recreation Roundtable – Economic Impact
- The overall outdoor recreation industry contributed over $1.2 trillion in gross economic output in 2023, signaling its immense scale and potential.
- This sector supported approximately 5 million jobs, representing about 3.1% of total U.S. employment.
- Real economic output from outdoor recreation has grown by 36% since 2012, illustrating its long-term expansion.
- The segment includes numerous gear-intensive categories like hiking and backpacking, which fuel consistent demand for durable and innovative backpack designs.
State-Level Insights and Government Parks Data
- In Indiana, the outdoor recreation economy was valued at $15.7 billion in 2023, making it the Midwest’s leading state in this sector.
- Indiana’s state park system recorded 19.1 million visits in fiscal year 2023, compared to 15.6 million a decade ago, showing rising outdoor engagement.
- California, home to numerous hiking trails, reported over 88 million visits to state parks in 2023, highlighting the large population of active trail users.
- Colorado Parks and Wildlife recorded over 20 million visitors to its state parks in 2023, supporting a thriving market for outdoor gear, including hiking backpacks.
- Utah’s state parks saw nearly 11 million visits in 2023, more than double the number from a decade ago.
National Park Service (NPS) – Hiking Demand Indicators
- In 2023, U.S. national parks recorded over 325 million recreation visits, with hiking being a top activity across most parks.
- Zion National Park had 5 million visitors in 2023, many of whom engaged in hiking, elevating demand for performance gear and backpacks.
- Great Smoky Mountains National Park remained the most visited national park with 13.3 million visits in 2023, where backpack usage is high due to its extensive trail systems.
- Yosemite National Park reported 3.8 million visitors in 2023, a large portion of whom hiked its backcountry trails, increasing demand for technical backpacks.
- Yellowstone National Park saw 4.5 million visitors in 2023, with hiking and backcountry trips driving backpack gear purchases.
The US Hiking Backpacks Market: Market Dynamic
Driving Factors in the US Hiking Backpacks Market
Expanding Outdoor Participation Among Millennials and Gen Z
The rising participation of younger demographics, particularly millennials and Gen Z, is a strong growth driver for the U.S. hiking backpacks market. These groups, driven by a desire for wellness, nature immersion, and sustainable lifestyles, are flocking to outdoor activities such as hiking, trekking, and camping. According to the Outdoor Industry Association, over 80% of new outdoor participants in 2023 were under the age of 45, and many cited mental health benefits and social media influence as key motivators. Hiking is increasingly being embraced as an accessible and low-cost form of exercise that fosters both physical and emotional well-being.
The visual appeal of trail experiences, combined with content sharing on platforms like Instagram, TikTok, and YouTube, is amplifying interest in outdoor culture and, in turn, driving demand for aesthetically pleasing, functional gear such as backpacks. As this audience values both style and performance, they are more inclined to invest in high-quality backpacks that align with their identity and aspirations. Brands that market to these cohorts through storytelling, influencer campaigns, and value-driven product lines are seeing higher engagement and loyalty. This shift in consumer behavior is expanding the addressable market and encouraging innovation in backpack design, aesthetics, and branding, fueling long-term growth.
Federal and State Investment in Trail Infrastructure
Governmental investment in public trail infrastructure and state parks is significantly boosting demand for hiking gear, including backpacks. Programs like the Great American Outdoors Act (GAOA) and initiatives under the U.S. Department of the Interior are allocating billions in funding to modernize and expand national park facilities, improve trail systems, and enhance accessibility to public lands. These efforts have revitalized hiking trails, increased signage and safety measures, and opened up new recreational areas, encouraging more Americans to take up hiking as a pastime. States like California, Colorado, and North Carolina have also launched independent outdoor recreation strategies aimed at improving natural resource access and supporting local outdoor economies.
These infrastructural upgrades not only improve the overall hiking experience but also extend the hiking season by ensuring better trail maintenance year-round. As the number of maintained and accessible trails grows, so does the number of participants, driving parallel growth in the hiking gear sector. Moreover, government endorsement of outdoor activity as a wellness initiative is leading to educational programs and campaigns that promote hiking, often accompanied by partnerships with outdoor brands. This ecosystem-wide support creates a conducive environment for market expansion, with hiking backpacks becoming a staple product in recreational and health-focused initiatives.
Restraints in the US Hiking Backpacks Market
High Price Sensitivity in the Entry-Level Consumer Segment
One of the key restraints hindering market expansion is the high price sensitivity among entry-level consumers, particularly in the daypack and multi-day backpack categories. While seasoned hikers and outdoor enthusiasts are often willing to invest in premium, high-performance backpacks, beginners or casual hikers typically prefer budget-friendly options. This price-conscious segment is significant, especially among students, budget travelers, and families new to hiking, making it a challenge for mid-range and premium brands to penetrate without diluting margins. The high cost of materials, labor, and R&D involved in producing ergonomic, sustainable, or tech-integrated backpacks often puts such products out of reach for entry-level consumers.
Even with aggressive promotions or bundled offers, the conversion rate among price-sensitive shoppers remains lower than average. Furthermore, the availability of generic or knock-off alternatives on online platforms undercuts branded offerings, exacerbating the price war and pressuring brand equity. As economic uncertainties and inflationary trends affect consumer spending, this restraint becomes more pronounced. To address this, brands must develop tiered product strategies that allow consumers to upgrade over time, or introduce value-engineered variants that balance affordability with essential functionality. Without addressing this price-performance gap, market penetration in beginner segments will remain limited, affecting long-term customer acquisition.
Supply Chain Disruptions and Raw Material Volatility
Another considerable restraint facing the U.S. hiking backpacks market is ongoing supply chain disruptions and the volatility of raw material prices. The production of high-quality backpacks relies on specialized materials such as high-tenacity nylon, waterproof coatings, zippers, and buckles, many of which are imported or sourced from limited suppliers. Global logistical challenges, including shipping delays, port congestion, and geopolitical tensions, continue to disrupt timely procurement and manufacturing cycles. Additionally, price fluctuations in synthetic fibers like nylon and polyester driven by crude oil market dynamics introduce uncertainty in production planning and pricing strategy. These challenges lead to stock shortages, longer lead times, and difficulty in maintaining consistent inventory levels across sales channels.
For smaller brands or direct-to-consumer startups, these issues are particularly detrimental as they lack the scale and leverage to negotiate with suppliers or absorb higher input costs. As a result, many brands are forced to either raise prices or cut features, both of which negatively impact customer satisfaction and competitiveness. Moreover, environmental regulations on material usage and import restrictions related to sustainability practices add another layer of complexity. To mitigate these constraints, brands are exploring regional sourcing, inventory diversification, and nearshoring strategies, but widespread resilience remains a long-term endeavor rather than an immediate solution.
Opportunities in the US Hiking Backpacks Market
Rising Popularity of Micro-Adventures and Weekend Hiking
A significant growth opportunity in the U.S. hiking backpacks market lies in the increasing popularity of micro-adventures short, spontaneous, and often local outdoor experiences that are manageable within a weekend. As more people seek balance between their professional and personal lives, especially in urban areas, micro-adventures offer a quick nature escape without requiring extensive planning or resources. This trend is particularly strong among working professionals, students, and families who prefer compact gear that is versatile, stylish, and capable of handling a variety of terrains. As a result, demand for daypacks and multi-purpose hiking backpacks that support short hikes, picnics, and overnight car camping is rising.
These products must be lightweight, feature hydration compatibility, and offer efficient space organization. Brands can tap into this trend by offering hybrid backpacks with urban-to-outdoor functionality, targeting consumers who seek a product that works for daily commuting as well as spontaneous trail walks. The marketing focus on adventure accessibility, affordability, and lifestyle flexibility resonates well with this segment. Additionally, collaborations with local tourism departments and influencers promoting weekend trails can help amplify reach and convert first-time hikers into repeat buyers, unlocking a valuable recurring revenue stream in the hiking backpack segment.
Customization and Modular Backpack Systems
The evolution of customizable and modular backpack systems presents a robust opportunity for brands aiming to differentiate themselves in the U.S. hiking backpacks market. Hikers today are increasingly seeking gear that can adapt to specific trip requirements, such as removable compartments, detachable daypacks, adjustable load systems, and swappable components.
This demand is driven by both functionality and the desire for personalization. Backpack modularity allows users to scale their gear for different activities, whether it's a half-day trek, overnight camping, or alpine mountaineering, without needing to invest in multiple products. Offering customizable colorways, fit adjustments, and interchangeable modules can greatly enhance consumer satisfaction and brand loyalty.
Additionally, customization appeals to hikers with specialized needs such as ergonomic support for larger body frames, minimalistic ultralight setups, or integrated camera mounts for outdoor photography. From a business standpoint, this strategy allows for upselling modular add-ons and accessories while also minimizing product return rates through better fit and satisfaction.
Custom platforms, virtual fitting tools, and augmented reality previews are emerging as new-age retail solutions to support this trend. As consumers become more informed and selective, customization and modularity are not only desirable they are rapidly becoming expectations, creating a strong avenue for premium pricing and brand differentiation.
Trends in the US Hiking Backpacks Market
Integration of Smart Features in Backpack Design
A significant trend shaping the U.S. hiking backpacks market is the increasing incorporation of smart features such as built-in solar panels, hydration monitoring systems, GPS locators, anti-theft technology, and Bluetooth-enabled tracking devices. As hiking and outdoor activities become more tech-savvy, consumers, especially millennials and Gen Z are demanding gear that aligns with their digital lifestyle.
Smart backpacks allow hikers to charge their mobile devices, navigate trails safely, and even send location updates in case of emergencies. These features are also being adopted in multi-day backpacks for long-distance hikers and trekkers. The convergence of outdoor functionality and digital connectivity is enabling brands to stand out in a competitive market.
Manufacturers are partnering with tech companies to co-develop innovative backpack solutions that provide both utility and security in remote environments. This trend reflects a broader movement toward digital outdoor gear and aligns with the growing adoption of IoT in consumer products. As consumers prioritize convenience and safety in their gear, smart backpacks are positioned to gain traction, especially in the premium segment. This shift not only enhances user experience but also drives value-added pricing, increasing profit margins for brands and retailers operating in the U.S. hiking backpacks market.
Demand for Ultralight and Sustainable Materials
Another dominant trend is the rising consumer demand for ultralight and sustainable hiking backpacks, driven by environmental consciousness and performance expectations. Enthusiasts and serious hikers prefer lightweight gear that minimizes physical strain over long distances, particularly for thru-hikes and mountainous terrain. In response, manufacturers are innovating with advanced materials like Dyneema, recycled polyester, and ripstop nylon that offer durability with minimal weight. These materials are not only ultralight but also sourced from post-consumer waste or renewable sources, satisfying the sustainability goals of eco-conscious buyers.
Additionally, brands are integrating minimalist designs to further reduce overall pack weight while maintaining structural integrity and load capacity. This trend is bolstered by broader societal focus on sustainability and carbon footprint reduction, which is influencing consumer choices even in recreational gear. Certifications such as bluesign® or GRS (Global Recycled Standard) are gaining importance, as buyers seek transparency and accountability from manufacturers.
The shift toward eco-friendly materials is also influencing packaging, with brands transitioning to biodegradable tags and recyclable boxes. Overall, this trend signals a move toward environmentally responsible innovation that aligns with lifestyle values while meeting technical demands, positioning sustainability and lightweight engineering as critical pillars in future product development across the U.S. hiking backpacks market.
The US Hiking Backpacks Market: Research Scope and Analysis
By Product Type Analysis
Daypacks is projected to dominate the U.S. hiking backpacks market due to their exceptional versatility, lightweight construction, and alignment with the most common type of hiking activity day hiking. Most outdoor enthusiasts in the U.S., particularly millennials and Gen Z, participate in short-duration hikes that last a few hours to a full day, rather than extended multi-day treks. This makes daypacks the most practical choice, offering sufficient capacity (typically between 15–35 liters) to carry essentials such as water, snacks, extra clothing, a first aid kit, and navigation tools without adding unnecessary bulk or weight.
The growing popularity of “micro-adventures” and casual outdoor escapes driven by urban professionals and young families seeking weekend nature getaways further fuels the demand for compact, easy-to-carry daypacks. These bags also appeal to first-time and budget-conscious hikers who prefer a simple, functional backpack over a technical, feature-heavy design. In addition, daypacks are commonly used for non-hiking purposes such as commuting, gym visits, school, and light travel, making them a dual-purpose product and an economically wise purchase for consumers.
Brands have also introduced ergonomic enhancements in this category, such as ventilated back panels, hydration compatibility, and gender-specific fits, improving comfort and usability. Retailers benefit from high inventory turnover and wide appeal, making daypacks a central offering in both physical and online stores. As U.S. participation in casual hiking continues to increase, especially among urban populations and occasional adventurers, daypacks are positioned to remain the leading product type due to their affordability, adaptability, and everyday relevance.
By Material Type Analysis
Nylon is the is anticipated to dominant material in the U.S. hiking backpacks market due to its superior combination of durability, weight efficiency, water resistance, and affordability making it the ideal choice for both manufacturers and consumers. Hiking backpacks are exposed to varied terrains and harsh environmental conditions, requiring a material that can withstand abrasion, tearing, and weather fluctuations. Nylon, particularly ripstop nylon and high-tenacity variants like Cordura or Robic, offers excellent strength-to-weight ratios and resistance to wear, which are crucial for long-lasting outdoor gear.
Its ability to be treated with polyurethane or silicone coatings enhances water repellency without significantly adding to the backpack’s weight, making it ideal for hiking in unpredictable U.S. climates. Furthermore, nylon fabric allows manufacturers to engineer ventilation zones, incorporate stretch panels, and create lightweight frames without compromising durability, giving it a technological edge over alternatives like polyester or canvas.
From a consumer perspective, nylon backpacks are highly regarded for their rugged construction, comfort, and lightweight feel particularly appealing for long treks or day hikes. Additionally, the material's affordability relative to its performance enables brands to offer a range of price points, from budget to premium models, using the same core fabric technology.
Nylon’s dominance is also bolstered by environmental innovations. Many brands now use recycled nylon (from discarded fishing nets or industrial waste), aligning with growing consumer demand for eco-friendly products without compromising performance. The material’s adaptability for different backpack designs from ultralight daypacks to technical overnight gear further consolidates its leading position in the U.S. hiking backpack market across diverse buyer segments and usage scenarios.
By Sales Channel Analysis
Supermarkets and hypermarkets is poised to dominate the sales channel segment in the U.S. hiking backpacks market due to their wide consumer reach, convenience, and the evolving presence of outdoor gear sections in large-format retail spaces. Chains such as Walmart, Target, Costco, and sporting goods superstores (like Academy Sports + Outdoors) have capitalized on the growing popularity of outdoor recreation by dedicating retail space to hiking essentials, including backpacks, within their general merchandise offerings.
These stores attract both planned and impulse buyers. Casual hikers, families, and first-time participants often prefer purchasing from familiar retailers while shopping for other household goods, groceries, or travel items. The convenience of one-stop shopping, competitive pricing, and seasonal promotions plays a critical role in driving volume sales of daypacks and entry-level hiking backpacks. Furthermore, these stores offer in-person product interaction, which is important for consumers assessing fit, storage layout, and material quality factors that influence backpack satisfaction but are harder to gauge online.
Supermarkets and hypermarkets also benefit from strong supply chain networks and national distribution coverage, enabling consistent inventory availability across urban, suburban, and rural areas. Their large physical footprint allows them to showcase a broader selection of products, from budget-friendly to mid-range models, often supported by recognizable brands such as Coleman, Outdoor Products, and Ozark Trail.
Many of these retailers have also integrated online shopping options, offering click-and-collect services and bundled discounts that further boost customer engagement. Given their accessibility, price competitiveness, and growing category specialization, supermarkets and hypermarkets continue to serve as the dominant retail channel for hiking backpacks in the United States, especially among beginner and price-sensitive consumers.
The US Hiking Backpacks Market Report is segmented on the basis of the following:
By Product Type
- Daypacks
- Multi-Day Backpacks
- Hydration Packs
- Technical Backpacks
- Others
By Material Type
- Nylon
- Polyester
- Canvas
- Others
By Sales Channel
- Supermarkets/Hypermarkets
- Specialty Outdoor Stores
- Online
- Departmental Stores
- Others
The US Hiking Backpacks Market: Competitive Landscape
The competitive landscape of the U.S. hiking backpacks market is characterized by intense rivalry among established outdoor gear manufacturers, specialty brands, and emerging players focusing on innovation and sustainability. Leading companies such as The North Face, Osprey, Deuter, Gregory, and Patagonia dominate through strong brand equity, extensive product portfolios, and advanced technology integration in their backpacks. These brands invest heavily in research and development to offer features like ergonomic designs, weather-resistant materials, and hydration compatibility, meeting the diverse needs of casual hikers to professional adventurers.
Specialty outdoor retailers and direct-to-consumer online platforms have reshaped the competitive dynamics by offering customized backpack options and seamless shopping experiences. Brands like REI Co-op and Arc’teryx leverage their strong retail presence and membership models to cultivate loyal customer bases. Meanwhile, newer entrants emphasize sustainability by incorporating recycled materials and eco-friendly manufacturing processes, attracting environmentally conscious consumers and differentiating themselves in a crowded market.
Price competition remains significant, with brands offering a broad spectrum from budget-friendly to premium backpacks, ensuring accessibility to various consumer segments. Retail giants such as Walmart and Target also influence the landscape by providing affordable hiking backpacks under private labels, intensifying competition on price and availability.
Collaborations and partnerships are increasingly common, with companies working alongside outdoor influencers and environmental organizations to enhance brand visibility and credibility. Mergers and acquisitions continue to shape market consolidation, enabling larger players to expand product lines and geographic reach.
Overall, the competitive landscape is dynamic and innovation-driven, with companies striving to balance performance, sustainability, and affordability to capture the growing U.S. hiking backpacks market
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Some of the prominent players in The US Hiking Backpacks Market are:
- Osprey Packs
- Gregory Mountain Products
- Deuter Sport GmbH
- Granite Gear
- REI Co-op
- Patagonia
- The North Face
- Arc'teryx
- Kelty
- High Sierra
- Mammut Sports Group AG
- Salomon
- Black Diamond Equipment
- Columbia Sportswear
- Fjällräven
- VAUDE
- Mountainsmith
- Ultralight Adventure Equipment (ULA)
- NEMO Equipment
- YETI
- Other Key Players
Recent Developments in the US Hiking Backpacks Market
- April 2025: Gregory Mountain Products launched its Spring 2025 collection, which includes a wide range of hiking backpacks built with enhanced comfort, fit, and durability. The brand focused on integrating lightweight yet strong materials and refined suspension systems to meet the evolving needs of both amateur and professional hikers. This release reflects the company’s ongoing commitment to technical innovation and performance gear tailored to the U.S. outdoor recreation market.
- April 2025: JanSport announced a strategic partnership with L2 Brands. This collaboration is expected to significantly strengthen JanSport’s collegiate apparel and gear presence across American universities. Through co-branded backpacks and custom designs, the partnership aims to tap into the increasing demand for functional yet stylish campus-ready hiking backpacks.
- March 2025: Deuter, known for its sustainable outdoor gear, introduced a new series of hiking backpacks made entirely from 100% recycled polyester. This environmentally responsible product line aligns with growing consumer demand for sustainable goods and helps reduce plastic waste. The new packs maintain the brand’s signature ergonomic design and breathability while appealing to eco-conscious buyers.
- February 2025: JanSport and L2 Brands reaffirmed their strategic collaboration, focusing on campus retail expansions. This ongoing alliance emphasizes durable, trend-forward backpacks optimized for both urban commuting and light outdoor adventures, a niche increasingly popular among U.S. students and young professionals.
- September 2024: Peak Design released its Outdoor collection its first new bag series in five years featuring modular hiking backpacks and slings. Designed with adjustable harnessing systems, weather-resistant fabrics, and compatibility with modular accessories, the collection targets serious hikers and adventure photographers alike.
- September 2024: Logomark Inc. partnered with Highland Tactical to diversify its product range. Highland Tactical brings expertise in rugged, military-inspired designs, and this collaboration is expected to benefit both companies through joint innovations in tactical hiking gear distribution across the U.S.
- July 2024: Deuter continued its commitment to sustainability with another release of backpacks featuring recycled polyester. These packs were designed to maintain high performance on long-distance treks while reducing environmental impact, strengthening the brand's position among green-conscious consumers.
- March 2024: The North Face announced a collaboration with the National Geographic Society aimed at promoting exploration and conservation. The alliance includes limited-edition backpacks co-branded with National Geographic, targeting environmentally conscious hikers and adventurers.