Veterinary Dietary Supplements Market By Type (Vitamins & Minerals, Amino Acids & Proteins, Probiotics & Prebiotics, Fatty Acids, Herbal Supplements, Joint Health Supplements, and Others) By Animal Type, By Application, and By Distribution Channel - Global Industry Outlook, Key Trends and Forecast 2025-2034

Market Overview

The global veterinary dietary supplements market is estimated to reach USD 3,291.9 million in 2025 and is projected to expand at a compound annual growth rate of 9.4% from 2025 to 2034, reaching an estimated USD 7,418.6 million by 2034. The market's robust growth is driven by the rising trend of pet humanization, increasing prevalence of chronic health conditions in companion and livestock animals, and a growing focus on preventive healthcare and enhanced animal wellness.

Veterinary dietary supplements support animal health through targeted nutrition, aiding in joint mobility, digestive health, skin & coat condition, immune function, and cognitive support. The model addresses the needs of an aging pet population and performance animals, where natural and functional ingredients are sought to reduce reliance on pharmaceuticals. Growing consumer awareness about animal nutrition, coupled with the expansion of e-commerce channels, is significantly boosting global adoption.

Technological advancements in nutraceutical formulation, including microencapsulation for bioavailability, palatability enhancements, and species-specific blends, are transforming the market. Integration of smart packaging, connected dispensing devices, and digital health platforms for dosage tracking and personalized supplement plans is creating a more data-driven and accessible ecosystem. Growing veterinary endorsement, regulatory clarity on nutraceuticals, and the inclusion of supplements in pet insurance plans further accelerate market penetration.

However, barriers such as inconsistent regional regulations, high-quality raw material costs, and competition from fortified pet foods remain. Despite these challenges, the convergence of advanced animal nutrition science, digital pet care, and heightened owner responsibility positions veterinary dietary supplements as a central driver of the global animal wellness transformation through 2034.

The US Veterinary Dietary Supplements Market

The U.S. Veterinary Dietary Supplements Market is projected to reach USD 982.8 million in 2025 and grow at a CAGR of 8.8%, reaching USD 2,104.3 million by 2034. The U.S. leads global adoption due to its high pet ownership rates, strong disposable income, advanced veterinary healthcare infrastructure, and a deeply ingrained culture of pet wellness.

More than 67% of U.S. households own a pet, fueling demand for premium health products, including supplements for joint health (e.g., glucosamine, chondroitin), omega fatty acids for skin/coat, and probiotics for digestive health. Organizations like the American Veterinary Medical Association (AVMA) and the FDA's Center for Veterinary Medicine (CVM) provide evolving guidelines that shape the market. Major pet care retailers, veterinary clinic chains, and direct-to-consumer brands have integrated extensive supplement portfolios, supported by digital recommendation tools and telehealth consultations.

U.S. market growth is reinforced by clear labeling standards (AAFCO guidelines), widespread retail and online availability, and growing veterinary channel sales. National initiatives promoting responsible pet ownership and preventive care further bolster demand. The rapid rise of personalized nutrition platforms, subscription-based delivery models, and supplements targeting specific life stages or breeds continues to redefine the U.S. pet care landscape, positioning the country as a global innovation leader.

The Europe Veterinary Dietary Supplements Market

In Europe, the veterinary dietary supplements market is estimated at around USD 823 million in 2025 and is projected to reach approximately USD 1,740 million by 2034, growing at a CAGR of about 8.7% during 2025–2034. Europe's leadership is anchored by stringent regulatory frameworks (EU regulations on feed additives and animal nutrition), high animal welfare standards, and a growing demand for natural and organic pet products.

Countries such as the U.K., Germany, France, Italy, and the Nordic region have widely adopted pet supplements, driven by urbanization, later pet parenthood, and a focus on holistic health. The region's aging pet population increases demand for joint and cognitive support supplements. Europe's strong agricultural sector also drives demand for livestock supplements aimed at improving yield, health, and reducing antibiotic use.

Funding and focus on sustainable animal husbandry and antibiotic reduction through nutritional means support market growth. Urban pet owners increasingly seek pharmacy-grade, vet-recommended supplements sold through clinics and specialized pet pharmacies. With robust regulatory oversight, high consumer awareness, and investment in animal nutrition R&D, Europe remains one of the most advanced and quality-conscious regions in the veterinary supplements market.

The Japan Veterinary Dietary Supplements Market

In Japan, the market is estimated to be about USD 214 million in 2025 and is expected to expand to nearly USD 470 million by 2034, registering a CAGR of roughly 9.1% over the forecast period. Japan's rapidly aging pet population with a significant portion of dogs and cats over seven years old drives high demand for senior-focused supplements for mobility, renal support, and cognitive function.

The Ministry of Agriculture, Forestry and Fisheries (MAFF) oversees regulations, with a growing acceptance of functional feed additives and pet nutraceuticals. Japan's leadership in advanced manufacturing, quality control, and ingredient innovation (e.g., marine-based omega-3s, fermented ingredients) accelerates product development. The concept of "premiumization" in pet care, driven by small living spaces and treating pets as family, fuels demand for high-efficacy, scientifically backed supplements.

Japan's integrated pet care ecosystems, driven by companies like Ajinomoto, Unicharm, and global players, combine specialized nutrition with digital health monitoring. Urban regions see growth in subscription services and supplements sold through veterinary clinics and pet specialty stores, while an emphasis on preventive care aligns with cultural values, positioning Japan as a high-growth, innovative market.

Global Veterinary Dietary Supplements Market: Key Takeaways

• Strong Global Market Growth Outlook: The Global Veterinary Dietary Supplements Market is expected to be valued at USD 3,291.9 million in 2025 and is projected to reach USD 7,418.6 million by 2034, showcasing steady expansion supported by rising pet ownership and a shift toward preventive animal healthcare.
• Steady CAGR Driven by Humanization Trend: The market is expected to grow at a CAGR of 9.4% from 2025 to 2034, fueled by the humanization of pets, increasing chronic disease prevalence in animals, and growing owner willingness to spend on premium nutrition and wellness products.
• Strong Growth Trajectory in the United States: The U.S. Veterinary Dietary Supplements Market stands at USD 982.8 million in 2025 and is projected to reach USD 2,104.3 million by 2034, expanding at a CAGR of 8.8% due to high pet ownership, robust retail distribution, and strong veterinary endorsement.
• North America Maintains Regional Dominance: North America is expected to capture approximately 35.5% of the global market share in 2025, supported by high consumer awareness, advanced pet care infrastructure, and the presence of major market players.
• Rapid Advancement in Nutraceutical Science: Innovations including enhanced bioavailability formats (chewables, liquids, soft gels), species-specific formulations, and synbiotic blends (probiotic+prebiotic) are significantly improving product efficacy and palatability, driving compliance and market growth.
• Growing Burden of Pet Obesity and Age-Related Conditions Boosts Adoption: Rising global prevalence of osteoarthritis, obesity, digestive disorders, and skin conditions in pets is driving sustained demand for targeted dietary supplements for management and improved quality of life.

Global Veterinary Dietary Supplements Market: Use Cases

• Joint Health Management for Aging Dogs: Glucosamine, chondroitin, and MSM supplements are widely used to manage osteoarthritis and improve mobility in senior dogs, reducing pain and the need for NSAIDs.
• Digestive Support with Probiotics: Probiotic and prebiotic supplements are administered to companion animals and livestock to maintain gut flora balance, treat diarrhea, and enhance nutrient absorption.
• Skin & Coat Enhancement: Omega-3 and Omega-6 fatty acid supplements (from fish oil, flaxseed) are used to improve coat shine, reduce shedding, and alleviate allergic skin conditions.
• Anxiety & Behavioral Support: Calming supplements containing L-theanine, melatonin, or adaptogenic herbs are used for noise phobias, separation anxiety, and stress in pets.
• Performance Enhancement in Livestock & Equine: Amino acid blends, vitamins, and mineral supplements are provided to working animals, racehorses, and livestock to support muscle development, recovery, and overall productivity.

Global Veterinary Dietary Supplements Market: Stats & Facts

American Pet Products Association (APPA)

• About 71% of U.S. households own at least one pet
• Around 94 million U.S. households have pets
• 68 million households own dogs
• 49 million households own cats
• Over half of dog owners report giving their dogs vitamins or supplements
• More than one-third of cat owners give their cats supplements
• Use of supplements for dogs has increased steadily since 2018
• Probiotic and digestive supplements are among the most commonly used pet supplements
• Older pets are more likely to receive dietary supplements
• Pet owners increasingly view supplements as part of preventive health care

U.S. Food and Drug Administration – Center for Veterinary Medicine (FDA-CVM)

• Animal dietary supplements are regulated as animal food or animal drugs, not human supplements
• Vitamins, minerals, amino acids, and botanicals may be used in animal food if deemed safe
• All animal food products must be safe, properly manufactured, and accurately labeled
• FDA oversees supplements for companion animals and food-producing animals
• New animal food ingredients often require premarket safety evaluation
• Misbranded or adulterated animal supplements are subject to regulatory enforcement
• Claims to diagnose, treat, or prevent disease classify a product as a drug
• FDA works with states to monitor compliance under the Federal Food, Drug, and Cosmetic Act

Association of American Feed Control Officials (AAFCO)

• AAFCO provides model regulations used by most U.S. states
• The majority of U.S. states adopt AAFCO ingredient definitions
• Vitamins and minerals used in supplements must meet AAFCO nutrient standards
• AAFCO sets labeling and nutritional adequacy guidelines
• Pet supplements must list ingredients in descending order by weight
• Nutritional claims must be supported by recognized scientific evidence

Peer-Reviewed & Public Scientific Sources (Universities / Government-Funded Research)

• Between 10% and 33% of dogs and cats receive supplements
• Up to 84% of horses are given dietary supplements
• Joint health supplements are the most commonly used category in pets
• Omega-3 fatty acids are widely used for skin and inflammatory conditions
• Supplement use increases significantly with pet age
• Many pet owners do not consult veterinarians before using supplements
• Scientific reviews emphasize the need for more clinical evidence on efficacy

Global Veterinary Dietary Supplements Market: Market Dynamic

Driving Factors in the Global Veterinary Dietary Supplements Market

Rising Pet Humanization and Ownership
The profound socio-cultural shift toward viewing pets as integral family members is a paramount driver of market growth. This emotional connection translates directly into higher discretionary spending on premium healthcare, including specialized nutrition. Owners are proactively investing in preventive wellness to extend their pets' healthy lifespan, mirroring human healthcare trends.

This phenomenon is amplified by rising global pet adoption rates, a surge in single-person households, and delayed human parenthood, all of which elevate the role of companion animals. Concurrently, increased awareness among pet owners about breed-specific predispositions (e.g., large breeds and joint issues) and life-stage nutritional needs (e.g., senior cognitive support) is creating targeted, sustained demand for a diverse range of supplements.

Increasing Prevalence of Chronic Animal Health Conditions
Demographic trends, particularly aging pet populations in developed economies, are leading to a higher incidence of age-related and lifestyle-related chronic conditions. Osteoarthritis, cognitive dysfunction syndrome (CDS), chronic kidney disease, diabetes, and obesity are becoming more prevalent, necessitating long-term management strategies where dietary supplements play a critical supportive role. In the livestock and equine sectors, the dual pressures of maximizing productivity and adhering to antibiotic reduction mandates are pivotal.

Supplements that enhance gut health, immune response, feed efficiency, and stress resilience are increasingly seen as essential tools for sustainable and profitable animal husbandry. This creates a consistent, recurring revenue stream for the market, as these conditions require ongoing nutritional intervention.

Restraints in the Global Veterinary Dietary Supplements Market

Regulatory Fragmentation and Quality Concerns
The global regulatory landscape for veterinary dietary supplements is highly heterogeneous and often ambiguous. In some regions (e.g., the EU, under feed additive regulations), they are tightly controlled, while in others, they may fall into a loosely defined "companion animal product" category with minimal oversight. This disparity creates significant challenges for multinational companies in terms of compliance, product labeling, and market entry strategies. The lack of universal standards for potency, purity, and bioavailability leads to inconsistent product quality across brands. Instances of contamination, adulteration, or failure to meet label claims can erode consumer and veterinary trust, posing a significant restraint to market growth and professional acceptance.

Competition from Fortified Pet Foods
The boundary between nutrition and supplementation is blurring as the premium and therapeutic pet food segment aggressively incorporates functional ingredients. Prescription diets and high-end commercial foods now routinely include added glucosamine, chondroitin, omega fatty acids, probiotics, and antioxidants. For the average consumer seeking general wellness support, an all-in-one fortified diet may appear more convenient and cost-effective than purchasing separate supplements. This convergence threatens to cannibalize the market for maintenance-oriented supplements, forcing supplement brands to justify their value proposition through higher potency, superior bioavailability, or more targeted formulations than those achievable in a kibble matrix.

Opportunities in the Global Veterinary Dietary Supplements Market

Expansion into Emerging Economies
The Asia-Pacific, Latin America, and Middle East & Africa regions represent colossal, underpenetrated growth frontiers. Rapid urbanization, expanding middle-class populations, and the Western-inspired trend of pet humanization are fueling a dramatic increase in pet ownership and livestock intensification. Initially, demand may focus on basic vitamin-mineral supplements and productivity enhancers for livestock. However, as disposable incomes rise and pet care sophistication grows, a rapid transition toward premium, specialized supplements for companion animals is expected. Strategic local partnerships, region-specific formulations, and educational marketing campaigns can unlock this immense potential.

Personalization and Direct-to-Consumer (DTC) Models
The fusion of pet health data from wearables, genetic testing kits, and electronic veterinary records enables a new era of hyper-personalized nutrition. Companies can offer algorithms that tailor supplement type, dosage, and combination based on an individual animal's profile. Subscription-based DTC models capitalize on this by delivering customized packs directly to the owner, ensuring convenience and compliance. These digital-native brands can build deep customer relationships, gather valuable data, and achieve higher margins by bypassing traditional retail intermediaries, representing a transformative opportunity for market growth and customer loyalty.

Trends in the Global Veterinary Dietary Supplements Market

Demand for Natural, Organic, and Clean-Label Products
Mirroring the human wellness industry, pet owners are scrutinizing ingredient lists more closely. There is a powerful and growing demand for products with transparent sourcing, minimal processing, and recognizable, whole-food-based ingredients. Claims such as "organic," "non-GMO," "free from artificial preservatives/colors/flavors," and "sustainably sourced" are becoming key purchase drivers. This trend is pushing manufacturers to reformulate products, invest in certified supply chains, and prioritize clean-label marketing to meet the expectations of discerning consumers.

Integration with Digital Pet Health Platforms
The standalone supplement is evolving into a node within a connected digital health ecosystem. This trend sees supplements bundled with or recommended by apps that offer dose reminders, refill management, and health progress tracking. Integration with telehealth platforms allows for virtual vet consultations to recommend or adjust supplement protocols. Furthermore, platforms that aggregate purchase history, wearable data, and EHR information can provide holistic insights, making the supplement regimen a data-informed component of overall pet wellness management, thereby enhancing stickiness and lifetime customer value.

Global Veterinary Dietary Supplements Market: Research Scope and Analysis

By Type Analysis

Vitamins & Minerals are projected to dominate the global market due to their foundational, non-discretionary role in animal physiology. They are considered essential for basic health maintenance, immune system support, metabolic function, and correcting dietary deficiencies across all animal categories from household pets to production livestock. Their dominance is reinforced by high consumer familiarity, broad inclusion in multi-formulation products, and their status as a first-step preventive health purchase.

The continuous need for life-stage-specific (growth, adult, senior, gestation) and species-specific formulations, along with their use as carriers for other bioactive ingredients, ensures this segment retains the largest market share throughout the forecast period, serving as the ubiquitous entry point into animal supplementation.

Joint Health Supplements rank as the second-largest and one of the fastest-growing type segments. This is directly attributable to the epidemic-scale prevalence of osteoarthritis in aging companion animals, particularly dogs, and its significant impact on equine athletes. The segment benefits from a strong foundation of clinical evidence supporting core ingredients like glucosamine HCl, chondroitin sulfate, MSM, and omega-3s.

High veterinary recommendation rates, clear owner-observable outcomes (improved mobility), and the chronic nature of the condition which necessitates long-term, daily use, create a reliable and high-value market. Innovation within this segment focuses on enhancing bioavailability, adding novel ingredients (e.g., green-lipped mussel, UC-II collagen), and creating convenient, palatable formats to ensure compliance.

By Animal Type Analysis

Companion Animals are anticipated to dominate the market, accounting for the highest revenue share. This supremacy is driven by powerful emotional economics; pets are family, and owners demonstrate a strong willingness to invest in products that enhance quality of life. The segment, led by dogs followed by cats, exhibits high penetration rates for supplements targeting joint health, skin/coat, digestion, and anxiety. The trend of humanization, coupled with rising pet insurance coverage that sometimes includes wellness add-ons, further solidifies this dominance. The companion animal segment is also the primary testing ground for premiumization, personalization, and digital integration trends, making it the most dynamic and high-value sector.

Livestock Animals form the second-largest segment by volume and are critical for market stability. Demand here is driven purely by economic and production imperatives: improving feed conversion ratios, enhancing growth rates, boosting reproductive performance, strengthening disease resistance (especially in light of antibiotic reduction policies), and improving end-product quality (e.g., omega-3 enriched eggs). The scale is immense, with supplements being administered to thousands of animals simultaneously in a single operation. This segment is highly sensitive to raw material commodity prices and agricultural economics but remains essential for global food security, ensuring consistent, bulk demand for amino acids, probiotics, enzymes, and specific vitamin-mineral premixes.

By Application Analysis

Joint & Bone Health is poised to be the largest and most dominant application segment. Its leadership is uncontested due to the sheer volume of aging pets and the debilitating nature of musculoskeletal conditions. It represents a clear intersection of high need, proven solutions, and strong consumer/veterinary motivation to act. The application extends beyond dogs and cats to the equine and high-value livestock sectors, where mobility directly impacts performance and welfare. The need for daily, ongoing management locks in repeat purchase behavior, creating a predictable and lucrative revenue stream for market players, and attracting significant R&D investment for next-generation solutions.

Digestive Health ranks as the second-largest application segment, underpinned by the fundamental importance of gastrointestinal wellness to overall health. Issues ranging from acute dietary indiscretion to chronic conditions like Inflammatory Bowel Disease (IBD) are common across all animal types. In companion animals, probiotics, prebiotics, and digestive enzymes are widely used for maintenance and therapeutic support. In livestock, gut health supplements are arguably the most critical category, directly tied to nutrient absorption, immune function, and growth performance. The rise of antibiotic-free farming has catapulted probiotic and prebiotic supplements to essential status in modern animal production, securing this segment's strong and growing market position.

By Distribution Channel Analysis

Veterinary Clinics & Pharmacies are anticipated to dominate the market in terms of value for therapeutic and high-efficacy products. This channel commands unparalleled trust, as recommendations come directly from veterinary professionals. It is the primary route for prescription-grade or clinically-proven supplements, often used for managing diagnosed conditions. The consultative nature of the sale supports higher price points and fosters strong brand loyalty. Veterinary channels also serve as critical validation hubs for new products, where professional endorsement can make or break market success. Their dominance is reinforced by the growing trend of veterinary practices incorporating retail and online dispensaries.

Online Channels are the second-largest and unequivocally the fastest-growing segment. Their growth is fueled by the convenience of home delivery, the ability to access a vast array of brands and reviews, competitive pricing, and the rise of specialist DTC supplement companies. Subscription models ensure customer retention and predictable revenue. This channel excels for wellness and maintenance supplements, where consumers feel confident making purchasing decisions based on online research. The integration of tele-veterinary services within e-commerce platforms is further blurring the lines between online retail and professional advice, solidifying this channel's central role in the market's future.

The Global Veterinary Dietary Supplements Market Report is segmented on the basis of the following:

By Type

• Vitamins & Minerals
• Amino Acids & Proteins
• Probiotics & Prebiotics
• Fatty Acids
• Herbal Supplements
• Joint Health Supplements
• Others

By Animal Type

• Companion Animals
  • Dogs
  • Cats
  • Others
• Livestock Animals
  • Ruminants
  • Poultry
  • Swine
  • Aquaculture
  • Equine
  • Others

By Application

• Joint & Bone Health
• Digestive Health
• Skin & Coat Health
• Immune Support
• Behavioral Support
• Performance Enhancement
• Others

By Distribution Channel

• Veterinary Clinics & Pharmacies
• Pet Specialty Stores
• Online Channels
• Hypermarkets & Supermarkets
• Others

Impact of Artificial Intelligence in the Global Veterinary Dietary Supplements Market

• Enhanced Bioavailability Formats: Advanced delivery systems like microencapsulation, liposomal delivery, and nano-emulsions improve the absorption and efficacy of active ingredients (e.g., curcumin, omega-3s), leading to better clinical outcomes and higher customer satisfaction.
• Palatability Engineering: Significant investment in taste-masking and flavoring technologies (e.g., chicken, beef, fish flavors in soft chews, liquids) ensures higher voluntary consumption and treatment compliance, especially in finicky cats and dogs.
• Personalized Nutrition Platforms: Digital tools that integrate pet health data (breed, age, weight, activity, health conditions) to generate customized supplement recommendations and dosing schedules, often coupled with subscription delivery.
• Smart Packaging and Compliance Tracking: Packaging with QR codes linking to usage instructions, or connected caps that track bottle openings, syncing with mobile apps to remind owners of doses and track adherence over time.
• Integration with Pet Wearables and EHR: Supplement recommendations and refills triggered by data from activity trackers or changes noted in electronic health records during vet visits, creating a cohesive, data-driven health management loop.

Global Veterinary Dietary Supplements Market: Regional Analysis

Region with the Largest Revenue Share

North America is projected to dominate the Global Veterinary Dietary Supplements Market, capturing an estimated 35.5% of the market share by the end of 2025. This leadership is anchored in several structural and cultural advantages. The region, particularly the United States, exhibits exceptionally high pet ownership rates, with pets increasingly regarded as family members, which directly translates into higher per-pet expenditure on health and wellness.

Consumer awareness regarding pet nutrition and preventive care is advanced, supported by widespread digital literacy and access to veterinary expertise. The region benefits from a mature and sophisticated veterinary care infrastructure, including a dense network of clinics, specialty hospitals, and integrated pet care services that readily recommend and dispense supplements.

Furthermore, North America is home to the headquarters and major operations of numerous leading global animal health corporations and agile direct-to-consumer brands, which drive continuous innovation in formulations, delivery formats, and marketing. The deeply developed omnichannel distribution ecosystem encompassing veterinary clinics, pet specialty mega-chains, mass retailers, and robust e-commerce platforms ensures seamless product accessibility.

An entrenched culture of preventive healthcare, high disposable income, and early adoption of trends such as personalized nutrition, clean-label products, and subscription services solidify North America's position as the value and innovation epicenter of the global market.

Region with the Highest CAGR

The Asia-Pacific (APAC) region is projected to exhibit the highest Compound Annual Growth Rate (CAGR) during the forecast period, positioning it as the market's primary engine for rapid expansion and future scale. This explosive growth is fueled by a powerful confluence of demographic, economic, and social factors. The region is experiencing a swift expansion of its middle-class population, coupled with rapid urbanization, leading to significant increases in pet adoption, particularly of dogs and cats, as companion animals.

This "pet humanization" trend, once predominantly Western, is now taking firm root across APAC, driving a surge in pet care expenditure and a growing willingness to invest in premium health products. Markets such as China, Japan, India, and Australia are at the forefront, each demonstrating dynamic growth through unique drivers: China's vast e-commerce ecosystem and rising pet luxury segment; Japan's hyper-aging pet population and demand for high-quality, functional ingredients; India's burgeoning urban pet parenting culture; and Australia's mature but innovative pet wellness market.

By Region

North America

• The U.S.
• Canada

Europe

• Germany
• The U.K.
• France
• Italy
• Russia
• Spain
• Benelux
• Nordic
• Rest of Europe

Asia-Pacific

• China
• Japan
• South Korea
• India
• ANZ
• ASEAN
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Argentina
• Colombia
• Rest of Latin America

Middle East & Africa

• Saudi Arabia
• UAE
• South Africa
• Israel
• Egypt
• Rest of MEA

Global Veterinary Dietary Supplements Market: Competitive Landscape

The Global Veterinary Dietary Supplements Market is moderately fragmented and competitive, featuring a mix of large animal health corporations, specialized nutraceutical companies, and private-label brands. Leading players like Zoetis Inc., Elanco Animal Health, Virbac, and Vetoquinol leverage their vast veterinary channel relationships and R&D capabilities to offer scientifically backed supplement lines. Major human nutrition companies like Nestlé Purina PetCare (Nestlé), Mars Petcare, and Hill's Pet Nutrition (Colgate-Palmolive) extend their portfolios into supplements, often integrating them with their prescription and wellness diets.

Specialist nutraceutical firms such as Nutramax Laboratories, VetPlus, Cargill Animal Nutrition, and Kemin Industries are key innovators, focusing on high-efficacy ingredients (e.g., Dasuquin® from Nutramax) and targeted health solutions. The market also sees strong growth from agile DTC brands and companies specializing in natural/organic supplements.

Some of the prominent players in the Global Veterinary Dietary Supplements Market are:

• Zoetis Inc.
• Elanco Animal Health Incorporated
• Virbac
• Vetoquinol S.A.
• Nestlé Purina PetCare
• Mars, Incorporated (Mars Petcare)
• Hill's Pet Nutrition, Inc. (Colgate-Palmolive Company)
• Nutramax Laboratories, Inc.
• VetPlus
• Cargill, Incorporated
• Kemin Industries, Inc.
• NOW Pets
• Zesty Paws
• PetHonesty
• NaturVet
• Ceva Santé Animale
• Dechra Pharmaceuticals PLC
• Phibro Animal Health Corporation
• Archer Daniels Midland Company (ADM)
• Bayer AG (Animal Health Division)
• Other Key Players

Recent Developments in the Global Veterinary Dietary Supplements Market

• November 2025: Zoetis introduced a digital platform integrating pet health profiles with tailored supplement recommendations, available through veterinary clinics. The system uses algorithmic insights to suggest formulations for joint, digestive, and cognitive support, enhancing adherence and outcomes.
• October 2025: The European Food Safety Authority granted novel authorization for several probiotic strains developed by Chr. Hansen and yeast-based additives from Lallemand Animal Nutrition for use in livestock, aimed at improving gut health and reducing methane emissions, opening new market avenues.
• September 2025: The leading US-based direct-to-consumer brand Zesty Paws announced its official launch in the UK and Germany, leveraging localized e-commerce and marketing strategies to tap into the European premium pet care market.
• August 2025: The animal nutrition company Cargill partnered with biotechnology firm Corbion to develop next-generation omega-3 supplements for farmed fish, focusing on sustainability and sourcing from algae to reduce reliance on fish oil.
• July 2025: Global animal health corporation Elanco Animal Health acquired the specialist company Antinol (known for its patented green-lipped mussel extract for canine joint health), aiming to expand its mobility supplement offerings.
• June 2025: The World Small Animal Veterinary Association (WSAVA) released updated guidelines on the use of dietary supplements in clinical practice, helping veterinarians navigate product selection and evidence-based recommendations.
• April 2025: Virbac launched a comprehensive range of supplements under the brand name “Virbac Seniorkat+” specifically formulated for senior cats, addressing kidney support, appetite stimulation, and cognitive function, recognizing the growing demographic.

Report Details

Report Characteristics
Market Size (2025)	USD 3,291.9 Mn
Forecast Value (2034)	USD 7,418.6 Mn
CAGR (2025–2034)	9.4%
The US Market Size (2025)	USD 982.8 Mn
Historical Data	2019 – 2024
Forecast Data	2026 – 2034
Base Year	2024
Estimate Year	2025
Report Coverage	Market Revenue Estimation, Market Dynamics, Competitive Landscape, Growth Factors, etc.
Segments Covered	By Type (Vitamins & Minerals, Amino Acids & Proteins, Probiotics & Prebiotics, Fatty Acids, Herbal Supplements, Joint Health Supplements, Others); By Animal Type (Companion Animals, Livestock Animals); By Application (Joint & Bone Health, Digestive Health, Skin & Coat Health, Immune Support, Behavioral Support, Performance Enhancement, Others) By Distribution Channel (Veterinary Clinics & Pharmacies, Pet Specialty Stores, Online Channels, Hypermarkets & Supermarkets, Others)
Regional Coverage	North America – US, Canada; Europe – Germany, UK, France, Russia, Spain, Italy, Benelux, Nordic, Rest of Europe; Asia-Pacific – China, Japan, South Korea, India, ANZ, ASEAN, Rest of APAC; Latin America – Brazil, Mexico, Argentina, Colombia, Rest of Latin America; Middle East & Africa – Saudi Arabia, UAE, South Africa, Turkey, Egypt, Israel, Rest of MEA
Prominent Players	Zoetis Inc., Elanco Animal Health, Virbac, Vetoquinol, Nestlé Purina PetCare, Mars Petcare, Hill's Pet Nutrition, Nutramax Laboratories, VetPlus, Cargill, Kemin Industries, NOW Pets, Zesty Paws, PetHonesty, NaturVet, Ceva, Dechra, Phibro, ADM, and Bayer Animal Health, and Other Key Players
Purchase Options	We have three licenses to opt for: Single User License (Limited to 1 user), Multi-User License (Up to 5 Users), and Corporate Use License (Unlimited User) along with free report customization equivalent to 0 analyst working days, 3 analysts working days, and 5 analysts working days respectively.