Veterinary Pregnancy Test Kit Market

Market Overview

The Global Veterinary Pregnancy Test Kit Market is expected to be valued at USD 54.5 million in 2026 and is projected to expand at a CAGR of 4.7% through 2035, reaching approximately USD 82.2 million, driven by rising demand for animal reproductive diagnostics, livestock fertility monitoring, rapid pregnancy detection kits, and expanding veterinary healthcare infrastructure worldwide.

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A Veterinary Pregnancy Test Kit is a diagnostic device designed to detect pregnancy in animals by identifying specific reproductive hormones present in biological samples such as blood, serum, plasma, urine, or milk. These kits typically work by detecting biomarkers like progesterone or pregnancy associated glycoproteins through immunoassay technology or enzyme linked assays. They are widely used in livestock management and companion animal care to confirm conception at an early stage, enabling breeders and veterinarians to make timely reproductive decisions. Veterinary pregnancy detection kits are valued for their rapid results, ease of handling, cost effectiveness, and ability to support herd fertility monitoring, breeding efficiency, and overall animal health management.

The global Veterinary Pregnancy Test Kit Market represents the commercial landscape encompassing the manufacturing, distribution, and adoption of animal pregnancy diagnostic solutions across livestock and companion animal sectors. The market is driven by rising demand for efficient reproductive management in dairy and meat production, increasing awareness of herd productivity optimization, and the expansion of veterinary diagnostic services worldwide. Growth in organized animal farming, advancements in rapid testing technology, and improved accessibility to point of care veterinary diagnostics are significantly influencing market expansion across developed and emerging economies.

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On a broader scale, the market is shaped by factors such as increasing pet ownership, expansion of commercial dairy operations, technological innovation in immunochromatographic assays, and greater investment in animal healthcare infrastructure. Regulatory compliance standards, quality assurance protocols, and advancements in biotechnology are further strengthening product reliability and accuracy. Emerging economies in Asia Pacific and Latin America are witnessing growing adoption due to livestock population growth and modernization of animal husbandry practices, while North America and Europe maintain strong demand supported by established veterinary networks and high expenditure on animal health diagnostics.

The US Veterinary Pregnancy Test Kit Market

The U.S. Veterinary Pregnancy Test Kit Market size is expected to reach at USD 17.0 million in 2026. It is further expected to witness subsequent growth in the upcoming period, holding USD 25.0 million in 2035 at a CAGR of 4.4%.

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The US Veterinary Pregnancy Test Kit Market is driven by advanced veterinary healthcare infrastructure, high livestock productivity standards, and strong adoption of rapid diagnostic technologies. The country has a well-established dairy and beef industry where early pregnancy detection plays a critical role in herd fertility management and breeding efficiency. Increasing focus on reproductive performance monitoring, artificial insemination programs, and precision livestock farming continues to support demand for immunoassay based pregnancy detection kits. Additionally, strong spending on animal health and diagnostic services further strengthens the domestic market landscape.

Growth in the US market is also supported by rising pet ownership and expanding companion animal care services. Veterinary clinics and animal hospitals increasingly utilize point of care pregnancy testing solutions for accurate reproductive assessment in dogs and other domestic animals. Technological advancements in rapid test kits, improved assay sensitivity, and greater awareness about preventive animal healthcare are enhancing product penetration. Moreover, regulatory compliance standards and quality assurance practices ensure reliability, positioning the United States as a leading revenue contributor within the global veterinary pregnancy diagnostics industry.

The Europe Veterinary Pregnancy Test Kit Market

The Europe veterinary pregnancy test kit market is projected to reach USD 16.0 Mn by 2026, expanding at a CAGR of 4.3% during the forecast period. Growth is primarily supported by advanced veterinary healthcare systems, structured livestock management practices, and increasing adoption of rapid and ELISA-based reproductive diagnostic kits across dairy and beef farming sectors. Key countries including Germany, France, and the United Kingdom continue to drive demand through strong emphasis on herd fertility optimization and early pregnancy detection.

Furthermore, rising pet ownership levels and growing expenditure on companion animal healthcare are contributing to sustained demand for accurate and timely pregnancy testing solutions. Technological advancements in immunoassay-based diagnostics, improved distribution networks, and supportive regulatory frameworks for animal health monitoring are reinforcing Europe's steady market expansion through 2026.

The Japan Veterinary Pregnancy Test Kit Market

The Japan veterinary pregnancy test kit market is projected to reach USD 2.0 Mn by 2026, growing at a CAGR of 4.9% during the forecast period. Market growth is supported by Japan's advanced veterinary healthcare infrastructure, strong regulatory standards, and increasing focus on improving reproductive efficiency in livestock, particularly in dairy farming. The adoption of rapid immunoassay-based diagnostic kits and laboratory-based ELISA testing is steadily rising as farmers and veterinarians prioritize early pregnancy detection to optimize breeding cycles and enhance productivity.

In addition, the expanding companion animal population and high expenditure on pet healthcare in Japan are contributing to sustained demand for reliable reproductive diagnostic solutions. Technological innovation, strong distribution networks, and growing awareness regarding preventive veterinary care are further strengthening the country's position as a steadily expanding market within the global veterinary pregnancy test kit industry.

Global Veterinary Pregnancy Test Kit Market: Key Takeaways

• Steady Market Expansion: The market is projected to grow consistently through 2035, driven by increasing demand for early pregnancy detection, herd fertility optimization, and expanding veterinary healthcare services worldwide.
• Rapid Test Kits Lead the Segment: Rapid test kits dominate due to their portability, quick results, and suitability for on-site livestock and clinical use, making them highly preferred over laboratory-based methods.
• Livestock as Primary Revenue Driver: Livestock animals account for the largest market share, supported by the economic importance of dairy, beef, and swine reproductive management programs.
• Regional Growth Dynamics: North America holds the largest revenue share, while Asia Pacific is expected to register the fastest growth due to livestock expansion and modernization of farming practices.
• Technology & Innovation Focus: Advancements in immunoassay technologies and integration of AI-driven reproductive monitoring tools are enhancing diagnostic accuracy and strengthening competitive positioning.

Global Veterinary Pregnancy Test Kit Market: Use Cases

• Livestock Fertility Management: Veterinary pregnancy test kits enable early pregnancy detection in dairy and beef cattle, improving conception rates and herd productivity. Rapid immunoassay diagnostics support breeding management, artificial insemination programs, and optimized calving intervals, enhancing overall farm efficiency.
• Swine and Small Ruminant Production: In pigs, sheep, and goats, pregnancy testing kits help streamline breeding cycles and reduce feed costs. Accurate reproductive diagnostics improve farrowing and lambing outcomes while strengthening livestock management practices.
• Companion Animal Reproductive Care: Veterinary clinics use point of care pregnancy detection kits for dogs and other pets to confirm conception and plan prenatal care. These rapid diagnostic tools support preventive animal healthcare and reproductive monitoring.
• Veterinary Research and Breeding Programs: Animal health laboratories and breeding centers use pregnancy test kits for reproductive studies and genetic improvement programs. Reliable pregnancy diagnostics enhance data accuracy and support advanced animal biotechnology initiatives.

Global Veterinary Pregnancy Test Kit Market: Stats & Facts

• United States Department of Agriculture (USDA)
  • In 2023, the United States had approximately 87.2 million head of cattle and calves.
  • The U.S. dairy cow inventory stood at about 9.4 million head in 2023.
  • Total U.S. milk production reached 226.4 billion pounds in 2023.
  • As of 2024, there were over 32,000 licensed veterinarians involved in food animal practice.
  • The U.S. beef cow inventory declined to around 28.2 million head in 2024.
  • In 2025, U.S. milk production is projected to exceed 227 billion pounds.
• European Commission (Eurostat)
  • In 2023, the European Union recorded approximately 134 million pigs.
  • The EU cattle population was around 74 million head in 2023.
  • In 2024, the EU had over 20 million dairy cows.
  • Total raw milk production in the EU exceeded 160 million tonnes in 2023.
  • By 2025, EU poultry population is projected to remain above 1.3 billion birds.
  • In 2024, the number of agricultural holdings with livestock in the EU exceeded 7 million farms.
• Food and Agriculture Organization of the United Nations (FAO)
  • Global cattle population surpassed 1.5 billion head in 2023.
  • The global buffalo population exceeded 200 million head in 2023.
  • In 2024, global milk production crossed 950 million tonnes.
  • The world goat population reached over 1.1 billion head in 2023.
  • Global sheep population stood at approximately 1.3 billion head in 2024.
  • By 2025, global poultry production is expected to exceed 140 million tonnes annually.
• Government of India – Department of Animal Husbandry & Dairying
  • India's total livestock population exceeded 536 million head as per latest official data.
  • The country's bovine population surpassed 300 million head.
  • India remained the world's largest milk producer with over 220 million tonnes of milk production in 2023.
  • In 2024, India's artificial insemination coverage expanded to more than 30 million procedures annually.
  • The number of veterinary institutions in India exceeded 75,000 in 2025.

Global Veterinary Pregnancy Test Kit Market: Market Dynamic

Driving Factors in the Global Veterinary Pregnancy Test Kit Market

Rising Demand for Livestock Reproductive Efficiency
Growing emphasis on herd fertility management in dairy and beef cattle production is accelerating adoption of veterinary pregnancy test kits. Rapid diagnostic assays and immunoassay based pregnancy detection solutions help improve conception monitoring, reduce open days, and enhance breeding program outcomes. Expansion of commercial livestock farming and precision animal husbandry practices further strengthens demand for reliable reproductive diagnostics.

Expansion of Companion Animal Healthcare
Increasing pet ownership and higher spending on veterinary services are supporting market growth. Veterinary clinics are adopting point of care pregnancy testing kits for early reproductive confirmation in dogs and other companion animals. Awareness of preventive animal healthcare and improved access to veterinary diagnostic technologies are contributing to broader product utilization.

Restraints in the Global Veterinary Pregnancy Test Kit Market

High Cost of Advanced Diagnostic Kits
Premium immunoassay based testing solutions and laboratory grade pregnancy detection kits involve higher procurement costs. Small scale farmers in developing economies often face budget limitations, restricting widespread adoption of advanced veterinary diagnostic tools.

Limited Veterinary Infrastructure in Emerging Regions
Inadequate access to trained veterinary professionals and diagnostic facilities in rural areas hampers effective use of animal pregnancy testing kits. Infrastructure gaps and uneven distribution networks reduce market penetration in certain low income markets.

Opportunities in the Global Veterinary Pregnancy Test Kit Market

Integration of Digital and Smart Diagnostic Solutions
The incorporation of IoT enabled veterinary devices and data driven herd management platforms presents new growth avenues. Smart pregnancy detection kits integrated with livestock management software enhance reproductive tracking and support precision livestock farming initiatives.

Growth Potential in Emerging Livestock Economies
Rapid modernization of animal husbandry in Asia Pacific, Latin America, and parts of Africa creates demand for affordable and rapid pregnancy test kits. Expanding livestock populations and rising awareness of reproductive health management offer strong untapped revenue potential.

Trends in the Global Veterinary Pregnancy Test Kit Market

Shift toward Rapid Point of Care Testing
There is a clear shift toward user friendly immunochromatographic assay kits that provide quick and accurate on site results. These rapid diagnostic solutions reduce dependence on laboratory testing and improve decision making speed in breeding management.

Strategic Partnerships and Product Innovation
Veterinary diagnostic companies are focusing on collaborations, product upgrades, and enhanced assay sensitivity. Continuous innovation in reproductive diagnostics, improved specificity, and broader distribution networks are shaping the competitive landscape of the global veterinary pregnancy test kit market.

Global Veterinary Pregnancy Test Kit Market: Research Scope and Analysis

By Product Type Analysis

Rapid test kits are anticipated to dominate the product type segment, capturing 67.0% of the total market share in 2026 due to their ease of use, rapid turnaround time, and suitability for on-site pregnancy detection. These kits are widely adopted across dairy farms, beef cattle operations, and veterinary clinics because they deliver quick results without requiring laboratory infrastructure. Their cost effectiveness, portability, and compatibility with point of care testing make them highly preferred in both developed and emerging livestock markets. Increasing focus on herd fertility management, artificial insemination monitoring, and precision livestock farming further supports the strong penetration of rapid immunochromatographic pregnancy detection kits.

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ELISA based test kits also hold a significant position within this market segment, particularly in veterinary laboratories and large scale breeding facilities that require high sensitivity and analytical accuracy. These enzyme linked immunosorbent assay kits are commonly used for confirmatory pregnancy testing and large batch sample analysis, offering enhanced specificity in detecting pregnancy associated glycoproteins and other reproductive biomarkers. Although they require laboratory setup and trained personnel, ELISA based diagnostics are valued for their reliability, reproducibility, and suitability for research oriented and high throughput reproductive health monitoring applications.

By Animal Type Analysis

Livestock animals are anticipated to dominate the animal type segment, capturing 60.0% of the total market share in 2026 due to the large scale use of pregnancy detection kits in dairy cattle, beef herds, swine, sheep, and goats. Early pregnancy diagnosis plays a critical role in herd fertility management, artificial insemination programs, and improving calving or farrowing intervals. Commercial livestock producers rely on rapid diagnostic assays and reproductive biomarkers to enhance conception rates, reduce economic losses from non-pregnant animals, and optimize feed allocation. The strong economic value associated with livestock productivity and meat and milk output continues to drive significant demand for veterinary pregnancy testing solutions in this segment.

Companion animals also represent an important and growing portion of the market, supported by rising pet ownership and increased expenditure on veterinary healthcare services. Pregnancy test kits for dogs and other domestic animals are widely used in veterinary clinics for early reproductive confirmation and prenatal care planning. Growing awareness of responsible breeding practices, preventive animal healthcare, and improved access to point of care diagnostic technologies are contributing to steady adoption in this segment. Although smaller in share compared to livestock, the companion animal segment benefits from premium veterinary services and increasing focus on animal wellness.

By Sample Type Analysis

Urine based testing is anticipated to dominate the sample type segment, capturing 50.0% of the total market share in 2026 due to its non-invasive nature, ease of collection, and suitability for on-site pregnancy detection. Urine samples can be collected without specialized equipment, making them highly practical for dairy farms, beef cattle operations, and veterinary clinics. Rapid immunochromatographic assay kits designed for urine based pregnancy testing offer quick turnaround times and minimal handling requirements, supporting efficient herd fertility management. The convenience, lower procedural risk, and compatibility with point of care diagnostic solutions significantly contribute to the widespread adoption of urine based veterinary pregnancy test kits.

Blood, serum, and plasma based testing also hold a substantial share within this market segment, particularly in laboratory settings and large scale breeding programs that require high analytical sensitivity. These sample types enable detection of pregnancy associated glycoproteins and other reproductive biomarkers with greater precision, supporting early and confirmatory diagnosis. ELISA based assays and laboratory diagnostic platforms commonly utilize serum or plasma samples to ensure accuracy and reproducibility in reproductive health monitoring. Although collection is more invasive and requires trained personnel, blood based pregnancy testing is preferred when detailed reproductive assessment and reliable quantitative analysis are essential.

By Technology Analysis

Immunochromatographic assay is anticipated to dominate the technology segment, capturing 55.0% of the total market share in 2026 due to its rapid results, ease of operation, and suitability for field level pregnancy detection. This technology is widely integrated into lateral flow test kits that allow on site diagnosis without the need for laboratory infrastructure. Its user friendly design, minimal sample preparation, and quick visual readouts make it highly preferred among livestock producers and veterinary clinics. The growing adoption of point of care diagnostic solutions, along with increasing demand for efficient herd fertility management and reproductive monitoring, continues to drive strong penetration of immunochromatographic based veterinary pregnancy test kits across global markets.

Enzyme Linked Immunosorbent Assay also represents a significant share within this segment, particularly in veterinary laboratories and large scale breeding operations that require high analytical sensitivity and quantitative accuracy. ELISA technology enables precise detection of pregnancy associated glycoproteins and other reproductive biomarkers in blood, serum, or plasma samples. It is commonly used for confirmatory testing, batch sample analysis, and research oriented reproductive health studies. Although it requires laboratory equipment and trained personnel, ELISA based pregnancy testing is valued for its reliability, reproducibility, and suitability for comprehensive reproductive diagnostics in commercial livestock and companion animal healthcare settings.

By Distribution Channel Analysis

Direct sales to clinics and farms are anticipated to dominate the distribution channel segment, capturing 45.0% of the total market share in 2026 due to the strong preference for bulk procurement and long term supplier relationships. Large dairy farms, beef producers, and commercial breeding operations often purchase veterinary pregnancy test kits directly from manufacturers or authorized distributors to ensure consistent product availability, competitive pricing, and technical support. This channel enables customized supply agreements, training assistance, and streamlined logistics, which are critical for efficient herd fertility management and large scale reproductive diagnostics. Direct engagement with veterinary clinics also supports faster adoption of new diagnostic technologies and product upgrades.

Veterinary supply retail stores also represent a significant distribution pathway, particularly for small scale farms, independent veterinarians, and companion animal clinics. These retail outlets offer convenient access to rapid diagnostic kits, ELISA based testing products, and other reproductive health supplies without the need for bulk purchasing contracts. Retail distribution supports market penetration in regional and rural areas where direct manufacturer relationships may be limited. The presence of established veterinary supply networks enhances product visibility, improves accessibility for smaller buyers, and contributes to steady demand across diverse animal healthcare settings.

By End-User Analysis

Veterinary hospitals and clinics are anticipated to dominate the end user segment, capturing 50.0% of the total market share in 2026 due to their structured diagnostic infrastructure and access to skilled veterinary professionals. These facilities routinely perform reproductive health assessments for both livestock and companion animals, utilizing rapid immunochromatographic kits as well as ELISA based assays for confirmatory testing. The availability of laboratory equipment, standardized diagnostic protocols, and growing demand for preventive animal healthcare contribute to higher adoption rates within clinical settings. Increasing pet ownership, expansion of specialized veterinary services, and rising focus on reproductive management programs further strengthen the position of hospitals and clinics in the veterinary pregnancy diagnostics market.

On farm use also represents a significant portion of the market, particularly in commercial dairy, beef, and swine operations where timely pregnancy detection directly impacts productivity and profitability. Farmers increasingly rely on point of care pregnancy testing kits that allow quickly on site results without laboratory dependency. Early identification of non-pregnant animals enables better herd fertility management, optimized breeding cycles, and improved feed allocation. The growing adoption of precision livestock farming practices and cost effective rapid diagnostic solutions continues to support steady demand for on farm veterinary pregnancy test kits across global agricultural markets.

The Global Veterinary Pregnancy Test Kit Market Report is segmented on the basis of the following:

By Product Type

• Rapid Test Kits
  • Cassette-Based Test Kits
  • Strip-Based Test Kits
• ELISA-Based Test Kits

By Animal Type

• Livestock Animals
  • Cattle
  • Swine
  • Sheep & Goats
  • Other Livestock
• Companion Animals
  • Dogs
  • Cats
  • Equine & Others

By Sample Type

• Urine-Based Testing
• Blood / Serum / Plasma-Based Testing
• Milk-Based Testing

By Technology

• Immunochromatographic Assay
• Enzyme-Linked Immunosorbent Assay (ELISA)
• Molecular Diagnostics

By Distribution Channel

• Direct Sales to Clinics & Farms
• Veterinary Supply Retail Stores
• Online / E-Commerce Platforms

By End-User

• Veterinary Hospitals & Clinics
• On-Farm Use
• Home Use (Pet Owners & Breeders)

Impact of Artificial Intelligence in the Global Veterinary Pregnancy Test Kit Market

In the global veterinary pregnancy test kit market, artificial intelligence is beginning to transform how reproductive diagnostics are conducted and interpreted, extending beyond traditional lateral flow and immunoassay based tools to more data driven and predictive solutions. AI enabled imaging and pattern recognition can assist in interpreting test results with greater precision, reducing human error and enhancing the reliability of pregnancy status assessments. Machine learning algorithms applied to herd health data help predict optimal breeding windows and reproductive outcomes by analyzing historical cycles, biomarker trends, and environmental factors, enabling veterinarians and livestock managers to make more informed decisions.

Integration of AI with mobile diagnostic platforms and cloud based analytics also supports real time result transmission, centralized record keeping, and longitudinal tracking of reproductive performance across large herds. As veterinary practices and animal health laboratories adopt digital reproductive management tools, these intelligent systems improve operational efficiency, enhance reproductive monitoring, and support precision livestock farming practices that optimize fertility, reduce economic losses from non-pregnancy, and elevate overall animal welfare.

Global Veterinary Pregnancy Test Kit Market: Regional Analysis

Region with the Largest Revenue Share

North America is anticipated to lead the global Veterinary Pregnancy Test Kit market landscape with 37.0% of total global market revenue in 2026, driven by advanced veterinary healthcare infrastructure, high adoption of rapid diagnostic technologies, and a well-established livestock industry across the United States and Canada. The region benefits from strong demand for herd fertility management solutions in dairy and beef cattle operations, along with widespread use of immunochromatographic and ELISA based pregnancy testing kits in veterinary hospitals and laboratories. Additionally, rising pet ownership, increasing expenditure on companion animal healthcare, and growing integration of precision livestock farming practices further strengthen North America's dominant position in the veterinary reproductive diagnostics market.

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Region with the Highest CAGR

Asia Pacific is projected to register the highest CAGR in the global Veterinary Pregnancy Test Kit market over the forecast period, driven by expanding livestock populations, rising dairy and meat consumption, and increasing awareness of reproductive health management across emerging economies such as China and India. Rapid modernization of animal husbandry practices, growing adoption of point of care diagnostic kits, and supportive government initiatives for improving herd productivity are accelerating market growth in the region. Additionally, the rising trend of companion animal ownership, improving veterinary healthcare infrastructure, and increasing investments in precision livestock farming technologies are further contributing to Asia Pacific's strong growth momentum.

By Region

North America

• The U.S.
• Canada

Europe

• Germany
• The U.K.
• France
• Italy
• Russia
• Spain
• Benelux
• Nordic
• Rest of Europe

Asia-Pacific

• China
• Japan
• South Korea
• India
• ANZ
• ASEAN
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Argentina
• Colombia
• Rest of Latin America

Middle East & Africa

• Saudi Arabia
• UAE
• South Africa
• Israel
• Egypt
• Rest of MEA

Global Veterinary Pregnancy Test Kit Market: Competitive Landscape

The competitive landscape of the global veterinary pregnancy test kit market is characterized by a mix of established diagnostic solution providers and emerging innovators focusing on product differentiation and technological advancement. Key players are investing in research and development to enhance assay sensitivity, specificity, and ease of use, while expanding their product portfolios to include both rapid point of care test kits and laboratory grade diagnostics. Strategic initiatives such as partnerships with veterinary service networks, expansion of distribution channels, and regional market penetration efforts are intensifying competition. Additionally, increasing emphasis on quality assurance, compliance with regulatory standards, and customer support services are shaping competitive dynamics, with companies striving to offer reliable, cost effective reproductive health monitoring solutions for livestock and companion animal care.

Some of the prominent players in the Global Veterinary Pregnancy Test Kit Market are:

• Zoetis Services LLC
• IDEXX Laboratories, Inc.
• Ring Biotechnology Co Ltd.
• Hangzhou Testsea Biotechnology Co. LTD.
• Novis Animal Solutions
• Secure Diagnostics Pvt. Ltd
• J & G Biotech Ltd
• EMLAB GENETICS LLC
• MEGACOR Diagnostik GmbH
• BioTracking, Inc.
• BioNote, Inc.
• Fassisi GmbH
• Randox Laboratories Ltd.
• Heska Corporation
• Neogen Corporation
• Thermo Fisher Scientific Inc.
• Merck Animal Health
• Vetoquinol S.A.
• Agrolabo S.p.A.
• DHI Cooperative, Inc.
• Other Key Players

Recent Developments in the Global Veterinary Pregnancy Test Kit Market

• December 2025: A veterinary molecular diagnostics company secured a multi-million dollar funding round to accelerate the development of biomarker based diagnostic solutions aimed at improving early disease detection and reproductive health monitoring in animals.
• November 2025: A leading animal health diagnostics provider acquired a multi-location veterinary diagnostic laboratory group in the UK and Ireland, strengthening its diagnostic capabilities and expanding its footprint in reproductive and laboratory testing services.
• November 2025: A specialized ELISA based progesterone pregnancy test kit for camels was launched, offering enhanced sensitivity and accuracy for serum and plasma testing to support reproductive management in livestock.
• March 2025: A saliva based rapid pregnancy test was introduced in European markets, expanding non-invasive testing options and improving accessibility of point of care reproductive diagnostics.

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