Market Overview
The
Global Wireless Display Market is expected to reach a value of
USD 5.1 billion in 2023, and it is further anticipated to reach a market value of
USD 14.1 billion by 2032 at a
CAGR of 12.0%. The market has seen significant growth over the past few years and is predicted to grow significantly during the forecasted period as well.
Wireless Display is a fast-growing technology that allows various display types to be wirelessly accessible, eliminating the need for video cables. Users can share content from their devices to
displays, either by connecting to the display's Wi-Fi network or using different consoles & dongles, which enables screen mirroring, offering benefits like easy content sharing between devices & TVs, enhanced picture & sound quality, dual-screen multitasking, & efficient bandwidth management.
The increasing use of consumer products like smartphones, tablets, &
smart TVs is driving the Wireless Display Market's expansion.
The global Wireless Display Market is experiencing rapid expansion, driven by increasing consumer demand for seamless connectivity and user experiences in home entertainment, business presentations, education, and consumer products. People increasingly turn to wireless display solutions as a way of enjoying content on larger screens from their mobile phones, laptops, or tablets without cables getting in their way.
Technological advancements are driving this shift, as key players are developing innovative wireless display technologies like Miracast, Chromecast and AirPlay that offer HD streaming capabilities, faster data transfer speeds and increased compatibility across devices - increasing adoption rates in both consumer and professional settings alike.
Opportunities in the wireless display market are growing as businesses look for efficient ways to enable remote work and virtual collaboration. Hybrid work models have enabled companies to integrate wireless displays more frequently into conference rooms, cutting setup times and increasing meeting productivity. Furthermore, smart homes and connected devices create an ideal environment for wireless display solutions, creating an attractive area of investment and innovation.
The wireless display market is witnessing a surge in demand, with global device shipments reaching over 100 million units annually. Wi-Fi-enabled devices account for approximately 70% of these shipments, followed by Bluetooth-enabled devices at 20%. In the consumer electronics sector, over 60% of smart TVs and 50% of projectors now feature wireless display capabilities.
As per coolest-gadgets By 2024, the number of voice assistants worldwide is expected to surpass the global population, reaching 8.4 billion units. The voice assistant market is projected to grow to USD 99 billion by 2026. Additionally, purchases made through voice assistants on smart devices are anticipated to rise to USD 164 billion in 2025, up from USD 22 billion in 2020.
The smart home market continues to expand, with smart thermostats reaching nearly 20 million installations in the U.S. by 2022. The smart thermostat market could surpass USD 8 billion by 2026, potentially reducing annual energy use for heating and cooling by 9%. Smart TVs and speakers remain the most popular devices in this sector.
The number of smart home device users is expected to grow significantly, reaching 69.91 million by the end of 2024. This upward trend continues with projected user numbers of 77.05 million in the U.S. by 2025, 84.92 million by 2026, and 93.59 million by 2027, reflecting a steady rise in adoption.
Market Dynamic
The market is set to grow owing to the rise in the use of wireless display technologies in homes for streaming online content & mirroring external sources. The availability of affordable wireless display options, an increase in disposable incomes, & a growing preference for adopting evolving technologies in consumer
electronics will further drive this market in the forecasted period.
Additionally, several government initiatives in countries like China, the UK, and India, focused at growing the adoption of digital multimedia devices, like LED unipoles, variable messaging signboards, & interactive wayfinding devices, are fueling the need for wireless display solutions in public & private projects, mainly in India through initiatives like the Smart Cities Mission.
However, the full growth potential of the market is expected to remain unrealized due to high manufacturing costs & technical challenges. Furthermore, the lack of strong
wireless infrastructure & connectivity challenges in developing regions, like Asia Pacific & the Middle East & Africa, may impede the market's growth.
Research Scope and Analysis
By Offering
The market is divided into two main categories of offerings, hardware and software & services. Hardware plays a major role in wireless display setups, and as of 2023, it accounts for the majority of the market's revenue. The availability of several cost-effective devices like dongles, adapters & streaming equipment has contributed to the growth of this hardware segment.
Further, software and services encompass streaming software solutions, including software suites, operating systems (OS), & streaming services, which are mainly provided through cloud platforms. These software solutions provide several advantages, including affordability, easy upgrades, seamless integration, flexibility, scalability, & more.
Moreover, the software & services segment is expected to experience significant growth during the forecast period, driven by ongoing innovations in software suites customized to dynamic business environments.
By Technology
Airplay commands a significant portion of the global market in 2023 and is anticipated to experience significant growth in the forecasted period. Its growing popularity is expected especially in gaming applications that require multiple screens & high-quality graphics. Airplay, functioning on iOS, provides an appealing user interface with user-friendly control features, distinct itself from Google Cast, which mainly supports cloud streaming applications. Airplay specializes in device-to-device streaming applications, emphasizing the use of hardware control devices.
However, Google Cast is anticipated to have the most significant growth in the coming future, which is owing to consumers' favor of affordable & widely accessible devices that work for a variety of purposes, like personal use, business applications, & gaming.
Google Cast grows in offering compatibility between low-cost consumer electronics 7 a range of resolution systems, spanning from standard definition to high definition & even ultra-high definition. These advantages are anticipated to drive the segment's growth in the coming future.
By End User
The market's end-user segment is categorized into two, commercial & residential. Of the two, the residential sector leads in terms of revenue share in 2023 & is expected to notice significant growth in the coming years, which is driven by the growth in the adoption of consumer electronics featuring interactive wireless technologies, which improves the user experience, offer on-demand entertainment & provide cost-effective engagement platforms.
These wireless-enabled streaming devices come with high-resolution displays & seamless compatibility with other consumer electronics, making them the favored choice for residential use & driving the demand for wireless display solutions in this segment.
The Global Wireless Display Market Report is segmented on the basis of the following:
By Offering
- Hardware
- Software & Services
By Technology
- AirPlay
- Miracast
- Google Cast
- Others
By End User
Regional Analysis
In the global wireless display market, North America takes the lead, accounting for
32.4% of the total revenue. The region's strong performance is driven by the extensive use of consumer electronics such as smartphones, smart TVs, & laptops. However, in North America, many product categories nearing or reaching market saturation.
Further, the Asia Pacific region is expected to notice the highest growth in sales of streaming devices in the coming years, which can be attributed to urbanization & growing tech awareness across different industries. Additionally, countries like India, China & Japan are adopting digital strategies in the public sector, & the introduction of government policies to enhance wireless connectivity is anticipated to grow the sales of
display technologies in this dynamic region.
By Region
North America
Europe
- Germany
- The U.K.
- France
- Italy
- Russia
- Spain
- Benelux
- Nordic
- Rest of Europe
Asia-Pacific
- China
- Japan
- South Korea
- India
- ANZ
- ASEAN
- Rest of Asia-Pacific
Latin America
- Brazil
- Mexico
- Argentina
- Colombia
- Rest of Latin America
Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Israel
- Egypt
- Rest of MEA
Competitive Landscape
The global market for wireless display technology is highly competitive, with various local companies & only a few major players across the globe. Leading companies are making large investments to grow their market presence across different regions & increasing their range of products. They are also looking into creating partnerships to make innovative products and solutions that can be presented to their customers along with expanding with market presence.
For instance, in May 2023, LG introduced a new portable touchscreen wireless display known as the LG StanbyME Go which comes with a 27-inch display that offers touch functionality, enabling users to tilt, rotate, & adjust its height up to 18cm. Moreover, it can switch between horizontal & vertical orientations, or be used as a tabletop screen for customized board games & themes.
Equipped with 20W speakers, Dolby Vision, & Dolby Atmos support, it also features voice recognition for hands-free commands. Running on webOS, it offers AirPlay & screen mirroring capabilities.
Some of the prominent players in the Global Wireless Display Market are:
- Google LLC
- Amazon
- Apple
- Intel Corp
- LG Electronics
- Samsung
- Microsoft Corp
- Cisco System
- NEC Corp
- Sharp Corp
- Other Key Players
COVID-19 Pandemic & Recession: Impact on the Global Wireless Display Market:
The COVID-19 pandemic & the resulting economic recession significantly Impacted the global wireless display market. As lockdowns & remote work became widespread, the need for wireless display technologies increased, driven by the demand for effective remote collaboration & online learning.
However, economic uncertainties led to limited corporate spending, restraining market growth. Despite challenges, the wireless display market adapted to the new normal & showed resilience by innovating & expanding its reach in a post-pandemic world.
| Report Characteristics |
| Market Size (2023) |
USD 5.1 Bn |
| Forecast Value (2032) |
USD 14.1 Bn |
| CAGR (2023-2032) |
12.0% |
| Historical Data |
2017 - 2022 |
| Forecast Data |
2023 - 2032 |
| Base Year |
2022 |
| Estimate Year |
2023 |
| Report Coverage |
Market Revenue Estimation, Market Dynamics, Competitive Landscape, Growth Factors and etc. |
| Segments Covered |
By Offering (Hardware, and Software), By Technology
(AirPlay, Miracast, Google Cast, and Others), By End
User (Commercial, and Residential) |
| Regional Coverage |
North America – The US and Canada; Europe – Germany, The UK, France, Russia, Spain, Italy, Benelux, Nordic, & Rest of Europe; Asia- Pacific– China, Japan, South Korea, India, ANZ, ASEAN, Rest of APAC; Latin America – Brazil, Mexico, Argentina, Colombia, Rest of Latin America; Middle East & Africa – Saudi Arabia, UAE, South Africa, Turkey, Egypt, Israel, & Rest of MEA
|
| Prominent Players |
Google LLC, Amazon, Apple, Intel Corp, LG
Electronics, Samsung, Microsoft Corp, Cisco System,
NEC Corp, Sharp Corp, and Other Key Players |
| Purchase Options |
We have three licenses to opt for: Single User License (Limited to 1 user), Multi-User License (Up to 5 Users), and Corporate Use License (Unlimited User) along with free report customization equivalent to 0 analyst working days, 3 analysts working days and 5 analysts working days respectively. |
Frequently Asked Questions
The Global Wireless Display Market size is estimated to have a value of USD 5.1 billion in 2023 and is
expected to reach USD 14.1 billion by the end of 2032.
North America dominates the Global Wireless Display Market with a share of 32.4% in 2023.
Some of the key players in the Global Wireless Display Market are Amazon, Google, Intel, and many
others.
The market is growing at a CAGR of 12.0 percent over the forecasted period.