How big is the global Licensed Toy market?

The global Licensed Toy market size was valued at USD 31.9 billion in 2025 and is expected to reach USD 48.1 billion by the end of 2034.

What is the size of the US Licensed Toy market?

The US Licensed Toy market was valued at USD 10.2 billion in 2025. It is expected to witness subsequent growth in the upcoming period as it holds USD 15.0 billion in 2034 at a CAGR of 4.4%.

Which region accounted for the largest global Licensed Toy market?

North America is expected to have the largest market share in the global Licensed Toy market, with a share of about 38.0% in 2025.

Who are the key players in the global Licensed Toy market?

Some of the major key players in the global Licensed Toy market are Hasbro, Mattel, LEGO Group, Bandai Namco Holdings, Spin Master, Jakks Pacific, Funko, Tomy Company, Playmates Toys, Moose Toys, Just Play, VTech Holdings, and Others.

Licensed Toy Market Size Set to Hit USD 48.1 Bn by 2034

Licensed Toy Market

Licensed Toy Market By Product Type, By Licensing Source (Entertainment & Media IP, Gaming IP, Sports IP, Animation & Anime IP, and Publishing IP), By Age Group, By Distribution Channel, By End User - Global Industry Outlook, Key Trends and Forecast 2025-2034

Last Updated: January-2026

Report Code: RC-2160

Category: Consumer Goods

Pages: 224

Format: PDF / PPT / Excel

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Licensed Toy Market

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