Market Overview
The
Global Black Hair Care Market is expected to reach a value of
USD 3.1 billion in 2023, and it is further anticipated to reach a market value of
USD 4.6 billion by 2032 at a
CAGR of 4.3%. The market has seen a significant increase in the recent past and is predicted to grow significantly during the forecasted period as well.
Hair care consists of practices that encourage clean, healthy, & stylish hair for both men & women. It's a critical part of daily beauty routines, including activities like shampooing, conditioning, moisturizing, & treatments. To maintain hair health, a variety of products are available, like hair spray, oil, shampoo, conditioner, mask, & dyes, customized to different hair types. The African-American community places special importance on hairstyles owing to the unique texture & fragility of black hair, reflecting a significant aspect of self-presentation.
Moreover, increasing expenditure by the black community has encouraged the introduction of diverse products customized to their preferences. This trend creates worldwide growth in the desire for organic grooming items, fueled by awareness regarding chemical content in cosmetics. Contemporary consumers are distinctly inclined towards natural components like aloe vera, coconut water, coconut oil, shea butter, & argan oil, signaling a major shift away from potentially detrimental chemical-laden alternatives.
The Black hair care industry continues to experience significant demand and growth, creating ample opportunities for innovation and engagement. Events and conferences dedicated to Black hair care provide a platform for brands, professionals, and consumers to explore emerging trends, technologies, and solutions tailored to this market.
The demand for customized products is at an all-time high, with Black consumers prioritizing hair care that meets their unique needs. This growing sector presents opportunities for brands to expand their offerings, especially in hair extensions, natural hair care products, and e-commerce channels, further driving the industry's evolution.
As per The Worldmetrics, Black consumers in the United States spend an estimated $473 million annually on hair care products, representing approximately 14% of the total beauty industry market share. Notably, 40% of U.S. women use hair care products designed specifically for Black women. The Black hair care sector has witnessed a remarkable 58% increase in online sales in recent years, signaling a shift towards e-commerce.
Black consumers are a dominant force in the hair extension market, accounting for over 70% of total sales. This demographic is also characterized by its higher spending behavior, with Black women spending approximately six times more on hair care than other ethnic groups and outpacing the broader consumer market by nearly nine times.
Moreover, 80% of Black consumers emphasize the importance of customized hair care products. Overall, Black women contribute approximately $1.2 trillion to the beauty market, further solidifying their impact on the sector.
Market Dynamic
In the past years, an increasing trend among black-haired women has been the adoption of natural hair, driving the demand for styling products that cater to this preference. Demand has grown for
chemical-free shampoos, conditioners, & styling items that promote hair health. Further, advancements have been made in developing & creating hair care products customized to black hair types, effectively addressing problems like dryness, breakage, & thinning. Many of these solutions are now made using natural ingredients.
However, specialty stores & online platforms are common sources for black hair care products, likely creating accessibility challenges, mainly for those residing in remote areas. The cost of these products tends to grow, often due to their superior ingredient quality & smaller packaging sizes. Further, less awareness can result in minimal purchases, especially among individuals with natural hair, which involves a distinct approach to care compared to chemically treated hair.
Research Scope and Analysis
By Product
Shampoo plays a major role in driving the global Black Hair Care Market in 2023 and this is also expected to stay the same throughout the forecasted period as well, mainly because it strongly meets the unique needs & challenges encountered by black hair. Characterized by its structural texture & susceptibility to dryness, black hair necessitates specialized care to ensure its vibrance & attractiveness.
Customized shampoos designed exclusively for black hair address these needs by giving essential moisture retention, hydration, & safeguarding against breakage. Additionally, they address concerns like dry scalps, product accumulation, & the preservation of natural hair patterns. With the industry's growing adoption of diversity & inclusivity, these specialized shampoos take a central position in supporting the distinct features of black hair. As a result, they are anticipated to contribute significantly to the overall growth & transformation of the global black hair care sector in the forecasted period as well.
By End User
In 2023, women are taking the forefront in driving the total revenue of the global black hair care market. This dominance is anticipated to stay throughout the forecast period due to a growing inclination towards natural hair care solutions to effectively address a spectrum of hair-related concerns such as hair dullness, hair fall, coloring, damage, & split ends. Women give immense value to their hair, considering it among the most admired aspects of their bodies, thereby leading to careful purchasing decisions regarding hair care products.
Also. In recent years, men have started showing an increased interest in personal grooming, adopting consistent hair care habits similar to women. This trend shows a growing acceptance of the importance of well-maintained hair, irrespective of gender. Men's growing focus on comprehensive hair care reflects a larger societal shift towards overall self-care & improved personal appearance. This changing behavior presents business opportunities for the grooming & hair care industry to meet the needs of this expanding market segment.
By Distribution Channel
In 2023, Supermarkets played a major role in driving the global black hair care market as a major distribution channel. With the ease they offer, supermarkets provide a one-stop destination for consumers looking for a diverse range of black hair care products. These retail outlets stock a range of shampoos, conditioners, styling products, & treatments catering to a range of hair needs within the black hair community.
The supermarket's accessibility, coupled with aggressive pricing & promotional activities, significantly influences consumer purchasing decisions. As consumers largely prioritize convenience, supermarkets contribute largely to the market's growth & accessibility, bridging the gap between products & consumers. Further considering all such trends and factors, supermarkets are anticipated to lead towards the growth of the market during the forecasted period as well.
The Global Black Hair Care Market Report is segmented on the basis of the following
By Product
- Shampoo
- Conditioner
- Hair Oil
- Others
By End User
By Distribution Channel
- Hypermarket/Supermarket
- Online Platform
- Retail Stores
Regional Analysis
In 2023, North America leads the global black hair care market with a major
35.5% share of the total market revenue. Further, North America is anticipated to secure a significant market of the global black hair care market throughout the forecasted period, indicating the region's exceptional growth rates throughout the forecast period.
This growth can be said due to the region's dense population of African immigrants, accompanied by their increased purchasing power, both acting as major drivers behind the market's expansion. The growth trajectory is further fueled by a growing array of product choices & ongoing development in products, strengthening a balanced growth trend in the coming years.
By Region
North America
Europe
- Germany
- The U.K.
- France
- Italy
- Russia
- Spain
- Benelux
- Nordic
- Rest of Europe
Asia-Pacific
- China
- Japan
- South Korea
- India
- ANZ
- ASEAN
- Rest of Asia-Pacific
Latin America
- Brazil
- Mexico
- Argentina
- Colombia
- Rest of Latin America
Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Israel
- Egypt
- Rest of MEA
Competitive Landscape
The competitive landscape of the Global Black Hair Care Market portrays a dynamic competitiveness of established players & emerging brands, all aiming for market share within the niche. Industry leaders continue to influence their brand recognition, extensive product portfolios, & strategic retail partnerships to continue their dominance.
However, new entrants are opting for trends like natural ingredients, inclusivity, & personalized solutions to form unique market niches. With digital marketing, social media engagement, & e-commerce platforms playing major roles, the market is noticing intense competition, pushing companies to differentiate through innovation, quality, & targeted consumer engagement strategies.
For instance, in August 2023, Marico Limited's premium hair nourishment brand, Parachute Advanced, introduced its latest innovation in hair care through a new television commercial (TVC). Unveiling the Parachute Advanced Sampoorna Hair Oil, which represents a fusion of the nourishing properties of Coconut with the enriching essence of 5 unique herbs, namely Amla, Hibiscus, Aloe vera, Methi, and curry Leaves, all known for their exceptional hair benefits. With a focus on the markets of South India, mainly Tamil Nadu & Karnataka, this innovation is anticipated to revolutionize hair care, providing consumers with a unique solution for maintaining strong, lengthy, and lustrously black hair.
Some of the prominent players in the Global Black Hair Care Market are:
- L’Oreal
- Unilever
- Revlon
- Procter & Gamble
- Ouidad
- Shea Moisture
- Afrocenchix
- Uhuru Naturals
- Amka Products
- Alodia Hair Care
- Other Key Players
COVID-19 Pandemic & Recession: Impact on the Global Black Hair Care Market:
The COVID-19 pandemic & following economic recession significantly impacted the global black hair care market. Lockdowns, supply chain disruptions, & lower consumer spending led to a reduction in product demand & sales. Salons & beauty supply stores, critical distribution channels for black hair care products, faced closures & lower foot traffic, further hampering sales.
As a result, the market noticed a significant downturn. However, as economies recover & consumer confidence returns, the market is anticipated for a gradual recovery, driven by creative online marketing strategies, e-commerce expansion, & a renewed priority on personalized home hair care solutions.
| Report Characteristics |
| Market Size (2023) |
USD 3.1 Bn |
| Forecast Value (2032) |
USD 4.6 Bn |
| CAGR (2023-2032) |
4.3% |
| Historical Data |
2017 - 2022 |
| Forecast Data |
2023 - 2032 |
| Base Year |
2022 |
| Estimate Year |
2023 |
| Report Coverage |
Market Revenue Estimation, Market Dynamics, Competitive Landscape, Growth Factors and etc. |
| Segments Covered |
By Product (Shampoo, Conditioner, Hair Oil &
Others), By End User (Men, Women and Kids), By
Distribution Channel (Hypermarket/Supermarket,
Online Platform and Retail Stores) |
| Regional Coverage |
North America – The US and Canada; Europe – Germany, The UK, France, Russia, Spain, Italy, Benelux, Nordic, & Rest of Europe; Asia- Pacific– China, Japan, South Korea, India, ANZ, ASEAN, Rest of APAC; Latin America – Brazil, Mexico, Argentina, Colombia, Rest of Latin America; Middle East & Africa – Saudi Arabia, UAE, South Africa, Turkey, Egypt, Israel, & Rest of MEA
|
| Prominent Players |
L’Oreal, Unilever, Revlon, Procter & Gamble, Ouidad,
Shea Moisture, Afrocenchix, Uhuru Naturals, Amka
Products, Alodia Hai Care, and Other Key Players |
| Purchase Options |
We have three licenses to opt for: Single User License (Limited to 1 user), Multi-User License (Up to 5 Users), and Corporate Use License (Unlimited User) along with free report customization equivalent to 0 analyst working days, 3 analysts working days and 5 analysts working days respectively. |
Frequently Asked Questions
The Global Black Hair Care Market is estimated to reach USD 3.1 billion in 2023, which is further expected to reach USD 4.6 billion by 2032.
North America dominates the Global Black Hair Care Market with a share of 35.5% in 2023.
Some of the major key players in the Global Black Hair Care Market are L’Oreal, Unilever, Revlon, and many others.
The market is growing at a CAGR of 4.3 % over the forecasted period.