in the upcoming years. The market has seen a significant increase in the recent past and is predicted to grow significantly during the forecasted period as well.
The Global Electronic Market refers to the industry that involves the manufacturing & distribution of electronic displays. Electronic displays are used in the building of electronic devices, automobiles and advertising.
The Electronic Display market has shown promising growth in the last few years due to the numerous cutting-edge technologies and advancements. These changes can be seen through the rise in advanced electronic gadgets like tablets, smartphones, smart watches, laptops & televisions. These innovative products will be wheels that will push the global electronic display market forward.
Market Dynamic
The Market Dynamic encompasses a range of factors that affect the growth and trends of the global electronic screen market. The continuous technological innovations in this market are the driving force which is pushing it upward such as the higher resolution screens, flexible display screens, low energy consumption and customization based on consumer preference. Nowadays, there is growth in the demand for high-quality screens in electronic devices & smart wearables. They not only want higher resolution but the demand for larger screens, higher refresh rates & better color accuracy has increased.
However, there are also factors which are posing restrictions on the market such as cost and pricing pressure, screen durability and environmental concerns. High-cost pressure is because of the parts used in the building of the screen. In the cases of major manufacturing companies, they have their own supply chain for essential parts as for regional and local companies the cost of small parts of screens is higher than in general. As for the environmental concern, it is due to the regulations & restrictions posed by the government to control and lower the production of harmful e-waste that is produced during the production process of digital screens.
Research Scope and Analysis
By Technology
In the Global Electronic Screen Market, the screens are segmented into three sections based on the technology used in their production. That is, LED (Light Emitting Diode), LCD (Liquid Crystal Display), & OLED (Organic Light Emitting Diode) electronic screens. In this market, LCD screens are anticipated to hold the largest segment in this market during the forecasted years. The reason behind its growing business is that even if the LCD screen market is older than LED and OLED it is still popular because of its low energy consumption and being cost-efficient.
These Screens are primarily integrated into electronic appliances, smart wearables, kid’s toys, and automobiles for GPS navigation. These innovations and their entry into our everyday lives have not only improved our visual experience but also impacted the market to grow further.
By Application
Drawing from the diverse applications of the global electronic display market, it can be categorized into consumer electronics, automobile displays & digital signage. Consumer electronics are anticipated to show the highest growth potential in the coming period, as they represent the majority of components in every smart device containing screens. Electronic devices such as Mobiles, laptops and tablets are gaining their market footing. They are getting new updates now and then and this is leading them to grow the demand for consumer devices.
Further, Digital signage the electronic display screens are used for advertising and as an information display at many public places, corporate offices, Transportation channels and airports. Digital screens that are used in advertising and billboards are upgraded into 3D(three-dimensional) & 4D (three-dimensional) display screens as they are gaining a foothold and are becoming extremely popular in the electronics and entertainment industry as these screens are also being used in movie theatres around the world.
By End User
The global electronic display market is segmented into different segments based on end users. The entertainment sector has the strongest foothold in this market and has been dominating it for a long time due to the continuous advanced inventions and growth of TV screens Like LED, LCD & OLED. As the quality of electronic screenings is improving consumers are also switching to emerging and popular options and that is the reason behind the growth of OLED screen televisions which deliver high-quality images and videos and steadily gaining popularity.
The retail sector is the second largest user of electric screens after the entertainment segment. In retail electronic display screens are used for advertising and promotion of their products and upcoming launches & merchandise. The display screens are easily manageable, user-friendly and aesthetically pleasing and it is one of the major reasons why it has been used as a primary mode of advertising instead of traditional methods. The Traditional advertising methods are time-consuming while the electronic display screen is easily manageable and can last longer.
The Electronic Display Market Report is segmented based on the following
By Technology
By Application
- Consumer Electronics
- Digital Signage
- Automotive Display
By End User
- Retail
- Entertainment
- Corporate
- Healthcare
- Government
- Others
Regional Analysis
In the Global Electronic Display, the Asia-Pacific region has the strongest foothold with a significant market share of 37.8% in 2023. The reason for its strong market presence is its regional market which consists of the many electronic display suppliers which offer the screen at a very low cost the second reason is the high population density in this region which offers a large consumer base to the companies. The high population in this region not only give a high consumer base but also provide cheap labour cost.
Further, the North American region is also anticipated to grow at a significant rate in the upcoming years. As for the consumer base in region has a high-tech lifestyle with a high purchasing power which will act in favor of the market.
By Region
North America
Europe
- Germany
- The U.K.
- France
- Italy
- Russia
- Spain
- Benelux
- Nordic
- Rest of Europe
Asia-Pacific
- China
- Japan
- South Korea
- India
- ANZ
- ASEAN
- Rest of Asia-Pacific
Latin America
- Brazil
- Mexico
- Argentina
- Colombia
- Rest of Latin America
Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Israel
- Egypt
- Rest of MEA
Competitive Landscape
The Global Electronic Display Market shows many variations between different regions and different approaches toward innovating new technology to get a new competitive edge. In this market, large companies follow inorganic & organic growth strategies. The inorganic strategies include partnerships, acquisitions of small companies and collaboration whereas the organic method mainly consists of research and development of new products, their launch and acquiring its patent.
The Global Electronic Display Market landscape is led by industry giants such as LG Display, Samsung Electronics, Innolux, Japan Display, Panasonic Corporation & Sony. These giants are famous for their innovative technologies and advancements which make them stand out. Some smartphone screen manufacturers are starting strategic partnerships with display technology manufacturers and specialists to produce more advanced & innovative electronic display screens.
Some of the prominent players in the Global Electronic Display Market are:
- NEC Corporation
- LG Display
- Samsung Electronics
- Sharp
- Innolux
- Japan Display
- Panasonic Corporation
- Sony
- AU Optronics
- Toshiba Corporation
- Other Key Players
COVID-19 Pandemic & Recession: Impact on the Global Electronic Display Market
The COVID-19 pandemic and recession posed many severe challenges to the global electronic screen market. This led to both short-term disruptions and long-term disruptions. The pandemic disrupted the supply chain because of the lockdown restriction it also affected the import of different parts needed for manufacturing so in some companies the production was completely halted. The second change was seen as a shift in consumer demand as television dominates the market but during the lockdown, the demand for monitors, laptops & tablets had seen tremendous growth as the work-from-home was in culture.
The recession also affected the spending capacity, which affected the sales of luxury or high-cost items. The pandemic also attracted everyone's attention toward this market because of the production of e-waste which was causing many environmental concerns and pushing companies around the globe to focus on energy-efficient, environment friendly and recyclable display panels.
Report Details