Market Overview
The
Global Granola Market is projected to be valued at
USD 4,334.6 million in 2024 which is further expected to reach
USD 6,657.4 million in 2032 growing at a
CAGR of 4.9% rate during the forecast period.
As per the Delishably, for a delicious homemade granola, preheat the oven to 275°F, combine the first 4 ingredients in a bowl, spread onto a lightly oiled baking sheet, and cook for 30 minutes, stirring every 10 minutes. For granola bars, heat
honey, sugar, and butter, pour over granola, bake for 30 minutes, and cut into squares. This DIY approach reflects consumers' increasing interest in natural, customizable snacks, fueling growth in the granola market.
This market comprises granola which is served as a breakfast cereal or as a snack made up of different ingredients like rolled oats, nuts, seeds, and dried fruits that are all mixed and baked until they are crispy. The granola mixing consists of different sweeteners such as sugar and honey depending on the customer's demand.
The granola market is experiencing robust growth due to rising health consciousness and demand for nutritious snacks. Recent trends show a shift towards organic, low-sugar, and gluten-free options, attracting a broad consumer base. Key drivers include the popularity of on-the-go breakfast options, vegan-friendly choices, and protein-rich variants.
The market is seeing innovative flavor combinations and packaging formats that appeal to convenience-focused buyers. Opportunities abound as brands invest in sustainable sourcing and environmentally friendly packaging. News highlights expansions into emerging markets and collaborations with health-focused influencers, further boosting demand. This trend underscores granola's enduring appeal as a wholesome snack choice.
According to Verywellfit, a 1/4 cup (29g) serving of classic granola provides 140 calories, with 9g of fat, 85mg of sodium, 14g of carbohydrates, 3g of fiber, 4g of sugar, and 3g of protein. Granola’s high calorie density, similar to that of cookies or baked goods, makes portion control essential. Texas Real Food highlights that store-bought granola, with added preservatives, can last 6-12 months unopened and 1-4 months opened, while homemade varieties stay fresh for around 2 weeks. When paired with dairy or fortified milk alternatives, granola supplies up to 30% of daily calcium needs and 20% of daily iron, supporting dietary fiber intake targets.
Many of the companies in this market have gone ahead to introduce flavored granola with the added flavoring of cinnamon, vanilla, strawberry, chocolate, etc. This market is one of the most rapidly growing sectors in developing countries as it is considered an essential component in the daily breakfast as it is served with milk and yogurt. The granola has high nutrients and higher fibers which makes it a perfect option for very health-conscious people.
The granola is not only simply served with milk for breakfast in the morning but is also eaten in the form of energy bars, baked items, and fruit cups. Since the granola consists of primary food ingredients like oats, nuts, and seeds, it has notably enough variation of vitamins inclusive of vitamins, carbohydrates, and proteins.
The addition of these nutrients to the meals of the customers would not simply make them feel full but also enable a healthy diet helping the industry to grow. That’s why in the upcoming period consumption of granola is expected to grow among consumers due to the rising demand for granola bars.
Key Takeaways
- Market Value: The market size is projected to reach a market value of USD 4,524.3 million in 2025, in comparison to USD 6,657.4 million in 2033 at a CAGR of 4.9%.
- Market Definition: Granola is a type of baked breakfast cereal that is made from a mixture of rolled oats, nuts, seeds, and dried fruits with added sweeteners according to individual demand.
- Origin Segment Analysis: Granola that are produced using conventional ingredients are expected to exert their dominance in the origin segment with a market value of 59.2% by the end of 2024.
- Flavor Segment Analysis: Vanilla is projected to exert its prominence in the flavor segment with the highest market share in 2024.
- Product Segment Analysis: Bars are projected to command this market with a 32.5% market value in 2024.
- Distribution Channel Segment Analysis: Supermarkets and hypermarkets are expected to dominate this market with a 40.0% market share in 2024.
- Growth Factors: The rising need for easy-to-prepare food, coupled with an increase in the health-conscious population which prefers light and healthy snacks for breakfast is a major driver behind the growth of this market.
- Regional Analysis: North America is predicted to dominate this market with 37.2% of the market share in 2024.
Use Cases
- Breakfast Boost: Granola serves as a nutritious breakfast choice, packed with fiber, protein, and healthful fat, imparting sustained power at some stage in the morning, ideal for busy mornings or a pre-workout diet.
- On-the-Go Snack: Granola may be used to create guilt-loose cakes like yogurt parfaits or fruit crisps, adding texture, sweetness, and a hint of nuttiness whilst keeping the calorie matter in the test.
- Healthy Dessert Alternative: Granola can be used to create guilt-free desserts like yogurt parfaits or fruit crisps, adding texture, sweetness, and a hint of nuttiness while keeping the calorie count in check.
- Trail Mix Companion: Mixed with nuts, seeds, and dried result, granola provides a crunchy texture and nutrient improvement to trail mixes, ideal for out-of-door activities like hiking, and tenting, or truly as a healthy snack option.
- Creative Culinary Ingredient: Granola's versatility shines in culinary creations, from adding crunch to salads or baked goods to incorporating it into savory dishes like gratins or the usage of it as a topping for cakes, supplying a unique twist to conventional recipes.
Market Dynamic
The global granola market is influenced by several dynamic factors. First of all, there is a growing inclination towards healthier eating habits, which is forcing food producers to offer healthy products like granola which is rich in fiber and protein. Furthermore, the growing frequency of lifestyle-related ailments that include obesity and diabetes have encouraged consumers to choose healthy snack options, towards which there has been a rising demand for granola.
Moreover, this trend is supported by the innovation of product composition and formulas to satisfy different taste preferences. Such an endeavor consists of the creation of gluten-free organic and low-sugar brands that in turn appeal to
health-conscious and dietary-restricted consumers.
In addition, the widening distribution channels based on online platforms as well as specialty stores that have encouraged accessibility of granola products, especially globally, have tremendously contributed to the increase in the size of the global granola market.
On the other hand, the market is likely to experience difficulties because of the lack of stable prices of ingredients like oats, nuts, and dried fruits, as well as the fact that the market is very competitive and, therefore, people may choose other alternatives. Finally, the global granola market has such consumer trends, which are dynamic as well as also, the innovations of products and evolving market landscapes.
Research Scope and Analysis
By Origins
Global granola market is segmented into conventionally and organic prepared granola which conventionally prepared granola is projected to dominate the origin segment in the granola market with a 59.2% revenue share in 2024.
Conventional granola tends to dominate the market segment for numerous key reasons traditional granola production typically relies on non-natural components, which can be often more difficult to available and less expensive to supply as compared to organic ingredients. This value benefit allows traditional granola manufacturers to provide their products at decreased prices, making them more attractive to middle and lower-class consumers.
Also, traditional granola products are more broadly dispensed and effortlessly available in mainstream supermarkets, hypermarkets, and rest shops. This broader distribution community ensures more visibility and accessibility for conventional granola, especially in regions where organic products can be much less typical or wherein consumers have limited access to organic stores.
Furthermore, whilst organic granola is associated with health-aware clients looking for herbal and environmentally pleasant alternatives, conventional granola remains perceived as a nutritious breakfast or snack preference because of its excessive fiber,
protein, and nutrient content material. Overall, these elements contribute to the dominance of traditional granola in the granola market, despite the growing recognition of organic and health-focused products.
By Product
This market is segmented by products in bars, cereals, and other products in bars are expected to dominate the product segment in this market with 32.5% of the market share in 2024. granola bars market share is the highest because of their unparalleled comfort and flexibility. As a grab-and-go snack, they cater perfectly to busy lifestyles, providing a short and pleasing option for those on the move.
The individually wrapped packaging of granola bars makes them easy to hold in handbags, backpacks, or gym bags, making sure clients have a handy snack option anywhere they go. Additionally, granola bars provide portion-controlled servings, attractive to fitness-aware people looking to control their calorie intake or snack in moderation. Granola bars are considered to grow further as the demand for granola mixed with honey has been intensified in the recent time.
Moreover, the extensive variety of flavors and formulations available in granola bars cater to various customer needs. Whether someone prefers chocolate chip, nutty, fruity, or protein-packed alternatives, there is a granola bar that tends to fit each flavor.
This versatility contributes to the massive appeal and dominance of granola bars in the granola marketplace. Furthermore, granola bar brands often make investments heavily in marketing and promotion, emphasizing their convenience, dietary price, and taste variety, which helps improve consumer awareness and push sales, solidifying granola bars' role as the marketplace leader in this segment.
By Flavor
Vanilla is anticipated to dominate the global granola market in the flavor segment with the highest market share in 2024. Vanilla dominates the granola flavor section because of its wide appeal and versatility. Vanilla possesses a universally loved flavor profile that complements a huge range of substances, making it a popular choice among customers of every age and preference. Its subtle sweetness and fragrant taste improve the general flavor of granola, without overpowering other ingredients.
Additionally, vanilla pairs nicely with numerous mix-ins usually found in granola, which include nuts, seeds, and dried fruits, taking into account infinite taste combos and culinary creativity. This versatility makes vanilla-flavored granola appropriate for traditional breakfast cereals and lavish dessert-like types, catering to distinctive consumption occasions.
Furthermore, vanilla's impartial but unique flavor serves as a foundation for taste experimentation and innovation within the granola marketplace. Overall, the timeless appeal, versatility, and compatibility of vanilla with a myriad of ingredients contribute to its dominance in the granola taste segment, making it a staple choice for both manufacturers and consumers alike.
By Distribution Channel
Supermarkets and hypermarkets are expected to dominate the distribution channel in the granola market with a 40.0% market share in 2024. Supermarkets and hypermarkets dominate the distribution of granola because of their wide reach, comfort, and various product services. These retail giants entice a large customer base seeking groceries and household items all under one roof. Granola's placement in these shops guarantees visibility to an extensive demographic of consumers, including households, running experts, and health-conscious individuals.
Moreover, supermarkets and hypermarkets typically offer extensive shelf space dedicated to breakfast and snack objects, taking into account an extensive sort of granola brands and flavors to be showcased. This range appeals to purchasers seeking preference and convenience in their shopping experience.
Additionally, supermarkets and hypermarkets often leverage their buying electricity to barter favorable offers with granola producers, resulting in competitive pricing for customers. This affordability complements the growth of granola as a breakfast and snack alternative, in addition to driving the income in those stores.
The Granola Market Report is segmented on the basis of the following
By Origins
By Product
- Bars
- Cereals
- Baked Goods
- Trail Mix
- Fruit Cups
By Flavor
- Vanilla
- Chocolate
- Coconut
- Strawberry
- Banana
- Others
By Distribution Channels
- Supermarkets/Hypermarkets
- Specialty Stores
- Convenience Stores
- Online
Regional Analysis
North America is projected to dominate the global granola market with
37.2% of the market share in 2024. North America dominates the granola marketplace because of numerous key elements. Various reports provide insight into this region's market dynamics. One report published in a famous journal from this region emphasized that more than half of their population prefer having ready to go meal in their morning breakfast.
Also, there's a sturdy consumer preference for convenient and nutritious breakfast alternatives in the area, pushed by busy lifestyles and a growing recognition of health and wellness. Due to the versatility and dietary benefits of granola, it perfectly aligns with various diet plans which make it a common food choice in many North American families.
Additionally, this region has a well-developed and advanced infrastructure for food manufacturing, distribution, and retailing, with a wide range of supermarkets, hypermarkets, convenience stores, and online platforms offering a wide range of granola products. This extensive distribution network guarantees easy accessibility to granola throughout numerous channels, further fueling its reputation and dominance inside the market.
Furthermore, North America is home to numerous primary granola producers and brands, leveraging their information in product innovation, advertising, and distribution to cater to numerous consumer possibilities and maintain market management.
By Region
North America
Europe
- Germany
- The U.K.
- France
- Italy
- Russia
- Spain
- Benelux
- Nordic
- Rest of Europe
Asia-Pacific
- China
- Japan
- South Korea
- India
- ANZ
- ASEAN
- Rest of Asia-Pacific
Latin America
- Brazil
- Mexico
- Argentina
- Colombia
- Rest of Latin America
Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Israel
- Egypt
- Rest of MEA
Competitive Landscape
The global granola market features a competitive landscape characterized by a mix of mounted players and rising manufacturers. Major companies in this market like Kellogg Company, General Mills Inc., Quaker Oats Company, and Nature Valley dominate the market with their big product portfolios, huge brand popularity, and sizable distribution networks.
These industry giants heavily spend money on product innovation, advertising campaigns, and strategic partnerships to keep their market share and stay in advance of competitors. These market players provide organic, gluten-unfastened, and artisanal granola products to cater to particular consumer preferences.
These rising brands frequently focus on ingredient quality, unique taste profiles, and sustainable practices to differentiate themselves inside the competitive panorama of this market. Furthermore, the upward thrust of e-commerce structures has diminished barriers to entry for brand-new entrants, permitting smaller players to reach a wider audience and compete with hooked-up brands on an international scale.
Some of the prominent players in the Global Granola Market are:
- PepsiCo Inc.
- Kellogg Corners
- The Quaker Oats Company Inc.
- Kraft Foods Inc.
- Sunnycrunch
- ConAgra foods
- Clif Bar & Coand
- General Mills
- Nestlé
- Nature Valley
- Slim-Fast Food Co. (Unilever Company)
- Other Key Players
Recent Development
- In February 2024, US snack maker Rind acquires Vermont-based Small Batch Organics, rebrands products as Rind, aims for USD 25.0 million in retail sales, and collaborates on new products.
- In October 2023, Impact Capital acquired a majority stake in US-based Junkless Foods, a granola bar manufacturer, aiming to build it into a leading healthy snack brand.
- In October 2023, Private equity firm Impact Capital, led by entrepreneur Mike Repole, acquired a majority stake in Junkless Foods, aiming to elevate the granola bar brand nationally with a health-focused approach.
- In September 2023, Ascension Capital acquired a 45% stake in Paul’s Muesli, a South African manufacturer of muesli, granola, and cereal bars, aiming for growth and enhanced empowerment.
- In February 2023, Mooski, backed by RXBAR co-founder Jared Smith, expands nationwide with chilled oat bars. New manufacturing partnership boosts quality and capacity. Plans for retail activations and refreshed packaging.
- In January 2022, Purely Elizabeth secured USD 50.0 million in Series B funding led by SEMCAP Food & Nutrition. The investment will drive product innovation and e-commerce expansion for the natural food brand.
Report Details
| Report Characteristics |
| Market Size (2024) |
USD 4,334.6 Mn |
| Forecast Value (2033) |
USD 6,657.4 Mn |
| CAGR (2024-2033) |
4.9% |
| Historical Data |
2018 – 2023 |
| Forecast Data |
2024 – 2033 |
| Base Year |
2023 |
| Estimate Year |
2024 |
| Report Coverage |
Market Revenue Estimation, Market Dynamics, Competitive Landscape, Growth Factors and etc. |
| Segments Covered |
By Origins (Conventional, and Organic), By Product (Bars, Cereals, Baked Goods, Trail Mix, and Fruit Cups), By Flavor (Vanilla, Chocolate, Coconut, Strawberry, Banana, and Others), By Distribution Channels (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, and Online) |
| Regional Coverage |
North America – The US and Canada; Europe – Germany, The UK, France, Russia, Spain, Italy, Benelux, Nordic, & Rest of Europe; Asia- Pacific– China, Japan, South Korea, India, ANZ, ASEAN, Rest of APAC; Latin America – Brazil, Mexico, Argentina, Colombia, Rest of Latin America; Middle East & Africa – Saudi Arabia, UAE, South Africa, Turkey, Egypt, Israel, & Rest of MEA
|
| Prominent Players |
PepsiCo Inc., Kellogg Corners, The Quaker Oats Company Inc., Kraft Foods Inc., Sunnycrunch, ConAgra foods, Clif Bar & Coand, General Mills, Nestlé, Nature Valley, Slim-Fast Food Co., and Other Key Players |
| Purchase Options |
Physio-Control Inc., Schiller, Medtronic, Abbott, Boston Scientific Corporation, Koninklijke Philips N.V., Zoll Medical Corporation, BIOTRONIK, Progetti Srl, LivaNova Plc, and Other Key Players |
Frequently Asked Questions
The Global Granola Market size is estimated to have a value of USD 4,334.6 million in 2024 and is expected to reach USD 6,657.4 million by the end of 2033.
North America is projected to be the largest market share for the Global Granola Market with a share of about 37.2% in 2024.
Some of the major key players in the Global Granola Market are PepsiCo Inc., Kellogg Corners, The Quaker Oats Company Inc., Kraft Foods Inc., and many others.
The market is growing at a CAGR of 4.9 percent over the forecasted period.