Market Overview
The Global Health Coaching Market is expected to reach a value of
USD 17.4 billion in 2023, and it is further anticipated to reach a market value of
USD 35.3 billion by 2032 at a
CAGR of 8.2%. The market has seen significant growth over the past few years and is predicted to grow significantly during the forecasted period as well.
Health coaches are dedicated to assisting clients in attaining specific objectives, spanning from weight reduction & stress management to stopping smoking. They also provide guidance on controlling chronic illnesses & making informed lifestyle decisions, involving closely with clients to assist them in pinpointing their health & well-being aspirations. Further, a lot of health advantages associated with these coaching services garner a major interest across the global population.
Moreover, multiple facilities provide health programs designed to improve body flexibility, range of motion, posture, & balance. These factors together contribute to driving the growth of the global health coaching market.
Market Dynamic
Within medical settings, different treatments are available for addressing mental health concerns, including mood-related medications, psychiatrist-led therapies, guidance from healthcare professionals, & additional remedies. In addition, the expenses & potential bad outcomes tied to these approaches restrict their availability. Further, a noticeable shift is occurring towards meditation as a more impactful & economical substitute. This transition is projected to be a major driver of market expansion.
However, these days, many individuals are selecting various medications as a substitute for meditation to improve their mood & mental health. This makes people look away from adopting meditative methods, along with hesitancy to adopt these techniques, alongside the availability of alternative treatment avenues for maintaining mental well-being, represents a major factor challenging the market's growth in the projected period.
Research Scope and Analysis
By Type
In the global health coaching market, it is divided into two primary segments: holistic & wellness health coaching, and primal/paleo health coaching. In 2023, the major share of the market is dominated by the holistic & wellness health coaching segment. This is due to its inherent advantages over primal/paleo health coaching, mainly the growth in the adoption of holistic & wellness health coaching services among individuals seeking effective management strategies for chronic ailments such as diabetes & obesity. These all factors act as drivers for the strong growth of this particular segment within the market.
By Mode
In 2023, the offline meditation health coaching segment holds a significant portion of the market share, majorly due to its unique advantages over online health coaching. In addition, factors like a conducive environment, personalized guidance, direct in-person interaction, & others contribute to its growing dominance.
However, it is also anticipated that the online segment will notice significant progress throughout the forecasted period, showing a shift towards increasing growth prospects in this domain, which will further let the global health coaching market grow.
By Duration
Anticipated to showcase fast growth over the forecasted period, the segment spanning 6 months to 12 months is a major driving factor of the market in 2023, as this growth is driven by the growing endorsement of health coaching programs lasting 6 to 12 months, primarily for addressing behavioral health concerns such as substance abuse & bipolar disorders. This segment is anticipated to notice a high growth, fueled by the growth in recognition of mental health issues like depression & anxiety on a global scale. These factors together contribute to the growth of the global health coaching market in the forecasted period.
By Application
As per application-based segmentation, the market is divided into three main categories, namely general wellness, behavioral health, & chronic disease management. During the forecasted period, the general wellness segment is anticipated to notice high growth. This phenomenon can be said due to the growing number of mental health issues, primarily anxiety & depression, particularly among the younger population. This adoption serves as a major catalyst driving the market's growth. Further, the trends also indicate that the general wellness segment is anticipated to maintain the highest growth rate throughout the forecasted period, mainly due to the rising global occurrence of behavioral health conditions.
The Global Health Coaching Market Report is segmented on the basis of the following:
By Type
• Holistic and Wellness Health Coaching
• Primal/Paleo Health Coaching
By Mode
• Offline
• Online
By Duration
• Less than 6 Months
• 6 Months to 12 Months
By Application
• Chronic Diseases
• General Wellness
• Behavioral Health Disorders
Regional Analysis
In 2023, the North American region has a significant market share, commanding about 38.8% of the total revenue in the Global Health Coaching Market, as various factors contribute to the market's growth in this region, mainly including the growing awareness among individuals about health & well-being. Further, a number of organizations are constantly organizing events focusing on encouraging optimal mental health within the regional population. This combined effort is anticipated to significantly increase the market's growth in North America.
Further, significant growth is also anticipated for the Asia Pacific region during the forecast period. This growth can be said due to factors like growing awareness of mental health, an increase in depression & anxiety cases, demanding lifestyles, & other major drivers. Additionally, the worldwide adoption of Asian meditative techniques is supporting this trend. The region is forecasted to sustain this growth momentum consistently over the projected period.
By Region
North America
• The U.S.
• Canada
Europe
• Germany
• The U.K.
• France
• Italy
• Russia
• Spain
• Benelux
• Nordic
• Rest of Europe
Asia-Pacific
• China
• Japan
• South Korea
• India
• ANZ
• ASEAN
• Rest of Asia-Pacific
Latin America
• Brazil
• Mexico
• Argentina
• Colombia
• Rest of Latin America
Middle East & Africa
• Saudi Arabia
• UAE
• South Africa
• Israel
• Egypt
• Rest of MEA
Competitive Landscape
In the competitive landscape of the global health coaching market, various key players have effectively opted for strategies like mergers, collaborations, acquisitions, & partnerships to uplift their positions in the health coaching market. These strategic moves not only increased their existing product portfolios but also allowed them to tap into new directions of growth and innovation. By building alliances & joining forces, these industry leaders display a proactive approach to meet the evolving market demands and enhance their overall competitive edge.
For instance, in February 2023, Better Up announced a partnership with the International Coaching Federation, this collaboration focuses on boosting the coaching sector forward by using research to create a complete repository of evidence-based insights & actionable best practices in the field of coaching's art, science, & craftsmanship.
Some of the prominent players in the Global Health Coaching Market are:
• UK Health Coaches Association
• BrainMD Health
• APFA
• The American Council of Exercise
• Sears Wellness Institute
• The Raw Food Institute
• Institute of Health Sciences
• Health Coach Institute
• Liva Healthcare
• TotalWellness
• Other Key Players
COVID-19 Pandemic & Recession: Impact on the Global Health Coaching Market:
The global health coaching market experienced an extreme impact from the COVID-19 pandemic & the following recession. The increased significance of health & well-being during the pandemic drove the growth in demand for virtual health coaching services as lockdowns & restrictions became extensive. However, the recession did initiate economic constraints as many individuals cut back on non-compulsory spending. This dual dynamic led to a shift in the direction of online coaching sessions while also turning up challenges owing to lower consumer spending.
Report Characteristics |
Market Size (2023) |
USD 17.4 Bn |
Forecast Value (2032) |
USD 35.3 Bn |
CAGR (2023-2032) |
8.2% |
Historical Data |
2017 - 2022 |
Forecast Data |
2023 - 2032 |
Base Year |
2022 |
Estimate Year |
2023 |
Report Coverage |
Market Revenue Estimation, Market Dynamics, Competitive Landscape, Growth Factors and etc. |
Segments Covered |
By Type (Holistic & Wellness Health Coaching and
Primal/Paleo Health Coaching), By Mode (Online and
Offline), By Duration (Less than 6 Months and 6
Months to 12 Months), By Application (Chronic
Diseases, General Wellness and Behavioral Health
Disorders) |
Regional Coverage |
North America – The US and Canada; Europe – Germany, The UK, France, Russia, Spain, Italy, Benelux, Nordic, & Rest of Europe; Asia- Pacific– China, Japan, South Korea, India, ANZ, ASEAN, Rest of APAC; Latin America – Brazil, Mexico, Argentina, Colombia, Rest of Latin America; Middle East & Africa – Saudi Arabia, UAE, South Africa, Turkey, Egypt, Israel, & Rest of MEA
|
Prominent Players |
UK Health Coaches Association, BrainMD Health,
APFA, The American Council of Exercise, Sears
Wellness Institute, The Raw Food Institute, Institute
of Health Sciences, Health Coach Institute, Liva
Healthcare, TotalWellness, and Other Key Players |
Purchase Options |
We have three licenses to opt for: Single User License (Limited to 1 user), Multi-User License (Up to 5 Users), and Corporate Use License (Unlimited User) along with free report customization equivalent to 0 analyst working days, 3 analysts working days and 5 analysts working days respectively. |
Frequently Asked Questions
The Global Health Coaching Market size is estimated to have a value of USD 17.4 billion in 2023 and is
expected to reach USD 35.3 billion by the end of 2032.
North America dominates the Global Health Coaching Market with a share of 38.8% in 2023.
Some of the key players in the Global Health Coaching Market are BrainMD Health, APFA, TotalWellness,
and many others.
The market is growing at a CAGR of 8.2 percent over the forecasted period.
Contents
1.1.Objectives of the Study
1.3.Market Definition and Scope
2.Health Coaching Market Overview
2.1.Global Health Coaching Market Overview by Type
2.2.Global Health Coaching Market Overview by Application
3.Health Coaching Market Dynamics, Opportunity, Regulations, and Trends Analysis
3.1.1.Health Coaching Market Drivers
3.1.2.Health Coaching Market Opportunities
3.1.3.Health Coaching Market Restraints
3.1.4.Health Coaching Market Challenges
3.2.Emerging Trend/Technology
3.4.PORTER'S Five Forces Analysis
3.6.Opportunity Map Analysis
3.11.Supply/Value Chain Analysis
3.12.Covid-19 & Recession Impact Analysis
3.13.Product/Brand Comparison
4.Global Health Coaching Market Value ((US$ Mn)), Share (%), and Growth Rate (%) Comparison by By Type, 2017-2032
4.1.Global Health Coaching Market Analysis by By Type: Introduction
4.2.Market Size and Forecast by Region
4.3.Holistic and Wellness Health Coaching
4.4.Primal/Paleo Health Coaching
5.Global Health Coaching Market Value ((US$ Mn)), Share (%), and Growth Rate (%) Comparison by By Mode, 2017-2032
5.1.Global Health Coaching Market Analysis by By Mode: Introduction
5.2.Market Size and Forecast by Region
6.Global Health Coaching Market Value ((US$ Mn)), Share (%), and Growth Rate (%) Comparison by By Duration, 2017-2032
6.1.Global Health Coaching Market Analysis by By Duration: Introduction
6.2.Market Size and Forecast by Region
6.4.6 Months to 12 Months
7.Global Health Coaching Market Value ((US$ Mn)), Share (%), and Growth Rate (%) Comparison by By Application, 2017-2032
7.1.Global Health Coaching Market Analysis by By Application: Introduction
7.2.Market Size and Forecast by Region
7.5.Behavioral Health Disorders
8.Global Health Coaching Market Value ((US$ Mn)), Share (%), and Growth Rate (%) Comparison by Region, 2017-2032
8.1.1.North America Health Coaching Market: Regional Trend Analysis
8.2.1.Europe Health Coaching Market: Regional Trend Analysis
8.3.1.Asia-Pacific Health Coaching Market: Regional Trend Analysis
8.3.1.7.Rest of Asia-Pacifc
8.4.1.Latin America Health Coaching Market: Regional Trend Analysis
8.4.1.5.Rest of Latin America
8.5.Middle East and Africa
8.5.1.Middle East and Africa Health Coaching Market: Regional Trend Analysis
9.Global Health Coaching Market Company Evaluation Matrix, Competitive Landscape, Market Share Analysis, and Company Profiles
9.1.Market Share Analysis
9.3.UK Health Coaches Association
9.3.2.Financial Highlights
9.3.5.Key Strategies and Developments
9.4.2.Financial Highlights
9.4.5.Key Strategies and Developments
9.5.2.Financial Highlights
9.5.5.Key Strategies and Developments
9.6.The American Council of Exercise
9.6.2.Financial Highlights
9.6.5.Key Strategies and Developments
9.7.Sears Wellness Institute
9.7.2.Financial Highlights
9.7.5.Key Strategies and Developments
9.8.The Raw Food Institute
9.8.2.Financial Highlights
9.8.5.Key Strategies and Developments
9.9.Institute of Health Sciences
9.9.2.Financial Highlights
9.9.5.Key Strategies and Developments
9.10.Health Coach Institute
9.10.2.Financial Highlights
9.10.5.Key Strategies and Developments
9.11.2.Financial Highlights
9.11.5.Key Strategies and Developments
9.12.2.Financial Highlights
9.12.5.Key Strategies and Developments
9.13.2.Financial Highlights
9.13.5.Key Strategies and Developments
10.Assumptions and Acronyms