India Active Backpack Market By Product Type (Sports Backpacks, Hiking/Trekking Backpacks, Camping and Travel Backpacks), By Capacity (Below 10 Liters, 10–20 Liters, 31–40 Liters, 41–60 Liters, Above 60 Liters), By Price Range and By Distribution Channel - India Industry Outlook, Key Companies (Wildcraft, American Tourister, Skybags, and others), Trends and Forecast 2025-2034

Market Overview
The India Active Backpack Market is projected to reach USD 623.5 million in 2025 and grow at a compound annual growth rate of 13.0% from there until 2034 to reach a value of USD 1,868.8 million.
The Indian active backpack market is experiencing dynamic growth, fueled by increasing participation in fitness activities, outdoor recreation, and travel among urban and semi-urban consumers. As more Indians embrace healthier lifestyles and adventure tourism, demand for specialized backpacks with ergonomic designs, breathable mesh panels, and multi-compartment layouts has surged. A notable shift is observed toward backpacks that blend functionality with fashion, particularly among working professionals, college students, and digital nomads seeking stylish yet durable options for daily use and weekend adventures.
One prominent trend is the growing preference for sustainable backpacks made from recycled plastics, organic fabrics, and eco-conscious dyes. Consumers are now valuing environmental responsibility alongside utility, prompting brands to introduce green lines that appeal to environmentally aware buyers. Smart features such as integrated power banks, Bluetooth trackers, solar panels, and anti-theft mechanisms are gaining traction, especially among tech-savvy youth and frequent travelers.
Significant opportunities exist in Tier II and Tier III cities, where the rising middle class, growing internet penetration, and social media influence are accelerating lifestyle changes. Online shopping platforms and influencer marketing have further widened access to global and local backpack brands, giving consumers more choices and faster delivery options. Government initiatives promoting domestic tourism and fitness campaigns are also encouraging backpack usage across new demographics.
Despite these opportunities, the market faces some restraints. Price sensitivity remains a challenge, with many consumers opting for inexpensive, unbranded products. Additionally, counterfeit goods and raw material cost fluctuations impact the profitability of premium brands.
India Active Backpack Market: Key Takeaways
• Market Size Insights: The India Active Backpack Market size is estimated to have a value of USD 623.5 million in 2025 and is expected to reach USD 1,868.8 million by the end of 2034.
• By Product Type Segment Insights: Sports backpacks are expected to command this segment with the highest market share by the end of 2025.
• By Capacity Segment Insights: The 10–20 liters capacity is poised to dominate this segment as it is anticipated to hold the largest portion of this market in 2025.
• Key Players Insights: Some of the major key players in the India Active Backpack Market are Wildcraft, American Tourister, Skybags, VIP Industries, Safari, Fastrack, Puma, and many others.
• The Indian Active Market Growth Rate: The market is growing at a CAGR of 13.0 percent over the forecasted period of 2025.
India Active Backpack Market: Use Cases
• Urban Commuting: Active backpacks with laptop sleeves, USB charging ports, and RFID-blocking pockets are favored by office-goers and students for daily city commutes. These bags provide smart storage solutions for gadgets and essentials while offering padded support and waterproof exteriors to withstand rush-hour conditions, traffic, and unpredictable weather.
• Trekking & Hiking: For adventure seekers, trekking backpacks with hydration sleeves, reinforced straps, load lifters, and weather-resistant fabrics are vital. Used in destinations like the Himalayas or Western Ghats, these bags offer comfort over long trails, durability in harsh climates, and enhanced support for carrying gear during extended outdoor expeditions.
• Gym & Fitness: Fitness enthusiasts carry gym-specific backpacks with separate compartments for shoes, clothes, towels, and water bottles. These bags offer ventilation panels, odor-resistant linings, and ergonomic shoulder straps, making them ideal for carrying gym gear before or after work while supporting mobility and convenience.
• Cycling & Biking: Cyclists and bikers favor lightweight, compact backpacks with aerodynamic designs, reflective safety panels, chest and waist straps, and weatherproof materials. These features enhance visibility and stability during urban or rural rides, helping commuters or recreational riders stay safe and agile on the road.
• Weekend Travel & Getaways: Multi-functional travel backpacks with expandable compartments, TSA locks, padded laptop sleeves, and smart organization systems are ideal for weekend trips or quick domestic flights. Travelers prefer these versatile bags to avoid bulky luggage while ensuring they can carry essentials comfortably for short, spontaneous getaways.t
India Active Backpack Market: Stats & Facts
Indian Brand Equity Foundation (IBEF)
• India’s sports goods industry is poised for significant expansion, growing from approximately USD 3.9 billion in FY2020–21 to an estimated USD 6.6 billion by 2027. This surge directly benefits supporting segments like active backpacks, which are widely used across sports and fitness domains.
• India exported sports goods worth USD 521 million during 2022–23. Of these, gymnastic and athletic requisites commonly involving accessories stored in specialized backpacks contributed notably.
• Around 60% of sporting goods produced in India are exported, indicating robust demand. The sector employs more than 500,000 individuals, primarily in equipment and accessories production.
• Jalandhar and Meerut, India's manufacturing hubs for sports products, contribute about 82% of total sports goods production, with over 3,000 manufacturing units and 130 export-focused businesses. These hubs often include the manufacturing of active-use backpacks.
Ministry of Statistics and Programme Implementation (MOSPI)
• In FY2023/24, non-food item expenditures in rural households rose to 53% from 47% in FY2011/12. This includes purchases like bags, travel gear, and lifestyle accessories.
• Urban households showed a higher spending trend on non-food categories, increasing from 57% in 2011/12 to 60% in 2023/24.
• Rural consumer spending grew by 9.55% year-on-year, whereas urban spending increased by 8.31%, indicating rising discretionary income that can be directed toward lifestyle items like backpacks.
• Since 2011/12, rural household spending has surged by over 45%, compared to a 38% increase in urban households, reflecting growing aspirations and demand for utility products such as active backpacks across India.
Airports Authority of India (AAI)
• Domestic passenger traffic in India reached 123.2 million in 2023, suggesting a revival in travel and outdoor activity, both contributing to increased demand for travel and trekking backpacks.
• Foreign passenger traffic also saw a 27% year-over-year rise, which further pushes sales of travel accessories, including premium and luxury backpacks.
• The Ministry of Civil Aviation has allocated nearly ₹98,000 crore for airport modernization by 2025. This includes expanding airport retail areas, where travel accessories such as backpacks are major revenue contributors.
• Airport retail revenue rose by 42% in 2023, a clear indication of increased purchases of items like luggage and backpacks at transit points.
Directorate General of Commercial Intelligence and Statistics (DGCIS)
• Between April 2023 and January 2024, India exported sports goods worth USD 441.45 million, including various accessories typically stored or carried in active backpacks.
• For the full fiscal year 2022–23, India exported USD 521 million worth of sports goods, though slightly down from USD 546 million the year prior.
• Key exported items included gym equipment, cricket and football gear, boxing accessories, sportswear, and nets all of which complement the use of active backpacks for mobility and utility.
Ministry of Road Transport and Highways
• Logistics costs in India remain high at approximately 13% of GDP, which affects the pricing and distribution of consumer products such as backpacks.
• India's average freight cost per ton-kilometer stands at ₹1.90, significantly higher than countries like the U.S., indicating room for optimization in retail logistics.
• Despite the lower cost of rail freight, nearly 60% of goods continue to move via roadways, which are the primary mode for transporting consumer goods to retail stores and e-commerce hubs.
Ministry of Textiles
• India produced 36,582 metric tons of silk in FY2023, marking a 3.4% increase year-over-year. This raw material is often used in premium and designer backpacks.
• India holds the position of the world’s second-largest silk producer, contributing 18% of global output. This positions the country as a significant base for luxury and artisanal backpack production.
• The Ministry supports all major textile segments including cotton, wool, and synthetics materials widely used in various categories of active backpacks.
Ministry of Commerce and Industry
• India ranks as the third-largest manufacturer in Asia and exports a diverse range of sports and travel gear, including backpacks, to over 200 countries.
• Indian exporters are increasingly tapping developing markets such as South Africa, Brazil, Mexico, and Nigeria, all of which demonstrate rising demand for sports accessories and travel gear.
• India’s share in the global market for tennis and fitness-related items, which typically includes gym bags and active backpacks, has been on the rise.
India Active Backpack Market: Market Dynamics
Driving Factors in the India Active Backpack Market
Rapid Expansion of E-commerce and Digital Retail Platforms
The explosive growth of e-commerce in India has fundamentally transformed how consumers shop for lifestyle and utility products, including active backpacks. Digital platforms like Amazon India, Flipkart, Myntra, and Decathlon have democratized access to a diverse array of brands, styles, and price points delivering backpacks directly to both metropolitan and rural pin codes. This nationwide penetration of online marketplaces has provided emerging backpack brands with access to mass audiences without requiring extensive physical store infrastructure. Government initiatives such as the Digital India campaign and the BharatNet broadband project have also enhanced rural internet connectivity, allowing even Tier 3 and Tier 4 consumers to engage with digital retail ecosystems.
Moreover, the availability of AR/VR-based product try-ons, virtual fittings, and AI-based recommendations on these platforms is enhancing the buying experience, reducing return rates, and improving customer satisfaction. Flash sales, influencer promotions, and seasonal discounts further fuel impulse buying of travel and sports backpacks. From a logistics standpoint, growing warehousing infrastructure, faster delivery timelines, and widespread digital payment adoption have all contributed to e-commerce’s rise as a dominant distribution channel. Consequently, digital retail has not only expanded consumer access to active backpacks but also enabled niche and sustainable product innovations to reach targeted audiences efficiently.
Growing Participation in Domestic and International Tourism
The sustained rise in both domestic and international tourism in India is acting as a critical growth driver for the active backpack market. According to data from the Ministry of Tourism, India recorded over 1.7 billion domestic tourist visits in 2023, with destinations like Uttarakhand, Himachal Pradesh, Goa, Kerala, and the North-East seeing record-high footfalls. Simultaneously, international tourist arrivals also rebounded post-pandemic, recording a 43% year-on-year increase. This increased mobility has amplified the need for travel gear that is durable, functional, and style-conscious. Active backpacks especially those with hydration systems, multiple compartments, anti-theft features, and weatherproofing are now considered travel essentials.
Weekend getaways, hiking expeditions, camping trips, and wellness retreats are on the rise among urban youth and families, prompting growth in backpack segments with specific travel-oriented features. The government’s investments in eco-tourism, adventure tourism, and rural tourism under schemes like PRASHAD and Swadesh Darshan are also encouraging more consumers to explore lesser-known regions, further necessitating high-performance backpacks. Airports and railway stations have become prime locations for travel gear retailing, with brands leveraging exclusive stores and kiosks to tap into transit-based purchases. The expanding tourism ecosystem is thus creating consistent demand across mid-range to premium backpack categories.
Restraints in the India Active Backpack Market
Price Sensitivity and the Dominance of Unorganized Players
One of the primary constraints hindering the full-scale expansion of India’s active backpack market is extreme price sensitivity among middle-income consumers, particularly in semi-urban and rural areas. Despite rising aspirations, a significant portion of buyers still prefer unbranded or locally manufactured backpacks due to their affordability, often priced well below ₹500. These products dominate local markets, weekly haats, and small general stores, posing stiff competition to organized brands that offer higher quality at a premium. The unorganized sector benefits from low input costs, minimal regulatory oversight, and flexible pricing, allowing it to quickly respond to seasonal demand spikes.
On the other hand, organized players face higher costs related to branding, quality testing, distribution, and GST compliance. This price-performance gap makes it challenging for branded backpacks to compete on volume in cost-conscious segments. Additionally, counterfeit and copycat products bearing fake brand logos further erode market share. While awareness and income levels are rising, converting budget-conscious consumers toward branded alternatives will require focused efforts such as affordable product lines, EMI schemes, and hybrid distribution strategies. Until then, the dominance of unorganized players will remain a structural barrier to widespread market formalization.
Logistics Challenges and Supply Chain Fragmentation
India’s complex geography and underdeveloped logistics infrastructure continue to pose challenges for backpack manufacturers and distributors. Despite the growth of e-commerce and improved connectivity in urban areas, the supply chain in rural and remote locations remains inefficient and costly. High freight costs, unreliable warehousing, frequent stockouts, and inadequate cold chain facilities (for moisture-sensitive materials) disrupt timely delivery and inflate operational costs. This is particularly problematic for brands operating at scale or offering specialized backpack variants with unique material compositions. Seasonal demand fluctuations, especially during back-to-school periods or the travel season, exacerbate these inefficiencies, leading to mismatched inventories and excess unsold stock.
Moreover, India’s interstate tax regulations and compliance requirements, although simplified under GST, still require active coordination for multi-state shipments. Smaller brands and startups, lacking strong supply chain capabilities, find it particularly difficult to maintain service standards and consistency across geographies. The lack of standardized retail distribution, especially in Tier 3 and rural markets, further weakens inventory planning and product visibility. While the government is working toward logistics modernization through the Gati Shakti initiative and National Logistics Policy, these structural issues continue to hinder efficiency and scalability in the backpack sector.
Opportunities in the India Active Backpack Market
Untapped Demand in Tier 2 and Tier 3 Cities
India's Tier 2 and Tier 3 cities are emerging as critical growth frontiers for the active backpack market. As urbanization spreads and per capita income rises in these regions, so does the aspiration for branded, high-quality lifestyle products. Unlike metropolitan markets, these cities often lack specialty outdoor or sports retail infrastructure, creating a large, underserved consumer base. However, with the increasing penetration of smartphones and digital payments, consumers in cities like Indore, Lucknow, Patna, Guwahati, and Nagpur are rapidly becoming part of the e-commerce ecosystem. Brands can leverage this shift to introduce regionally tailored backpack offerings that combine affordability with durability. Localized campaigns in vernacular languages, combined with influencer endorsements from regional personalities, are proving effective in driving brand recall.
Additionally, educational institutions and coaching hubs in these cities generate high demand for multi-utility backpacks among students and young professionals. Government investment in infrastructure, such as smart city initiatives and public transportation, also indirectly supports outdoor and travel mobility, enhancing the use of backpacks. Expanding physical presence through shop-in-shop models, franchise formats, and multi-brand stores in Tier 2 and Tier 3 regions presents a significant untapped revenue channel for both domestic and international players.
Strategic Collaborations and Customization-Driven Branding
As consumer preferences become more individualized, brands offering personalized backpack experiences through custom features, limited editions, and collaborations are gaining traction. Strategic tie-ups between backpack manufacturers and lifestyle brands, fashion designers, fitness influencers, and even travel service providers can help co-create unique product lines catering to niche markets. For instance, co-branded backpacks designed with travel bloggers or sports celebrities can generate aspirational value while strengthening emotional connection with target audiences. Corporate gifting, school programs, and employee wellness initiatives also offer B2B opportunities for customized backpack production.
Moreover, modern consumers especially millennials are increasingly demanding personalized add-ons such as initials, color panels, modular compartments, and add-on tech (USB charging ports, RFID blocking, etc.). With technologies like 3D printing, small-batch manufacturing, and AI-powered customization interfaces now feasible in India, brands can efficiently deliver such differentiated offerings. Customization not only commands higher margins but also enhances customer retention and word-of-mouth referrals. These trends align with India's growing startup ecosystem, where D2C (Direct-to-Consumer) backpack brands are emerging rapidly by offering customization at scale via digital-first platforms. This evolving ecosystem of collaboration and personalization is creating significant new value pools in the active backpack segment.
Trends in the India Active Backpack Market
Rise of Fitness and Outdoor Lifestyles Among Urban Youth
India’s younger population is increasingly adopting fitness-conscious and outdoor-oriented lifestyles, fueling demand for purpose-specific backpacks. Activities such as gym training, running, trekking, cycling, hiking, and weekend travel have become integral to urban living, particularly in metros and Tier-1 cities like Bengaluru, Mumbai, and Delhi. According to reports from the Ministry of Youth Affairs and Sports, participation in outdoor and organized fitness events has nearly doubled over the past five years. This lifestyle shift is generating consistent demand for lightweight, ergonomic, and compartmentalized active backpacks designed for varied use cases such as hydration compatibility, shoe compartments, and sweat-resistant linings.
Domestic brands like Wildcraft, Fastrack, and Gear, along with international players like Decathlon and Adidas, are responding by launching specialized product lines targeting urban consumers. In parallel, the visual appeal of backpacks driven by influencer marketing on Instagram and YouTube has transformed them into fashion accessories, not just functional gear. This convergence of utility, fashion, and fitness is setting a long-term trend that’s likely to push the market toward segmentation by activity type. Consequently, manufacturers are adopting product customization strategies to meet niche lifestyle needs while leveraging retail partnerships in e-commerce and multi-brand stores to stay competitive.
Increased Consumer Preference for Sustainable and Eco-Friendly Materials
The rising environmental consciousness among Indian consumers is significantly influencing purchasing decisions in the backpack category. A growing segment of buyers, particularly Gen Z and urban millennials, are showing a preference for backpacks made from recycled materials, organic fabrics, vegan leather, and biodegradable polymers. This trend is gaining momentum as government bodies like the Ministry of Environment and Forests push for sustainable consumption patterns under initiatives like Swachh Bharat and Lifestyle for Environment (LiFE). Domestic manufacturers and global brands operating in India have begun to adopt sustainable practices, including zero-waste production lines, sustainable dyeing processes, and eco-certification labeling.
Brands such as Hidesign and Da Milano are investing in ethically sourced leather and environmentally safe manufacturing to appeal to eco-conscious buyers. Simultaneously, innovative startups like "Baggit Green" are introducing recycled polyester and post-consumer plastic-based backpacks, drawing attention in urban markets. Consumer awareness campaigns, such as Earth Day initiatives and social media sustainability drives, further reinforce these preferences. As a result, "green" backpacks are transitioning from niche to mainstream offerings. While they may command a premium, the growing perception of eco-responsibility as a status symbol supports their steady market penetration. This shift also encourages supply chain restructuring focused on cleaner raw materials, reduced carbon footprint, and compliance with environmental standards.
India Active Backpack Market: Research Scope and Analysis
By Product Type Analysis
Sports backpacks are projected to dominate the Indian active backpack market due to their versatility, rising fitness culture, and demand across age groups. These backpacks are specifically designed for high-mobility activities such as running, gym training, trekking, and cycling, making them the most relevant option for India’s increasingly fitness-conscious population. As more individuals engage in sports and wellness activities, particularly among urban millennials and Gen Z, the utility-driven design of sports backpacks, which includes features like ventilated back panels, padded straps, hydration compatibility, and shoe compartments, has become a clear value proposition.
Moreover, sports backpacks are often seen as both functional gear and fashion accessories. They appeal to college students, young professionals, and athletes who want lightweight, stylish bags suitable for both workout sessions and daily commuting. This multipurpose usage makes sports backpacks the preferred choice even outside of athletic contexts.
The dominance of sports backpacks is further supported by the expanding presence of global and domestic activewear brands in India, such as Decathlon, Puma, Nike, Wildcraft, and Fastrack. These brands not only offer affordable options but also regularly launch upgraded variants with improved ergonomics and aesthetics. Mass advertising, celebrity endorsements, and social media marketing by these companies continue to push the sports backpack into mainstream visibility. The increasing number of marathon events, cycling clubs, and trekking communities also reinforces demand.
In essence, sports backpacks provide the perfect blend of functionality, durability, and aspirational branding, leading to their dominant market position in India’s active backpack segment.
By Capacity Analysis
The 10–20 liters capacity segment is anticipated to dominate the Indian active backpack market due to its ideal balance between portability and sufficient storage. This size range perfectly caters to the everyday mobility needs of Indian consumers whether they are gym-goers, students, commuters, or short-trip travelers. A backpack within this capacity is lightweight enough to be carried throughout the day while still spacious enough to hold essentials like gym clothes, a water bottle, shoes, laptops, and snacks.
India’s urban consumers increasingly prefer minimalist and functional designs over bulky gear. In this context, the 10–20L capacity offers a sleek and ergonomic form factor without compromising on organizational features. Many backpacks in this range come with multiple compartments, anti-theft zippers, bottle holders, and tech-friendly pockets, making them suitable for both active use and daily routines.
Another reason for this capacity’s popularity is its suitability for both men and women across age groups. From college students attending classes to professionals heading to the gym after work, this capacity range serves a wide variety of use cases. Additionally, for urban commuters using public transport, smaller bags with 10–20L capacity are easier to handle and store in crowded spaces.
Brands like Decathlon, Wildcraft, and American Tourister dominate this space with extensive offerings in the 10–20L category, often priced competitively and widely available across retail and online platforms. The size also aligns well with airline cabin baggage regulations, making it popular for air travelers on short domestic trips.
Overall, its widespread utility, comfort, and multifunctionality make the 10–20L capacity the dominant segment in the active backpack market.
By Price Range Analysis
The budget price range (below $35) is poised to dominate the Indian active backpack market primarily due to the country’s high price sensitivity and the vast size of its middle-income and student population. In India, purchasing decisions for utility-based products like backpacks are driven significantly by value-for-money propositions. Consumers seek products that offer a reasonable balance between functionality, durability, and affordability, and the budget segment fits this expectation perfectly.
This price category caters to a wide demographic from school and college students to daily commuters and fitness enthusiasts who require functional gear without the burden of premium pricing. Backpacks under $35 often include essential features like adjustable straps, water-resistant materials, basic padding, laptop sleeves, and organizer compartments, satisfying the practical needs of most users.
Moreover, the growth of e-commerce platforms such as Amazon, Flipkart, and Myntra has enabled consumers to access an extensive selection of budget backpacks from both local and global brands. Flash sales, discount seasons, and affordable delivery options further amplify this segment’s accessibility. Retail chains like Decathlon and Wildcraft also offer durable, activity-specific backpacks in this range, capitalizing on economies of scale.
Additionally, educational institutions, coaching centers, and entry-level workplaces frequently see bulk purchases of budget backpacks, reinforcing the volume-driven dominance of this category. Startups and D2C brands are also entering the space with digitally marketed, aesthetically appealing products that maintain low price points without compromising much on design.
Thus, the affordability, broad appeal, and wide availability of budget active backpacks make this price segment the undisputed market leader in India.
By End User Analysis
Individual consumers are expected to dominate the end-user segment of the Indian active backpack market, driven by the increasing need for personal utility gear in urban and semi-urban lifestyles. The demand is largely propelled by a growing number of fitness enthusiasts, daily commuters, college students, young professionals, and travel lovers who require backpacks for specific, individual use cases such as gym sessions, weekend trips, office commutes, or sports activities.
India’s demographic makeup with over 50% of the population below the age of 30 favors a large base of independent users who are active, mobile, and lifestyle-conscious. These individuals increasingly view backpacks not just as carrying tools but as extensions of their identity, influencing choices based on design, comfort, brand value, and function.
This dominance is further strengthened by the surge in individual-centric retail channels such as D2C e-commerce, lifestyle stores, and sports retail outlets. Consumers now enjoy the flexibility to choose from a vast array of backpack styles, sizes, and features customized for their unique preferences, whether it’s a sleek gym backpack with ventilation or a multi-pocket daypack for travel.
Additionally, individual buyers benefit from seasonal deals, personalization options, and access to product reviews and influencers, enabling informed, personal purchases. Corporate bulk purchases or institutional buyers, while important, still form a smaller segment.
As Indian consumers increasingly invest in themselves, health, travel, and fitness, the demand for individual-use active backpacks continues to surge, establishing this segment as the dominant force in the market.
The India Active Backpack Market Report is segmented on the basis of the following:
By Product Type
• Sports Backpacks
• Hiking/Trekking Backpacks
• Camping and Travel Backpacks
By Capacity
• Below 10 Liters
• 10–20 Liters
• 31–40 Liters
• 41–60 Liters
• Above 60 Liters
By Price Range
• Budget (Below <$35)
• Mid-range ($35–$85)
• Premium ($85–$145)
• Luxury (Above >$145)
By Distribution Channel
• E-commerce Platforms
• Specialty Outdoor Retail Stores
• Multi-brand Sports & Lifestyle Store
• Hypermarkets & Supermarkets
• Brand Exclusive Stores

India Active Backpack Market: Competitive Landscape
The India Active Backpack Market is highly competitive, marked by the presence of both domestic and international players offering a diverse range of products across price points, capacities, and use cases. Leading Indian brands like Wildcraft, VIP Industries (Skybags, Carlton), and Safari have built strong brand recall through extensive offline distribution, affordability, and robust product quality tailored for Indian consumers. Wildcraft, in particular, has leveraged its outdoor and activewear positioning to become a dominant name in the segment.
Global sports and lifestyle brands such as Nike, Adidas, Puma, and Decathlon have established a strong foothold through brand-driven aspirational appeal, high-performance products, and omnichannel retail strategies. Decathlon has particularly grown in influence by offering functional, affordable backpacks via its large-format stores and digital platform.
E-commerce has also enabled the rise of D2C and budget brands like F Gear, Polestar, and Gear, which focus on value-for-money designs and target students and working professionals. Premium and lifestyle players like Tommy Hilfiger, Hidesign, and Da Milano cater to niche luxury consumers.
Brand strategies now include influencer collaborations, sustainability-driven materials, and customization features to differentiate in a crowded market. The market remains fragmented, but innovation, affordability, and targeted branding are key to gaining market share.
Some of the prominent players in the India Active Backpack Market are:
• Wildcraft
• American Tourister
• Skybags
• VIP Industries
• Safari
• Fastrack
• Puma
• Nike
• Adidas
• Decathlon
• Tommy Hilfiger
• Lavie
• F Gear
• Polestar
• Gear
• Lenovo
• Da Milano
• Hidesign
• Karrimor
• Fjällräven
• Other Key Players