Market Overview
The
Global Lawn Mowers Market is expected to reach a value of
USD 34.9 billion in 2023, and it is further anticipated to reach a market value of
USD 60.1 billion by 2032 at a
CAGR of 6.2%. The market has seen significant growth over the past few years and is predicted to grow significantly during the forecasted period as well.
Lawn mowers are equipment that includes rotating blades, either singularly or in multiples, to cut grass at a uniform height. These blades can be powered through manual effort or by an integrated power source such as an electric motor or an internal combustion engine. Many cut height adjustments are integrated into lawn mowers, giving users the flexibility to attain their desired grass height.
The Lawn Mowers Market is set to grow due to the increasing consumer interest in backyard beautification, landscaping, & outdoor entertaining. Growth in dual-income households drives increased spending on consumer goods, yard maintenance, & lawn enhancement, fueling the Global Lawn Mowers Market. Urban
agriculture opportunities & demand for well-maintained lawns further contribute to this growth trend.
The global lawn mower market is experiencing dramatic shifts due to technological innovations and changing consumer tastes. Robotic lawnmowers have gained enormous momentum, particularly in Europe and North America due to their environmental benefits, lower maintenance costs and convenience - making them especially suitable for both residential and professional landscaping applications due to efficient cost-effective solutions.
An increasing interest in eco-friendly landscaping and green spaces has increased demand for battery-powered mowers, with innovations like app-controlled features attracting tech-savvy consumers. Meanwhile, expanding urban green initiatives, including smart cities development initiatives, provide lawn mower manufacturers with opportunities to align themselves with sustainability goals.
However, the industry faces many challenges, including competition from low-cost alternatives and artificial grass's increasing adoption. In developing regions, affordability remains key factor and preferring simpler models over high-tech ones is often favored over those offering complex features. Yet advances in robotic mower technology as well as their increased usage on sports fields and golf courses indicate growth potential across a range of applications.
Market Dynamic
The growth of urbanization, along with an increased focus on residential landscaping & the rise in automated lawn care solutions, stands as a major driver fueling the global lawn mower market expansion. As urban environments transform & consumers increasingly give importance to outdoor visual appeal, the need for effective & user-friendly lawn maintenance equipment, containing electric & robotic mowers, experiences major growth, strengthening the market's growth trajectory, with growth expected throughout the forecasted period.
However, the challenge of environmental sustainability & noise concerns concerning traditional gasoline-powered mowers present a major restraint for the global lawn mowers market. As regulatory standards are strict & consumers seek eco-friendly alternatives, manufacturers face pressure to innovate & offer noiseless, emission-reducing solutions, which might impact market dynamics and adoption rates.
Research Scope and Analysis
By Product
In 2023, electric-powered lawn mowers lead the market by bringing in the most revenue in the overall global market. This is mainly because they're user-friendly & have a great balance between power & weight, making them efficient at cutting even tall grass. People also prefer these mowers owing to ongoing enhancement in battery technology, making them more durable & efficient, and are anticipated to grow more over the forecasted period.
At the same time, robotic mowers have also made a significant impact on the market. This is driven by consumers who like tech-savvy products that are convenient & environmentally friendly. These robotic mowers have become more cost-effective, leading to growth in adoption in developed markets. Consumers like the idea of connecting these mowers due to their smart home setups, enabling them to control the mower remotely using their smartphones.
By End User
The residential sector emerges as the dominant end-user segment, accounting for the largest portion of revenue in 2023. Lawn mowers hold a major role in residential landscapes, providing gardening needs, while their use in commercial settings extends to large landscaping & lawn maintenance. In recent years there has been a display of obvious growth in the demand for residential lawn mowers, a trend that is forecasted to gather further boost in the coming years.
This high demand can be due to the widespread adoption of remote work models globally, allowing individuals the opportunity to take part in resting activities like home gardening & DIY landscaping. The significant increase in home-dwelling hours thus leads to an associated growth in the need for gardening-related products, a growth anticipated to sustain throughout the forecasted period.
The Global Lawn Mowers Market is segmented on the basis of the following:
By Product
- Electric
- Robotic
- Petrol
- Manual
- Others
By End User
- Residential
- Non-Residential
Regional Analysis
The North American region has a significant market share, accounting for
about 36.1% of the total revenue in 2023. Markets such as North America & Europe have showcased a large demand, with these regions maintaining their leading positions in terms of market share. In recent years, Western Europe has noticed a growth in urbanization, resulting in smaller residential properties & reduced garden space.
This pattern could potentially cause a big challenge to the adoption of lawn mowers within the region. However, there's an opportunity in the form of maintaining & improving lawns for commercial establishments, which is anticipated to provide a degree of relief to an otherwise potentially constrained growth landscape for the lawn mower industry.
Moreover, a significant portion of residential homes in the United States are reported to look into kitchen-based gardens, showing the enduring popularity of gardening across the country. This growth is anticipated to notice the sales of lawn mower original equipment manufacturers (OEMs). Additionally, a majority of U.S. households have backyard lawns, further driving the utility of lawn mowers for garden upkeep & presenting growth opportunities for OEMs specializing in lawn maintenance equipment.
By Region
North America
Europe
- Germany
- The U.K.
- France
- Italy
- Russia
- Spain
- Benelux
- Nordic
- Rest of Europe
Asia-Pacific
- China
- Japan
- South Korea
- India
- ANZ
- ASEAN
- Rest of Asia-Pacific
Latin America
- Brazil
- Mexico
- Argentina
- Colombia
- Rest of Latin America
Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Israel
- Egypt
- Rest of MEA
Competitive Landscape
The global lawn mowers market is competitive, having a mix of major manufacturers & innovative newcomers striving for market share. Industry leaders focus on upgrading products with technologies like electric & robotic features to meet changing consumer demands for efficiency & convenience. Established players leverage their wide distribution networks, strong brands, & diverse product offerings. New entrants target specific niches & sustainability trends, developing design & functionality boundaries. This dynamic landscape revolves around differentiation, cost-effectiveness, & a balance between tradition & innovation.
For instance, in October 2022, Husqvarna Group announced the Husqvarna Automower, a robotic solution developed for private gardens that operates using a satellite navigation system to navigate within a defined virtual boundary.
Some of the prominent players in the Global Lawn Mowers Market are
- Deere & Company
- Fiskars
- Textron
- Bosch
- Briggs Stratton
- The Toro Company
- Ariens Company
- Honda Motor Co Ltd
- Falcon Garden Tools
- Koki Holdings Co
- Other Key Players
COVID-19 Pandemic & Recession: Impact on the Global Lawn Mowers Market
The global lawn mowers market felt a significant impact from the COVID-19 pandemic & subsequent recession. The imposition of lockdowns & economic restrictions disturbed usual business activities, leading to an uncertainty in consumer expenditure. Moreover, the need for optional items like lawn mowers experienced a dip, pushing manufacturers to remodel their production & distribution approaches. The closing of retail businesses along with a slowdown in construction ventures further impacted both individual & commercial segments of the market. While the market is on a steady path to recovery post-vaccination efforts & economic improvements, its sustained growth is based upon the restoration of consumer assurance, the resurgence in construction 7 landscaping ventures, and adept navigation of the changing market landscape.
Report Details
| Report Characteristics |
| Market Size (2023) |
USD 34.9 Bn |
| Forecast Value (2032) |
USD 60.1 Bn |
| CAGR (2023-2032) |
6.2%/td> |
| Historical Data |
2017 - 2022 |
| Forecast Data |
2023 - 2032 |
| Base Year |
2022 |
| Estimate Year |
2023 |
| Report Coverage |
Market Revenue Estimation, Market Dynamics, Competitive Landscape, Growth Factors and etc. |
| Segments Covered |
By Product (Electric, Robotic, Petrol, Manual and Others), By End User (Residential and Non- Residential) |
| Regional Coverage |
North America – The US and Canada; Europe – Germany, The UK, France, Russia, Spain, Italy, Benelux, Nordic, & Rest of Europe; Asia- Pacific– China, Japan, South Korea, India, ANZ, ASEAN, Rest of APAC; Latin America – Brazil, Mexico, Argentina, Colombia, Rest of Latin America; Middle East & Africa – Saudi Arabia, UAE, South Africa, Turkey, Egypt, Israel, & Rest of MEA |
| Prominent Players |
Deere & Company, Fiskars, Textron, Bosch, Briggs Stratton, The Toro Company, Ariens Company, Honda Motor Co Ltd, Falcon Garden Tools, Koki Holdings Co, and Other Key Players |
| Purchase Options |
We have three licenses to opt for: Single User License (Limited to 1 user), Multi-User License (Up to 5 Users), and Corporate Use License (Unlimited User) along with free report customization equivalent to 0 analyst working days, 3 analysts working days and 5 analysts working days respectively. |
Frequently Asked Questions
The Global Lawn Mowers Market size is estimated to have a value of USD 34.9 billion in 2023 and is expected to reach USD 60.1 billion by the end of 2032.
North America has the largest market share for the Global Lawn Mowers Market with a share of about 36.1% in 2023.
Some of the major key players in the Global Patch Management Market are Bosch, Fiskars, Textron, and many others.
The market is growing at a CAGR of 6.2 percent over the forecasted period.