Market Overview
The
Global Protein Supplements Market size is anticipated to be valued at
USD 7.2 million in 2024 and is further predicted to reach
USD 14.7 million by 2033, at a CAGR of 8.3 %.
Protein supplements are made from sources like whey, casein, soy, rice, or peas protein which are popular among athletes, bodybuilders, and consumers who aim to boost their protein intake for general
health, muscle growth, & repair.
Consumers fulfill their protein needs, by including various protein-rich
food items in their diet which depends on factors like gender, age, weight, and health status. Protein supplements are important for supplying the amino acids needed to construct and mend tissues, it also helps in muscle development, and carry out many metabolic processes in the body.
Protein supplements play an important role in meeting the body's daily protein needs, especially when dietary intake may not suffice which drives the growth of this market. These are available in different forms like powders, bars, and shakes, which are convenient options for workouts or as a snack. Consumers are looking for sustainable protein sources, free from animal products, and not genetically modified which is a dominating factor in the growth of the protein supplement market.
Key Takeaways
- Market size: The global protein supplements market is expected to grow by 7.0 million, at a CAGR of 8.3 % during the forecasted period of 2025 to 2033.
- Market Definition: Protein supplements are dietary additives which normally available in the form of protein bars or protein powders.
- Source Segment Review: Animal-based segment is expected to dominate the protein supplement market with the largest revenue share of 65.7 % in 2024.
- Product Segment Analysis: In terms of product, protein powder is anticipated to dominate the market with the largest revenue share of 60.1% in 2024.
- Application Analysis: Sports Nutrition as an application is predicted to lead the market in 2024 with the highest market share.
- Distribution Channel: Based on the distribution channel, supermarket & hypermarket segments are expected to dominate the market with the largest revenue share of 65.3 % in 2024.
- Regional Analysis: North America is expected to dominate the protein supplement market with a revenue share of 42.6 % in 2024.
Use Cases
- Popularity of Vegan Diet: Consumers are following vegetarian or vegan diets as they are normally plant-based protein supplements, like pea protein, soy protein, or hemp protein.
- Muscle Building: These supplements are often used by bodybuilders, weightlifters, and individuals looking to increase muscle mass as they provide a concentrated source of protein, essential amino acids, and nutrients necessary for muscle development and strength.
- Snacking Option: These are also used in the formulation of shakes, bars, and nutritional supplements aimed at boosting protein ingredients.
- Cosmetic Use: Proteins like keratin, collagen, and silk protein are used in hair care products such as shampoos, conditioners, and treatments to strengthen and repair damaged hair and also in skincare products used for their anti-aging and moisturizing properties.
Market Dynamic
The protein supplements market is driven by increasing interest in fitness and wellness products, rising awareness of the benefits of protein consumption, and growing disposable incomes. The main aim of these supplements is a convenient and efficient way of fulfilling daily protein requirements as many consumers are facing challenges in obtaining sufficient protein from their regular diet.
Also, the ongoing trend of vegan and vegetarian lifestyles significantly increases the demand for plant-based protein products. Further, protein supplements are expected to expand due to the use of protein supplements in the sports nutrition and dietary supplements sectors with improved stability and shelf life. Consumption of ready-to-drink protein shakes is also expected to
fuel market growth.
Moreover, manufacturer in this market uses microencapsulation technologies to achieve the controlled release of protein ingredients in the human body. However, increasing fake bodybuilding supplements by falsely labeling the protein content is obstructing the growth of this market.
There is increasing implementation of a deceptive practice known as nitrogen spiking which allows manufacturers to include less protein than stated on the label without detection, hindering the market growth. The high cost of protein supplements is one of the main factors restraining the growth of this market.
Research Scope and Analysis
By Source
The protein supplements market size by source is divided into animal-based and plant-based, in which animal-based sources are expected to dominate the market with a revenue share of 65.7 % in 2024. The dominance of this segment is driven by sources like whey, casein, collagen, and egg which provide nutritional benefits and high protein content.
Consumption of these ingredients is increasing due to their high content of amino acids and health benefits. For instance, whey proteins are constantly used by cancer patients facing chemotherapy as it is known for boosting immunity, which drives the growth of this market. These protein supplements are preferred due to their superior quality and ability to deliver quicker and more favorable results.
In addition, they are also useful for muscle building, preservation, recovery, and weight control which makes them popular among athletes, bodybuilders, and everyday consumers. The growth of this segment is fueled by its effectiveness, widespread availability, and diverse product offerings.
Plant-based proteins are anticipated to experience growth with a high revenue share in the forecasted period due to a rising preference for plant-based diets among consumers as compared to animal-based foods. This segment is growing due to increased consumer awareness about healthy lifestyles, concerns about animal welfare, and the environmental impacts of the meat industry. Manufacturer are introducing new products and expanding their reach by including wheat and rice in protein supplements which also contribute to the growth of the plant-based protein segment.
By Product
The protein powder segment is expected to get the largest revenue share of 60.1% in 2024, fueled by rising health concerns among consumers to include protein powders into daily diets for muscle improvement, weight management, and overall health. This dominance is further accelerating due to increasing demand from famous athletes, bodybuilders, and fitness trainers.
An increasing number of consumers are shifting their interest to a vegan lifestyle which contributes to the growth of plant-based protein. These powders are accessible globally due to stronger online sales and broad distribution networks.
Further, these powders can be mixed with milk, water, or any other drink that boosts the nutritional content of any drink. Consumers have many choices as protein supplements are widely available in diverse packaging, flavors, and ingredients, which drives the growth of this segment.
Protein bars are expected to show significant growth in 2024 as they provide a convenient way to consume protein by offering ready-to-eat products that are popular among consumers who may not always have time for a meal. Also, the demand for protein bars is increasing as they are easy to carry and store which makes it a suitable choice for individual who travel or need a portable snack option during their daily activities.
By Application
The sports nutrition segment is anticipated to grow rapidly with the highest revenue share due to the increasing demand for protein supplements among athletes and fitness trainers to improve strength, stability, muscle growth, and overall performance.
Also, technological advancement in sports nutrition technology leads to the development of innovative protein supplement formulations aimed at particular athletic goals and dietary preferences, which further contributes to the growth of the market. Protein supplements are available in many forms, flavors, and packaging choices which contributes to their popularity and market expansion within the sports sector, driving the growth of this segment in the market.
Further, Whey proteins exhibit prebiotic, antimicrobial, and antioxidant which are used in sports nutrition to manufacture many products like low-pH clear beverages, nutritional beverages, RTD protein shakes, & dry mix beverages.
Functional foods are showing significant growth driven by many factors like rising awareness and focus on health and wellness, which leads consumers to search for a product that provides benefits like improved digestion, immune support, and energy replenishment.
Rising cases of cardiovascular diseases due to slow lifestyles and changing dietary patterns, particularly among the mid-30s age group driven consumer awareness regarding omega-3-based nutraceutical products, boosting the growth of functional food in this market. Ongoing advancement in food technology and its ingredients continuously developing protein supplements offering functionalities like vitamins, minerals, probiotics, and antioxidants which further boost this segment.
By Distribution Channel
The protein supplement market is segmented into supermarkets & hypermarkets, pharmacies, online, and others based on distribution channels. Supermarkets & Hypermarkets are expected to dominate the protein supplements market with the largest share of 65.3 % in terms of revenue in 2024. They offer a different range of protein supplement products with many flavors, allowing consumers to inspect the products.
These stores offer attractive discounts and promotions to appeal to customers, which leads to increased sales of protein supplements. These stores are also popular due to their easy accessibility, detailed product selection, and a trusted environment for customers to compare and select products, which increases the multiple purchases. Additionally, increasing urbanization, a growing working-class population, and competitive pricing contribute to the rising popularity of these stores in both developed and developing countries.
The online retail segment is predicted to experience notable growth throughout the forecasted periods due to factors like expanding internet users, availability of diverse products, and busy lifestyles. These online retail stores provide benefits like price comparisons, brand options, and product reviews. Additionally, factors like discounts, payment methods, and promotional marketing contribute to increased online sales in the market.
By Gender
In the context of gender, males are anticipated to lead this segment due to activities like bodybuilding, weightlifting, and high-intensity training, which require a protein supplement to assist muscle growth, rest and recovery, and overall performance.
Also, there is a connection between protein supplements and physical activities which is typically more popular among men. Further, men are more likely to increase their attempts to develop and maintain the body due to societal impact which will drive the growth of this segment. Also, their increasing interest in health and fitness supports driving the market expansion for protein categories.
Following men, women’s are now participating in various sports, fitness activities, and wellness programs that’s why they are now increasingly showing interest in protein supplements which will drive the growth of this market during the forecast period. Many females are searching for these supplements to improve muscle recovery, strength building, and overall well-being, therefore increasing the demand for protein supplements. Moreover, there is also a cultural shift regarding body positivity and empowering women to show their strength and athleticism.
By Age Group
Millennials are expected to dominate the age group segment of the protein supplements market due to their focus on wellness, health, and fitness. They are more health-conscious and often prefer natural & organic items as compared to previous generations. This generation is searching for supplements to manage their weight, restore muscles, and get the general nutritional support required for the growth of a healthy body.
The protein supplements market is growing as millennials are active on social media which significantly influences consumer on their purchase decisions. Manufacturers are constantly aiming for millennials by offering plant-based and sustainable protein options, including medical-certified ingredients like collagen and adaptogens.
Generation Z is ready to dominate the protein supplement market in 2024 as they are focused on fitness & health and strongly believe in environmental issues like sustainability and animal welfare. They are more focused on plant-based diets and search for ethically sourced protein supplements. Companies are aiming to reach this group by focusing on eco-friendly packaging, open-sourcing policies, and engaging digital marketing techniques as they conduct product research before making purchases.
The Global Protein Supplements Market Report is segmented based on the following:
By Source
By Product
- Protein Powders
- Protein Bars
- Ready to drink
- Others
By Application
- Sports Nutrition
- Functional Foods
By Distribution Channel
- Supermarkets & Hypermarket
- Pharmacy
- Online
- Others
By Gender
By Age Group
- Millennials
- Generation Z
- Baby Boomers
Regional Analysis
North America is expected to dominate the protein supplement market with the largest
revenue share of 42.6% in 2024 due to increasing health awareness and a growing elderly population in this region. Also, rising diseases like diabetes and obesity are boosting the demand for protein supplements as these products help in managing this condition and it is also recommended for a healthy diet in this region.
Growing health benefits of protein bars as a healthy snacking option are expected to dominate the market in this region. The sales of these supplements in this region are increasing due to the presence of a high number of fitness trainers and influencers on social media.
The Asia-Pacific region is projected to grow with a high CAGR due to its large population, increased interest in health and fitness, and growing awareness regarding the significance of adequate protein consumption.
There is a notable increase in the demand for plant-based protein supplements like soy protein, pea protein, and rice protein, particularly among consumers which contributes to the growth of the protein supplement market in this region. This region is expected to drive the market due to the popularity of vegan and plant-based protein supplements & soy and pea-based protein supplements.
By Region
North America
Europe
- Germany
- The U.K.
- France
- Italy
- Russia
- Spain
- Benelux
- Nordic
- Rest of Europe
Asia-Pacific
- China
- Japan
- South Korea
- India
- ANZ
- ASEAN
- Rest of Asia-Pacific
Latin America
- Brazil
- Mexico
- Argentina
- Colombia
- Rest of Latin America
Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Israel
- Egypt
- Rest of MEA
Competitive Landscape
The protein supplements market is fragmented due to many participants, and it is anticipated that there will be moderate to intense competition among the companies. Also, products like dairy, soy, peas, eggs, and insects are expected to be included by manufacturers due to the evolving customer tastes towards functional foods and sports nutrition products.
Protein supplement manufacturers are introducing new products and expanding their reach by including wheat and rice in protein supplements which also contributes to the growth of this market. The key players operating in the market include Abbott, Amway India Enterprises Pvt. Ltd., Glanbia plc., and GNC Holdings.
Major market participants commonly employ strategies such as introducing new products and expanding through investments. Additionally, companies are investing in marketing and promotional activities to increase brand awareness and enhance their product visibility among consumers.
Some of the prominent players in the global protein supplements market are:
- Glanbia Plc
- MusclePharm
- Abbott
- CytoSport Inc.
- QuestNutrition LLC
- Iovate Health Sciences International Inc
- The Bountiful Company
- AMCO Proteins
- Now Foods
- Transparent Labs
- Other Key Players
Recent Development
- In July 2023, Unico Nutrition partnered with precision fermentation leader Perfect Day, Inc. to rebuild their popular Apollo protein powder which combines animal protein sourced from grass-fed animals with environmentally friendly whey produced through fermentation, creating a more sustainable and gentle formula that enhances performance.
- In May 2023, Arla Foods Ingredients introduced a product that increases the protein content of juice-style oral nutrition supplements for medical nutrition to 7% without compromising the mouthfeel or taste.
- In April 2023, the UK’s premium sports supplement brand, Genetic Nutrition, launched its high-quality health and wellness segment in India which was founded by international superbike racer Sandesh Prasannakumar, the brand is dedicated to providing the highest quality supplements to South Asians consumers.
- In October 2022, Optimum Nutrition, a sports nutrition brand under Glanbia, introduced a novel plant-based protein powder named Gold Standard 100% Plant Protein. This product is crafted using entirely vegan ingredients and provides 24 grams of protein, catering to fitness enthusiasts' needs.
- In July 2022, Whey Forward, a new animal-free whey protein powder, was introduced by Myprotein and Perfect Day in collaboration. Perfect Day employs precise fermentation to produce an equivalent whey protein from microflora rather than animal sources, which is why Whey Forward is manufactured with their animal-free whey protein. Three flavors—rich salted caramel, rich mint chocolate chip, and rich chocolate brownie—will be offered for the plant-based protein.
Report Details
| Report Characteristics |
| Market Size (2024) |
USD 7.2 Mn |
| Forecast Value (2033) |
USD 14.7 Mn |
| CAGR (2024-2033) |
8.3% |
| Historical Data |
2018 – 2023 |
| Forecast Data |
2024 – 2033 |
| Base Year |
2023 |
| Estimate Year |
2024 |
| Report Coverage |
Market Revenue Estimation, Market Dynamics, Competitive Landscape, Growth Factors and etc. |
| Segments Covered |
By Source (Animal-based & Plant-based ), By Product (Protein Powders, Protein Bars, Ready-to-drink, & Others), By Application (Sports Nutrition & Functional Foods), By Distribution Channel (Supermarkets & Hypermarkets, Pharmacy, Online, & Others), By Gender (Male, and Female), By Age Group (Millennials, Generation Z, and Baby Boomers) |
| Regional Coverage |
North America – The US and Canada; Europe – Germany, The UK, France, Russia, Spain, Italy, Benelux, Nordic, & Rest of Europe; Asia- Pacific– China, Japan, South Korea, India, ANZ, ASEAN, Rest of APAC; Latin America – Brazil, Mexico, Argentina, Colombia, Rest of Latin America; Middle East & Africa – Saudi Arabia, UAE, South Africa, Turkey, Egypt, Israel, & Rest of MEA
|
| Prominent Players |
Glanbia Plc, MusclePharm, Abbott, CytoSport Inc., QuestNutrition LLC, Iovate Health Sciences International Inc, The Bountiful Company, AMCO Proteins, Now Foods, Transparent Labs, and Other Key Players |
| Purchase Options |
We have three licenses to opt for: Single User License (Limited to 1 user), Multi-User License (Up to 5 Users), and Corporate Use License (Unlimited User) along with free report customization equivalent to 0 analyst working days, 3 analysts working days and 5 analysts working days respectively. |
Frequently Asked Questions
The Global Protein Supplements Market size is estimated to have a value of USD 7.2 million in 2024 and is expected to reach USD 14.7 million by the end of 2033.
North America is expected to be the largest market share for the Global Protein Supplements Market with a share of about 42.6% in 2024.
Some of the major key players in the Global Protein Supplements Market are Abbott, Amway India Enterprises Pvt. Ltd., Glanbia plc., GNC Holdings, and many others.
The market is growing at a CAGR of 8.3 percent over the forecasted period.