US Adventure Sports and Activities Market By Business Model (Adventure Tour Operators, Online Travel Agencies (OTAs), Destination Management Companies (DMCs), Freelance/Local Guides, Resort/Hotel-based Offerings, Club/Association-based Models), By Service Offering, By Provider Type, By Safety & Compliance Level, By Industry Vertical - The US Industry Outlook, Key Companies (REI Adventures, Backroads, OARS, and Others), Trends and Forecast 2025-2034

The US Adventure Sports and Activities Market
The U.S. Adventure Sports and Activities Market is projected to reach USD 160.5 billion in 2025 and surge to USD 561.0 billion by 2034, expanding at a CAGR of 14.9%, driven by rising demand for outdoor recreation, eco-adventure experiences, and high-growth participation in trekking, rafting, and extreme sports.
The U.S. adventure sports and activities market reflects a dynamic landscape shaped by the country’s diverse natural terrain, evolving consumer preferences, and growing awareness of health and wellness. Spanning across alpine ranges, deserts, rivers, and vast coastlines, the United States offers an extensive portfolio of adventure opportunities, including mountain biking, white-water rafting, rock climbing, paragliding, and ziplining. The surge in demand for authentic outdoor experiences is being fueled by a younger, more mobile population seeking thrill-based travel and nature-infused recreation. As more Americans prioritize active lifestyles and sustainable tourism, adventure activities are increasingly embedded into domestic travel itineraries, weekend escapes, and even wellness retreats.
This market is also being propelled by advancements in safety equipment, digital booking platforms, and immersive adventure packages tailored to specific interests and skill levels. State and national parks play a pivotal role in facilitating recreational adventure sports, supported by public infrastructure and environmental regulations that maintain both accessibility and ecological balance. Furthermore, partnerships between local tour operators, travel startups, and government tourism boards are enhancing visibility for lesser-known destinations, from backcountry trails in the Pacific Northwest to cave diving spots in Florida. The sector continues to thrive as travelers pursue not only physical challenges but also meaningful connections with nature, culture, and personal well-being through adventure-driven experiences.
In addition to its vast geographical advantages, the U.S. adventure sports and activities market benefits from a mature ecosystem of specialized providers, gear manufacturers, and training institutions that enhance the quality and safety of the experiences offered. Organizations such as the National Outdoor Leadership School (NOLS) and Outward Bound USA contribute to the development of skilled professionals and informed participants, reinforcing the country’s reputation as a leader in structured and guided outdoor adventures. The integration of technology, including GPS-enabled trail apps, virtual tour previews, and online safety certifications, has further democratized access to adventure travel. As environmental awareness deepens, there is a rising trend toward low-impact adventure options like kayaking, eco-hiking, and wildlife tracking, which align with sustainable travel goals and appeal to a more conscientious generation of explorers.
The US Adventure Sports and Activities Market: Key Takeaways
• Market Value: The US adventure sports and activities market size is expected to reach a value of USD 561.0 billion by 2034 from a base value of USD 160.5 billion in 2025 at a CAGR of 14.9%.
• By Business Model Segment Analysis: Adventure Tour Operators are poised to consolidate their dominance in the business model segment, capturing 42.4% of the total market share in 2025.
• By Service Offering Segment Analysis: Guided Adventure Experiences are expected to dominate the service offering segment, capturing 48.0% of the total market share in 2025.
• By Provider Type Segment Analysis: SMEs (Small/Local Operators) will lead the provider type segment, capturing 55.0% of the market share in 2025.
• By Safety & Compliance Level Segment Analysis: Certified/Regulated Operators are anticipated to maintain their dominance in the safety & compliance level segment, capturing 62.0% of the total market share in 2025.
• By Industry Vertical Segment Analysis: Eco & Wildlife Adventures are projected to lead the industry vertical segment, capturing 29.0% of the total market share in 2025.
• Key Players: Some key players in the US adventure sports and activities market are REI Adventures, Backroads, OARS, Austin Adventures, Trek Travel, Natural Habitat Adventures, NOLS, Adventure Cycling Association, Outward Bound USA, Wilderness Adventures, MT Sobek, Wildland Trekking, Sierra Club Outings, American Hiking Society, The Clymb, National Geographic Expeditions (U.S. Division), Western River Expeditions, Alaska Alpine Adventures, ROW Adventures, Adventure Women, and other key players.
The US Adventure Sports and Activities Market: Use Cases
• Eco-Tourism Adventures in National Parks: The United States is home to more than 400 national parks and protected areas that serve as premier destinations for eco-tourism and adventure travel. Tourists engage in nature-based experiences such as hiking in Yosemite, kayaking in the Everglades, or wildlife viewing in Yellowstone. These parks offer guided eco-adventure tours, often led by certified naturalists, enhancing both educational and recreational aspects of travel. This segment is particularly attractive to international tourists and environmentally conscious domestic travelers who seek immersive outdoor recreation while supporting conservation efforts and local ecosystems.
• Weekend Adventure Getaways for Urban Professionals: A growing number of urban residents, especially millennials and Gen Z professionals, are turning to short-duration adventure experiences to break from their work routines. Popular activities include ziplining in the Appalachian Mountains, mountain biking in Colorado, or paddleboarding in Lake Tahoe. These weekend excursions are supported by the rise of online travel agencies (OTAs) and booking platforms that allow for flexible, last-minute travel planning. With an increasing demand for mental wellness and active lifestyles, these micro-adventure packages offer convenient and revitalizing escapes close to urban centers.
• Adventure-Based Corporate Retreats and Team Building: Companies across the U.S. are incorporating adventure sports into corporate wellness programs and team-building retreats. Activities such as white-water rafting, ropes courses, and guided trekking trips are used to foster teamwork, leadership skills, and employee engagement. This use case leverages the psychological and physical benefits of outdoor experiences while aligning with HR strategies focused on wellness and productivity. Specialized adventure tour operators and destination management companies (DMCs) are creating customized packages tailored for business groups, including transportation, gear rental, and safety briefings.
• Specialized Adventure Travel for Women and Solo Explorers: There has been a significant rise in women-centric and solo adventure travel across the U.S., driven by demand for safe, empowering, and community-oriented experiences. Companies like Adventure Women and REI’s women-focused trips offer hiking, kayaking, and camping expeditions designed specifically for female travelers. These experiences often include female guides, curated itineraries, and wellness elements such as yoga or mindfulness in nature. Similarly, solo travelers are increasingly attracted to guided adventure packages that offer both freedom and security, making it easier for individuals to explore remote destinations while engaging in thrill-seeking activities.
The US Adventure Sports and Activities Market: Stats & Facts
• U.S. National Park Service (NPS)
o Over 300 million visits are recorded annually across U.S. national parks, many involving hiking, climbing, and wildlife watching.
o Approximately 70% of visitors participate in at least one form of outdoor recreation during park visits.
o National parks cover over 84 million acres of public lands that support adventure tourism activities.
o Trails managed by NPS span over 13,000 miles, used extensively for trekking, mountain biking, and horseback riding.
o The NPS budget allocates funding for the maintenance and development of adventure sports infrastructure in parks.
• U.S. Forest Service (USFS)
o The National Forest System offers over 158,000 miles of trails accessible for hiking, biking, and horseback riding.
o U.S. Forest lands receive approximately 190 million recreational visits annually.
o The USFS manages over 20,000 campsites, supporting outdoor adventure experiences like camping and backpacking.
o Nearly 80 million acres of national forest and grasslands provide opportunities for water-based activities such as kayaking and fishing.
o USFS partners with local operators to promote sustainable adventure tourism across forested regions.
• U.S. Census Bureau — Outdoor Recreation Data
o Roughly 49 million Americans participated in hiking or backpacking activities in 2023.
o About 30 million people engaged in wildlife viewing and bird watching as recreational activities.
o The number of kayakers and canoeists grew by 5% annually over the past five years.
o Over 20 million Americans took part in mountain biking activities in 2023.
o Snow sports participation (skiing, snowboarding) involved nearly 12 million individuals in the winter season.
• U.S. Bureau of Economic Analysis (BEA) — Outdoor Recreation Satellite Account
o Outdoor recreation contributed approximately $689 billion to the U.S. GDP in 2023.
o Adventure sports and activities accounted for about 12% of the overall outdoor recreation economic output.
o The sector supported nearly 5.2 million jobs across guiding services, equipment rental, and hospitality related to adventure tourism.
o Adventure tourism exports, including foreign visitors’ spending on activities, represented $18 billion annually.
o Investment in outdoor recreation infrastructure grew by 8% year-over-year between 2019 and 2023.
• U.S. Fish and Wildlife Service (USFWS)
o More than 45 million Americans participated in wildlife-related recreation such as bird watching, fishing, and wildlife photography.
o Wildlife refuges cover over 150 million acres, offering diverse habitats for eco-adventure tourism.
o The economic impact of wildlife recreation contributes an estimated $143 billion annually.
o State wildlife agencies report a steady increase in licensing for hunting and fishing, activities often combined with adventure travel.
o Conservation programs partner with adventure tourism providers to promote sustainable wildlife experiences.
• U.S. Department of Transportation — Recreational Trails Program (RTP)
o The RTP has funded over 15,000 trail projects nationwide, supporting hiking, biking, and off-road vehicle use.
o Trail mileage expanded by 10% between 2018 and 2023 due to federal funding.
o Over 40 million Americans use federally funded trails annually for recreational activities.
o Maintenance programs ensure trail safety standards for high-use adventure sports areas.
o Collaboration with state agencies promotes multi-use trails for diverse adventure experiences.
• U.S. Environmental Protection Agency (EPA)
o EPA reports indicate improved air and water quality in many popular adventure tourism destinations due to environmental regulations.
o Approximately 25% of outdoor adventure activities are conducted in EPA-monitored protected areas.
o EPA funding supports restoration projects that enhance natural habitats used for eco-tourism and adventure sports.
o Efforts to control invasive species in recreational areas preserve biodiversity essential for wildlife adventures.
o Climate resilience initiatives help maintain the viability of snow and ice sports regions.
The US Adventure Sports and Activities Market: Market Dynamics
The US Adventure Sports and Activities Market: Driving Factors
Rising Health Consciousness and Active Lifestyles
An increasing number of Americans are prioritizing physical health and mental well-being, prompting a surge in demand for outdoor recreation and physically engaging travel experiences. Activities like trail running, mountain biking, and backcountry skiing are not only viewed as recreational but also as part of holistic health practices. The intersection of fitness culture with tourism is driving participation in nature-based, high-endurance activities, supported by health apps, wearable fitness devices, and wellness retreats.
Technological Advancements in Adventure Planning
From real-time weather apps and GPS-enabled trail maps to online booking portals and virtual adventure previews, digital innovation is making adventure sports more accessible and safer for consumers. The growth of platforms specializing in adventure bookings and peer-reviewed trip planning tools has lowered entry barriers, especially for first-time participants. These tools enable users to plan customized itineraries, rent specialized gear, and access certified guides, thereby enhancing user confidence and participation.
The US Adventure Sports and Activities Market: Restraints
Safety Concerns and Risk Perception
Despite increasing interest, participation in extreme sports like skydiving, rock climbing, and white-water rafting is often limited by concerns over injury, insurance limitations, and liability. Many consumers hesitate due to the perceived danger associated with these activities, particularly those who lack experience or familiarity with outdoor sports. Inconsistent safety regulations across states and operators further complicate the risk landscape, reducing consumer confidence in non-certified or informal operators.
Environmental and Seasonal Limitations
Adventure tourism is highly dependent on weather and environmental conditions, which can cause frequent cancellations or limited seasonal operation windows. Regions prone to wildfires, snowstorms, or hurricanes experience fluctuating demand and face logistical and financial challenges. Additionally, environmental degradation and over-tourism in certain hotspots have led to restrictions on activities such as camping, trekking, or water sports, impacting tour availability and scalability.
The US Adventure Sports and Activities Market: Opportunities
Growth of Sustainable and Eco-Adventures
With increasing environmental awareness, there's a growing preference for eco-friendly adventure travel. Travelers are opting for low-impact experiences such as wildlife safaris, kayaking in protected wetlands, and guided hikes in conservation areas. This shift has opened opportunities for eco-tourism startups, nature-based lodges, and sustainability-certified operators to attract a niche but expanding market segment focused on responsible and meaningful travel.
Inclusive and Adaptive Adventure Programs
Adventure travel is no longer exclusive to able-bodied or highly fit individuals. There is a growing demand for adaptive adventure sports that cater to seniors, differently-abled individuals, and families with children. Operators are now offering modified experiences like tandem skydiving, adaptive skiing, and guided nature trails that are wheelchair accessible. This inclusivity has unlocked new market segments and broadened the appeal of adventure tourism to a more diverse demographic.
The US Adventure Sports and Activities Market: Trends
Experiential Travel and Personalization
Modern travelers seek more than sightseeing, they crave personal growth, storytelling, and immersive adventure. The trend toward experiential tourism is prompting operators to offer customized experiences such as backcountry survival camps, culturally immersive trekking expeditions, and hands-on nature education programs. These tailored offerings create memorable journeys aligned with personal goals and values, fostering brand loyalty and higher customer retention.
Integration of Wellness and Adventure
Adventure sports are increasingly intertwined with wellness travel, creating hybrid offerings that include yoga retreats with hiking, mindfulness treks, and nutrition-focused adventure tours. This convergence caters to consumers seeking both thrill and tranquility, often in scenic and secluded locations. The wellness-adventure blend has become especially popular among urban professionals and solo female travelers seeking rejuvenation through active escapes in natural settings.
The US Adventure Sports and Activities Market: Research Scope and Analysis
By Business Model Segment Analysis
Adventure tour operators are expected to lead the U.S. adventure sports and activities market by capturing 42.4% of the total market share in 2025. These operators offer structured, all-inclusive packages that appeal to travelers seeking convenience, expertise, and safety in their outdoor experiences. In the United States, they are especially prominent in destinations like national parks, mountain ranges, and wilderness areas, where local knowledge and logistical support are essential. These companies often provide guided group treks, rafting expeditions, wildlife tours, and adventure training programs tailored to specific fitness levels and interests. Their strong market presence is further driven by increasing demand for sustainable travel, educational experiences, and wellness-infused outdoor adventures, making them a preferred choice for families, corporate groups, and international tourists looking for curated and dependable services.
Online Travel Agencies are also playing a significant role in reshaping this segment by serving as convenient booking platforms for a wide array of adventure experiences. In the U.S., where mobile and online bookings are the norm, OTAs offer travelers access to local and international activities with real-time availability, detailed reviews, and customizable filters. Their ability to streamline the booking process and provide instant confirmation appeals to the digitally savvy demographic, particularly among solo travelers and young adults. OTAs also expand the reach of small and medium adventure operators by giving them a global storefront, increasing competition, visibility, and consumer choice. As these platforms continue to integrate immersive content, verified ratings, and location-based services, they are becoming essential intermediaries in the adventure tourism value chain.
By Service Offering Segment Analysis
Guided adventure experiences are expected to dominate the service offering segment in the U.S. adventure sports and activities market, capturing 48.0% of the total market share in 2025. These experiences provide structured itineraries led by professional guides who offer safety oversight, destination expertise, and personalized support, making them particularly attractive to travelers unfamiliar with specific terrains or activities. In the U.S., guided services are especially popular in national parks, remote wilderness areas, and for complex activities like rock climbing, white-water rafting, and multi-day backpacking trips. They cater to a broad range of participants, from beginners to seasoned adventurers, and often include added services such as transportation, meals, lodging, and education on local ecology or culture. The demand for guided experiences is rising due to increased emphasis on safety, the desire for immersive learning, and the value placed on local insights, all of which enhance the overall quality and authenticity of the adventure.
Self-guided adventures and equipment rentals also hold a significant position within the market, offering flexibility and cost-effectiveness for independent travelers. This segment appeals to those who prefer creating their itinerary while still relying on high-quality gear and local support for activities like biking, kayaking, snowshoeing, or camping. In the U.S., where public lands and trail systems are extensive and well-maintained, self-guided options are highly viable and popular among experienced individuals who value autonomy. Rental services provided by outfitters or outdoor stores allow travelers to explore at their own pace without the commitment of purchasing expensive equipment. This segment also benefits from digital tools such as GPS navigation apps and online trail guides, making self-directed exploration easier and more accessible. As more travelers seek a balance between adventure and personal freedom, this segment is expected to continue growing steadily.
By Provider Type Analysis
Small and medium-sized enterprises (SMEs), including local operators, are projected to lead the provider type segment in the U.S. adventure sports and activities market, capturing 55.0% of the total market share in 2025. These operators bring a hyper-local and personalized approach to adventure tourism, often rooted in deep regional knowledge and community connections. In the U.S., they thrive by offering niche, authentic, and flexible experiences that cater to specific adventure niches such as backcountry hiking, regional wildlife safaris, coastal kayaking, and desert ATV tours. Their agility allows them to quickly adapt to emerging consumer preferences and seasonal trends. Many of these SMEs emphasize sustainability, community engagement, and cultural sensitivity, aligning with the growing traveler demand for meaningful and responsible tourism. Their relatively low overhead and strong customer relationships also contribute to competitive pricing and high satisfaction, positioning them as a vital force in both rural and urban adventure hubs across the country.
Large multinational operators also maintain a notable presence in the U.S. market, bringing scalability, brand trust, and global standards to the adventure tourism sector. These companies typically offer extensive portfolios covering multiple adventure categories, from luxury trekking to family-friendly nature tours, often bundled with accommodations, transportation, and concierge-level service. Their strength lies in their ability to invest in safety infrastructure, marketing, and strategic partnerships, which enhances their appeal among corporate groups, international tourists, and high-spending customers. In the U.S., these operators often partner with local guides to blend global quality with regional authenticity, offering both breadth and depth in their offerings. While they may lack the hyper-local customization of SMEs, their robust logistics, consistent service delivery, and expansive reach make them attractive to risk-averse travelers and those seeking convenience across multi-destination itineraries.
By Safety & Compliance Level Segment Analysis
Certified and regulated operators are expected to maintain their dominance in the safety and compliance segment of the U.S. adventure sports and activities market, capturing 62.0% of the total market share in 2025. These operators adhere to strict industry standards, government regulations, and safety certifications, which instills confidence among consumers who prioritize risk management and professional oversight. In the U.S., where liability concerns and legal frameworks around outdoor activities are stringent, certified providers often implement rigorous training for guides, maintain high-quality equipment, and follow comprehensive emergency protocols. This focus on safety is especially important for high-risk activities such as rock climbing, white-water rafting, and skydiving, where participants expect well-monitored conditions. Additionally, many certified operators invest in sustainable practices and insurance coverage, further enhancing their reputation among both casual adventurers and experienced thrill-seekers. Their adherence to compliance not only protects consumers but also builds trust in a competitive market.
On the other hand, the non-certified or informal market segment consists of smaller, often local or freelance operators who may not hold official safety certifications or adhere to formal regulatory standards. This segment caters to budget-conscious travelers or those seeking more spontaneous and flexible adventure experiences. In the U.S., while these informal providers contribute to the diversity and accessibility of adventure offerings, they can sometimes raise concerns related to inconsistent safety practices, lack of insurance, and variable service quality. However, the informal market remains attractive for certain niche activities such as urban adventure tours, casual equipment rentals, and self-guided excursions where formal certification is less critical. Despite their challenges, informal operators often maintain strong community ties and offer unique, off-the-beaten-path experiences that appeal to adventurous consumers willing to accept higher risk levels for greater authenticity or cost savings.

By Industry Vertical Analysis
Eco and wildlife adventures are projected to lead the industry vertical segment in the U.S. adventure sports and activities market, capturing 29.0% of the total market share in 2025. This segment appeals strongly to environmentally conscious travelers who seek immersive experiences in natural habitats while minimizing their ecological footprint. In the United States, popular destinations such as Yellowstone, the Everglades, and the Pacific Northwest offer abundant opportunities for wildlife watching, birding, and eco-friendly safaris. Operators in this space often emphasize sustainable tourism practices, including conservation efforts, responsible wildlife interactions, and support for local communities. The growing awareness of climate change and biodiversity preservation has heightened consumer interest in these activities, driving demand for guided nature walks, kayaking in protected areas, and educational tours focused on flora and fauna. The combination of adventure with environmental stewardship makes eco and wildlife tourism a significant and expanding vertical within the broader U.S. market.
Mountain and trekking tourism holds a vital position in the U.S. adventure sports landscape, known for its appeal to both casual hikers and serious mountaineers. This segment includes a wide range of activities such as multi-day backpacking, summit expeditions, trail running, and rock climbing across iconic mountain ranges like the Rockies, the Sierra Nevada, and the Appalachians. The popularity of national and state parks with established trail systems fuels steady participation in trekking adventures, attracting individuals who seek physical challenge, solitude, and connection with nature. Trekking operators in the U.S. often provide guided and self-guided options, catering to different skill levels and preferences. The segment benefits from investments in trail infrastructure, safety awareness, and outdoor education programs, which help to enhance the overall experience while mitigating environmental impact. Mountain and trekking tourism remains a cornerstone of the adventure market, driven by a strong culture of outdoor recreation and growing interest in wellness and fitness through nature-based activities.
The US Adventure Sports and Activities Market Report is segmented on the basis of the following:
By Business Model
• Adventure Tour Operators
• Online Travel Agencies (OTAs)
• Destination Management Companies (DMCs)
• Freelance/Local Guides
• Resort/Hotel-based Offerings
• Club/Association-based Models
By Service Offering
• Guided Adventure Experiences
• Self-guided/Equipment Rentals
• Training & Certification
• Event-based Adventures
• Custom/Bespoke Adventure Packages
By Provider Type
• SMEs (Small/Local Operators)
• Large Multinational Operators
• Public/NGO/Community-run Initiatives
• Government/State Tourism Boards
By Safety & Compliance Level
• Certified/Regulated Operators
• Non-certified/Informal Market
By Industry Vertical
• Eco & Wildlife Adventure
• Mountain & Trekking Tourism
• Water-based Adventure Tourism
• Extreme/Thrill Adventure
• Desert & Off-road Tourism
• Snow & Ice Adventure
The US Adventure Sports and Activities Market: Competitive Landscape
The U.S. adventure sports and activities market is characterized by a dynamic and diverse competitive landscape, featuring a mix of established multinational companies, agile small and medium-sized enterprises, and innovative startups. Leading players such as REI Adventures, Backroads, and NOLS dominate by offering comprehensive, safety-certified guided experiences that cater to a wide range of adventure seekers. Meanwhile, numerous local operators leverage deep regional expertise to provide niche, authentic, and sustainable outdoor activities tailored to specific geographic areas and customer preferences. Online travel agencies and digital platforms have further intensified competition by expanding access and visibility for smaller providers, while also facilitating direct bookings and consumer engagement. The market is marked by continuous innovation in service offerings, with companies investing in eco-friendly practices, advanced safety protocols, and immersive technology to enhance the customer journey. Regulatory compliance and certification remain key differentiators, with many operators emphasizing these aspects to build trust and ensure safety in an increasingly risk-aware market. This competitive blend fosters a vibrant ecosystem that supports both mass-market and experiential adventure tourism across the country.
Some of the prominent players in the US adventure sports and activities market are:
• REI Adventures
• Backroads
• OARS
• Austin Adventures
• Trek Travel
• Natural Habitat Adventures
• NOLS (National Outdoor Leadership School)
• Adventure Cycling Association
• Outward Bound USA
• Wilderness Adventures
• MT Sobek
• Wildland Trekking
• Sierra Club Outings
• American Hiking Society
• The Clymb
• National Geographic Expeditions (U.S. Division)
• Western River Expeditions
• Alaska Alpine Adventures
• ROW Adventures
• Adventure Women
• Other Key Players
The US Adventure Sports and Activities Market: Recent Developments
• Product Launches:
o March 2024: Trek Travel expanded its offerings by introducing new Hiking and Walking Tours in destinations like Cinque Terre, Scotland, Portugal, and Ireland. These tours are set to commence in Fall 2024, providing travelers with immersive experiences in scenic locales.
o February 2024: REI Co-op announced the addition of 10 new trips to its adventure travel lineup, covering popular destinations from California to Maine. Additionally, REI purchased 20 acres near the Grand Canyon to build its latest signature camp, slated to open in Spring 2025.
• Mergers and Acquisitions:
o July 2024: Backroads launched "Private Reserve," a collection of trips and dates available exclusively for private bookings in top European destinations. This move aims to offer more personalized experiences to travelers.
o June 2024: Backroads introduced "Home Base Adventures" and new European trips, including active journeys from Dublin to Belfast and the Bavarian Alps to the Dolomites, expanding its portfolio to cater to diverse traveler preferences.
• Funding and Investments:
o June 2024: Backroads announced the launch of new Women's Adventures, featuring eight new Walking & Hiking Trips for 2025. This initiative celebrates women who love to travel and aims to provide tailored experiences for female travelers.
o April 2024: Backroads revealed new 2025 Family Trips in destinations like Scotland & England, Croatia & Slovenia, and along the Camino de Santiago, catering to families seeking active adventures together.