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Artificial intelligence or AI is a simulation of human intelligence processes by machines, mainly computer systems, which include learning (the acquisition of information and rules for using the information), reasoning (using rules to reach approximate or definite conclusions), & self-correction. AI includes various subfields, like machine learning, natural language processing, computer vision, and robotics, among others. Also, AI focuses on creating intelligent machines that can perceive their environment, learn from experiences, and make decisions or solve problems autonomously, similar to human intelligence.
The US Artificial Intelligence (AI) Market
The US Artificial Intelligence (AI) Market is expected to reach USD 71.8 billion in 2024 at a CAGR of 35.7% over the forecast period of 2024 to 2033.
The US market provides AI with ample opportunities driven by automation across industries, personalized customer experiences through AI-driven analytics, and constant innovation in new business models. Further, trends like the rise of explainable AI (XAI) for transparency and ethical AI deployment, expanded the adoption of AI in edge computing for real-time processing, and advancements in AI-driven healthcare technologies.
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Further, the US AI markets strong R&D investments, fostering innovation across diverse sectors such as healthcare, finance, and autonomous systems. Development in machine learning and natural language processing drive market expansion, improving productivity and customer experiences. However, regulatory complexities and concerns over data privacy act as significant restraints. Strict regulations may impact quick adoption and innovation, potentially slowing market growth and development in the AI sector.
Key Takeaways
- Market Growth: Artificial Intelligence (AI) Market size is expected to grow by 4,378.8 billion, at a CAGR of 38.1% during the forecasted period of 2025 to 2033.
- By Offering: The software segment is expected to lead in 2024 with a major & is anticipated to dominate throughout the forecasted period.
- By Technology: Machine Learning segment is expected to lead the Artificial Intelligence (AI) Market in 2024.
- By Business Function: The Finance & Accounting segment is expected to get the largest revenue share in 2024 in the Artificial Intelligence (AI) market.
- Regional Insight: North America is expected to hold a 31.8% share of revenue in the Global Artificial Intelligence (AI) Market in 2024.
- Use Cases: Some of the use cases of Artificial Intelligence (AI) include customer service, fraud detection, and more.
Use Cases
- Customer Service: AI-powered chatbots & virtual assistants provide 24*7 support, answering queries & resolving issues efficiently.
- Predictive Maintenance: AI predicts equipment failures in industries, minimizing downtime & maintenance costs.
- Fraud Detection: AI systems analyze transaction patterns to identify and prevent fraudulent activities in on the spot.
- Personalized Marketing: AI customizes marketing campaigns based on customer behavior & preferences, enhancing engagement and conversion rates
- Healthcare Diagnostics: AI helps in diagnosing diseases from medical images and patient data, improving accuracy and speed.
- Supply Chain Optimization: AI optimizes inventory management, demand forecasting, and logistics, enhancing efficiency and reducing costs.
- Autonomous Vehicles: AI allows self-driving cars to navigate, make decisions, and improve road safety.
Market Dynamic
Driving Factors
Technological Advancements
Constant innovations in machine learning, natural language processing, and data analytics improve AI capabilities, driving broad adoption across industries.
Increased Data Availability
The exponential growth of data from many sources drives AI development, allowing more accurate and effective AI solutions.
Business Efficiency and Productivity
AI-driven automation and analytics improve operational efficiency, reduce costs, and enhance decision-making, causing businesses to invest more in AI technologies.
Restraints
Ethical Concerns and Regulations
AI technologies create major ethical issues, like bias in algorithms, privacy concerns with data handling, & potential job displacement. Governments and regulatory bodies are highly scrutinizing AI applications, creating stringent regulations that can impact rapid innovation.
High Implementation Costs and Complexity
Implementing AI solutions includes significant costs, like acquiring and maintaining high-quality data, developing specialized algorithms, and integrating AI systems into existing infrastructure.
Lack of Skilled Workforce
There is a global shortage of AI talent, including experts in machine learning, data science, and AI ethics, which limits the scalability of AI initiatives and can lead to inflated labor costs for businesses seeking to harness AI's potential.
Opportunities
Automation and Efficiency Gains
AI technologies allow automation of repetitive tasks across industries, leading to major efficiency gains and cost savings. Businesses can streamline operations, improve productivity, and focus human resources on more strategic activities.
Personalization and Customer Experience
AI-powered analytics and recommendation systems can personalize customer interactions and experiences at scale, which improves customer satisfaction, increases retention rates, and drives revenue growth by delivering customized products & services.
Innovation and New Business Models
AI supports innovation by allowing the development of new products, services, and business models. From predictive analytics in healthcare to autonomous vehicles in transportation, AI opens up opportunities for disruptive innovation that can develop entirely new markets and revenue streams.
Trends
Generative AI
Development in generative models like GPT-4 and DALL-E are driving new applications in content creation, design, & personalized experiences, transforming how businesses interact with customers. These advancements significantly shape the
Generative AI Market, highlighting its growing potential across industries.
AI in Edge Computing
AI is being highly deployed at the edge of networks, allowing real-time data processing and decision-making in IoT devices and reducing latency in applications.
Embodied AI
The emerging field of embodied AI focuses on AI systems integrated with physical embodiments, which play a crucial role in robotics and human-computer interactions. To explore this topic in depth, refer to our
Embodied AI Market report.
Ethical AI and Regulation
Growing focus on developing ethical AI practices and regulations is shaping the industry, focusing on transparency, fairness, and mitigating biases in AI systems.
Research Scope and Analysis
By Offering
As an offering, Software is critical to the growth of the Artificial Intelligence (AI) market, providing accessible and scalable solutions for businesses across various industries. AI-driven software applications, like predictive analytics, automation tools, and customer relationship management systems, allow companies to improve efficiency, make data-driven decisions, and provide personalized services.
By integrating AI into software, businesses can harness the power of high-end algorithms and machine learning without requiring specialized expertise, which also promotes broad adoption, driving market expansion. In addition, cloud-based AI software solutions provide flexibility and affordability, allowing companies of all sizes to implement AI capabilities seamlessly. As the need for intelligent applications constantly rises, the role of software in delivering AI solutions remains a key driver of market growth.
Further, the services segment is expected to show a significant over the forecast period in the Artificial Intelligence (AI) market by providing customized expertise and support. Consulting, implementation, and managed services help businesses effectively integrate AI technologies into their operations. These services allow optimal deployment, maintenance, and scaling of AI solutions, minimizing the complexity and costs associated with AI adoption. By providing specialized knowledge and ongoing assistance, service providers allow companies to harness AI's full potential, driving market growth and encouraging innovation across various sectors.
By Technology
Machine Learning (ML)
is expected to play a major role in the growth of the Artificial Intelligence (AI) market in 2024 by providing the backbone for creating intelligent systems. ML algorithms allow AI systems to learn from data, enhance over time, and make predictions or decisions without human intervention, which improves various industries, from healthcare to finance, by automating processes, enhancing efficiency, and uncovering insights from large datasets. As businesses highly adopt AI to stay competitive, the need for specialized ML models grows, driving the
Machine Learning market expansion. Further, the scalability and adaptability of ML solutions allow companies to innovate and provide personalized experiences, driving the AI market growth.
Also, Natural Language Processing (NLP) is vital in expanding the Artificial Intelligence (AI) market in the coming years by allowing machines to understand, interpret, and respond to human language, which enhances customer interactions through chatbots, virtual assistants, and sentiment analysis tools, enhancing customer service & user experience. The
Natural Language Processing Market is experiencing rapid growth as NLP-driven solutions streamline operations by automating tasks like translation, content generation, and data analysis. As businesses look to use these capabilities, the need for NLP technologies grows, highly contributing to the overall growth of the AI market.
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By Business Function
Finance & accounting is a major business function in the growth of the Artificial Intelligence (AI) market by driving demand for AI-driven solutions that improve accuracy and efficiency. AI technologies automate repetitive tasks like bookkeeping, fraud detection, and financial forecasting, allowing finance professionals to focus on strategic decision-making. By using AI, businesses can enhance financial reporting, ensure regulatory compliance, and gain deeper insights into their financial health, which propels the expansion of the AI market.
Further, cybersecurity is also a critical business function in the growth of the Artificial Intelligence (AI) market by demanding advanced AI solutions to protect against evolving threats. AI-driven cybersecurity tools can detect, predict, and respond to cyber-attacks in real-time, improving the security posture of businesses. By automating threat detection and response, AI helps reduce the workload on cybersecurity professionals and ensures more robust protection of sensitive data. Moreover, the increase in the need for specialized cybersecurity measures drives the adoption of AI technologies, significantly contributing to the AI market's expansion.
By Industry Vertical
The BFSI (Banking, Financial Services, and Insurance) sector majorly drives the growth of the Artificial Intelligence (AI) market by adopting AI to improve customer service, risk management, & operational efficiency. AI technologies allow customized banking experiences, automated customer support, fraud detection, and predictive analytics, transforming traditional financial services. As BFSI institutions use AI for better decision-making and streamlined processes, they support innovation and improve competitiveness, which accelerates the overall expansion and evolution of the AI market.
Further, in the telecommunications industry usage of AI to optimize network management, enhance customer service, and improve operational efficiency. AI applications in telecom include predictive maintenance, automated customer support, and advanced data analytics, which support operations and enhance user experiences. As telecom companies adopt AI to manage large data volumes and complex networks, they enhance their competitive edge and foster innovation, which significantly contributes to the market's expansion.
The Artificial Intelligence (AI) Market Report is segmented on the basis of the following:
By Offering
- Hardware
- Accelerators
- Processors
- Graphics Processing Unit (GPU)
- Central Processing Unit (CPU)
- Field Programmable Gate Arrays (FPGA)
- Other Processors
- Memory
- Networking Hardware
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Further, in the Asia Pacific region, the AI market is expected to experience substantial growth, mainly due to the integration of AI in educational institutions. These institutions are adopting AI to provide personalized learning, intelligent tutoring systems, and advanced data analytics, thereby enhancing educational outcomes. Also, the European AI market is set to grow notably, driven by the financial sector's transformation. The adoption of AI technologies in finance is revolutionizing traditional practices, improving customer experiences, and reshaping the sector's landscape.
By Region
Europe
- Germany
- The U.K.
- France
- Italy
- Russia
- Spain
- Benelux
- Nordic
- Rest of Europe
Asia-Pacific
- China
- Japan
- South Korea
- India
- ANZ
- ASEAN
- Rest of Asia-Pacific
Latin America
- Brazil
- Mexico
- Argentina
- Colombia
- Rest of Latin America
Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Israel
- Egypt
- Rest of MEA
Competitive Landscape
The AI market is highly competitive, characterized by numerous players from established technology giants to innovative startups. Key factors driving competition include development in technology, diverse applications across industries, and constant investment in research and development. Companies are competing to provide cutting-edge solutions and gain market share by improving AI capabilities, enhancing user experiences, and addressing industry-specific needs, which supports rapid innovation and pushes the boundaries of AI technology.
Some of the prominent players in the Global Artificial Intelligence (AI) are:
- AiCure
- Amazon
- IBM Corp
- Microsoft Corp
- Salesforce Inc
- Alphabet Inc
- Baidu Inc
- H20.ai
- Sensely Inc
- Zebra Medical Vision
- NVIDIA Corp
- Iris.ai AS
- Lifegraph
- Intel Corp
- Hewlett Packard Enterprise
- Siemens AG
- SAP SE
- Oracle Corp
- Cisco System
- Other Key Players
Recent Developments
- In July 2024, Google announced a raft of new software and initiatives to accelerate AI-specific app and service development in India, like new models, a benchmarking tool, a hackathon, an association with the MeitY Startup Hub, and a program granting up to USD 350,000 in Google Cloud credits.
- In May 2024, OpenAI unveiled it plans around artificial intelligence-powered search product on raising the stakes in its competition with search king Google. Further, the Microsoft-backed OpenAI is working on a search product to potentially compete with Alphabet's Google and with Perplexity, a well-funded AI search startup.
- In April 2024, Intel introduced the Intel Gaudi 3 accelerator to bring performance, openness, and choice to enterprise generative AI (GenAI), and launched a suite of new open scalable systems, next-gen products, and strategic collaborations to accelerate GenAI adoption.
- In March 2024, Intel unveiled two new initiatives as part of the AI PC Acceleration Program to boost the development and deployment of new AI technologies by software developers, independent software vendors (ISVs), & independent hardware vendors (IHV), which will help the company optimize and maximize AI features on more than 100 million Intel Core Ultra-powered PCs through 2025.
- In March 2024, Tech company Cognition launched Devin, the world's first AI software engineer capable of coding, and creating websites & software through a single prompt, designed to work alongside human engineers, which can write codes, and create websites, and software with just a single prompt. Further, the AI tool is not intended to replace human engineers but to help them and make their work easier.
- In September 2023, EY launched EY.ai, a unifying platform that brings together human capabilities and artificial intelligence (AI) to assist its clients in transforming their businesses through the confident and responsible adoption of AI. EY.ai supports leading-edge EY technology platforms and AI capabilities, with deep experience in strategy, transactions, transformation, risk, assurance, and tax, all augmented by an advanced AI ecosystem.