Market Overview
The
Global Interactive Display Market is expected to reach a value of
USD 47.2 billion in 2023, and it is further anticipated to reach a market value of
USD 95.2 billion by 2032 at a
CAGR of 8.1%. The market has seen significant growth over the past few years and is predicted to grow significantly during the forecasted period as well.
Interactive displays are mounted devices that allow touch-based interactions on computer screens & are versatile tools for building engaging visual presentations & managing on-screen content. These interactive LCD displays come in different sizes, suitable for both small classrooms & large corporate boardrooms. Innovative tech companies have developed interactive flat-panel displays to help educators & business professionals utilize the power of large-scale communication, particularly as most people around the world now own smartphones.
Market Dynamic
The interactive display market is significantly driven by the education & training sectors. Interactive displays, when incorporated in classrooms & training environments, encourage collaborative & interactive learning experiences by providing features like digital whiteboarding, interactive quizzes, annotation capabilities, & multimedia content, which enriches student engagement & boosts knowledge retention. The adoption of interactive displays in both educational institutions & corporate training centers is steadily growing, thus stimulating market growth.
Similarly, the
healthcare industry is adopting interactive displays to increase patient education, streamline medical training, & improve the efficiency of healthcare providers. These displays allow doctors to visibly explain medical conditions, involve patients in treatment plans, & give real-time information. The need for interactive displays in healthcare settings like hospitals, clinics, &
medical training facilities is on the rise, driven by the demand for better communication & increased patient engagement.
However, the initial investment is a major challenge as many medium & small organizations, are not able to use it due to their limited budget, thus restraining the market growth during the forecasted period.
Research Scope and Analysis
By Display
In terms of display types, the interactive display market consists of interactive video walls, whiteboards, kiosks, monitors, & interactive tables. Among all these, interactive display kiosks leads the market by holding a significant revenue share in 2023, & this dominance is expected to further grow during the forecasted period. Interactive kiosks are specialized computer terminals contained with hardware & software designed to provide access to information & applications for communication, commerce, entertainment, or education. Mainly situated in high-traffic locations such as hotel lobbies, retail stores, & airports, these kiosks can be personalized with components like coin hoppers, card readers, bill acceptors, & thermal printers to meet specific needs.
Further, its dominance is owing to its remarkable versatility, efficiency enhancements, data-driven insights, customer engagement, & branding opportunities. Across numerous industries, interactive kiosks allow businesses to customize functionality, design, & content to match their unique requirements, leading to enhanced efficiency, affordability, data analytics, improved customer service, branding & promotion, seamless integration with other technologies, and remote management & analytics. With businesses highly recognizing their value & benefits, interactive kiosks are anticipated for continued popularity & market expansion.
By Panel Size
The interactive display market classifies panels into three different sizes, which are 17 to 32 inches, 32 to 65 inches, & 65 inches & above, with the 65 inches & above panel size taking the lead, by having the major market revenue share in 2023. These larger interactive displays find their place in spaces requiring high visibility, like conference halls, auditoriums, &
digital signage installations. Further, their engaging capabilities allow users to be engrossed with content from a distance, making them well-suited for impactful visual experiences. Whether as part of interactive video walls or in digital billboards, these large panels build a seamless & attention-grabbing visual environment, cementing their leading position in the interactive display market.
By Panel Type
The interactive display market classifies panel types into flat, flexible, & transparent categories, with flexible displays anticipated to dominate throughout the forecasted period. These flexible panels, also known as flexible OLED displays, have unique characteristics that make them different from conventional rigid displays, as they can bend, curve, or even roll up, allowing innovative applications such as wraparound screens, curved displays, & immersive user experiences. Further, the lightweight & slim profile makes them well-suited for applications where & and thickness are critical considerations. Furthermore, these displays show high durability, & resistance to damage, & deliver better viewing angles with bold color contrast, establishing their dominance in the interactive display market.
By Technology
Based on technology, the interactive display market is segmented into LCD, LED, and OLED, where, LCD technology takes the lead & is expected to maintain its dominance throughout the forecasted period, mainly due to its versatility, energy efficiency, scalability, high image quality, reliability, durability, cost-efficiency, wide viewing angles, & compatibility with a range of input sources & software platforms. LCDs come in different panel sizes, resolutions, & aspect ratios, making them suitable for numerous applications in hospitality, education, retail, and healthcare. Their broad production & availability result in competitive pricing & easy accessibility for consumers & businesses, solidifying their position at the forefront of the market.
By Application
The interactive display market is segmented into various sectors, like transportation, education, retail, hospitality, healthcare, BFSI & more. Among all these, the BFSI sector emerges as the major driving force in the interactive display market in 2023, as it supports interactive displays to improve customer experiences by delivering dynamic content, interactive applications, & user-friendly interfaces. These displays serve various functions like information dissemination, self-service, transaction automation, compliance adherence, queue management, privacy & security measures, training, & fostering innovation. Further, they play an essential role in ensuring regulatory compliance & granting customers access to vital information, cementing their critical role in the BFSI industry.
The Global Interactive Display Market is segmented on the basis of the following:
By Display
- Interactive Video Wall
- Interactive Kiosk
- Interactive Tables
- Interactive Whiteboard
- Interactive Monitor
By Panel Size
- 17 to 32 inches
- 32 to 65 inches
- 65 inches & above
By Panel Type
- Flexible
- Flat
- Transparent
By Technology
By Application
- Retail
- Education
- BFSI
- Healthcare
- Travel & Transportation
- Hospitality
- Others
Regional Analysis
North American region leads the interactive display market with a commanding
42.0% market share in terms of revenue in 2023, which is due to the rise in demand for immersive & engaging technologies across different sectors, driven by developments in touch technology. Interactive displays have gained broad popularity, mainly in North America, where businesses, educational institutions, & government agencies have rapidly adopted them to encourage communication & collaboration capabilities. The education sector has played a major role in this growth, with many schools & universities integrating interactive displays to improve classroom engagement, facilitate collaborative learning, & deliver more effective feedback to students, contributing to the region's market leadership.
Moreover, the Asia Pacific region is anticipated for rapid growth, with interactive displays expected to exhibit high & sustained expansion during the forecast period, which is driven by growth in demand in education, corporate, & healthcare sectors. Technological advancements, growth in educational investments, & the increase in the need for interactive communication tools are the major factors fueling the adoption of interactive displays in this region, particularly in countries like Japan, China, and South Korea, known for their technological innovation & advanced display technologies. Further, these countries have become major global exporters of interactive display technology, meeting the growing demand from the region & beyond.
By Region
North America
Europe
- Germany
- The U.K.
- France
- Italy
- Russia
- Spain
- Benelux
- Nordic
- Rest of Europe
Asia-Pacific
- China
- Japan
- South Korea
- India
- ANZ
- ASEAN
- Rest of Asia-Pacific
Latin America
- Brazil
- Mexico
- Argentina
- Colombia
- Rest of Latin America
Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Israel
- Egypt
- Rest of MEA
Competitive Landscape
The interactive display market is quite fragmented, as the market comprises various market players competing to lead the market, and these players are constantly enhancing their technologies to outperform one another & ensure their products are efficient, reliable, & safe. They achieve this by applying strategies like partnerships, enhancing their products, & working together, all in an effort to gain a competitive advantage over their competitors & have a major portion of the market.
Like, in February 2023, SMART Technologies announced its new interactive displays for educational purposes at the 2023 TCEA Convention & Exposition in San Antonio, Texas. These displays, which have the SMART Board MX (V4) series & SMART Board GX (V2) series, allow multiple users to write, erase, & make gestures at once across various software & applications. They come with advanced features like zero bonded glass & an enhanced touch system, making touch & inking more accurate & improving the overall experience of the user. SMART's interactive technology, powered by iQ, helps collaborative & active learning & provides built-in activities to engage with devices.
Some of the prominent players in the Global Interactive Display Market are:
- BenQ Corp
- Crystal Display Systems Ltd
- LG Display
- Samsung
- Planar System
- NEC Display Solutions
- IDEUM
- Sharp Corp
- Box Light Corp
- Horizon Display Inc
- Other Key Players
COVID-19 Pandemic & Recession: Impact on the Global Interactive Display Market:
The COVID-19 pandemic and economic recession highly affected the global interactive display market. With lockdowns & reduced consumer spending, the need for interactive displays in education, retail, & hospitality was reduced. However, the pandemic also boosted the adoption of interactive technology for remote work & virtual learning, giving a positive side to the market. As the economy recovered & the world adjusted to a post-pandemic reality, the interactive display market rebounded & anticipated to grow more over the forecasted period, driven by growth in investment in digital solutions for communication & engagement.
| Report Characteristics |
| Market Size (2023) |
USD 47.2 Bn |
| Forecast Value (2032) |
USD 95.2 Bn |
| CAGR (2023-2032) |
8.1% |
| Historical Data |
2017 - 2022 |
| Forecast Data |
2023 - 2032 |
| Base Year |
2022 |
| Estimate Year |
2023 |
| Report Coverage |
Market Revenue Estimation, Market Dynamics, Competitive Landscape, Growth Factors and etc. |
| Segments Covered |
By Display (Interactive Video Wall, Interactive Kiosk,
Interactive Tables, Interactive Whiteboard, and
Interactive Monitor), By Panel Size (17 to 32 inches,
32 to 65 inches, and 65 inches & above), By Panel
Type (Flexible, Flat, and Transparent), By Technology
(LCD, LED, OLED, and Others), By Application (Retail,
Education, BFSI, Healthcare, Travel & Transportation,
Hospitality, and Others) |
| Regional Coverage |
North America – The US and Canada; Europe – Germany, The UK, France, Russia, Spain, Italy, Benelux, Nordic, & Rest of Europe; Asia- Pacific– China, Japan, South Korea, India, ANZ, ASEAN, Rest of APAC; Latin America – Brazil, Mexico, Argentina, Colombia, Rest of Latin America; Middle East & Africa – Saudi Arabia, UAE, South Africa, Turkey, Egypt, Israel, & Rest of MEA
|
| Prominent Players |
BenQ Corp, Crystal Display Systems Ltd, LG Display,
Samsung, Planar System, NEC Display Solutions,
IDEUM, Sharp Corp, Box Light Corp, Horizon Display
Inc, and Other Key Players |
| Purchase Options |
We have three licenses to opt for: Single User License (Limited to 1 user), Multi-User License (Up to 5 Users), and Corporate Use License (Unlimited User) along with free report customization equivalent to 0 analyst working days, 3 analysts working days and 5 analysts working days respectively. |
Frequently Asked Questions
The Global Interactive Display Market size is estimated to have a value of USD 47.2 billion in 2023 and is
expected to reach USD 95.2 billion by the end of 2032.
North America dominates the Global Interactive Display Market with a share of 42.0% in 2023.
Some of the key players in the Global Interactive Display Market are Samsung, Sharp Corp, LG Display,
and many others.
The market is growing at a CAGR of 8.1 percent over the forecasted period.