MarTech Market By Type, By Technology (AI & ML, AR & VR, Blockchain, Big Data & Analytics, and Others), By Deployment, By Enterprise Size, By Channel Type, By End Users - Global Industry Outlook, Key Companies (Salesforce, HubSpot, Google, and others), Trends and Forecast 2025-2034

MarTech, also known as marketing technology, involves tools, platforms, and software used by businesses to help their marketing efforts. These tools support businesses to plan, execute, manage, analyze, and assess marketing campaigns across many channels: email marketing, social media management, data analytics, customer relationship management (CRM), content creation, etc. It's intended to make marketing simpler, faster, and more effective by using technology.

MarTech has seen extensive growth over the last decade. As digital marketing became more vital to business operations, businesses began using more technology to manage their presence online. Now, businesses of all sizes, from startups to multinational corporations, use some form of MarTech tool; where before there may have only been hundreds of options, today there are thousands, which can be traced back to businesses needing automated marketing tasks performed automatically via digital channels to reach customers efficiently.

MarTech has become highly important as consumer behavior evolves. People started spending more time online, using social media, and shopping on e-commerce websites, forcing businesses to prioritize digital marketing instead of traditional methods like manual campaigns and traditional forms of measuring results. MarTech tools enable marketers to manage vast data more easily while personalizing content creation for targeted audiences more quickly and measuring results more accurately, all crucial aspects for staying competitive in the ever-evolving digital world.

Further, popular trends in MarTech include using artificial intelligence (AI) to customize content, automate repetitive work, and analyze customer data to gain better customer insight. Companies are also prioritizing omnichannel marketing to engage customers across websites, social media channels, emails, etc. easily while adhering to privacy and data protection policies in line with customer expectations and government regulations.

Further, recent events have had a major effect on MarTech, which is driven digital marketing as many businesses shifted online; new privacy laws like GDPR and CCPA altered how companies collected and used customer data chatbots and content generators made waves as AI tools became broadly used chatbots added another layer social media platforms introduced new tools third-party cookies being taken off track caused companies to reconsider how they track customer behavior AI tools have had even more of an effect due to being unveiled by social platforms; finally removal of third-party cookies has completely transformed how companies collect, use, and track customer data collection practices - among many more events that have had significant influence.

Further, MarTech constantly evolves alongside technology, consumer behavior, and regulations. Businesses must keep abreast of these changes by adapting by using modern tools and keeping abreast of emerging trends. Businesses that effectively use MarTech can increase marketing results, save time, and better understand customers while improving marketing results; however, businesses must remain cautious about data privacy concerns while not overwhelming their teams with too many tools.

The US MarTech Market

The US MarTech Market is projected to reach USD 216.0 billion in 2025 at a compound annual growth rate of 17.9% over its forecast period.

In the US, strong digital adoption, advanced data analytics use, and high investment in AI and automation create major growth opportunities for the MarTech market. Businesses are quickly shifting to personalized marketing, omnichannel strategies, and customer experience tools, driving demand for innovative MarTech solutions that enhance targeting, engagement, and campaign performance across various digital platforms.

Further, a key growth driver is the major focus on data-driven marketing, where businesses use customer data to create customized experiences across digital channels. Another strong driver is the rapid adoption of AI, automation, and cloud-based platforms that make marketing faster and smarter. However, a major restraint is the rising concern over data privacy regulations and the growing complexity of integrating multiple MarTech tools into one seamless system.

MarTech Market: Key Takeaways

• Market Growth: The MarTech Market size is expected to grow by USD 2,152.4 billion, at a CAGR of 19.1%, during the forecasted period of 2026 to 2034.
• By Deployment: The Cloud segment is anticipated to get the majority share of the MarTech Market in 2025.
• By Technology: The AI & ML segment is expected to get the largest revenue share in 2025 in the MarTech Market.
• Regional Insight: North America is expected to hold a 41.5% share of revenue in the Global MarTech Market in 2025.
• Use Cases: Some of the use cases of MarTech include customer data management, marketing automation, and more.

MarTech Market: Use Cases:

• Customer Data Management: MarTech tools collect &organize customer data from websites, social media, emails, and campaigns to support businesses in understanding their audience better.
• Personalized Marketing Campaigns: MarTech platforms use data and AI to create customized content and provide for different customer segments, enhancing engagement and conversion rates.
• Marketing Automation: Businesses can automate repetitive tasks like email campaigns, social media posts, and lead scoring to utilize MarTech tools, saving time and reducing errors.
• Performance Tracking and Analytics: MarTech helps marketers track how campaigns perform across channels, showing live data on clicks, conversions, and ROI for smarter decision-making.

Stats & Facts

• According to Chiefmartec, the martech landscape has grown for the 13th year in a row, reaching 14,106 products in 2024, a 27.8% year-over-year growth with 3,068 new products added from 2023. Yet, the churn rate remained very low at only 2.1%, with just 263 products disappearing, which reflects the resilience of martech tools, mainly SaaS products, which often survive even with limited customers due to their low operating costs.
• The long-term growth is even more remarkable. Since the first Chiefmartec landscape in 2011, the number of Martech products increased by 9,304%, averaging a 41.8% compound annual growth rate over 13 years, which shows continuous innovation, strong demand, and rapid evolution in marketing technology.
• As per Martech.org’s 2024 MarTech Replacement Survey, cost emerged as the most important factor when choosing replacement tools, overtaking integration, data capabilities, and user experience, which were equally important in previous years, which reflects tightening budgets and growing pressure to justify ROI, mainly in a maturing tech market facing higher interest rates and reduced venture capital funding.
• In 2024, nearly 65% of survey respondents replaced at least one Martech solution, and 76% of these replacements involved swapping a commercial application for another commercial tool. 18% replaced homegrown solutions with commercial apps, while only 2% replaced homegrown apps with new homegrown builds, showing the dominance of commercial martech solutions.
• According to Martech.org, the primary reason for switching tools was better features, cited by 48% for homegrown replacements and 36% for commercial replacements. Cost reduction was a secondary driver, motivating only 7% of homegrown replacements but a larger 23% for commercial tools.
• Marketing Automation Platforms (MAPs) like Adobe Marketo and Salesforce Marketing Cloud were among the most frequently replaced tools in 2024, according to Martech.org. Large enterprise MAP replacements were complex, but SMBs using simpler MAPs found switching easier and less expensive.
• Some martech tools had very low replacement rates, including ABM tools (10%), customer journey orchestration (10%), identity resolution (6%), digital experience platforms (6%), and data management platforms (10%), reflecting either their niche status or their deep integration into workflows.
• Despite economic pressure, SaaS martech tools continue to attract marketers because they are easy to buy and deploy, especially for teams with limited internal IT support. This ease of adoption helps explain why 57% of marketers expanded their martech stack by 1 to 5 tools in the past year, as reported by Martech.org.
• At the same time, 11% reduced their stack size by 1 to 2 apps, and another 11% cut 3 or more apps. Meanwhile, 18% of respondents kept their stack the same, showing a mix of consolidation and expansion.
• Martech.org found that marketers are replacing tools faster than before. In 2024, 68% of replacements were considered for six months or less, slightly faster than 2023’s 72%. This faster decision-making helps vendors but challenges marketers to evaluate, deploy, and train teams quickly.
• Another notable insight from Martech.org is that 31% of 2023’s replacements involved tools in place for only two years or less, compared to 21% in 2020, indicating faster turnover even for relatively new tools.
• Further, Security and compliance were surprisingly low priorities in replacement decisions. According to Martech.org, only 26% of marketers rated security or compliance as important in 2024 replacements, compared to 60% prioritizing cost.
• The Martech.org survey also showed that 63% of respondents were from the United States, with 5% each from India and the UK, followed by 4% from Canada, 3% from Australia, and 2% from Germany — reinforcing the strong dominance of North America in martech decisions.
• Additionally, 58% of respondents worked in B2B companies, and 24% worked in businesses selling to both B2B and B2C audiences. This confirms that martech tools are critical across different business models, not just consumer-focused marketing.

Market Dynamic

Driving Factors in the MarTech Market

Rapid Digital Transformation
One of the biggest growth drivers for the MarTech market is the rapid digital transformation across industries. Businesses are transforming their marketing efforts online to reach digital-first customers, which transforms the demand for advanced tools to manage online campaigns, customer data, and digital content. As companies adopt e-commerce, social media marketing, and digital advertising, they depend more on MarTech solutions. Even traditional businesses are investing in MarTech to stay competitive, which constantly fuels the demand for MarTech.

Rising Focus on Data-Driven Marketing
Another important driver is the enhanced focus on data-driven marketing strategies. Businesses today collect large amounts of data from customer interactions, website visits, purchases, and social media engagement. MarTech tools help marketers turn this data into insights, allowing them to create targeted campaigns and personalized content. Data analytics also helps companies measure the success of their marketing efforts and enhance future strategies. With data becoming important for effective marketing, businesses are heavily investing in MarTech platforms that offer strong analytics and reporting features.

Restraints in the MarTech Market

Data Privacy and Compliance Challenges
One major challenge for the MarTech market is the focus on data privacy laws & regulations. Rules like GDPR in Europe and CCPA in California limit how companies can collect, store, and use customer data. Businesses utilizing MarTech tools must ensure their marketing practices follow these laws, which adds complexity & cost. Failure to follow these rules can lead to heavy fines and damage to reputation. This growing concern around data privacy makes some companies hesitant to adopt certain MarTech tools, slowing down market growth.

Integration and Complexity Issues
Another challenge is the complexity of integrating distinctive MarTech tools into a single, smooth system. Many businesses use different tools for email marketing, social media, analytics, and customer relationship management (CRM), but these tools do not always work well together. Managing too many platforms can confuse teams and minimize efficiency. Small and midsized businesses, in particular, may struggle to afford or manage complex MarTech stacks, which can limit the overall adoption of MarTech solutions.

Opportunities in the MarTech Market

Growth in AI and Automation Adoption
The increasing use of artificial intelligence (AI) and automation in marketing provides a huge opportunity for the MarTech market. AI can support businesses in predicting customer behavior, personalizing campaigns in real-time, and automating routine tasks like email follow-ups and lead nurturing. As businesses look for smarter ways to enhance customer experiences & marketing efficiency, demand for AI-powered MarTech tools is rising. Automation also allows companies to do more with fewer resources, which is mainly valuable for small businesses, creating strong growth potential for MarTech providers.

Expanding Digital Marketing in Emerging Markets
The rapid digital adoption in emerging markets provides another big opportunity for MarTech. Countries in Asia, Africa, and Latin America are seeing fast Internet growth, increasing social media use, and expansion of e-commerce activity. Businesses in these regions are starting to invest in digital marketing, driving the need for affordable and easy-to-use MarTech solutions. Local companies, along with global brands expanding into these markets, need MarTech tools to understand customer preferences and optimize campaigns, which offers MarTech companies a chance to enter new markets and grow their global presence.

Trends in the MarTech Market

Rise of Omnichannel Marketing Platforms
A major trend shaping the MarTech market is the rise in focus on omnichannel marketing platforms. Businesses want to connect with customers across different channels, websites, social media, email, mobile apps, and more, using a single platform. MarTech tools are transforming to provide unified solutions that help marketers manage all channels in one place, which ensures a consistent brand message and smoother customer experiences. As customer journeys become more complex, the need for these integrated platforms continues to rise.

 
Increased Focus on First-Party Data Strategies
With the phasing out of third-party cookies and stricter privacy laws, businesses are emphasizing collecting and using first-party data. MarTech platforms these days provide stronger tools to gather data directly from customers through website interactions, subscriptions, loyalty programs, and direct feedback, which helps businesses build deeper relationships with their customers while staying compliant with privacy rules. First-party data also allows for more accurate personalization and better targeting. As privacy continues to be a global concern, that is expected to shape MarTech strategies for years to come.

Research Scope and Analysis

By Type Analysis

CRM software plays an important part in driving the growth of the MarTech market in the coming years and is set to lead the overall market in 2025 with a share of 21.5% by supporting businesses in managing customer relationships more intelligently and efficiently. One key reason businesses use CRM software for sales automation purposes is that it reduces manual work for sales teams. Instead of spending hours manually updating customer records or sending follow-up emails, CRM does this automatically for salespeople, allowing them to emphasize speaking to customers and closing deals. 

CRM software also facilitates pipeline management, providing teams with an overview of potential sales from initial contact with a customer to final purchase, which allows businesses to see which leads are close to conversion and where more effort needs to be applied.

Further, it also features customer service & support features that directly tie into marketing initiatives. Happy customers often become repeat buyers, while happy referrers spread the word of your brand to others. CRM systems allow businesses to respond more rapidly to customer inquiries, solve issues more swiftly, and keep records of past conversations, making customer service smoother and more personal for all parties involved. 

CRM also supports marketers with lead management, or the collection, tracking, and nurturing of potential customers until they're ready to buy. By linking sales, marketing, and customer service efforts together under one platform, CRM software forms a complete picture of every customer, providing businesses with data that allows them to craft better campaigns, understand customer wants, and increase overall marketing efforts, thus becoming a vital element in current expanding MarTech market.

By Technology Analysis

In 2025, Artificial Intelligence (AI) and Machine Learning (ML) technologies will be dominating the market with 33.1% share and will also be playing a pivotal role in the rapid expansion of the MarTech market. Businesses use these technologies to understand customers better by quickly studying large volumes of data. Where once marketers had to manually check reports to see what worked or didn't, now, with AI/ML, this process happens automatically and faster. 

AI tools can analyze customer behavior like past purchases and social media activity to predict customer wants for smarter marketing campaigns that are more likely to succeed based on real patterns rather than guesswork, which allows businesses to develop smarter marketing campaigns based on real data/patterns instead of guesswork!

Further, it is helping businesses to personalize their marketing in unprecedented ways. By using these technologies, businesses can now show customized ads or product recommendations based on what customers like or need. 

AI-powered tools also help with automating tasks, like sending follow-up emails or answering customer inquiries through chatbots. By making customers feel understood, their chances of buying increase significantly. As businesses look for ways to save time, enhance results, and provide enhanced customer experiences, the demand for AI/ML technologies has expanded in MarTech, no longer simply seen as optional but mainly becoming essential components of modern marketing strategies.

By Deployment Analysis

Cloud technology has played a major role in expanding the MarTech market and would be leading with a share of 83.9% in 2025. Before, businesses needed to purchase expensive software, install it on their computers, and hire experts to manage it to utilize advanced marketing tools. Owing to cloud technology, all that has changed. Now, businesses can access marketing software directly via the internet without special hardware or set-up requirements, making MarTech even more accessible and widely used than before. Plus, with the cloud, accessing marketing data and tools from anywhere makes work faster, easier, and more flexible for everyone involved!

Further, it makes them easily compatible with other tools that businesses are already using. For example, companies can easily link email marketing software, customer data platforms, and analytics tools into one place without the need for complex technical work. Cloud-based tools also make updates easy so businesses always receive the newest features without extra costs, plus storing data in the cloud makes collaboration among teams in different locations simpler in real-time on campaigns, all benefits that make cloud technology one of the key forces driving forward the MarTech market and helping businesses of all sizes improve their marketing.

By Enterprise Size Analysis

Small and Medium Enterprises (SMEs) play an invaluable role in driving the explosive growth of the MarTech market, holding 52% of market share in 2025. In the past, these businesses had to depend on traditional marketing methods like newspaper ads, flyers, or word of mouth because digital tools were too complex and expensive. Due to affordable yet user-friendly MarTech solutions that make technology accessible even to small businesses, even for advertising their products and services. 

Many platforms provide flexible pricing so SMEs only pay for what features they require, making investing in tools like email marketing software, social media management platforms, or customer data tools much simpler for small companies than ever before!

In addition, they are helping drive MarTech growth for another reason: to compete with larger companies in the digital realm. Since more people search online for products and services, SMEs require specialized tools to target relevant customers, manage ads online, track results, understand customers better, and automate time-consuming tasks like sending follow-up emails faster. With limited staff & budgets at their disposal, SMEs depend mainly on MarTech tools to work faster and smarter - providing key drivers of MarTech market growth. 

As more SMEs go digital, demand increases exponentially for user-friendly tools, driving growth across MarTech market growth as more small businesses take digital, and demand increases exponentially for simple yet affordable tools - further propelling the MarTech market forward.

By Channel Type Analysis

Digital channels have become one of the primary drivers behind the rapid expansion of the MarTech market and is set to dominate with a market share of 73.2% in 2025. As more people spend more time online, businesses look for tools that enable them to reach customers across various digital platforms. MarTech helps companies with optimizing and increasing their search engine presence through SEO/SEM services, so their products appear when people search online for similar items. 

Businesses depend on MarTech for selling through online marketplaces like Amazon or Flipkart, using tools provided to them by MarTech to manage listings, ads and customer reviews effectively. Also, it has become an indispensable part of video marketing, helping businesses plan, schedule, and analyze video campaigns across platforms like YouTube and Instagram. MarTech makes use of advanced software to track performance metrics, better content production, and inform better decision-making processes, becoming essential tools in modern marketing strategy.

Moreover, it contributes significantly to MarTech growth as marketing has become more interactive and personalized. Businesses now enlist affiliates & influencers as promotional agents for their products; MarTech platforms use these partnerships while tracking performance and calculating commissions. Mobile apps & push notifications are another effective digital channel, and MarTech helps businesses send targeted, customized messages directly to customers' phones. 

MarTech now manages customer conversations through chatbots & conversational AI, allowing companies to answer queries or suggest products 24-7. As digital channels continue to develop and evolve, businesses depend on MarTech more and more for staying visible, connecting with customers, and managing marketing across these platforms in one consolidated solution.

By End Users Analysis

BFSI plays an instrumental role in the growing MarTech market as banks, financial service providers, and insurers mainly use digital marketing tactics, and is set to have a significant share of 19% of market in 2025. While traditional means like meetings, phone calls and advertising were once sufficient for reaching customers directly today however customers search online for loans, investments options or insurance policies BFSI companies utilize MarTech tools to manage digital campaigns, track customer behavior, and make targeted offers to attract these digital shoppers, from email campaigns to social media promotions. MarTech helps banks, financial service providers, and insurers plan, run, and measure their marketing campaigns more efficiently.

Further, the market grows using technology to strengthen customer relationships. Customers mainly expect fast service, clear communication, and personalized advice, features MarTech tools can help BFSI companies in providing. Customers expect fast service, clear communication, and personalized advice from companies providing various financial products or services. 

Management of customer data is a key task, along with understanding what services each customer requires at what times, and with automating reminders such as due payements, renewal notices, or investment tips from banks and insurers, as well as chatbots powered by MarTech to answer customer questions instantly, further contributing to market expansion overall. As BFSI goes digital, its demand for intelligent marketing technology increases exponentially, making this sector one of its strongest contributors towards market expansion overall expansion.

The MarTech Market Report is segmented on the basis of the following:

By Type

• Customer Relationship Management (CRM) Software
  •  Sales Automation
  • Pipeline Management
  • Customer Service & Support
  •  Lead Management
  • Others

• Marketing Automation Platform
  • Email Automation
  • Social Automation
  • Content Automation
  • Cross channel Automation

• Social Media Management Tools
  • Social Media Management & Scheduling
  • Social Listening & Analytics
  • Social Media Advertising & Performance Software
  • Influencer Marketing Platforms
  • AI-Powered Social Media Tools

• Content Management Systems (CMS)
  •  Web Content Management
  • E-Commerce CMS
  • Digital Experience Platforms
  • Multilingual & Multisite CMS

• Customer Data Platform (CDP)
  • Data Unification & Identity Resolution
  • Real-time Data Processing & Activation
  • Integration Hub (Connector Marketplace)
  • Data Collection & Ingestion
• Data Analytics Platform
  • Web & App Analytics
  •  Customer Journey Analytics
  • Ad Performance & ROI Analytics
  • Predictive Analytics & Forecasting
• Others

By Technology

• AI & ML
• AR & VR
• Blockchain
• Big Data & Analytics
• Others

By Deployment

• Cloud-based
• On-Premises

By Enterprise Size

• SMEs
• Large Enterprises

By Channel Type

• Digital Channel
  • SEO & SEM
  • Online Marketplace
  • Video Marketing
  • Affiliate & Influencer Marketing
  • Mobile Apps & Push Notifications
  • Chatbots & Conversational AI
  • Others

• Traditional Channel
  • TV & Radio
  • Print Media
  • Billboard & Out-of-Home Ad
  • Telemarketing & SMS Marketing

• Omni Channel & Hybrid Channel

By End Users

• Retail & E-commerce
• BFSI
• Healthcare & Pharmaceuticals
• Media & Entertainment
• Automotive
• Telecom & IT
• Travel & Hospitality
• Education & E-Learning
• Manufacturing & Industrial
• Individual User

Regional Analysis

Leading Region in the MarTech Market
North America will play an important role in driving MarTech market growth and is projected to account for 41.5% in 2025. With many technology-centric businesses located within its borders, some of the leading martech providers are located here. North America will lead the growth of MarTech globally by investing heavily in digital marketing to stay competitive, quickly adopting AI, automation and data analytics technology tools as quickly as they emerge businesses in this region also invest heavily in digital advertising to remain competitive and invest heavily in social media activity as they adopt them quickly to remain competitive strong internet usage, high social media activity and large e-commerce market mean companies need advanced martech tools that manage campaigns, track customer data, and improve marketing results, making North America a driving force behind the growth of MarTech globally.

Fastest Growing Region in the MarTech Market
Asia Pacific is set to become one of the fastest-growing regions for MarTech globally during the forecast period, potentially becoming a market leader. Businesses from countries like China, India, Japan, and South Korea have quickly adopted digital marketing to reach their growing customer base online; increasing e-commerce sales, social media usage, and mobile app use are creating strong demand for MarTech tools, while small and medium-sized businesses in this region are investing in affordable marketing technologies to compete against larger brands, driving unprecedented digital expansion throughout this region and making Asia Pacific an integral driver of global MarTech market growth!

By Region

North America

• The U.S.
• Canada

Europe

• Germany
• The U.K.
• France
• Italy
• Russia
• Spain
• Benelux
• Nordic
• Rest of Europe

Asia-Pacific

• China
• Japan
• South Korea
• India
• ANZ
• ASEAN
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Argentina
• Colombia
• Rest of Latin America

Middle East & Africa

• Saudi Arabia
• UAE
• South Africa
• Israel
• Egypt
• Rest of MEA

Competitive Landscape

MarTech markets have become highly competitive due to the number of companies providing similar tools and solutions for marketing teams. Adobe, Salesforce, HubSpot, Oracle, and Microsoft lead in providing specialized platforms for automation, customer data, and digital campaigns, along with influencer marketing platforms are providing advanced automation platforms, customer data platforms and digital campaigns yet newcomers like smaller companies and startups entering with innovative solutions often targeting specific needs, like influencer marketing chatbot automation or social media management, creating strong competition between firms who must improve their products while offering better pricing plans and providing easier integration features to attract and retain customers and stay customers!

• Salesforce
• HubSpot
• Google
• SAP
• Adobe
• Oracle
• Microsoft
• Meta Platform
• Active Campaign
• Zoho
• Klaviyo
• Braze
• BlueConic
• Lytics
• WordPress
• Kentico
• Webflow
• Squarespace
• Hootsuite
• SEMrush
• Other Key Players

Recent Developments

• In March 2025, Totaligent, Inc. launched its beta website, providing marketers with an exclusive preview of its next-generation AI-powered marketing platform. Designed to redefine person-based digital marketing, the platform uses advanced artificial intelligence and big data analytics to optimize audience engagement, eliminate fraud, and maximize ROI. Also, it is built with a user-first philosophy, ensuring marketing campaigns reach verified, real consumers, not bots or competitors engaging in click fraud.
• In February 2025, Appier announced a partnership with AdCreative.ai, a Paris-based innovator in generative AI-driven creative creation and optimization, for a total of USD 38.7 million, including a USD 27.3 million base. This marks its fifth major acquisition since its first in 2018. The move is set to accelerate Appier's Generative AI product portfolio, expand its business footprint, and reshape the future of digital advertising and marketing.
• In January 2025, Audiencerate, announced that the company signed a partnership agreement with V-Valley, a company of the Esprinet Group focused on the distribution of Advanced Solutions. Owing to its partnership with Microsoft, Audiencerate is at the lead of integrating artificial intelligence and cloud computing to optimize marketing and advertising strategies. Further, V-Valley will make available to its resellers Audiencerate's Marketing Data Platform (MDP), one of the most advanced platforms in the sector, which, due to the integration of Microsoft Azure and CoPilot technologies, can integrate artificial intelligence and cloud computing, optimizing marketing campaigns and providing advanced decision-making insights.
• In December 2024, Keen Decision Systems unveiled a partnership with MADTECH.AI, the unified marketing, advertising, and data decision intelligence platform, to develop the first end-to-end MarTech decision engine that delivers real-time MMM measurement, planning, and execution in a single platform offering.