Nutraceutical is a substance derived from food that offers health benefits in addition to its basic nutritional value. They usually contain bioactive substances such as vitamins, minerals, antioxidants, & other natural elements that are required by the human body daily. These are used as dietary supplements that aim to improve overall well-being, deal with specific body issues, and also help to protect from many diseases. There are many types of foods and drinks including nutraceuticals, such as omega-3 fatty acids, probiotics, herbal extracts, and herbal extracts.
Nutraceuticals are non-biological treatments that are used to improve overall health, manage symptoms, and reduce the risk of tumors in the body. They are also famous ingredients in dietary supplements, functional foods, and pharmaceuticals which fueled the growth of this market. In addition, the nutraceuticals market is driven by the increasing use of dietary supplements for managing cardiovascular disease and reducing malnutrition which influenced the growth of this market.
Key Takeaways
- Market size: The global nutraceuticals market is expected to grow by 463.6 billion, at a CAGR of 10.0 % during the forecasted period of 2025 to 2033.
- Market Definition: Nutraceuticals are made from food products that provide medicinal benefits, promote health, and give therapeutic effects.
- Ingredients Segment Analysis: The Probiotics segment is anticipated to lead the nutraceutical market with the largest revenue share of 30.4 % in 2024.
- Product Segment Analysis: In terms of product, functional food is anticipated to dominate the market with the largest revenue share of 40.9 % in 2024.
- Application Analysis: Weight management and satiety as an application is predicted to lead the market in 2024 with the highest market share.
- Distribution Channel: Based on the distribution channel, supermarket & hypermarket segments are expected to dominate the market with the largest revenue share in 2024.
- Regional Analysis: North America is predicted to lead the nutraceuticals market with a share of 35.9 % revenue in 2024.
Use Cases
- Digestive Health: Nutraceuticals like probiotics and prebiotics are used to improve gut health by promoting the growth of beneficial bacteria in the digestive system, improving digestion, and supporting immune function.
- Heart Health: Coenzyme Q10 (CoQ10), omega-3 fatty acids, and plant sterols are known nutraceuticals that support cardiovascular health by reducing cholesterol levels and improving blood vessel function.
- Joint Health: Some of the famous nutraceutical products like glucosamine and chondroitin sulfate are used to promote joint health and reduce discomfort and inflammation, particularly in cases such as osteoarthritis.
- Weight Management: The use of nutraceuticals like green tea extract, conjugated linoleic acid, and fiber supplements can help to lose weight by boosting metabolism, reducing appetite, and promoting fat loss.
Market Dynamic
The nutraceuticals market is projected to grow mainly due to the old age population, lower mortality rates, and increasing healthcare expenses, increasing. Functional foods & drinks containing nutraceuticals are famous among consumers as they offer healthy nutrition and vitamins that are necessary for overall body development, and propel the market growth. Manufacturers are continuously focused on production technology and product quality in the nutraceutical market which pushes nutraceuticals market growth. Pharmaceutical companies are introducing new products, particularly in functional beverages and dietary supplements sectors, which fueled the growth of this market. The growing demand for nutraceuticals is also due to advancements in research and technology which leads to the development of modern nutraceutical formulations. The increasing role of bioavailability and health awareness are creating growth opportunities for the nutraceutical market.
However, extensive use of nutraceuticals like antibiotics can adversely affect your health which leads to infections caused by antibiotic-resistant pathogens, therefore obstructing the growth of this market. Also, this market is restrained due to its complex and strict regulatory environment that controls the promotion of nutraceutical goods presents several difficulties.
Research Scope and Analysis
By Ingredients
Probiotics segment is expected to dominate the nutraceutical market with the largest revenue share of 30.4 % in 2024. This segment is fueled by various factors as it helps in improving gut health, the immune system, and the management of gastrointestinal disorders. The increased awareness of gut health, along with the rising gastrointestinal issues are the key factors in fueling the growth of the probiotics market in the nutraceuticals market. Also, changes in dietary habits and consumer preferences for probiotic-based dairy products and supplements are influencing the growth of this segment. Growth of these ingredients is anticipated due to increasing food insensitivity, and perception of probiotic supplements, particularly in light of their immune-boosting and preventative health advantages. Key market players in the food & beverage industry are introducing probiotics in many packed food items like snacks, ready-to-drink beverages, & cereals.
However, it requires refrigeration throughout the distribution chain, as probiotic ingredients work efficiently at lower temperatures.
Vitamins are experiencing notable growth due to increasing awareness regarding their use in healthy bodily growth and operation as they are quite necessary in maintaining normal body functions like hormone regulation, enzyme production, and antioxidant protection. Increased healthcare spending and preference to include vitamins in daily diet have boosted the growth of vitamin supplements, increasing their demand in the nutraceutical market.
By Product
Functional food is anticipated to dominate the nutraceuticals market with a revenue share of 40.9% in 2024. There is a rising demand for food with basic nutrition additives that provide additional health benefits, such as omega-3 fatty acids, antioxidants, probiotics, and fortified minerals, which drives the growth of this market. They offer a convenient solution to consumer searching to improve their health without major dietary changes. This food includes different products such as protein bars, snacks, dairy items, probiotic yogurt, baked goods, & beverages, which are suitable for busy lifestyles consumers.
Further, these foods are beneficial to consumers as they allow multiple healthy options which further increases the segment's dominance within the nutraceutical industry. Technological advancement and progress in the development of products are anticipated to fuel the growth of this segment in the upcoming years. Moreover, functional drinks like sports drinks are popular among the millennial population which contributes to the growth of this segment due to their strong purchasing power, willingness to invest in health-related products, and interest in sports and outdoor activities.
By Application
The weight management and satiety segment are predicted to experience notable growth throughout the forecasted periods with a revenue share of 25.6% in 2024. Weight management is an important area of application, particularly as obesity numbers continue to rise due to lifestyle changes. There is a high demand for weight management solutions like exercise programs, diet meals, beverages, and supplements which is increased by conditions like diabetes, hypertension, and orthopedic diseases among overweight and obese individuals. Demand for nutraceutical products like sports drinks is rising as they support muscle improvement required by athletes, which contributes to the growth of this segment for the nutraceuticals market. Health-conscious consumers are continuously searching for weight management products to fulfill their daily diet due to changes in the work environment and socioeconomic factors.
The bone and joint health segment are anticipated to drive the growth of the nutraceutical market due to the increasing old age population globally which leads to a rise in bone-related issues like osteoporosis and arthritis, drives the demand for dietary supplements containing nutraceuticals that support the healing of bone and joints. Further, a rising demand for nutraceutical items, particularly dietary supplements used to improve joint flexibility, bone density, and overall musculoskeletal health, which contributes to the growth of the bone & joint health sector within the nutraceutical market.
By Form
The tablets & capsule market is expected to dominate the nutraceuticals market with the largest revenue share in 2024. This form is widely used for vitamins due to its accessibility and swallowability, which contributes significantly to the revenue share. This form offers a convenient way to include vitamins in daily routines which are often covered in sugar coats to adjust unpleasant tastes and odors, thereby improving their appeal, and contributing to the growth of this segment. These are the simplest forms to consume which makes them favored among consumers searching for dietary supplements and also do not require preparation or mixing compared to forms like powders or liquids. Further, tablets and capsules offer an effective way to digest many active ingredients, ensuring ease of handling during production and consumption.
Moreover, some of the factors affecting the growth of this market are the appeal of capsules which includes color combinations, branding possibilities, and ability to stand out in the market which contributes to the dominance of this segment.
By Distribution Channel
The nutraceuticals market is segmented into supermarkets & hypermarkets, convenience stores, online retail, and others based on distribution channels. Supermarkets & Hypermarkets are expected to dominate the market with the largest share of 36.0 % in terms of revenue in 2024. They offer a different range of nutraceutical products with many flavors, allowing consumers to inspect the products physically. They provide attractive discounts and promotions to attract customers, which leads to increased consumption of nutraceutical supplements.
Following supermarkets and hypermarkets, convenience stores are anticipated to show notable growth in the forecasted period of 2024 to 2033 as all the nutraceutical products are easily available in one place which saves a lot of time. These stores are now expanding their product offering by including different dietary supplements, functional foods, and beverages containing nutraceutical products. Also, nutraceutical items are positioned strategically inside these stores, which increases awareness & pushes the growth of this market by promoting buying nutraceuticals as major companies in this market use aggressive advertising strategies like different initiatives and picture displays to drive the popularity of this market. Convenience and accessibility for customers are the main factors that contribute to the growth of these supermarkets and hypermarkets' store dominance in this segment of the nutraceutical market.
The Global Nutraceuticals Market Report is segmented based on the following
By Ingredient
- Prebiotics
- Probiotics
- Vitamins
- Dairy ingredients
- Emulsifiers
- Enzymes
- Others
By Product
- Functional foods
- Dietary supplements
- Functional beverages
By Application
- Weight management & satiety
- Bone & joint health
- Cancer Prevention
- Digestive / Gut Health
- Women's health
- Energy & endurance
- Others
By Form
- Tablets & Capsules
- Liquids
- Powder & Granule
- Soft-Gels
By Distribution Channel
- Supermarkets & Hypermarket
- Convenience store
- Online Retail
- Others
Regional Analysis
North America is expected to dominate the global nutraceutical market and account for
the highest revenue share of 35.9% in 2024. This market is expanding in this region due to the increasing demand for supplements and rising consumer expenditure on healthy foods, which are positively influencing the nutraceuticals market. This region has benefited from the established food and beverage industry along with rising awareness of nutraceuticals' health advantages, fueling the demand for these products. There is growing popularity of protein bars and shakes, the rise of clean-label products, and a rising health-conscious population contribute to this region's dominance.
The adoption of healthier diets driven by the popularity of vegan diets, and the presence of established supermarkets at every corner in this region serve as a major factor pushing the growth of this market. Also, the wide network of distribution channels in this region further boosts the sale of functional foods and beverages. On the other hand, Asia-Pacific is expected to show notable growth in this market due to high consumer awareness and health issues driving the demand for nutraceutical products. Rising Old age population, lifestyle changes, and food enrichment are some of the factors fueling the expansion of the market.
By Region
North America
Europe
- Germany
- The U.K.
- France
- Italy
- Russia
- Spain
- Benelux
- Nordic
- Rest of Europe
Asia-Pacific
- China
- Japan
- South Korea
- India
- ANZ
- ASEAN
- Rest of Asia-Pacific
Latin America
- Brazil
- Mexico
- Argentina
- Colombia
- Rest of Latin America
Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Israel
- Egypt
- Rest of MEA
Competitive Landscape
The nutraceutical market is fragmented due to many participants, and it is anticipated that there will be moderate to intense competition among the companies. Also, nutraceutical products are expected to be included by manufacturers due to the evolving customer tastes towards functional foods and sports nutrition products. Furthermore, the introduction of new products into the market has enabled companies to provide higher-quality products that align with evolving consumer trends in the industry.
The key players in the market include Amway, Nestle, and General Mills. Major market participants commonly employ strategies such as introducing new products and expanding through investments. Vendors in the global nutraceuticals market are investing in marketing and promotional activities to increase brand awareness and enhance their product visibility among consumers.
Some of the prominent players in the global nutraceuticals market are
- DSM
- Amway
- Pfizer Inc.
- Nestle
- The Kraft Heinz Company
- The Hain Celestial Group, Inc.
- Nature's Bounty
- General Mills Inc.
- Danone
- Tyson Foods
- Other
Recent Development
- In December 2023, Torque Pharma, a leading entity in the pharmaceutical industry, introduced its Multipower Soft Gelatin Capsules, a Nutraceutical Endowment designed to promote health and well-being that combines the advantages of Multivitamins with Calcium, Zinc, Iron, Minerals, and Ginseng and helps to improve immunity and energy, catering to daily nutritional requirements.
- In May 2023, Roquette, a renowned provider of excipients for pharmaceutical and nutraceutical purposes, unveiled its latest excipient innovation called PEARLITOL ProTec. This innovative product represents a unique blend of mannitol and maize starch sourced from plant origins.
- In January 2023, Evonik launched an innovative series of nutraceuticals named IN VIVO BIOTICS™, which combine probiotics with various other health-promoting components. This cutting-edge product line is based on extensive scientific research into human health.
- In December 2022, Nutrilitius, a growing brand owned by Shover Foods International in Pune, India, entered the nutraceutical market, expanding its product range beyond nuts and dried fruits. These new nutraceutical offerings are specifically designed to improve overall health and strengthen immunity.
- In August 2022, Youtheory, a major player in the dietary supplement sector, introduced a fresh line of liquid dietary supplements after being acquired by Jamieson Wellness Inc. These innovative products contain a blend of vital ingredients such as B12B6, K2D3, and ashwagandha, available in liquid and capsule forms.
- In April 2022, Wellbeing Nutrition, an emerging leader in plant-based nutrition in India, launched an innovative product line named SLOW. This represents the introduction of time-sensitive nutraceuticals tailored for both genders, addressing a range of health and wellness needs with precision.
Report Details
| Report Characteristics |
| Market Size (2024) |
USD 367.3 Bn |
| Forecast Value (2033) |
USD 863.7 Bn |
| CAGR (2024-2033) |
10.0 % |
| Historical Data |
2018 – 2023 |
| Forecast Data |
2024 – 2033 |
| Base Year |
2023 |
| Estimate Year |
2024 |
| Report Coverage |
Market Revenue Estimation, Market Dynamics, Competitive Landscape, Growth Factors and etc. |
| Segments Covered |
By Ingredient (Prebiotics, Probiotics, Vitamins, Dairy ingredients, Emulsifiers, Enzymes, Others), By Product (Functional foods, Dietary supplements, and Functional beverages), By Application (Weight management & satiety, Women's health, Bone & joint health, Cancer Prevention, Digestive / Gut Health, Energy & endurance, and Others), By Form (Tablets &Capsules, Liquids, Powder & Granules, and Soft-Gels), By Distribution Channel (Supermarkets & Hypermarket, Convenience store, Online Retail, and Others) |
| Regional Coverage |
North America – The US and Canada; Europe – Germany, The UK, France, Russia, Spain, Italy, Benelux, Nordic, & Rest of Europe; Asia- Pacific– China, Japan, South Korea, India, ANZ, ASEAN, Rest of APAC; Latin America – Brazil, Mexico, Argentina, Colombia, Rest of Latin America; Middle East & Africa – Saudi Arabia, UAE, South Africa, Turkey, Egypt, Israel, & Rest of MEA
|
| Prominent Players |
DSM, Amway, Pfizer Inc., Nestle, The Kraft Heinz Company, The Hain Celestial Group, Inc., Nature's Bounty, General Mills Inc., Danone, Tyson Foods, and Other Key Players |
| Purchase Options |
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